實況串流:下一個受關注的影音市場
市場調查報告書
商品編碼
1020017

實況串流:下一個受關注的影音市場

Livestreaming: The Next Hot Video Market

出版日期: | 出版商: Parks Associates | 英文 30 Slides | 商品交期: 最快1-2個工作天內

價格
簡介目錄

新聞,運動,活動等,即時內容的串流,隨著OTT市場的爆炸性成長,近幾年大幅持續成長。有各種內容來源的服務,串流輸送比以往更多的實況內容。實況內容,成為在許多服務中的重要要素,成為消費者的影音組合的標準內容。

本報告提供實況串流的相關調查,消費者採納實況串流影音,促進消費的各種類型的實況內容,內容所使用的平台和服務等資訊。

樣本

簡介目錄

SYNOPSIS:

Streaming of truly live news, sports, special events, and other content continues to grow significantly in recent years alongside the explosive growth of the OTT market. Services with a variety of content sources are streaming more live content than ever before. Live content has become a key component of many service offerings and a staple of the consumer video portfolio. This research examines consumer uptake of livestreaming video, the different types of live content that drives consumption, and the platforms and services used for this content.

ANALYST INSIGHT:

"Existing and planned livestreaming offerings among the major streaming services are clear indicators that all players in this space see livestreamed content as essential to future subscriber growth, engagement, and retention." - Paul Erickson, Director, Research, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Entertainment Video Service Ecosystem

Executive Summary

  • Use of Livestreamed Content
  • Use of Livestreamed Content by Household Income and Children at Home
  • Types of Live Events Watched Online
  • Average Monthly Time Spent on Online Video Contents
  • Device Used for Watching Live Online Events by Age
  • Average Monthly Spending on OTT Services by Livestreaming Access Frequency

Use of Livestreamed Content

  • Use of Livestreamed Content
  • Use of Livestreamed Content by Household Income and Children at Home
  • Major Video Service Subscription by Livestreamers vs Non-Streamers
  • Average Monthly Spending on OTT Services by Livestreamers vs. Non-Livestreamers
  • Average Monthly Spending on OTT Services by Livestreaming Access Frequency
  • Use of Livestreamed Content by Video Service Users
  • Major OTT Service Subscription by Live Streamers vs Non-Streamers
  • Type of Live Events Watched Online
  • Type of Live Events Watched Online by Gender
  • Number of Live Online Event Types Viewed, in The Past 3 Months
  • Livestreaming Access by Number of Sports OTT Subscribed
  • Sports OTT Subscriptions
  • Livestreaming Access by Sports OTT Subscriptions
  • Livestreaming Access by Premium Sports Package Subscription
  • Livestreaming Access Frequency
  • Frequency of Live Online Event Attendance by Number of Children at Home
  • Frequency of Live Online Event Viewing by Number of Online Event Types Watched

Livestreaming & Other Types of Content

  • Average Monthly Time Spent on Online Video Content
  • Average Monthly Time Allocation by Livestreaming Access Frequency
  • Average Monthly Time Spent on Online Video Contents by Age
  • Average Monthly Time Allocation by Adoption Segment
  • Attitudes Towards Watching Livestreams Online
  • Attitudes Towards Online Live Event Preferences by Age
  • Attitudes Towards Watching Livestreams by Access Frequency

Livestreaming Platforms

  • Device Used to Access Livestreaming
  • Device Used for Watching Live Online Events by Age
  • Device Used to Access Livestreaming by Access Frequency

Appendix