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市場調查報告書
商品編碼
1020015

智能家居用戶體驗:並非所有應用都是平等的

All Apps Aren't Equal: Smart Home User Experiences

出版日期: | 出版商: Parks Associates | 英文 72 Slides | 商品交期: 最快1-2個工作天內

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  • 簡介
  • 目錄
簡介

消費者購買越來越多的智能家居設備並願意採用單一品牌。因此,如果採用統一的應用程序並開發新的兼容設備,就有可能獲得可觀的同店銷售額和客戶終身價值。試圖扮演這種統一角色的智能家居參與者最有可能最成功地創建與特定消費者群深入交流的信息,而不是面向大眾的信息。

本報告調查了智能家居應用用戶的用戶體驗、消費者偏好和問題、統一和端點解決方案的價值、應用使用模式(按用例和上下文、購買和消費者)。它量化了應用體驗的相對重要性在滿意。我們還在調查對語音和觸摸等交互模式的偏好,以及可用於各種智能家居任務的多個應用程序的相對價值。

目錄

調查方法及調查定義

家居控制定義

執行摘要

  • 擁有安全系統的智能家居設備
  • 最常用平台的智能家居控制平台用戶體驗
  • 理想的控制應用體驗
  • 智能家居平台
  • 創建統一控制應用程序的首選公司類型
  • 單一品牌家庭的品牌偏好

智能家居概述

  • 智能家居設備的所有權
  • 您擁有的普通智能家居設備
  • 擁有的智能家居設備數量
  • 智能家居設備的所有權

使用和細分家庭控制應用程序

  • 安全和智能家居設備控制應用
  • 智能家居控制方法擁有的智能家居設備平均數量
  • 按所有權細分的家庭控制應用的採用率
  • 智能家居行業對安全和智能家居設備控制應用的使用
  • 擁有安全系統的智能家居設備
  • 按控制應用細分市場採用智能家居設備

分享一個特定的控制平台

  • 用於控制智能家居設備的平台
  • 最常用的智能家居設備控制平台

理想的應用體驗

  • 通過招聘部門實現理想的控制應用體驗
  • 按年齡劃分的理想控制應用體驗
  • 為每個智能家居設備所有者提供理想的控制應用體驗
  • 智能家居設備所有者和 Intender 細分市場的理想控制應用體驗

瞭解統一應用用戶

  • 智能家居控制平台的用戶體驗,最常用的平台
  • 各年齡段智能家居設備控制平台用戶體驗
  • 按採用細分的智能家居設備控制平台的用戶體驗
  • 按問題努力細分的智能家居設備控制平台用戶體驗
  • 過去 12 個月內發生的問題
  • 解決問題所需的努力
  • 易於使用的應用程序設計

瞭解操作系統模式和語音控制用戶

  • 智能家居設備單元的主要控制方法
  • 智能安防設備的主要控制方法
  • 照明和房屋管理設備的初級控制方法
  • 擁有智能家居設備的個人智能手機操作系統
  • 家庭智能手機操作系統細分市場
  • 高度一致:助理可以輕鬆溝通
  • 為每個個人智能手機操作系統使用語音助手
  • 為每個智能家居設備採用語音助手控制

首選應用程序提供商

  • 有興趣獲得單一統一控制應用程序的智能家居設備所有者
  • 需要來自特定提供商類型 MOST 的統一應用程序的聲音
  • 選擇單一統一應用源的原因
  • 為每個首選的提供商類型選擇一個統一的應用提供商的原因
  • 喜歡從智能手機操作系統提供商處獲取應用的受訪者的智能手機操作系統
  • 喜歡從智能音箱/顯示器品牌獲取應用的受訪者所擁有的品牌
  • 為什麼不選擇一個統一的應用程序提供商

單一品牌家居

  • 對單一品牌家庭的興趣
  • 單一品牌家庭的品牌偏好
  • 按招聘細分的單一品牌家庭的品牌偏好
  • 按智能家居設備所有權細分的單一品牌家庭的品牌偏好

互操作性銷售

  • 統一智能家居設備以備將來購買的重要性
  • 統一智能家居設備以備將來購買的重要性
  • 重視 "物質" 標誌的消費者
  • 智能家居控制方法對 "物質" 標記的高度重要性
  • 最常用的智能家居控制平台 "物質" 的重要性
  • 關注單一品牌住宅的 "物質" 標記的重要性
  • 智能家居領域對 "物質" 標誌的高度重視
  • 人口因素對 "物質" 標記的重要性

附錄

目錄

SYNOPSIS:

This consumer research provides an in-depth examination of the user experience among smart home app users. It quantifies consumer preferences and pain points, the value of unified versus endpoint solutions, app usage patterns by use case and contexts and the relative importance of the app experience for purchasing and consumer satisfaction. The research also explores preferences for modes of interaction, such as voice versus touch, and relative value of multiple apps that can be used for varying smart home tasks.

ANALYST INSIGHT:

"Consumers are buying more and more smart home devices, and they are open to adopting a single brand, so there could be substantial same-store sales or customer lifetime value if a unified app is adopted and compatible new devices are developed. Smart home players seeking to play that unifying role may be most successful in crafting messaging that speaks deeply to certain consumer segments rather than a message designed for the masses." - Chris White, Senior Analyst, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Defining Home Control

Executive Summary

  • Smart Home Device Adoption by Security System Ownership
  • Smart Home Control Platform User Experience for Platform Used Most
  • Ideal Control App Experience
  • Smart Home Platforms
  • Preferred Type of Company Making a Unified Control App
  • Brand Preference for a Single Brand Household

Smart Home Overview

  • Smart Home Device Ownership
  • Average Smart Home Devices Owned
  • Number of Smart Home Devices Owned
  • Smart Home Device Ownership

Home Control App Use and Segments

  • Security and Smart Home Device Control App
  • Average Numbers of Smart Home Devices Owned by Smart Home Control Methods
  • Adoption of Home Control App by Ownership Segment
  • Security and Smart Home Device Control App Usage by Smart Home Ownership Segment
  • Smart Home Device Adoption by Security System Ownership
  • Smart Home Device Adoption by Control App Segments

Share of Specific Control Platforms

  • Platforms Used to Control Smart Home Devices
  • Most Used Smart Home Device Control Platform

The Ideal App Experience

  • Ideal Control App Experience by Adoption Segment
  • Ideal Control App Experience by Adoption Segment
  • Ideal Control App Experience by Age
  • Ideal Control App Experience by Smart Home Device Owners
  • Ideal Control App Experience by Smart Home Device Owner & Intender Segment

Understanding Unified App Users

  • Smart Home Control Platform User Experience for Platform Used Most
  • Smart Home Device Control Platform User Experience by Age Groups
  • Smart Home Device Control Platform User Experience by Adoption Segment
  • Smart Home Device Control Platform User Experience by Problem Efforts Segment
  • Problems Experienced in the Past 12 Months
  • Effort Required to Solve the Problems
  • App design makes it easy to use

Understanding OS patterns and Voice Control Users

  • Primary Control Method of Smart Home Devices Units
  • Primary Control Method of Smart Safety & Security Device
  • Primary Control Method of Lighting & Home Management Device
  • Personal Smartphone Operation System by Smart Home Device Ownership
  • Family Smartphone OS Segment
  • High Agreement: Assistant is Easy to Communicate With
  • Voice Assistant Usage by Personal Smartphone OS
  • Voice Assistant Control Adoption by Smart Home Device

The Preferred App Provider

  • Smart home device owners interested in getting a single unified control app
  • % Saying they want a unified app from a given provider type MOST
  • Reasons for Choosing Source of a Single Unified App
  • Reasons for Choosing a Single Unified App Provider, by Preferred Provider Type
  • Smartphone OS of Respondents Who Prefer Getting the App from Smartphone OS Provider
  • Brand Owned by Respondents Who Prefer Getting the App from Smart Speaker/Display Brand
  • Reasons for Not Choosing a Single Unified App Provider

Single-Brand Households

  • Interest in a Single Brand Household
  • Brand Preference for a Single Brand Household
  • Brands Preference for a Single Brand Household by Adoption Segment
  • Brands Preference for a Single Brand Household by Smart Home Device Ownership Segment

Selling Interoperability

  • Importance of Smart Home Device Integration for Future Purchase
  • Importance of Smart Home Device Integration for Future Purchase
  • Consumers Rating High Importance for "Matter" Mark
  • High Importance of "Matter" Mark by Smart Home Control Methods
  • High Importance of "Matter" Mark by Most Used Smart Home Control Platform
  • High Importance of "Matter" Mark by Interest in a Single-Brand Home
  • High Importance of "Matter" Mark by Smart Home Ownership Segment
  • High Importance of "Matter" Mark by Demographic Factors

Appendix