表紙
市場調查報告書
商品編碼
1019336

下一代遊戲:遊戲機和雲

Next-Generation Gaming: Consoles and Cloud

出版日期: | 出版商: Parks Associates | 英文 61 Slides | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

技術和基礎設施的進步導致了新一代遊戲機的出現和雲遊戲服務的普及。兩者都是消費者可用的最新遊戲功能。

本報告調查了消費者對新一代遊戲機和雲遊戲服務的興趣,是充分利用這兩個新遊戲功能提供的機會的關鍵目標。確定消費群體。

目錄

調查方法及定義

主要術語和定義

執行摘要

遊戲頻率和平台使用的變化

  • 遊戲中使用的平台
  • 所有寬帶家庭每週花在遊戲上的時間
  • 在各個平台上玩遊戲的人,每週花在遊戲上的時間
  • 遊戲平台參與度:按年齡組
  • 玩家對消費習慣和生活方式的思考方式
  • 玩家細分
  • 遊戲平台數量
  • 擁有遊戲機
  • "最常用" 遊戲機品牌
  • PC 遊戲玩家最常使用的 PC 品牌
  • 智能手機遊戲玩家使用的智能手機品牌
  • 平板電腦遊戲玩家最常使用的平板電腦品牌
  • SMP 遊戲玩家最常使用的 SMP 品牌
  • 玩電子遊戲的原因:按遊戲平台
  • 首選視頻遊戲類型:按遊戲平台

遊戲機和 VR 耳機市場

  • 遊戲機所有權:按型號
  • 遊戲機所有權:按代
  • 家用各種遊戲機品牌型號數量
  • 購買遊戲機的前 3 個品牌
  • 您購買的 VR 耳機的品牌
  • 購買遊戲機的意向
  • VR 兼容產品的所有者有意購買 VR 耳機
  • 遊戲機意圖:按人口統計
  • 消費者對消費習慣和生活方式的態度:按遊戲機意圖
  • 首選遊戲機:有意為之
  • 以下遊戲機的重要功能
  • 以下遊戲機的主要功能:按最喜歡的遊戲機型號

遊戲訂閱和雲遊戲

  • 遊戲服務和雲遊戲測試
  • 遊戲服務訂閱
  • 視頻遊戲服務訂閱和試用
  • 遊戲機用戶對遊戲平台的使用
  • 對雲遊戲服務的興趣
  • 雲遊戲服務的吸引力:按平台
  • 首選雲遊戲商業模式
  • 對雲遊戲的興趣:按價格範圍
  • 首選雲遊戲商業模式:按價格區間
  • 雲遊戲服務的吸引力:按遊戲平台數量
  • 訂閱 14.99 美元的雲遊戲服務的可能性:按遊戲平台數量
  • 訂閱 14.99 美元的雲遊戲服務的可能性:通過最常用的遊戲機平台
  • 訂閱 14.99 美元的雲遊戲服務的可能性:按遊戲平台

附錄

目錄

SYNOPSIS:

Advances in technology and infrastructure have brought forth a new generation of game consoles and also an increase in the viability of cloud gaming services. These both represent the latest in gaming capabilities available to the consumer. This research examines consumer interest in the latest generation of consoles and in cloud gaming services and identifies key consumer groups that must be targeted to best capitalize on the opportunity that each of these two new sets of gaming capabilities present.

ANALYST INSIGHT:

"Though traditionally popular platforms for gaming, namely PCs, consoles, and more recently mobile devices, will continue to be heavily utilized by gaming consumers, cloud gaming is a complementary change agent that raises the level of gaming experience possible on mobile devices and non-traditional platforms." - Paul Erickson, Senior Analyst, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

  • Industry Insight
  • Platforms Used for Gaming
  • Ownership of Gaming Devices (2016 - 2021)
  • Most Used Gaming Console by Console Gamers
  • Video Gaming Service Subscriptions and Trials
  • Interest in Cloud Gaming Service
  • Appeal of Cloud Gaming Service by Platforms
  • Preferred Cloud Gaming Business Model

Shifts in Gaming Frequency and Platform Use

  • Platforms Used for Gaming
  • Hours Per Week Spent on Gaming Among All Broadband Households
  • Weekly Hours Spent on Gaming, Among Those Playing Games on Each Platform
  • Gaming Platform Engagement by Age Groups
  • Gamer Spending Habits and Lifestyle Attitudes
  • Gamer Segments
  • Number of Gaming Platforms
  • Ownership of Gaming Devices (2016 - 2021)
  • Brand of "Most Used" Gaming Console
  • Brand of PC Most Used by PC Gamers
  • Brand of Smartphone Used Smartphone Gamers
  • Brand of Most Used Tablet by Tablet Gamers
  • Brand of SMP Most Used by SMP Gamers
  • Reasons for Playing Video Games by Gaming Platforms
  • Preferred Video Game Genres by Gaming Platforms

Console Gaming and VR Headset Market

  • Gaming Console Ownership by Models
  • Ownership of Gaming Console by Generation
  • Number of Different Console Brand Models Used in Home
  • Top 3 Brands of Gaming Console Purchased
  • Brands of VR Headset Purchased
  • Gaming Device Purchase Intentions
  • Intention to Purchase VR Headset Among VR-compatible Product Owners
  • Gaming Device Intenders by Demographics
  • Consumer Attitudes Toward Spending Habits and Lifestyle by Gaming Device Intenders
  • Desired Gaming Console by Intenders
  • Important Features of Next Gaming Console
  • Important Features of Next Gaming Console by Most Desired Console Models

Gaming Subscriptions & Cloud Gaming

  • Testing Game Services and Cloud Gaming
  • Gaming Service Subscriptions
  • Video Gaming Service Subscriptions and Trials
  • Gaming Platform Use, Among Console Gamers
  • Interest in Cloud Gaming Service
  • Appeal of Cloud Gaming Service by Platforms
  • Preferred Cloud Gaming Business Model
  • Interest in Cloud Gaming by Pricing Tier
  • Preferred Cloud Gaming Business Model by Pricing Tier
  • Appeal of Cloud Gaming Services by Number of Gaming Platforms
  • Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Number of Gaming Platforms
  • Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Most Used Console Platforms
  • Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Gaming Platforms

Appendix

  • Defining Heads of Broadband Households
  • Gamer Demographics
  • Reading Parks Associates Charts