表紙
市場調查報告書
商品編碼
1009389

智能家居:消費者的購買動機和偏好

Smart Home: Consumer Purchases and Preferences

出版日期: | 出版商: Parks Associates | 英文 81 Slides | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

2020 年,服務提供商、製造商、零售商和其他智能家居生態系統公司已經適應了一個根本不確定的環境。專業安裝人員找到了安全操作的方法,消費者實現了DIY安裝。對智能健康和保健產品的興趣可以進一步提高消費者對智能產品的看法,MDU 市場中建築商和管理公司的新機會也可以激勵行業。我有。除了這些因素外,在疫苗和樂觀情緒導致經濟復甦的背景下,智能家居市場預計將在 2021 年增長。

本報告調查智能家居,並提供有關影響消費者購買動機和偏好的趨勢的最新數據,以及智能家居業務戰略的重要信息。該報告還包括多個產品類別的智能產品採用和購買意向、細分概況、購買渠道和安裝偏好、語音和控制平台、應用程序參與度以及按類別劃分的可靠性和滿意度分數。它包括對產品功能、數據安全、互操作性和支持意識。

目錄

2020年第四季度核心人口分佈:年齡、2019年家庭收入、最終教育、性別

執行摘要

  • 智能家居設備的所有權
  • 有可能在未來 6 個月內購買
  • 擁有的智能家居設備數量
  • 購買設備的買家百分比
  • 所有 BBHH 的住宅類型
  • 按居住類型劃分的智能家居設備所有權

採用智能家居設備

  • 智能家居設備的所有權
  • 您擁有的普通智能家居設備
  • 擁有的智能家居設備數量
  • 智能家居設備所有權細分
  • 超級超級用戶(擁有 10 台或更多智能家居設備)
  • 按智能家居設備的所有權和意圖細分的技術採用細分
  • 按住宅類型劃分的智能家居設備所有權
  • 智能安全和安保設備的所有權
  • 智能能源、照明和水設備的所有權
  • 智能家電的所有權
  • 針對每種住房類型採用每種智能家居設備
  • 智能安防設備時代
  • 智能能源設備時代
  • 智能家電和智能控制設備時代

購買智能家居設備

  • 購買智能安防設備
  • 購買智能能源、照明和水設備
  • 購買智能家電
  • 智能家居產品購買渠道
  • 智能家居設備:購買類型
  • 智能家居設備:付費購買
  • 平均售價 (ASP):每台智能家居設備

智能家居買家之旅

  • 智能安防設備:專業安裝
  • 智能能源設備:專家安裝
  • 如何通過技術親和力安裝
  • 需要考慮的頂級品牌:智能門鎖和攝像頭
  • 熱門設備:查看和購買
  • 購買智能家居產品的注意事項
  • 智能音箱/顯示器所有權、智能家居所有者、潛在買家
  • 智能家居所有者的智能手機操作系統,打算購買的人
  • 觸發購買智能家居設備
  • 為每台設備購買一個觸發器
  • 鼓勵活躍的智能家居購物者進行購買的因素

有意購買智能家居

  • 購買意向:智能安防設備
  • 購買意向:智慧能源、照明、水務設備
  • 購買意向:智能家電
  • 購買智能家居設備的意向
  • 通過智能設備的所有權購買智能家居設備的意向
  • 未來 12 個月內不打算搬遷的美國寬帶家庭
  • 制約購買智能家居設備的因素
  • 鼓勵非業主/無意購買智能家居設備

COVID-19 的影響

  • 自 COVID-19 出現以來採取的行動
  • 自 COVID-19 出現以來,智能家居設備買家採取的措施
  • 採取住房改善措施的可能性
  • 智能家居設備目標人群的家居改造計劃
  • 住家改善區

用戶體驗和控制設置

  • 智能安全和安保設備偏好分數
  • 智能能源設備所有者青睞分數
  • 智能水產品和照明控制系統的好感度得分
  • 智能家電好感度評分
  • 如何使用家庭控制應用程序
  • 用於控制智能家居設備的平台
  • 如何控制智能安防設備
  • 如何控制智能能源設備
  • 如何控制智能家電和智能控制設備
  • 控制智能照明設備的首選方式
  • 智能燈具:交互頻率

附錄:按設備類別劃分的智能家居買家之旅

  • 智能家居設備:5大品牌-考慮與購買對比
  • 智能能源設備:渠道採購地點(2015-2020)
  • 智能安防設備:渠道採購地點(2015-2020)

附錄:調查筆記

  • 寬帶戶主的定義
目錄

SYNOPSIS:

This consumer study provides the latest data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. Topics include smart product adoption and purchase intention across multiple product categories, segmentation profiles, purchase channels and installation preferences, voice and control platforms, app engagement, reliability and satisfaction scores by category, product feature interests, and attitudes about data security, interoperability, and support.

ANALYST INSIGHT:

"In 2020, service providers, manufacturers, retailers, and other smart home ecosystem players adapted to a fundamentally uncertain environment. Pro installers found ways to operate safely, and consumers made DIY installation work. Interest in smart health and wellness products may further improve consumer sentiment on smart products, and new opportunities with builders and management companies in the MDU market could also lift the industry. With these factors as well as vaccines and optimism driving economic recovery, expect growth in the smart home market in 2021." - Chris White, Senior Analyst, Parks Associates.

Table of Contents

Q4 2020 Core Demographic Distribution: Age, 2019 HH Income, Education Completed, Gender

Executive Summary

  • Smart Home Device Ownership
  • Likely to purchase in the next 6 months
  • # of Smart Home Devices Owned
  • % of Buyers Purchasing Device
  • Residence Type Among All BB HHs
  • Smart Home Device Ownership by Type of Residence

Smart Home Device Adoption

  • Smart Home Device Ownership
  • Average Smart Home Devices Owned
  • Number of Smart Home Devices Owned
  • Smart Home Device Ownership Segments
  • Super Power Users (Own 10+ Smart Home Devices)
  • Technology Adoption Segments by Smart Home Device Ownership & Intention Segments
  • Smart Home Device Ownership by Type of Residence
  • Smart Safety & Security Device Ownership
  • Smart Energy, Lighting, Water Device Ownership
  • Smart Appliance Ownership
  • Select Smart Home Device Adoption, by Select Residence Types
  • Age of Smart Safety & Security Device
  • Age of Smart Energy Device
  • Age of Smart Appliances and Smart Control Device

Smart Home Device Purchases

  • Smart Security & Safety Device Purchases
  • Smart Energy, Lighting, Water Device Purchases
  • Smart Appliance Purchases
  • Smart Home Product Purchase Channel
  • Smart Home Devices: Type of Purchase
  • Smart Home Devices: Paid Purchases
  • Average Selling Price (ASP): Select Smart Home Devices

Smart Home Buyer Journey

  • Smart Security & Safety Devices: Professional Installation
  • Smart Energy Devices: Professional Installation
  • Installation Method, by Tech Affinity
  • Top Brands Considered: Smart Door Locks and Cameras
  • Top Devices: Consideration & Purchase
  • Smart Home Product Purchase Considerations
  • Smart Speaker/Display Ownership, by Smart Home Owners, Purchase Intenders
  • Smartphone OS by Smart Home Owner, Purchase Intenders
  • Triggers for Purchasing Smart Home Devices
  • Purchase Triggers by Device
  • Factors Encouraging Active Smart Home Shoppers to Purchase

Smart Home Purchase Intentions

  • Purchase Intention: Smart Safety & Security Devices
  • Purchase Intention: Smart Energy, Lighting, Water Device
  • Purchase Intention: Smart Appliances
  • Smart Home Device Purchase Intentions
  • Intention to Purchase Smart Home Devices by Smart Device Ownership
  • U.S. Broadband Households Not Intending To Move In The Next 12 Months
  • Smart Home Device Purchase Inhibitors
  • Smart Home Device Purchase Incentives for Non-Owners/Non-Intenders

Impact of COVID-19

  • Actions Taken Since the Emergence of COVID-19
  • Actions Taken Since the Emergence of COVID-19 Among Smart Home Device Buyers
  • Likelihood of Taking Home Improvement Actions
  • Home Renovation Plans, Among Smart Home Device Intenders
  • Home Improvement Areas

User Experience and Control Preferences

  • Smart Safety & Security Device Favorability Scores
  • Smart Energy Device Owner Favorability Scores
  • Smart Water Product and Lighting Control System Favorability Scores
  • Smart Appliance Favorability Scores
  • Home Control App Usage
  • Platforms Used to Control Smart Home Devices
  • Control Method of Smart Safety & Security Device
  • Control Method of Smart Energy Device
  • Control Method of Smart Appliances and Smart Control Device
  • Preferred Method of Controlling Smart Lighting Device
  • Smart Lighting Device: Frequency of Interaction

Appendix: Smart Home Buyer Journey by Device Category

  • Smart Home Device: Top 5 Brands Considered vs. Brand Purchased
  • Smart Energy Devices: Channel Purchase Location (2015 - 2020)
  • Smart Safety & Security Devices: Channel Purchase Location (2015 - 2020)

Appendix: Research Notes

  • Defining Heads of Broadband Households