表紙
市場調查報告書
商品編碼
986546

APP內廣告市場:2020-2026年

In-Application Advertising Market 2020-2026

出版日期: | 出版商: Orion Market Research Pvt Ltd | 英文 | 商品交期: 2-3個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

在預測期內,全球APP內廣告市場預計將以17.8%的複合年增長率增長。市場的增長歸因於智能手機的日益普及,以及全球互聯網的可訪問性。根據世界銀行的數據,全世界約有49.0%的人口使用互聯網。APP內廣告也越來越被移動發佈商採用為有效的獲利策略。

全球APP內廣告市場按廣告類型和目的進行分類。根據廣告類型,市場可細分為插頁式廣告,移動影像廣告,獎勵影像廣告,原生廣告等。其他細分包括靜態展示廣告/橫幅廣告。通過應用,該市場可細分為社交媒體,遊戲,電子商務,視頻和音樂流,新聞,金融和教育,旅遊應用等。

全球應用內廣告市場在地理上細分為北美,歐洲,亞太地區和其他地區。預計在預測期內,北美將佔據重要的市場份額。此外,預計亞太地區在預測期內將以可觀的複合年增長率增長。

該報告調查了APP內廣告市場,並概述了市場以及按廣告類型,用途,區域和進入市場的公司的概況的趨勢。

目錄

第1章報告概述

第2章市場概述和見解

  • 調查範圍
  • 分析師見解和當前市場趨勢
  • 規章制度

第3章競爭情況

  • 競爭性儀表板
  • 重要戰略分析
  • 主要公司分析
    • Google AdMob (Google Inc.)
    • Apple Inc.
    • Facebook Inc.
    • Verizon Media
    • Smaato, Inc.

第4章市場決定因素

  • 動機
  • 抑制因素
  • 市場機會

第5章市場細分

  • 全球APP內廣告市場,按廣告類型劃分
    • 非頁內廣告
    • 移動影片廣告
    • 獎勵影像廣告
    • 原生廣告
    • 其他(靜態展示廣告/橫幅廣告)
  • 全球APP內廣告市場,按應用
    • 社交媒體
    • 遊戲
    • 電子商務
    • 影像和音樂串流
    • 新聞,金融,教育
    • 旅行
    • 其他(信息,生活方式,育兒,健康和健身,天氣)

第6章區域分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 意大利
    • 西班牙
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他
  • 其他地區

第7章公司簡介

  • AdColony, Inc.
  • Adform A/S
  • Amobee Inc. (Singapore Telecommunications Ltd.)
  • Apple Inc.
  • BYYD, LLC
  • Facebook, Inc.
  • Google AdMob (Google Inc.)
  • IconPeak (Fibermobi Performance Marketing Solutions GmbH)
  • InMobiPvt. Ltd.
  • Mobupps
  • MoPub (Twitter, Inc.)
  • PubMatic, Inc.
  • Smaato, Inc.
  • Smadex S.L.
  • SmartyAds Inc.
  • StackAdapt Inc.
  • StartApp Inc.
  • Tapjoy, Inc.
  • Verizon Media
  • ZEDO, Inc.
  • Zoomd Technologies Ltd.
目錄
Product Code: OMR2022935

Global In-Application Advertising Market Size, Share & Trends Analysis Report By Advertisement Type (Interstitial Ads, Mobile Video Ads, Rewarded Video Ads, Native Ads, and Others), By Application (Social Media, Gaming, E-commerce, Video & Music Streaming, News, Finance and Education, Travel, and Others), Forecast Period 2020-2026

The global in-application advertising market is anticipated to grow at a CAGR of 17.8% during the forecast period. The growth of the market is influenced by the growing penetration of smartphones coupled with internet accessibility across the globe. According to the World Bank, around 49.0% of the total global population are internet users. The adoption of in-application advertisement is also increasing as an effective monetization strategy among mobile publishers.

The global in-application advertising market is segmented based on advertisement type and application. Based on the advertisement type, the market is sub-segmented into interstitial ads, mobile video ads, rewarded video ads, native ads, and others. The other sub-segment contains static display ads/banner ads. Based on the application the market is sub-segmented into social media, gaming, e-commerce, video & music streaming, news, finance and education, travel apps, and others.

The global in-application advertising market is further segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. North America is expected to hold a significant market share during the forecast period. Moreover, Asia-Pacific will witness a significant CAGR during the forecast period.

The key players of the global in-application advertising market include Google AdMob (Google Inc.), InMobi Pte. Ltd., Smaato, Inc., Verizon Media, Facebook Inc., Twitter Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, and funding, to stay competitive in the market.

Research Methodology

The market study of the global in-application advertising market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts to bring more authenticity to the reports.

Secondary Sources Include:

Financial reports of companies involved in the market.

Whitepapers, research-papers, and news blogs.

Company websites and their product catalog.

The report is intended for software companies, start-ups, venture capitalist, seed funders, social media companies, online game developing companies, mobile application developing companies, retailers, new entrants into the industry, government organizations, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. Global In-Application Advertising Market Research and Analysis by Advertisement Type

2. Global In-Application Advertising Market Research and Analysis by Application

The Report Covers:

Comprehensive research methodology of the global in-application advertising market.

This report also includes a detailed and extensive market overview with key analyst insights.

An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.

Analysis of regional regulations and other government policies impacting the global in-application advertising industry.

Insights about market determinants that are stimulating the global in-application advertising market.

Detailed and extensive market segments with regional distribution of forecasted revenues.

Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Competitive Dashboard
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. Google AdMob (Google Inc.)
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. SWOT Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. Apple Inc.
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. SWOT Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. Facebook Inc.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. SWOT Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. Verizon Media
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. SWOT Analysis
      • 3.3.4.4. Recent Developments
    • 3.3.5. Smaato, Inc.
      • 3.3.5.1. Overview
      • 3.3.5.2. Financial Analysis
      • 3.3.5.3. SWOT Analysis
      • 3.3.5.4. Recent Developments

4. Market Determinants

  • 4.1. Motivators
  • 4.2. Restraints
  • 4.3. Opportunities

5. Market Segmentation

  • 5.1. Global In-Application Advertising Market by Advertisement Type
    • 5.1.1. Interstitial Ads
    • 5.1.2. Mobile Video Ads
    • 5.1.3. Rewarded Video Ads
    • 5.1.4. Native Ads
    • 5.1.5. Others (Static Display Ads/Banner Ads)
  • 5.2. Global In-Application AdvertisingMarket by Application
    • 5.2.1. Social Media
    • 5.2.2. Gaming
    • 5.2.3. E-commerce
    • 5.2.4. Video & Music Streaming
    • 5.2.5. News, Finance& Education
    • 5.2.6. Travel
    • 5.2.7. Others (Messaging, Lifestyle, Parenting, Health & Fitness, Weather)

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. AdColony, Inc.
  • 7.2. Adform A/S
  • 7.3. Amobee Inc. (Singapore Telecommunications Ltd.)
  • 7.4. Apple Inc.
  • 7.5. BYYD, LLC
  • 7.6. Facebook, Inc.
  • 7.7. Google AdMob (Google Inc.)
  • 7.8. IconPeak (Fibermobi Performance Marketing Solutions GmbH)
  • 7.9. InMobiPvt. Ltd.
  • 7.10. Mobupps
  • 7.11. MoPub (Twitter, Inc.)
  • 7.12. PubMatic, Inc.
  • 7.13. Smaato, Inc.
  • 7.14. Smadex S.L.
  • 7.15. SmartyAds Inc.
  • 7.16. StackAdapt Inc.
  • 7.17. StartApp Inc.
  • 7.18. Tapjoy, Inc.
  • 7.19. Verizon Media
  • 7.20. ZEDO, Inc.
  • 7.21. Zoomd Technologies Ltd.

LIST OF TABLES

  • 1. GLOBAL IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
  • 2. GLOBAL INTERSTITIAL ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 3. GLOBAL MOBILE VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 4. GLOBAL REWARDED VIDEO ADS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 5. GLOBAL NATIVE ADSMARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 6. GLOBAL OTHERS IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 7. GLOBAL IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 8. GLOBAL SOCIAL MEDIA IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 9. GLOBAL GAMING IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 10. GLOBAL E-COMMERCE IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 11. GLOBAL VIDEO & MUSIC STREAMING IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 12. GLOBAL NEWS, FINANCE & EDUCATION IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 13. GLOBAL TRAVEL APPS IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 14. GLOBAL OTHERIN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 15. GLOBAL IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)
  • 16. NORTH AMERICAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 17. NORTH AMERICAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
  • 18. NORTH AMERICAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 19. EUROPEAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 20. EUROPEAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
  • 21. EUROPEAN IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 22. ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 23. ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
  • 24. ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 25. REST OF THE WORLD IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2019-2026 ($ MILLION)
  • 26. REST OF THE WORLD IN-APPLICATION ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL IN-APPLICATION ADVERTISING MARKET SHARE BY ADVERTISEMENT TYPE, 2019 VS 2026 (%)
  • 2. GLOBAL IN-APPLICATION ADVERTISING MARKET SHARE BY APPLICATION, 2019 VS 2026 (%)
  • 3. GLOBAL IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 4. INTERSTITIAL ADSIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 5. MOBILE VIDEO ADSIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 6. REWARDED VIDEO ADSIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 7. NATIVE ADSIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 8. OTHERADS TYPE IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 9. SOCIAL MEDIAIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 10. GAMINGIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 11. E-COMMERCEIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 12. VIDEO & MUSIC STREAMINGIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 13. NEWS, FINANCE & EDUCATIONIN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 14. TRAVEL IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 15. OTHERS IN-APPLICATION ADVERTISING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 16. US IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 17. CANADA IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 18. UK IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 19. FRANCE IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 20. GERMANY IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 21. ITALY IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 22. SPAIN IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 23. REST OF EUROPE IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 24. INDIA IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 25. CHINA IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 26. JAPAN IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 27. REST OF ASIA-PACIFIC IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)
  • 28. REST OF THE WORLD IN-APPLICATION ADVERTISING MARKET SIZE, 2019-2026 ($ MILLION)