市場調查報告書

營銷自動化市場:2020-2026

Marketing Automation Market 2020-2026

出版商 Orion Market Research Pvt Ltd 商品編碼 949641
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
營銷自動化市場:2020-2026 Marketing Automation Market 2020-2026
出版日期: 2020年06月22日內容資訊: 英文
簡介

在預測期內,預計全球營銷自動化市場將顯著增長。互聯網使用的增加,物聯網的快速採用以及大數據分析的增加可用性是支持全球營銷自動化市場增長的關鍵因素。但是,敏感數據的安全性和隱私問題可能會阻礙全球營銷自動化行業的發展。儘管如此,中小型企業採用雲技術的增長有望在不久的將來為市場帶來巨大的增長機會。

營銷自動化市場是根據用途,部署類型和最終用戶分類的。根據應用,市場分為社交媒體營銷,分銷管理,活動管理,潛在客戶開發和運輸。根據部署類型,市場分為基於雲和內部部署。按最終用戶劃分,市場分為零售,BFSI,運輸,製造業,醫療保健等。

從地理上講,全球營銷自動化市場分為北美,歐洲,亞太地區和其他國家。預計北美將在全球市場中佔有很大的市場份額。預計美國將在全球營銷自動化市場中佔有重要的市場份額。人們發現,營銷自動化可以為該國帶來一些優勢,從而產生市場線索。預計在預測期內,亞太地區在全球市場將有顯著增長。

該報告調查了全球市場營銷自動化市場,並提供了按應用程序,部署類型,最終用戶,區域和進入市場的公司概況的市場概況以及趨勢。

內容

第1章報告概述

第2章市場概述和見解

  • 調查範圍
  • 分析師見解和當前市場趨勢
  • 規則與規定

第3章競爭情況

  • 公司份額分析
  • 主要策略分析
  • 主要公司分析
    • Oracle Corp.
    • Microsoft Corp.
    • Salesforce.com Inc.
    • IBM Corp.
    • Cognizant Technology Solutions Corp.

第4章市場決定因素

  • 動機
  • 抑制因子
  • 市場機會

第5章市場細分

  • 按應用劃分的全球營銷自動化市場
    • 社交媒體營銷
    • 分銷管理
    • 廣告活動管理
    • 領導力發展
    • 運輸
  • 按部署類型劃分的全球營銷自動化市場
    • 基於雲
    • 內部部署
  • 最終用戶的全球營銷自動化市場
    • 零售
    • BFSI
    • 運輸
    • 製造業
    • 醫療保健
    • 其他

第6章區域分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 意大利
    • 西班牙
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他
  • 其他地區

第7章公司簡介

  • Adobe Systems, Inc.
  • AWeber Systems, Inc.
  • Brand24 Global, Inc.
  • Buffer, Inc.
  • Cision, Ltd.
  • Clarabridge, Inc.
  • Cognizant Technology Solutions Corp.
  • Cyfe, Inc.
  • Frrole, Inc.
  • GoodData Corp.
  • Google, LLC
  • Hootsuite, Inc.
  • IBM Corp.
  • MavSocial (Maventus Group Inc.)
  • Meltwater Social
  • Microsoft Corp.
  • NetBase Solutions, Inc.
  • Oracle Corp.
  • Salesforce.com, Inc.
  • SAP SE
  • Teradata Corp.
  • Zalster AB
目錄
Product Code: OMR2021960

Global Marketing Automation Market Size, Share & Trends Analysis Report, by Application (Social Media Marketing, Distribution Management, Campaign Management, Lead Nurturing, Transportation), by Deployment Type (Cloud Based, On-Premises), by End-User (Retail, BFSI, Transportation, Manufacturing, Healthcare, Transportation, Others) Forecast Period 2020-2026

The global marketing automation market is projected to witness considerable growth during the forecast period. Increasing internet usage, rapid adoption of IoT, and growing utility of big data analytics are among the key factors that are supporting the growth of the global marketing automation market. However, the security and privacy concerns for the confidential data may impede the growth of the global marketing automation industry. Though, the increase in cloud adoption by SMEs is anticipated to offer considerable growth opportunities to the market in the near future.

The marketing automation market is classified on the basis of application, deployment type, and end-users. Based on the application, the market is segmented into social media marketing, distribution management, campaign management, lead nurturing, and transportation. Based on the deployment type, the market is bifurcated into cloud-based and on-premises. Based on end-user, the market is segmented into retail, BFSI, transportation, manufacturing, healthcare, transportation, and others.

Geographically, the global marketing automation market is classified into North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to have a significant market share in the global market. The US is anticipated to hold a considerable market share in the global marketing automation market. Marketing automation is found to offer several benefits to the country in terms of generating the market lead. Asia-Pacific is estimated to have considerable growth in the global market during the forecast period.

The key players of the marketing automation market include IBM Corp., Oracle Corp., SAP SE, Google LLC, ., Adobe Systems, Inc., Brand24 Global, Inc., Buffer, Inc., Cision, Ltd., Clarabridge, Inc., Cognizant Technology Solutions Corp., AWeber, Frrole, Inc., GoodData Corp, Google, LLC, Hootsuite Media, Inc., NetBase Solutions, Inc., and so on. The global marketing automation market is mainly influenced by product development, mergers and collaboration, and partnership conducted by the key players operating in the market.

Research Methodology

The market study of the global marketing automation market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

  • Financial reports of companies involved in the market
  • Whitepapers, research-papers, and news blogs
  • Company websites and their product catalog

The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. Global Marketing Automation Market Research and Analysis by Application

2. Global Marketing Automation Market Research and Analysis by Deployment Type

3. Global Marketing Automation Market Research and Analysis by End-User

The Report Covers:

  • Comprehensive research methodology of the global marketing automation market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global marketing automation market.
  • Insights about market determinants which are stimulating the global marketing automation market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Company Share Analysis
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. Oracle Corp.
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. SWOT Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. Microsoft Corp.
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. SWOT Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. Salesforce.com Inc.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. SWOT Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. IBM Corp.
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. SWOT Analysis
      • 3.3.4.4. Recent Developments
    • 3.3.5. Cognizant Technology Solutions Corp.
      • 3.3.5.1. Overview
      • 3.3.5.2. Financial Analysis
      • 3.3.5.3. SWOT Analysis
      • 3.3.5.4. Recent Developments

4. Market Determinants

  • 4.1 Motivators
  • 4.2 Restraints
  • 4.1. Opportunities

5. Market Segmentation

  • 5.1. Global Marketing Automation Market by Application
    • 5.1.1. Social Media Marketing
    • 5.1.2. Distribution Management
    • 5.1.3. Campaign Management
    • 5.1.4. Lead Nurturing
    • 5.1.5. Transportation
  • 5.2. Global Marketing Automation Market by Deployment Type
    • 5.2.1. Cloud-Based
    • 5.2.2. On-Premises
  • 5.3. Global Marketing Automation Market by End-User
    • Retail
    • BFSI
    • Transportation
    • Manufacturing
    • Healthcare
    • Other

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. US
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. Adobe Systems, Inc.
  • 7.2. AWeber Systems, Inc.
  • 7.3. Brand24 Global, Inc.
  • 7.4. Buffer, Inc.
  • 7.5. Cision, Ltd.
  • 7.6. Clarabridge, Inc.
  • 7.7. Cognizant Technology Solutions Corp.
  • 7.8. Cyfe, Inc.
  • 7.9. Frrole, Inc.
  • 7.10. GoodData Corp.
  • 7.11. Google, LLC
  • 7.12. Hootsuite, Inc.
  • 7.13. IBM Corp.
  • 7.14. MavSocial (Maventus Group Inc.)
  • 7.15. Meltwater Social
  • 7.16. Microsoft Corp.
  • 7.17. NetBase Solutions, Inc.
  • 7.18. Oracle Corp.
  • 7.19. Salesforce.com, Inc.
  • 7.20. SAP SE
  • 7.21. Teradata Corp.
  • 7.22. Zalster AB

LIST OF TABLES

  • 1. GLOBAL MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 2. GLOBAL SOCIAL MEDIA MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 3. GLOBAL DISTRIBUTION MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 4. GLOBAL CAMPAIGN MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 5. GLOBAL LEAD NURTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 6. GLOBAL TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 7. GLOBAL MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 8. GLOBAL CLOUD-BASED MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 9. GLOBAL ON-PREMISES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 10. GLOBAL MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 11. GLOBAL RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 12. GLOBAL BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 13. GLOBAL TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 14. GLOBAL MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 15. GLOBAL HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 16. GLOBAL OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 17. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 18. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 19. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 20. NORTH AMERICAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 21. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 22. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 23. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 24. EUROPEAN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 25. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 26. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 27. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 28. ASIA-PACIFIC MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)
  • 29. REST OF THE WORLD MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 30. REST OF THE WORLD MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2019-2026 ($ MILLION)
  • 31. REST OF THE WORLD MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL MARKETING AUTOMATION MARKET SHARE BY APPLICATION, 2019 VS 2026 (%)
  • 2. GLOBAL MARKETING AUTOMATION MARKET SHARE BY DEPLOYMENT TYPE, 2019 VS 2026 (%)
  • 3. GLOBAL MARKETING AUTOMATION MARKET SHARE BY END-USER, 2019 VS 2026 (%)
  • 4. GLOBAL MARKETING AUTOMATION MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 5. THE US MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 6. CANADA MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 7. UK MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 8. FRANCE MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 9. GERMANY MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 10. ITALY MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 11. SPAIN MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 12. ROE MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 13. INDIA MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 14. CHINA MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 15. JAPAN MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)
  • 16. REST OF ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)

17. REST OF THE WORLD MARKETING AUTOMATION MARKET SIZE, 2019-2026 ($ MILLION)