市場調查報告書

全球數字戶外廣告(DOOH)市場:2020-2026

Global Digital Out of Home (DOOH) Market 2020-2026

出版商 Orion Market Research Pvt Ltd 商品編碼 949630
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
全球數字戶外廣告(DOOH)市場:2020-2026 Global Digital Out of Home (DOOH) Market 2020-2026
出版日期: 2020年06月21日內容資訊: 英文
簡介

預計在預測期內,全球數字戶外廣告(DOOH)市場將顯示出顯著增長。不斷發展的城市化進程和對數字廣告活動的日益關注正在推動市場增長。據聯合國(UN)估計,2018年世界人口的55%將居住在城市地區,到2050年將達到68%。到2050年,將有近25億人遷移到城市,其中90%位於亞洲和非洲。在一個城市化的世界中,引起人們關注的信息正在迅速傳播。

因此,快速的城市化使商人可以吸引大眾。在多個地方已經見證了新技術的引入和數字公告板在某些地方的增長。這使營銷人員可以通過DOOH的一些有趣功能非常有效地衡量消費者的行為,例如實時內容更新,消費者面部表情評分和廣告定位。此外,智慧城市項目的增加有望為市場增長提供機會。

在地理上,由於智慧城市計劃的興起,行業競爭以及該地區的數字化轉型,預計亞太地區在預測期內將顯示出潛在的增長。據德國亞太商業協會稱,中國政府正致力於發展智慧城市,該國已在進行近500個試點項目。這樣就可以將DOOH集成到智慧城市中,以推廣品牌和推動銷售。通過集成智能數據和智能屏幕,廣告商可以通過潛在的信息吸引潛在的受眾。

該報告調查了全球數字戶外廣告(DOOH)市場,提供了該市場的概述以及按應用程序,行業和地區劃分的趨勢,以及進入該市場的公司的概況。

內容

第1章報告概述

第2章市場概述和見解

  • 調查範圍
  • 分析師見解和當前市場趨勢
  • 規則與規定

第3章競爭情況

  • 公司份額分析
  • 主要策略分析
  • 主要公司分析
    • 德高集團
    • OUTFRONT Media Inc.
    • Daktronics,Inc.
    • Clear Channel Outdoor Holdings Inc.
    • Adomni,Inc.

第4章市場決定因素

  • 動機
  • 抑制因子
  • 市場機會

第5章市場細分

  • 按應用劃分的全球DOOH市場
    • 公告欄
    • 公交
    • 街頭傢俱
    • 購物中心
    • 其他
  • 世界DOOH行業市場
    • 娛樂
    • 零售和電子商務
    • BFSI
    • 電信
    • 款待 汽車
    • 食品和飲料
    • 其他

第6章區域分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 意大利
    • 西班牙
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他
  • 其他地區

第7章公司簡介

  • Adomni, Inc.
  • Broadsign International, LLC
  • Clear Channel Outdoor Holdings Inc.
  • Daktronics, Inc.
  • Deepsky Corp. Ltd.
  • Exterion Media
  • EyeMedia
  • JCDecaux Group
  • Lamar Advertising
  • Mvix (USA), Inc.
  • NEC Display Solutions, Ltd.
  • Ocean Outdoor UK Ltd.
  • oOh!media Ltd.
  • OUTFRONT Media Inc.
  • Prismview (a Samsung Electronics Co.)
  • QMS Media Ltd.
  • SevenOne Media GmbH
  • Stroer SE & Co. KGaA
  • Talon Outdoor Ltd.
  • Times OOH
  • Vistar Media
目錄
Product Code: OMR2021949

Global Digital Out of Home (DOOH) Market Size, Share & Trends Analysis Report, By Application (Billboard, Transit, Street Furniture, Malls, and Others), By Vertical (Entertainment, Retail and E-Commerce, BFSI, Telecom, Hospitality, Automobile, Food and Beverage, and Others) and Forecast, 2020-2026

The global digital out of home (DOOH) market is estimated to witness significant growth during the forecast period. Rising urbanization and emerging focus on digital campaigns are supporting to drive market growth. As per the United Nations (UN), in 2018, 55% of the global population lives in urban areas, which is estimated to reach 68% by 2050. Nearly 2.5 billion people could shift to urban areas by 2050, with nearly 90% of this rise occurring in Asia and Africa. In the growing urbanized world, the information spreads quickly that captures people's attention.

Therefore, rapid urbanization enables marketers to attract the massive public. The introduction of new technologies and increasing digital billboards in several places have witnessed in several public places. This allows marketers to measure consumer behaviors very effectively owing to the several interesting features of DOOH, such as the update of content in real-time, evaluation of consumer facial expressions, and advertising targeting. Further, increasing smart city projects is expected to offer an opportunity for market growth.

Geographically, Asia-Pacific is estimated to witness potential growth during the forecast period owing to the rising smart city initiatives, increasing competition across the verticals, and digital transformation in the region. According to the German Asia-Pacific Business Association, the Chinese government is focusing on the development of smart cities and nearly 500 pilot projects have already been running in the country. This can facilitate the adoption of DOOH for integration in smart cities to promote their brands and drive sales. By integrating smart data and smart screens, advertisers can reach their audience with potential messaging.

Some crucial players in the market include JCDecaux Group, OUTFRONT Media Inc., Daktronics, Inc., Clear Channel Outdoor Holdings, Inc., and Adomni, Inc. Mergers and acquisitions, product launches, and partnerships and collaborations are some crucial strategies adopted by the market players to expand market share and gain a competitive advantage. For instance, in June 2019, Adomni declared collaborations with Lamar Advertising and Clear Channel Outdoor, two of the major outdoor advertising companies across the globe. Lamar's selection of more than 3,200 digital billboards in 43 states of the US and Canada is a major addition to Adomni digital billboard inventory. The integration of Adomni with Lamar and Clear Channel Outdoor played a role in the programmatic billboard campaign with Kylie Skin.

Research Methodology

The market study of the global DOOH market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include:

  • Financial reports of companies involved in the market
  • Authentic public databases
  • Whitepapers, research-papers, and news blogs
  • Company websites and their product catalog

The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation:

  • Global DOOH Market Research and Analysis, By Application
  • Global DOOH Market Research and Analysis, By Vertical

The Report Covers:

  • Comprehensive research methodology of the global DOOH market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global DOOH market.
  • Insights about market determinants which are stimulating the global DOOH market.
  • Detailed and extensive market segments with regional distribution of forecast revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography
    • 1.2.3. By Stakeholders

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Company Share Analysis
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. JCDecaux Group
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. SWOT Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. OUTFRONT Media Inc.
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. SWOT Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. Daktronics, Inc.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. SWOT Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. Clear Channel Outdoor Holdings Inc.
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. SWOT Analysis
      • 3.3.4.4. Recent Developments
    • 3.3.5. Adomni, Inc.
      • 3.3.5.1. Overview
      • 3.3.5.2. Financial Analysis
      • 3.3.5.3. SWOT Analysis
      • 3.3.5.4. Recent Developments

4. Market Determinants

  • 4.1 Motivators
  • 4.2 Restraints
  • 4.3 Opportunities

5. Market Segmentation

  • 5.1. Global DOOH Market by Application
    • 5.1.1. Billboard
    • 5.1.2. Transit
    • 5.1.3. Street Furniture
    • 5.1.4. Malls
    • 5.1.5. Others
  • 5.2. Global DOOH Market by Vertical
    • 5.2.1. Entertainment
    • 5.2.2. Retail and E-Commerce
    • 5.2.3. BFSI
    • 5.2.4. Telecom
    • 5.2.5. Hospitality
    • 5.2.6. Automobile
    • 5.2.7. Food and Beverage
    • 5.2.8. Others

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. Adomni, Inc.
  • 7.2. Broadsign International, LLC
  • 7.3. Clear Channel Outdoor Holdings Inc.
  • 7.4. Daktronics, Inc.
  • 7.5. Deepsky Corp. Ltd.
  • 7.6. Exterion Media
  • 7.7. EyeMedia
  • 7.8. JCDecaux Group
  • 7.9. Lamar Advertising
  • 7.10. Mvix (USA), Inc.
  • 7.11. NEC Display Solutions, Ltd.
  • 7.12. Ocean Outdoor UK Ltd.
  • 7.13. oOh!media Ltd.
  • 7.14. OUTFRONT Media Inc.
  • 7.15. Prismview (a Samsung Electronics Co.)
  • 7.16. QMS Media Ltd.
  • 7.17. SevenOne Media GmbH
  • 7.18. Stroer SE & Co. KGaA
  • 7.19. Talon Outdoor Ltd.
  • 7.20. Times OOH
  • 7.21. Vistar Media

LIST OF TABLES

  • 1. GLOBAL DOOH MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 2. GLOBAL DIGITAL BILLBOARD MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 3. GLOBAL DIGITAL TRANSIT MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 4. GLOBAL DIGITAL STREET FURNITURE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 5. GLOBAL DIGITAL MALLS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 6. GLOBAL OTHER DOOH APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 7. GLOBAL DOOH MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2019-2026 ($ MILLION)
  • 8. GLOBAL DOOH IN ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 9. GLOBAL DOOH IN RETAIL AND E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 10. GLOBAL DOOH IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 11. GLOBAL DOOH IN TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 12. GLOBAL DOOH IN HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 13. GLOBAL DOOH IN AUTOMOBILE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 14. GLOBAL DOOH IN FOOD AND BEVERAGE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 15. GLOBAL DOOH IN OTHER VERTICALS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)
  • 16. GLOBAL DOOH MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)
  • 17. NORTH AMERICAN DOOH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 18. NORTH AMERICAN DOOH MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 19. NORTH AMERICAN DOOH MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2019-2026 ($ MILLION)
  • 20. EUROPEAN DOOH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 21. EUROPEAN DOOH MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 22. EUROPEAN DOOH MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2019-2026 ($ MILLION)
  • 23. ASIA-PACIFIC DOOH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)
  • 24. ASIA-PACIFIC DOOH MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 25. ASIA-PACIFIC DOOH MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2019-2026 ($ MILLION)
  • 26. REST OF THE WORLD DOOH MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2019-2026 ($ MILLION)
  • 27. REST OF THE WORLD DOOH MARKET RESEARCH AND ANALYSIS BY VERTICAL, 2019-2026 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL DOOH MARKET SHARE BY APPLICATION, 2019 VS 2026 (%)
  • 2. GLOBAL DOOH MARKET SHARE BY VERTICAL, 2019 VS 2026 (%)
  • 3. GLOBAL DOOH MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)
  • 4. US DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 5. CANADA DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 6. UK DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 7. FRANCE DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 8. GERMANY DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 9. ITALY DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 10. SPAIN DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 11. ROE DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 12. INDIA DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 13. CHINA DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 14. JAPAN DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 15. REST OF ASIA-PACIFIC DOOH MARKET SIZE, 2019-2026 ($ MILLION)
  • 16. REST OF THE WORLD DOOH MARKET SIZE, 2019-2026 ($ MILLION)