市場調查報告書

全球行銷的AI市場:2019年∼2025年

Global AI in Marketing Market 2019-2025

出版商 Orion Market Research Pvt Ltd 商品編碼 888703
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
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全球行銷的AI市場:2019年∼2025年 Global AI in Marketing Market 2019-2025
出版日期: 2019年07月01日內容資訊: 英文
簡介

本報告提供全球行銷的AI市場的相關調查,提供市場趨勢和機會,企業佔有率,阻礙因素,各安裝·用途·終端用戶·地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 報告概要

  • 調查方法及手段
  • 市場分析
    • 各市場區隔
    • 各地區
    • 各利害關係者

第2章 市場概要及洞察

  • 報告的範圍
  • 分析師的洞察及目前市場趨勢
    • 主要調查結果
    • 建議
    • 結論
  • 相關法規

第3章 競爭情形

  • 企業佔有率分析
  • 主要策略分析
  • 主要企業分析
    • Amazon Web Services, Inc.
    • IBM Corp.
    • Microsoft Corp.
    • Alphabet Inc.
    • NVIDIA Corp.

第4章 市場決策要素

  • 動機
  • 阻礙因素
  • 市場機會

第5章 市場區隔

  • 全球行銷的AI市場:各安裝
    • 雲端
    • 內部部署
  • 全球行銷的AI市場:各用途
    • 社群媒體廣告
    • 虛擬行銷助手
    • 分析平台
    • 其他(內容策展)
  • 全球行銷的AI市場:各終端用戶
    • BFSI
    • 零售及消費品
    • 媒體及廣告
    • 其他(企業)

第6章 地區分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他
  • 其他地區

第7章 企業簡介

  • 8x8, Inc.
  • Albert Technologies, Inc.
  • Alphabet Inc.
  • Amazon Web Services, Inc.
  • Appier Inc.
  • Facebook Inc.
  • IBM Corp.
  • Intel Corp.
  • Lytics, Inc.
  • Microsoft Corp.
  • NVIDIA Corp.
  • Oculus360 Inc.
  • Oracle Corp.
  • Persado, Inc.
  • Salesforce.com, Inc.
  • Samsung Electronics Co., Ltd.
  • Twitter, Inc.
  • Xilinx, Inc.
目錄
Product Code: OMR2019747

Global AI in Marketing Market Size, Share & Trends Analysis Report by Deployment Type (Cloud and On-Premises), by Application (Social Media Advertising, Virtual Marketing Assistant, Analytics Platform, and Others), by End-User (BFSI, Retail & Consumer Goods, Media & Advertising, and Others) and Forecasts, 2019 - 2025

Global AI in marketing market is expected to register impressive growth over the forecast period. AI enables to analyze a massive amount of structured and non-structured data and trace meaningful patterns through it, which makes sales forecasting easier. AI also offers predictive analytics which enables marketing companies in lead generation and customer acquisitions. Major factors propelling the growth of the market include growing adoption of customer-centric marketing strategies, increased use of social media for advertising, and increase in demand for virtual assistants. Surging global demand for digital assistance is further expected to fuel the growth of AI in marketing market. Marketing enterprise can offer 24x7 support and enhance customer relationship by using AI-based virtual assistance such as chatbots, recommendation engines, and others.

Global AI in marketing market is segmented on the basis of deployment type, application, end-users, and regions. On the basis of deployment type, the market has been divided into cloud and on-premises deployment model. On the basis of application, the market has been segmented into social media advertising, virtual marketing assistant, analytics platform, and others. Virtual marketing assistant segment is expected to grow at the highest rate over the forecast period. This is due to the fact that virtual assistants are developed to increase productivity and reduce time-consuming lead generation activity. Thereby, allowing sales executives to focus on other productive job roles. On the basis of end-users, the market is classified into BFSI, retail & consumer goods, media & advertising, and others.

Geographically, the market is analyzed into North America, Europe, Asia-Pacific, and Rest of the World. North America is expected to dominate the market in 2018 and is expected to continue to do so over the forecast period. Europe is expected to follow North America in terms of revenue generation over the forecast period. Moreover, Asia-Pacific is expected to grow at the fastest growth rate over the forecast period. Furthermore, the market consists of several players that are providing AI technology in the marketing sector to cater to a wide range of customers across the globe. Key players of the market include IBM Corp., NVIDIA Corp., Microsoft Corp, Alphabet Inc., and Facebook Inc. These players adopt various strategies; such as mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations in order to remain competitive in the global market. For instance, in May 2018, 8x8 Inc., one of the leading providers of cloud phone, meeting, collaboration and contact center solutions, acquired MarianaIQ, the US-based startup. MarianaIQ brings deep learning capabilities to the newly announced X Series to transform both employee and customer experience.

Research Methodology

The market study of the global AI in marketing market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

  • Financial reports of companies involved in the market
  • Whitepapers, research-papers and news blogs
  • Company websites and their product catalog

The report is intended for market research firms, investment companies, third-party service providers, AI system providers, system integrators, cloud service providers for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models delivering insights into the market for better business decisions.

Market Segmentation:

  • 1. Global AI in Marketing Market Research and Analysis by Deployment Type
  • 2. Global AI in Marketing Market Research and Analysis by Application
  • 3. Global AI in Marketing Market Research and Analysis by End-User

The Report Covers:

  • Comprehensive research methodology of the global AI in marketing market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global AI in Marketing market.
  • Insights about market determinants which are stimulating the global AI in marketing market.
  • Detailed and extensive market segments with regional distribution of forecast revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography
    • 1.2.3. By Stakeholders

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion
  • 2.3. Rules & Regulations

3. Competitive Landscape

  • 3.1. Company Share Analysis
  • 3.2. Key Strategy Analysis
  • 3.3. Key Company Analysis
    • 3.3.1. Amazon Web Services, Inc.
      • 3.3.1.1. Overview
      • 3.3.1.2. Financial Analysis
      • 3.3.1.3. Swot Analysis
      • 3.3.1.4. Recent Developments
    • 3.3.2. IBM Corp.
      • 3.3.2.1. Overview
      • 3.3.2.2. Financial Analysis
      • 3.3.2.3. Swot Analysis
      • 3.3.2.4. Recent Developments
    • 3.3.3. Microsoft Corp.
      • 3.3.3.1. Overview
      • 3.3.3.2. Financial Analysis
      • 3.3.3.3. Swot Analysis
      • 3.3.3.4. Recent Developments
    • 3.3.4. Alphabet Inc.
      • 3.3.4.1. Overview
      • 3.3.4.2. Financial Analysis
      • 3.3.4.3. Swot Analysis
      • 3.3.4.4. Recent Developments
    • 3.3.5. NVIDIA Corp.
      • 3.3.5.1. Overview
      • 3.3.5.2. Financial Analysis
      • 3.3.5.3. Swot Analysis
      • 3.3.5.4. Recent Developments

4. Market Determinants

  • 4.1. Motivators
  • 4.2. Restraints
  • 4.3. Opportunities

5. Market Segmentation

  • 5.1. Global AI in Marketing Market by Deployment Type
    • 5.1.1. Cloud
    • 5.1.2. On-Premises
  • 5.2. Global AI in Marketing Market by Application
    • 5.2.1. Social Media Advertising
    • 5.2.2. Virtual Marketing Assistant
    • 5.2.3. Analytics Platform
    • 5.2.4. Others (Content Curation)
  • 5.3. Global AI in Marketing Market by End-User
    • 5.3.1. BFSI
    • 5.3.2. Retail & Consumer Goods
    • 5.3.3. Media & Advertising
    • 5.3.4. Others (Enterprise)

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. 8x8, Inc.
  • 7.2. Albert Technologies, Inc.
  • 7.3. Alphabet Inc.
  • 7.4. Amazon Web Services, Inc.
  • 7.5. Appier Inc.
  • 7.6. Facebook Inc.
  • 7.7. IBM Corp.
  • 7.8. Intel Corp.
  • 7.9. Lytics, Inc.
  • 7.10. Microsoft Corp.
  • 7.11. NVIDIA Corp.
  • 7.12. Oculus360 Inc.
  • 7.13. Oracle Corp.
  • 7.14. Persado, Inc.
  • 7.15. Salesforce.com, Inc.
  • 7.16. Samsung Electronics Co., Ltd.
  • 7.17. Twitter, Inc.
  • 7.18. Xilinx, Inc.

List of Tables

  • 1. GLOBAL AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
  • 2. GLOBAL CLOUD-BASED AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 3. GLOBAL ON-PREMISES AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 4. GLOBAL AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
  • 5. GLOBAL AI IN SOCIAL MEDIA ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 6. GLOBAL AI IN VIRTUAL MARKETING ASSISTANT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 7. GLOBAL AI IN ANALYTICS PLATFORM MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 8. GLOBAL AI IN MARKETING IN OTHER APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 9. GLOBAL AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • 10. GLOBAL AI IN MARKETING BY BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 11. GLOBAL AI IN MARKETING BY RETAIL AND CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 12. GLOBAL AI IN MARKETING BY MEDIA & ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 13. GLOBAL AI IN MARKETING BY OTHER END-USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
  • 14. GLOBAL AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)
  • 15. NORTH AMERICAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • 1. NORTH AMERICAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
  • 2. NORTH AMERICAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
  • 3. NORTH AMERICAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • 4. EUROPEAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • 5. EUROPEAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
  • 6. EUROPEAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
  • 7. EUROPEAN AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • 8. ASIA-PACIFIC AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
  • 9. ASIA-PACIFIC AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
  • 10. ASIA-PACIFIC AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
  • 11. ASIA-PACIFIC AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
  • 12. REST OF THE WORLD AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
  • 13. REST OF THE WORLD AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
  • 14. REST OF THE WORLD AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)

List of Figures

  • 1. GLOBAL AI IN MARKETING MARKET SHARE BY DEPLOYMENT TYPE, 2018 VS 2025 (%)
  • 2. GLOBAL AI IN MARKETING MARKET SHARE BY APPLICATION, 2018 VS 2025 (%)
  • 3. GLOBAL AI IN MARKETING MARKET SHARE BY END-USER, 2018 VS 2025 (%)
  • 4. GLOBAL AI IN MARKETING MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)
  • 5. US AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 6. CANADA AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 7. UK AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 8. FRANCE AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 9. GERMANY AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 10. ITALY AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 11. SPAIN AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 12. ROE AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 13. INDIA AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 14. CHINA AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 15. JAPAN AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 16. REST OF ASIA-PACIFIC AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
  • 17. REST OF THE WORLD AI IN MARKETING MARKET SIZE, 2018-2025 ($ MILLION)
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