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市場調查報告書
商品編碼
1040480
數位電子看板市場-2021∼2027年Digital Signage Market 2021-2027 |
全球數位電子看板的市場規模,預計2021∼2027年的預測期間內以8.8%的年複合成長率成長。
市場成長要素,是商業廣告中數位電子看板增加的傾向,傳遞訊息的成本效益高,文書工作的最小化,4K與8K解析度顯示器的需求劇增等。由於全球工業化與經濟發展,更多的商業商店和產業啟動事業,也是促進預測期間的市場成長的主要原因。可是,數位電子看板的壽命,及投影機和無螢幕顯示器的引進等,成為阻礙預測期間的市場成長的要素。
本報告提供全球數位電子看板市場相關調查分析,市場概要與洞察,競爭情形,市場決策要素,各元件類型、產品、用途分析,地區分析,企業簡介等資訊。
Global Digital Signage Market Size, Share &Trends Analysis Report, By Component Type (Hardware and Software), By Product (Standalone Display and Video Wall), By Application (Commercial, Industrial, Infrastructural, and Others) Forecast, 2021-2027
The global digital signage market is growing at a CAGR of 8.8% during the forecast period (2021-2027). The factors that contribute to the market growth include the rising trend of digital signage in the commercial industry advertisement, a cost-effective way for communicating information, minimization of paperwork, and surging demand 4K &8K resolution displays. The advertisement of a particular product leads to brand awareness which interacts with the customers that leads to an increase in sales of a business. Moreover, these advertisements can be a type of warnings or public information which can be provided by the government and can be delivered fast and easily. In addition to this, industrialization and economic growth across the globe leading to more commercial shops and industries set up their business are other major factors estimated to drive the growth of the market in the forecast period
However, the life span associated with digital signage, and the deployment of projectors and screenless displays are the constraints that challenge the growth of the market in the forecast period. Conversely, the rising demand for advanced products is estimated as an opportunity for the market players. Motions and pictures are promoted effectively and efficiently as compared to traditional ways of attracting customers. Technologies like eye tracking which are designed to follow the eye movements of the customers can detect the presence, attention, and focus of the user. Moreover, companies involved in the improvement of the product's display technology are anticipated to boost industrial growth. For instance, in March 2021, Sharp NEC Display Solutions launched MultiSync Message Series Large Format Displays which provides ultra-high definition and commercially focused display lineup optimized for digital signage applications and it also consists of modular expandability.
Impact of COVID-19 on the Global Digital Signage Market
The global digital signage market is hardly hit by the COVID-19 pandemic in December 2019. The outbreak of COVID-19 in these major economies has disrupted the manufacture and supply of digital signage across the globe which resulted in a decrease in share. This was mainly due to lockdowns imposed by governments of several countries due to which many commercial shops were not being operated. The fall shipment exports slow domestic demand for digital signage have negatively impacted the market growth in the commercial sector. However, the shift towards digital adoption in countries like India as there has been an increase in the number of people who shop online is accelerating the market growth of digital signage
Segmental Outlook
The market is segmented based on component type, product, and applications. Based on the component segment, the market is segmented into hardware and software. Based on the product segment, the market is segmented into a standalone display and video wall. Further, based on the application segment, the market is bifurcated into commercial, industrial, infrastructural, and others. The others in the application segment include institutional. Among these, the infrastructure is to hold the highest CAGR in the application segment. Due to the extreme rising requirement for accurately presenting travellers with real-time information connected to their journey, the transportation and public places segment is likely to drive the digital signage market for Infrastructure applications. Digital signage is used by railways, roadways, and airlines in a variety of locations such as coaches, subways, cruising, stations, waiting and resting spaces, lobbies, boarding areas, and airports to inform and entertain passengers, reduce perceived transportation time, and improve the travel experience.
Global Digital Signage Market Share by Product Type, 2020 (%)
Video Wall Segment to Hold a Lucrative Share in the Global Digital Signage market
Amongst the product segment of the global digital signage market, the video wall segment is projected to grow at a substantial rate over the forecast period. The video walls are designed to release more brightness and are much more robust as compared to other digital signages. Moreover, the video walls have high power processing, ease of installation and mounting, and high resolutions and with more technological advancement to come these segments are estimated to dominate more in the forecast period. For instance, in January 2021, Sony Corp. launched two next-gen crystal-led video wall products namely C-series and B-series. The two new products launched a focus on high contrast and high brightness, with pixel pitches set at 1.26mm and 1.58mm
Regional Outlooks
The global digital signage market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Based on the geography, the market is segmented into North America (the US and Canada), Europe (Germany, Spain, Italy, France, the UK, and the Rest of Europe), Asia-Pacific (India, China, Japan South Korea, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East and Africa, and Latin America). North America is estimated to be one of the leading regions in the global digital signage market. The higher demand for signage in the retail industry, and the presence of major digital signage providers are the factors that fuel the growth of the market in this region.
Global Digital Signage Market, by Region 2021-2027
Asia-Pacific is projected to highest Contributor to the growth of the Global Digital Signage market
Asia-Pacific region is estimated to be one of the fastest-growing regions owing to the rise in awareness among people in the emerging economies with growth in industrialization and increasing adoption of advanced technologies like electronic signage in the public infrastructure, commercial sector, and transportation industries. The overall cost of implementing and installing digital signage systems in Asia-Pacific is much lower due to low labor expenses in the region. As a result, Asia-Pacific has emerged as one of the major prospective markets for digital signage. Due to the increasing use and penetration of digital technologies and advanced audio-visual systems coupled with next-generation technologies, such as AI and AR, the digital signage market in Asia-Pacific has undergone substantial growth. China, India, South Korea, Australia, Japan, and the Rest of the Asia-Pacific are the major economies primarily contributing to the growth of the digital signage market in the Asia-Pacific region.
Market Player Outlook
The key players of the global digital signage market are Samsung Electronics Co., Ltd., LG Electronics Inc., Intel Corp., Sharp Corp., Sony Corp., Barco NV, Daktronics, Inc., NEC Corp., and AU Optronics Corp, among others. To survive in the market these players adopt different marketing strategies such as a merger, acquisitions, product launch, and geographical expansion so on. For instance, in March 2020, Sharp and NEC announced a joint venture to combine display solution business and increase the business expansion of two companies. A new company Sharp NEC display solutions were formed
The Report Covers
Market value data analysis of 2020 and forecast to 2027
Annualized market revenues ($ million) for each market segment
Country-wise analysis of major geographical regions
Key companies operating in the global digital signage market Based on the availability of data, information related to new product launches, and relevant news is also available in the report
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future
Analysis of market-entry and market expansion strategies
Competitive strategies by identifying 'who-stands-where in the market