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表紙
市場調查報告書

全球忠誠度管理市場:2021∼2027年

Global Loyalty Management Market 2021-2027

出版商 Orion Market Research Pvt Ltd 商品編碼 1025369
出版日期 內容資訊 英文
商品交期: 2-3個工作天內
價格
全球忠誠度管理市場:2021∼2027年 Global Loyalty Management Market 2021-2027
出版日期: 2021年06月29日內容資訊: 英文
簡介

全球忠誠度管理的市場規模在預測期間內預計將以15.6%的年複合成長率大幅度擴大。營銷人員從以產品為中心的業務方法到以客戶為中心的業務方法的重大轉變是推動忠誠度管理市場增長的關鍵因素。隨著在線平台上的客戶人群不斷增加,管理這一人群以通過向客戶提供愉快的獎勵來獲得最大利潤已成為最重要的領域。營銷人員越來越關注採用此類軟件來保留客戶,預計將對全球忠誠度管理市場的增長做出重大貢獻。

本報告提供全球忠誠度管理市場相關調查,提供市場概要,以及各類型,各終端用戶業界,各地區的趨勢,及加入此市場的主要企業簡介等資訊。

目錄

第1章 報告概要

第2章 市場概要與洞察

  • 調查範圍
  • 分析師的洞察和目前市場趨勢

第3章 競爭情形

  • 主要企業分析
    • 概要
    • 財務分析
    • SWOT分析
    • 最近的趨勢
  • 重要的策略分析
  • Covid對主要參與者的影響

第4章 市場決策要素

  • 成長要素
  • 阻礙因素
  • 市場機會

第5章 市場細分化

  • 全球忠誠度管理市場,各類型
    • 客戶忠誠度
    • 員工忠誠度
    • 流通管道忠誠度
  • 全球忠誠度管理市場,各終端用戶業界
    • BFSI
    • 旅遊、飯店
    • 零售
    • 其他

第6章 地區分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 其他
  • 其他地區

第7章 企業簡介

  • Aimia Inc.
  • AiTrillion, Inc.
  • Apex Loyalty
  • Blue Ocean Contact Centers Inc.
  • Capillary Technologies Inc.
  • Clutch Holdings LLC
  • Comarch SA
  • Epsilon Data Management LLC
  • Fivestars Loyalty, Inc.
  • Gold-Vision CRM
  • Goody Inc.
  • IBM Corp.
  • Kobie Marketing Inc.
  • Oracle Corp.
  • Purple WiFi
  • SAP SE
  • Social Annex, Inc.
  • TADA Network Pte Ltd.
  • Tibco Software Inc.
  • Velocita, Inc.(Zinrelo)
  • Yotpo Ltd.
目錄
Product Code: OMR2023784

Global Loyalty Management Market Size, Share, Trends Analysis Report By Type (Customer Loyalty, Employee Loyalty, Channel Loyalty), By End-User Industry (BFSI, Travel & Hospitality, Retail, Other) Forecast Period 2021-2027

The global loyalty management market is predicted to grow considerably at a CAGR of 15.6% during the forecast period. The considerable shift of marketers from the product-centric business approach to the customer-centric business approaches is a key factor driving the growth of the loyalty management market. With the ever-increasing customer crowd over online platform, management of this crowd to gain maximum profit by offer pleasant rewards to the customer has become utmost important area. The rising focus of marketers in adopting such software for their customer retention is anticipated to make major contributing to the growth of the global loyalty management market.

The global loyalty management market covers segments including type and end-user industry. Based on type, the market is segmented into customer loyalty, employee loyalty, and channel loyalty. Based on end-user industry, the market is segmented into BFSI, travel & hospitality, retail, and other. Retail segment held major market share in 2020. With ever increasing competition the retailers started implementing advanced tools & tactics to improve their customer experience. Therefore, the high competitiveness in the organized retail sector is a key contributor to the high share of this market segment.

Geographically market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America held major share in loyalty management market 2020. Asia-Pacific is anticipated to exhibit considerable growth in loyalty management market. The market growth is attributed to the growing digitalization and online retail sector across the region. The presence of key retailers such as Alibaba and Taobao across the region is further contributing to the regional market growth. 

Some of the key players operating in the global loyalty management market are Apex Loyalty, Clutch Holdings LLC, Fivestars Loyalty, Inc., Gold-Vision CRM, Goody Inc., iVend Retail, Kangaroo Rewards, and so on. These key players are focusing on adopting various growth strategies such as mergers & acquisition, partnership & collaboration, expansions, joint ventures, and product development among others to remain competitive in the marketplace.

Research Methodology

The market study of the global loyalty management market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

  • Financial reports of companies involved in the market.
  • Whitepapers, researchpapers, and news blogs.
  • Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

  • Global Loyalty management Market Research And Analysis By Type
  • Global Loyalty management Market Research And Analysis By End-User Industry

The Report Covers

  • Comprehensive research methodology of the global loyalty management market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global loyalty management market.
  • Insights about market determinants that are stimulating the global loyalty management market.
  • Detailed and extensive market segments with the regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • Impact of COVID-19 on the Global Loyalty Management Industry
  • Recovery Scenario of Global Loyalty Management Industry
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Geography

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
    • 3.1.1. Overview
    • 3.1.2. Financial Analysis
    • 3.1.3. SWOT Analysis
    • 3.1.4. Recent Developments
  • 3.2. Key Strategy Analysis
  • 3.3. Impact of Covid on key players

4. Market Determinants

  • 4.1. Motivators
  • 4.2. Restraints
  • 4.3. Opportunities

5. Market Segmentation

  • 5.1. Global Loyalty Management Market by Type
    • 5.1.1. Customer Loyalty
    • 5.1.2. Employee Loyalty
    • 5.1.3. Channel loyalty
  • 5.2. Global Loyalty Management Market by End-User Industry
    • 5.2.1. BFSI
    • 5.2.2. Travel & Hospitality
    • 5.2.3. Retail
    • 5.2.4. Other

6. Regional Analysis

  • 6.1. North America
    • 6.1.1. United States
    • 6.1.2. Canada
  • 6.2. Europe
    • 6.2.1. UK
    • 6.2.2. Germany
    • 6.2.3. Italy
    • 6.2.4. Spain
    • 6.2.5. France
    • 6.2.6. Rest of Europe
  • 6.3. Asia-Pacific
    • 6.3.1. China
    • 6.3.2. India
    • 6.3.3. Japan
    • 6.3.4. South Korea
    • 6.3.5. Rest of Asia-Pacific
  • 6.4. Rest of the World

7. Company Profiles

  • 7.1. Aimia Inc.
  • 7.2. AiTrillion, Inc.
  • 7.3. Apex Loyalty
  • 7.4. Blue Ocean Contact Centers Inc.
  • 7.5. Capillary Technologies Inc.
  • 7.6. Clutch Holdings LLC
  • 7.7. Comarch SA
  • 7.8. Epsilon Data Management LLC
  • 7.9. Fivestars Loyalty, Inc.
  • 7.10. Gold-Vision CRM
  • 7.11. Goody Inc.
  • 7.12. IBM Corp.
  • 7.13. Kobie Marketing Inc.
  • 7.14. Oracle Corp.
  • 7.15. Purple WiFi
  • 7.16. SAP SE
  • 7.17. Social Annex, Inc.
  • 7.18. TADA Network Pte Ltd.
  • 7.19. Tibco Software Inc.
  • 7.20. Velocita, Inc. (Zinrelo)
  • 7.21. Yotpo Ltd.

LIST OF TABLES

  • 1. GLOBAL LOYALTY MANAGEMENT MARKET BY TYPE,2020-2027 ($ MILLION)
  • 2. GLOBAL CUSTOMER LOYALTY MARKET BY REGION,2020-2027 ($ MILLION)
  • 3. GLOBAL EMPLOYEE LOYALTY MARKET BY REGION,2020-2027 ($ MILLION)
  • 4. GLOBAL CHANNEL LOYALTY MARKET BY REGION,2020-2027 ($ MILLION)
  • 5. GLOBAL LOYALTY MANAGEMENT MARKET BY END-USER INDUSTRY, 2020-2027 ($ MILLION)
  • 6. GLOBAL LOYALTY MANAGEMENT FOR BFSI MARKET BY REGION,2020-2027 ($ MILLION)
  • 7. GLOBAL LOYALTY MANAGEMENT FOR TRAVEL & HOSPITALITY MARKET BY REGION,2020-2027 ($ MILLION)
  • 8. GLOBAL LOYALTY MANAGEMENT FOR RETAIL MARKET BY REGION,2020-2027 ($ MILLION)
  • 9. GLOBAL BFSI FOR OTHERS MARKET BY REGION,2020-2027 ($ MILLION)
  • 10. GLOBAL LOYALTY MANAGEMENT FOROTHERMARKET BY REGION,2020-2027 ($ MILLION)
  • 11. GLOBAL LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)
  • 12. NORTH AMERICAN LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
  • 13. NORTH AMERICAN LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2020-2027 ($ MILLION)
  • 14. NORTH AMERICAN LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
  • 15. EUROPEAN LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
  • 16. EUROPEAN LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2020-2027 ($ MILLION)
  • 17. EUROPEAN LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRIES, 2020-2027 ($ MILLION)
  • 18. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
  • 19. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2020-2027 ($ MILLION)
  • 20. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY COUNTRIES, 2020-2027 ($ MILLION)
  • 21. REST OF THE WORLD LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
  • 22. REST OF THE WORLD LOYALTY MANAGEMENT MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2020-2027 ($ MILLION)

LIST OF FIGURES

  • 1. IMPACT OF COVID-19 ON GLOBAL LOYALTY MANAGEMENT MARKET, 2020-2027 ($ MILLION)
  • 2. IMPACT OF COVID-19 ON GLOBAL LOYALTY MANAGEMENT MARKET BY SEGMENT, 2020-2027 ($ MILLION)
  • 3. RECOVERY OF GLOBAL LOYALTY MANAGEMENT MARKET, 2021-2027 (%)
  • 4. GLOBAL LOYALTY MANAGEMENT MARKET SHARE BY TYPE, 2020 VS 2027 (%)
  • 5. GLOBAL LOYALTY MANAGEMENT MARKET SHARE BY END-USER INDUSTRY, 2020 VS 2027 (%)
  • 6. GLOBAL LOYALTY MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2020 VS 2027, (%)
  • 7. GLOBAL CUSTOMER LOYALTY MARKET BY REGION, 2020 VS 2027 (%)
  • 8. GLOBAL EMPLOYEE LOYALTY MARKET BY REGION, 2020 VS 2027 (%)
  • 9. GLOBAL LOYALTY MANAGEMENT FOR BFSI MARKET BY REGION, 2020 VS 2027 (%)
  • 10. GLOBAL LOYALTY MANAGEMENT FOR TRAVEL & HOSPITALITY MARKET BY REGION, 2020 VS 2027 (%)
  • 11. GLOBAL LOYALTY MANAGEMENT FOR RETAIL MARKET BY REGION, 2020 VS 2027 (%)
  • 12. GLOBAL LOYALTY MANAGEMENT FOR OTHERS MARKET BY REGION, 2020 VS 2027 (%)
  • 13. US LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 14. CANADA MARKET LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 15. UK LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 16. GERMANY LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 17. SPAIN LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 18. FRANCE LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 19. ITALY LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 20. REST OF EUROPE LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 21. INDIA LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 22. CHINA LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 23. JAPAN LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 24. REST OFASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)
  • 25. REST OF WORLD LOYALTY MANAGEMENT MARKET SIZE, 2020-2027 ($ MILLION)