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市場調查報告書

行動分析的全球市場:考察,機會,分析,市場佔有率,未來預測

Global Mobile Analytics Market Research Report Insights, Opportunity Analysis, Market Shares and Forecast, 2017 - 2023

出版商 Occams Business Research & Consulting Pvt. Ltd. 商品編碼 555239
出版日期 內容資訊 英文 190 Pages
商品交期: 請詢問到貨日
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行動分析的全球市場:考察,機會,分析,市場佔有率,未來預測 Global Mobile Analytics Market Research Report Insights, Opportunity Analysis, Market Shares and Forecast, 2017 - 2023
出版日期: 2017年08月07日 內容資訊: 英文 190 Pages
簡介

本報告提供全球行動分析 (行動通訊分析) 市場相關分析,服務、市場概要和最新趨勢,主要市場促進、阻礙因素,市場機會、課題,各類型、各發展方式、各產業及各地區的市場趨勢預測 (過去3年、今後7年份),競爭情形,市場發展的方向性,主要企業簡介等調查。

第1章 簡介

第2章 市場概要

  • 行動分析 (行動通訊分析) 市場:演進與變遷
  • 市場定義和範圍
  • 產業結構
  • 管理體制
  • 市場整體分析
  • 市場估計手法
  • 策略分析
    • 投資/引進模式
    • 全方位性的產業分析
    • 波特的五力分析
    • Seesaw分析
    • 消費者分析與主要購買標準
  • 市場競爭分析
    • 主要策略分析
    • 市場佔有率分析,主要企業分析
  • 策略性建議主要的結論
    • 各地區的市場機會
    • 在新領域的市場機會
    • 急速成長市場上的投資機會

第3章 市場決策要素

  • 市場的推動要素
  • 市場的阻礙要素
  • 市場機會
  • 市場課題
    • 在消費者之間的認知度低

第4章 市場區隔

  • 全球行動分析市場:各類型
    • 市場定義和範圍
    • 決策依據的資料庫及估計手法
    • 市場間比較分析
    • 市場機會矩陣
    • 市場區隔
      • 應用性能分析
      • 應用行為分析
      • 行動廣告、行銷分析
  • 全球行動分析市場:各發展方式
    • 市場區隔
      • 雲端方式
      • 內部部署方式
  • 全球行動分析市場:各產業
    • 市場區隔
      • 銀行、金融服務、保險 (BFSI)
      • 遊戲
      • 政府
      • 醫療、生命科學
      • 製造業
      • 媒體、娛樂
      • 零售業、電子商務
      • 通訊、IT
      • 運輸業、物流
      • 旅遊、飯店

第5章 競爭環境

  • 主要策略
    • 企業合併、收購 (M&A)的一覽
    • 合資企業 (JV)的一覽
    • 產品銷售的一覽
    • 產業聯盟的一覽

第6章 地區分析

  • 決策依據的資料庫及估計手法
  • 市場間比較分析
  • 市場機會矩陣
  • 各地區的市場分析:市場規模 (總計10年份),主要企業、產品

第7章 企業簡介

目錄
Product Code: IMO-7010817

Mobile analytics measures and analyzes the data that is generated by mobile properties and platforms which include mobile applications and mobile sites. The global mobile analytics market is expected to have a CAGR of about 24% during the forecast period 2016-2023. Increase in the usage of mobile apps, mobile advertising and increasing demand for real time analytics are the factors responsible for the growth of global mobile analytics market. Factors such as increased adoption of cloud based mobile analytics and increasing convergence of mobile, web and social analytics are also expected to drive the market growth during the forecast period. However, concerns related to privacy and security and as well as complex technology and scattered data are the factors restraining the growth of the global mobile analytics market during the forecast period. Also, lack of awareness among consumers is acting as a major challenge for the global mobile analytics market during the forecast period.

Geographically, North America accounted for the highest revenue share in 2016 due to increased usage of smart phone in the region. According to Pew Internet Research Organization (pewinternet.org) in 2014, there are around 59% America uses smart phone that rose to 77% in 2016. Moreover, Asia Pacific is expected to be the fastest growing region for mobile analytics during the forecast period. The region is expected to witness the highest growth due to increasing penetration of tablets and smart phones across countries like India, China and Indonesia. According to International Telecommunication Union (ITU), the number of smart phone users in China is estimated to reach up to 675 million in 2019 therefore growing the mobile analytics market in Asia Pacific during the forecast period.

The growth in global mobile analytics market is also influenced by the presence of major players such as Adobe Systems (U.S.), Amazon Web Services (U.S.), Google (U.S.), Microsoft Corporation (U.S.), IBM (U.S.), Webtrends (U.S.), Upsight (U.S.) etc. Product launches, Mergers & acquisitions etc. are some crucial strategies adopted by the major players to gain competitive advantage.

Global mobile analytics market covers a segmentation analysis of type, deployment models and vertical. Report further covers sub segments of type which include application performance analytics, in app behavioral analytics and mobile advertisement and Marketing analytics. Deployment Models is segmented into cloud and on premise. Furthermore, vertical is segmented into Banking, Financial Service and Insurance (BFSI), gaming, government, healthcare and life sciences, manufacturing, media and entertainment, retail and e- commerce, telecommunication and IT, transportation and logistics and travel and hospitality.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. EXECUTIVE SUMMARY
  • 1.2. ESTIMATION METHODOLOGY

2. MARKET OVERVIEW

  • 2.1. MOBILE ANALYTICS MARKET: EVOLUTION & TRANSITION
  • 2.2. MARKET DEFINITION & SCOPE
  • 2.3. INDUSTRY STRUCTURE
  • 2.4. REGULATORY FRAMEWORK
  • 2.5. TOTAL MARKET ANALYSIS
    • 2.5.1. TOP 5 FINDINGS
    • 2.5.2. TOP 5 OPPORTUNITY MARKETS
    • 2.5.3. TOP 5 COMPANIES
    • 2.5.4. TOP 3 COMPETITIVE STRATEGIES
  • 2.6. ESTIMATION ANALYSIS
  • 2.7. STRATEGIC ANALYSIS
    • 2.7.1. INVESTMENT VS. ADOPTION MODEL
    • 2.7.2. 360-DEGREE INDUSTRY ANALYSIS
    • 2.7.3. PORTERS 5 FORCE MODEL
    • 2.7.4. SEE-SAW ANALYSIS
    • 2.7.5. CONSUMER ANALYSIS AND KEY BUYING CRITERIA
  • 2.8. COMPETITIVE ANALYSIS
    • 2.8.1. KEY STRATEGIES & ANALYSIS
    • 2.8.2. MARKET SHARE ANALYSIS AND TOP COMPANY ANALYSIS
  • 2.9. STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS
    • 2.9.1. INVESTMENT OPPORTUNITIES BY REGIONS
    • 2.9.2. OPPORTUNITIES IN EMERGING APPLICATIONS
    • 2.9.3. INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT

3. MARKET DETERMINANTS

  • 3.1. MARKET DRIVERS
    • 3.1.1. INCREASED SMARTPHONE PENETRATION GLOBALLY
    • 3.1.2. INCREASE IN THE USAGE OF MOBILE APPS
    • 3.1.3. INCREASING MOBILE ADVERTISING THROUGH MOBILE APPS
    • 3.1.4. INCREASING DEMAND FOR REAL TIME ANALYTICS
    • 3.1.5. NEED TO OBTAIN ACTIONABLE INSIGHTS ON CUSTOMER BEHAVIOUR
  • 3.2. MARKET RESTRAINTS
    • 3.2.1. INCREASING PRIVACY AND SECURITY CONCERNS
    • 3.2.2. COMPLEX TECHNOLOGY AND SCATTERED DATA
  • 3.3. MARKET OPPORTUNITIES
    • 3.3.1. INCREASING ADOPTION OF CLOUD BASED MOBILE ANALYTICS
    • 3.3.2. INCREASING CONVERGENCE OF MOBILE, WEB AND SOCIAL ANALYTICS
  • 3.4. MARKET CHALLENGES
    • 3.4.1. LOW LEVEL OF AWARENESS AMONG CONSUMERS

4. MARKET SEGMENTATION

  • 4.1. GLOBAL MOBILE ANALYTICS MARKET BY TYPE
    • 4.1.1. MARKET DEFINITION AND SCOPE
    • 4.1.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
    • 4.1.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
    • 4.1.4. OPPORTUNITY MATRIX
    • 4.1.5. MARKET SEGMENTATION
      • 4.1.5.1. GLOBAL APPLICATION PERFORMANCE ANALYTICS MARKET
        • 4.1.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.1.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.1.5.1.3. TOP PLAYERS & KEY PRODUCTS
        • 4.1.5.1.4. KEY CONCLUSIONS
      • 4.1.5.2. GLOBAL IN APP BEHAVIORAL ANALYTICS MARKET
        • 4.1.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.1.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.1.5.2.3. TOP PLAYERS & KEY PRODUCTS
        • 4.1.5.2.4. KEY CONCLUSIONS
      • 4.1.5.3. GLOBAL MOBILE ADVERTISEMENT AND MARKETING ANALYTICS MARKET
        • 4.1.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.1.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.1.5.3.3. TOP PLAYERS & KEY PRODUCTS
        • 4.1.5.3.4. KEY CONCLUSIONS
  • 4.2. GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT MODELS
    • 4.2.1. MARKET DEFINITION AND SCOPE
    • 4.2.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
    • 4.2.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
    • 4.2.4. OPPORTUNITY MATRIX
    • 4.2.5. MARKET SEGMENTATION
      • 4.2.5.1. GLOBAL CLOUD MARKET
        • 4.2.5.1.1. APPLICATION
        • 4.2.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.2.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.2.5.1.4. TOP PLAYERS & KEY PRODUCTS
        • 4.2.5.1.5. KEY CONCLUSIONS
      • 4.2.5.2. GLOBAL ON PREMISE MARKET
        • 4.2.5.2.1. APPLICATION
        • 4.2.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.2.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.2.5.2.4. TOP PLAYERS & KEY PRODUCTS
        • 4.2.5.2.5. KEY CONCLUSIONS
  • 4.3. GLOBAL MOBILE ANALYTICS MARKET BY VERTICALS
    • 4.3.1. MARKET DEFINITION AND SCOPE
    • 4.3.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
    • 4.3.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
    • 4.3.4. OPPORTUNITY MATRIX
    • 4.3.5. MARKET SEGMENTATION
      • 4.3.5.1. GLOBAL BANKING, FINANCIAL SERVCE AND INSURANCE (BFSI) MARKET
        • 4.3.5.1.1. APPLICATION
        • 4.3.5.1.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.1.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.1.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.1.5. KEY CONCLUSIONS
      • 4.3.5.2. GLOBAL GAMING MARKET
        • 4.3.5.2.1. APPLICATION
        • 4.3.5.2.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.2.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.2.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.2.5. KEY CONCLUSIONS
      • 4.3.5.3. GLOBAL GOVERNMENT MARKET
        • 4.3.5.3.1. APPLICATION
        • 4.3.5.3.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.3.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.3.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.3.5. KEY CONCLUSIONS
      • 4.3.5.4. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET
        • 4.3.5.4.1. APPLICATION
        • 4.3.5.4.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.4.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.4.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.4.5. KEY CONCLUSIONS
      • 4.3.5.5. GLOBAL MANUFACTURING MARKET
        • 4.3.5.5.1. APPLICATION
        • 4.3.5.5.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.5.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.5.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.5.5. KEY CONCLUSIONS
      • 4.3.5.6. GLOBAL MEDIA AND ENTERTAINMENT MARKET
        • 4.3.5.6.1. APPLICATION
        • 4.3.5.6.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.6.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.6.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.6.5. KEY CONCLUSIONS
      • 4.3.5.7. GLOBAL RETAIL AND E- COMMERCE MARKET
        • 4.3.5.7.1. APPLICATION
        • 4.3.5.7.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.7.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.7.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.7.5. KEY CONCLUSIONS
      • 4.3.5.8. GLOBAL TELECOMMUNICATION AND IT MARKET
        • 4.3.5.8.1. APPLICATION
        • 4.3.5.8.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.8.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.8.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.8.5. KEY CONCLUSIONS
      • 4.3.5.9. GLOBAL TRANSPORTATION AND LOGISTICS MARKET
        • 4.3.5.9.1. APPLICATION
        • 4.3.5.9.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.9.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.9.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.9.5. KEY CONCLUSIONS
      • 4.3.5.10. GLOBAL TRAVEL AND HOSPITALITY MARKET
        • 4.3.5.10.1. APPLICATION
        • 4.3.5.10.2. ADOPTION SCENARIO & MARKET DETERMINANTS
        • 4.3.5.10.3. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
        • 4.3.5.10.4. TOP PLAYERS & KEY PRODUCTS
        • 4.3.5.10.5. KEY CONCLUSIONS

5. COMPETITIVE LANDSCAPE

  • 5.1. KEY STRATEGIES
    • 5.1.1. LIST OF MERGERS AND ACQUISITION
    • 5.1.2. LIST OF JOINT VENTURES
    • 5.1.3. LIST OF PRODUCT LAUNCHES
    • 5.1.4. LIST OF PARTNERSHIPS

6. GEOGRAPHICAL ANALYSIS

  • 6.1. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
  • 6.2. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
  • 6.3. OPPORTUNITY MATRIX
  • 6.4. GLOBAL MOBILE ANALYTICS MARKET BY REGION 2014-2023 ($ MILLION)
    • 6.4.1. NORTH AMERICA
      • 6.4.1.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
      • 6.4.1.2. TOP COUNTRY ANALYSIS
        • 6.4.1.2.1. U.S.
          • 6.4.1.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.1.2.1.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.1.2.1.3. KEY CONCLUSIONS
        • 6.4.1.2.2. CANADA
          • 6.4.1.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.1.2.2.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.1.2.2.3. KEY CONCLUSIONS
    • 6.4.2. EUROPE
      • 6.4.2.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
      • 6.4.2.2. TOP COUNTRY ANALYSIS
        • 6.4.2.2.1. UK
          • 6.4.2.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.2.2.1.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.2.2.1.3. KEY CONCLUSIONS
        • 6.4.2.2.2. FRANCE
          • 6.4.2.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.2.2.2.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.2.2.2.3. KEY CONCLUSIONS
        • 6.4.2.2.3. GERMANY
          • 6.4.2.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.2.2.3.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.2.2.3.3. KEY CONCLUSIONS
        • 6.4.2.2.4. SPAIN
          • 6.4.2.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.2.2.4.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.2.2.4.3. KEY CONCLUSIONS
        • 6.4.2.2.5. REST OF EUROPE
          • 6.4.2.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.2.2.5.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.2.2.5.3. KEY CONCLUSIONS
    • 6.4.3. ASIA PACIFIC
      • 6.4.3.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
      • 6.4.3.2. TOP COUNTRY ANALYSIS
        • 6.4.3.2.1. CHINA
          • 6.4.3.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.3.2.1.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.3.2.1.3. KEY CONCLUSIONS
        • 6.4.3.2.2. INDIA
          • 6.4.3.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.3.2.2.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.3.2.2.3. KEY CONCLUSIONS
        • 6.4.3.2.3. JAPAN
          • 6.4.3.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.3.2.3.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.3.2.3.3. KEY CONCLUSIONS
        • 6.4.3.2.4. AUSTRALIA
          • 6.4.3.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.3.2.4.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.3.2.4.3. KEY CONCLUSIONS
        • 6.4.3.2.5. REST OF ASIA PACIFIC
          • 6.4.3.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.3.2.5.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.3.2.5.3. KEY CONCLUSIONS
    • 6.4.4. ROW
      • 6.4.4.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
      • 6.4.4.2. TOP COUNTRY ANALYSIS
        • 6.4.4.2.1. LATIN AMERICA
          • 6.4.4.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.4.2.1.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.4.2.1.3. KEY CONCLUSIONS
        • 6.4.4.2.2. MIDDLE EAST & AFRICA
          • 6.4.4.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
          • 6.4.4.2.2.2. TOP PLAYERS & KEY PRODUCTS
          • 6.4.4.2.2.3. KEY CONCLUSIONS

7. COMPANY PROFILES

  • 7.1. ADOBE SYSTEMS (U.S.)
    • 7.1.1. OVERVIEW
    • 7.1.2. PRODUCT PORTFOLIO
    • 7.1.3. KEY INNOVATION SECTOR
    • 7.1.4. STRATEGIC INITIATIVES
    • 7.1.5. SCOT ANALYSIS
    • 7.1.6. STRATEGIC ANALYSIS
  • 7.2. AMAZON WEB SERVICES (U.S.)
    • 7.2.1. OVERVIEW
    • 7.2.2. PRODUCT PORTFOLIO
    • 7.2.3. KEY INNOVATION SECTOR
    • 7.2.4. STRATEGIC INITIATIVES
    • 7.2.5. SCOT ANALYSIS
    • 7.2.6. STRATEGIC ANALYSIS
  • 7.3. GOOGLE (U.S.)
    • 7.3.1. OVERVIEW
    • 7.3.2. PRODUCT PORTFOLIO
    • 7.3.3. KEY INNOVATION SECTOR
    • 7.3.4. STRATEGIC INITIATIVES
    • 7.3.5. SCOT ANALYSIS
    • 7.3.6. STRATEGIC ANALYSIS
  • 7.4. MICROSOFT CORPORATION (U.S.)
    • 7.4.1. OVERVIEW
    • 7.4.2. PRODUCT PORTFOLIO
    • 7.4.3. KEY INNOVATION SECTOR
    • 7.4.4. STRATEGIC INITIATIVES
    • 7.4.5. SCOT ANALYSIS
    • 7.4.6. STRATEGIC ANALYSIS
  • 7.5. IBM (U.S.)
    • 7.5.1. OVERVIEW
    • 7.5.2. PRODUCT PORTFOLIO
    • 7.5.3. KEY INNOVATION SECTOR
    • 7.5.4. STRATEGIC INITIATIVES
    • 7.5.5. SCOT ANALYSIS
    • 7.5.6. STRATEGIC ANALYSIS
  • 7.6. WEBTRENDS (U.S.)
    • 7.6.1. OVERVIEW
    • 7.6.2. PRODUCT PORTFOLIO
    • 7.6.3. KEY INNOVATION SECTOR
    • 7.6.4. STRATEGIC INITIATIVES
    • 7.6.5. SCOT ANALYSIS
    • 7.6.6. STRATEGIC ANALYSIS
  • 7.7. UPSIGHT (U.S.)
    • 7.7.1. OVERVIEW
    • 7.7.2. PRODUCT PORTFOLIO
    • 7.7.3. KEY INNOVATION SECTOR
    • 7.7.4. STRATEGIC INITIATIVES
    • 7.7.5. SCOT ANALYSIS
    • 7.7.6. STRATEGIC ANALYSIS
  • 7.8. ADMOB (U.S.)
    • 7.8.1. OVERVIEW
    • 7.8.2. PRODUCT PORTFOLIO
    • 7.8.3. KEY INNOVATION SECTOR
    • 7.8.4. STRATEGIC INITIATIVES
    • 7.8.5. SCOT ANALYSIS
    • 7.8.6. STRATEGIC ANALYSIS
  • 7.9. AT INTERNET (FRANCE)
    • 7.9.1. OVERVIEW
    • 7.9.2. PRODUCT PORTFOLIO
    • 7.9.3. KEY INNOVATION SECTOR
    • 7.9.4. STRATEGIC INITIATIVES
    • 7.9.5. SCOT ANALYSIS
    • 7.9.6. STRATEGIC ANALYSIS
  • 7.10. CA TECHNOLOGIES (U.S.)
    • 7.10.1. OVERVIEW
    • 7.10.2. PRODUCT PORTFOLIO
    • 7.10.3. KEY INNOVATION SECTOR
    • 7.10.4. STRATEGIC INITIATIVES
    • 7.10.5. SCOT ANALYSIS
    • 7.10.6. STRATEGIC ANALYSIS
  • 7.11. COMSCORE (U.S.)
    • 7.11.1. OVERVIEW
    • 7.11.2. PRODUCT PORTFOLIO
    • 7.11.3. KEY INNOVATION SECTOR
    • 7.11.4. STRATEGIC INITIATIVES
    • 7.11.5. SCOT ANALYSIS
    • 7.11.6. STRATEGIC ANALYSIS
  • 7.12. FLURRY (LONDON)
    • 7.12.1. OVERVIEW
    • 7.12.2. PRODUCT PORTFOLIO
    • 7.12.3. KEY INNOVATION SECTOR
    • 7.12.4. STRATEGIC INITIATIVES
    • 7.12.5. SCOT ANALYSIS
    • 7.12.6. STRATEGIC ANALYSIS
  • 7.13. ORACLE (U.S.)
    • 7.13.1. OVERVIEW
    • 7.13.2. PRODUCT PORTFOLIO
    • 7.13.3. KEY INNOVATION SECTOR
    • 7.13.4. STRATEGIC INITIATIVES
    • 7.13.5. SCOT ANALYSIS
    • 7.13.6. STRATEGIC ANALYSIS
  • 7.14. AP SE (GERMANY)
    • 7.14.1. OVERVIEW
    • 7.14.2. PRODUCT PORTFOLIO
    • 7.14.3. KEY INNOVATION SECTOR
    • 7.14.4. STRATEGIC INITIATIVES
    • 7.14.5. SCOT ANALYSIS
    • 7.14.6. STRATEGIC ANALYSIS
  • 7.15. MICROSTRATEGY (U.S.)
    • 7.15.1. OVERVIEW
    • 7.15.2. PRODUCT PORTFOLIO
    • 7.15.3. KEY INNOVATION SECTOR
    • 7.15.4. STRATEGIC INITIATIVES
    • 7.15.5. SCOT ANALYSIS
    • 7.15.6. STRATEGIC ANALYSIS

LIST OF TABLES

  • TABLE 1. GLOBAL MOBILE ANALYTICS MARKET BY TYPE 2014-2023 ($ MILLION)
  • TABLE 2. GLOBAL APPLICATION PERFORMANCE ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 3. GLOBAL IN APP BEHAVIORAL ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 4. GLOBAL MOBILE ADVERTISEMENT AND MARKETING ANALYTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 5. GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT MODELS 2014-2023 ($ MILLION)
  • TABLE 6. GLOBAL CLOUD MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 7. GLOBAL ON PREMISE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 8. GLOBAL MOBILE ANALYTICS MARKET BY VERTICAL 2014-2023 ($ MILLION)
  • TABLE 9. GLOBAL BANKING, FINANCIAL SERVCE AND INSURANCE (BFSI) MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 10. GLOBAL GAMING MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 11. GLOBAL GOVERNMENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 12. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 13. GLOBAL MANUFACTURING MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 14. GLOBAL MEDIA AND ENTERTAINMENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 15. GLOBAL RETAIL AND E- COMMERCE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 16. GLOBAL TELECOMMUNICATION AND IT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 17. GLOBAL TRANSPORTATION AND LOGISTICS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 18. GLOBAL TRAVEL AND HOSPITALITY MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
  • TABLE 19. NORTH AMERICA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • TABLE 20. EUROPE MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • TABLE 21. ASIA PACIFIC MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • TABLE 22. REST OF THE WORLD MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)

LIST OF FIGURES

  • FIGURE 1. GLOBAL MOBILE ANALYTICS MARKET BY TYPE 2014-2023 ($ MILLION)
  • FIGURE 2. GLOBAL APPLICATION PERFORMANCE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 3. GLOBAL IN APP BEHAVIORAL ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 4. GLOBAL MOBILE ADVERTISEMENT AND MARKETING ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 5. GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT MODELS 2014-2023 ($ MILLION)
  • FIGURE 6. GLOBAL CLOUD MARKET 2014-2023 ($ MILLION)
  • FIGURE 7. GLOBAL ON PREMISE MARKET 2014-2023 ($ MILLION)
  • FIGURE 8. GLOBAL MOBILE ANALYTICS MARKET BY VERTICAL 2014-2023 ($ MILLION)
  • FIGURE 9. GLOBAL BANKING, FINANCIAL SERVCE AND INSURANCE (BFSI) MARKET 2014-2023 ($ MILLION)
  • FIGURE 10. GLOBAL GAMING MARKET 2014-2023 ($ MILLION)
  • FIGURE 11. GLOBAL GOVERNMENT MARKET 2014-2023 ($ MILLION)
  • FIGURE 12. GLOBAL HEALTHCARE AND LIFE SCIENCES MARKET 2014-2023 ($ MILLION)
  • FIGURE 13. GLOBAL MANUFACTURING MARKET 2014-2023 ($ MILLION)
  • FIGURE 14. GLOBAL MEDIA AND ENTERTAINMENT MARKET 2014-2023 ($ MILLION)
  • FIGURE 15. GLOBAL RETAIL AND E- COMMERCE MARKET 2014-2023 ($ MILLION)
  • FIGURE 16. GLOBAL TELECOMMUNICATION AND IT MARKET 2014-2023 ($ MILLION)
  • FIGURE 17. GLOBAL TRANSPORTATION AND LOGISTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 18. GLOBAL TRAVEL AND HOSPITALITY MARKET 2014-2023 ($ MILLION)
  • FIGURE 19. UNITED STATES (U.S.) MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 20. CANADA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 21. UNITED KINGDOM (UK) MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 22. FRANCE MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 23. GERMANY MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 24. SPAIN MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 25. ROE MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 26. INDIA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 27. CHINA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 28. JAPAN MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 29. AUSTRALIA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 30. ROAPAC MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 31. LATIN AMERICA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
  • FIGURE 32. MENA MOBILE ANALYTICS MARKET 2014-2023 ($ MILLION)
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