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Mobile Phone Manufacturing Market in India 2016-2020

出版商 NOVONOUS 商品編碼 367977
出版日期 內容資訊 英文 87 Pages
商品交期: 最快1-2個工作天內
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印度的行動電話製造市場 Mobile Phone Manufacturing Market in India 2016-2020
出版日期: 2016年08月08日 內容資訊: 英文 87 Pages


第1章 摘要整理

第2章 全球行動電話製造市場上印度的現在定位

  • 印度的製造:主要的影響因素
    • 資源的可用性和產業基礎設施
    • 政府的津貼和稅制
    • 人力資源的可用性
  • 與他國的製造環境的比較
    • 日本
    • 韓國
    • 越南
    • 中國
    • 台灣
  • 印度的行動製造市場:價值鏈

第3章 印度的行動製造:市場區隔、市場預測

  • 整體市場
  • 市場預測:各類型電話
    • 多功能手機
    • 智慧型手機

第4章 行動電話出貨數的成長:各種區分

  • 消費者的各年齡
  • 各種價格

第5章 印度的行動製造的風險

  • 授信的風險
  • 政策的風險
  • 技術性風險

第6章 主要企業簡介

  • Samsung Electronics Ltd.
  • Micromax
  • Intex
  • LAVA International Limited
  • Xiaomi Inc.
  • Karbonn
    • 企業簡介
    • 行動製造價值鏈的地位
    • 財務成果
    • 產業策略
    • SWOT分析
    • 設備製造能力等

第7章 競爭環境

第8章 相關的產業團體

第9章 政府的法律規章、「Make in India」政策對行動電話產業的影響

第10章 分析模式

  • SWOT分析
  • 大環境分析
  • 波特的五力分析

第11章 新加入經營者所面對的課題

第12章 現在、未來趨勢

第12章 行銷策略

第13章 圖表



Product Code: NOV0816001

“Indian Mobile Handset Manufacturing Market Expected to Grow at a CAGR of 49% by the Year 2020.”

The third largest Smartphone market in the world currently, India is far from being saturated. With more than 185 million connections as of now and another half a billion to be added by 2020, the sheer scale of the market is attracting domestic and foreign players like and in the recent past The industry has witnessed huge inclination of mobile handsets manufacturers to manufacture phones in India.

Low cost production due to cheap resource, proximity to markets and the huge market potential are the drivers to this inclination. As of March 2016, India has already taken the second position in the list of biggest markets globally after China, overtaking USA. The mobile ecosystem directly provided employment to 2.4 million people in India in 2015, both in the formal and informal sector. These statistics although are for the while mobile ecosystem and not only for handsets. With the current penetration of around 80% for mobile phones, India is set to achieve 94% penetration by the year 2020. In addition, the Smartphone segment is fast overpowering the feature phone segment and is set to grow from 148 million to 690 million.

The government in the recent time has shown explicit interest in the “Digital India” and “Make in India” plans and mobile manufacturers are to play an important part in that. The government aims at using the mobile penetration to contribute to the economic and social development in India by delivering digital inclusion to the still unconnected population, financial inclusion to the unbanked population and to deliver innovative apps and services. The recent plan of the government to launch a mobile application (app) which would serve as the single point access to all the governmental services is one prime example.

The in-house production of mobile phones would boost the economy and help the GDP of the nation. Also, the net import/export ratio would improve drastically. The “Digital India” plan has mainly three vision areas; digital infrastructure, digital empowerment and government services on demand. And these visions can be fulfilled only by high penetration of mobile networks and low cost availability of handsets.

Given the context of mobile phones in India, the main question arises as to what does it take to start production in a country. This report aims at answering this very question. Ranging from raw material availability, to labor abundance, to government policies, to domestic market; this report aims at contrasting these aspects in depth against the currents hubs (countries) of mobile production and highlights where India is lagging or leading with respect to its brethren. This report also gives an insight into the current domestic market of India. The segmentations based on phone type and various other customer attributes and their growth predictions of the future are also included in this report.

Scope of the Report

  • 1. This report discusses prevailing scenario of India's mobile handset manufacturing market.
  • 2. This report identifies India's position global mobile manufacturing market
  • 3. This report provides segments wise forecast for mobile manufacturing industry in India.
  • 4. The report identifies various credit, policy and technical risks associated with mobile manufacturing industry in India.
  • 5. This report has detailed profiles 6 key players in mobile manufacturing industry in India covering their business strategy, future forecasts and SWOT analysis.
  • 6. This report covers in competitive landscape in mobile manufacturing industry in India.
  • 7. This report provides PESTLE (political, economic, social, technological, legal and environmental) analysis for mobile manufacturing industry in India.
  • 8. This report provides Porter's Five Forces analysis for mobile manufacturing industry in India.
  • 9. This report provides SWOT (strengths, weakness, opportunities and threats) analysis for mobile manufacturing industry in India.
  • 10. This report identifies the key challenges faced by new players in mobile manufacturing industry in India.
  • 11. This report provides current and future trends and opportunities for mobile manufacturing industry in India.
  • 12. This report also provides key marketing strategies used by players in relation to mobile manufacturing industry in India.


  • 1. Samsung Electronics Ltd.
  • 2. Micromax
  • 3. Intex
  • 4. LAVA International Limited
  • 5. Xiaomi Inc.
  • 6. Karbonn

Table of Contents

1. Executive Summary

  • 1.1. Scope of the Report
  • 1.2. Research Methodology

2. India's Current Position in Global Mobile Manufacturing Market

  • 2.1. Major Factors Governing Production in India
    • 2.1.1. Input Resource Availability and Industrial Infrastructure
    • 2.1.2. Government Subsidies and Taxation Policies
    • 2.1.3. Human Resource Availability
  • 2.2. Comparison of Factors with Production in Other Countries
    • 2.2.1. Japan
    • 2.2.2. South Korea
    • 2.2.3. Vietnam
    • 2.2.4. China
    • 2.2.5. Taiwan
  • 2.3. Value Chain of Indian Mobile Manufacturing Market

3. Market Segments and Forecast for Mobile Manufacturing Industry in India

  • 3.1. Overall Forecast
  • 3.2. Market Forecast by Phone Type
    • 3.2.1. Feature Phones
    • 3.2.2. Smart Phones

4. Segment-wise Growth in Mobile Phone Shipments

  • 4.1. By Consumer Age
  • 4.2. Price Segmentation

5. Risks Associated with Mobile Manufacturing in India

  • 5.1. Credit Risk
  • 5.2. Policy Risk
  • 5.3. Technical Risk

6. Profile of Key Players in Mobile Manufacturing Market in India

  • 6.1. Samsung Electronics Ltd.
    • 6.1.1. Company Profile
    • 6.1.2. Samsung in Mobile Manufacturing Value Chain
    • 6.1.3. Financial Performance of Samsung
    • 6.1.4. Business Strategy
    • 6.1.5. SWOT Analysis for Samsung
    • 6.1.6. Manufacturing capability in India
  • 6.2. Micromax
    • 6.2.1. Company Profile
    • 6.2.2. Micromax in Mobile Manufacturing Value Chain
    • 6.2.3. Financial Performance of Micromax
    • 6.2.4. Business Strategy
    • 6.2.5. SWOT Analysis for Micromax
    • 6.2.5. Manufacturing capability in India
  • 6.3. Intex
    • 6.3.1. Company Profile
    • 6.3.2. Intex in Mobile Manufacturing Value Chain
    • 6.3.3. Financial Performance of Intex
    • 6.3.4. Business Strategy
    • 6.3.5. SWOT Analysis
    • 6.3.6. Manufacturing Capability in India
  • 6.4. LAVA International Limited
    • 6.4.1. Company Profile
    • 6.4.2. LAVA International Limited in Mobile Manufacturing Value Chain
    • 6.4.3. Financial Performance of LAVA International Limited
    • 6.4.4. Business Strategy
    • 6.4.5. SWOT Analysis for LAVA International Limited
    • 6.4.6. Manufacturing Capability in India
  • 6.5. Xiaomi Inc.
    • 6.5.1. Company Profile
    • 6.5.2. Xiaomi in Mobile Manufacturing Value Chain
    • 6.5.3. Financial Performance of Xiaomi
    • 6.5.4. Business Strategy
    • 6.4.5. SWOT Analysis for Xiaomi
  • 6.4.6Manufacturing Capability in India
  • 6.6. Karbonn
    • 6.6.1. Company Profile
    • 6.6.2. Karbonn Mobiles in Mobile Manufacturing Value Chain
    • 6.6.3. Financial Performance of Karbonn
    • 6.6.4. Business Strategy
    • 6.6.5. SWOT Analysis for Karbonn Mobiles
  • 6.6.6Manufacturing Capability in India

7. Competitive Landscape in Mobile Manufacturing Industry

8. Industry Association related to Indian Mobile Manufacturing Industry

9. Government Regulations and Make in India Effect on Mobile Phone Industry in India

10. Analysis Models

  • 10.1. SWOT Analysis for the Mobile Manufacturing in India
  • 10.2. PESTLE Analysis for Mobile Manufacturing in India
  • 10.3. Porter's Five Forces

11. Challenges faced by New Entrants in Mobile Manufacturing in India

12. Current and Future Trends

12. Marketing Strategies followed by Companies

13. List of Exhibits


Company Information

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