表紙
市場調查報告書

美國的永續性狀況:趨勢與機會

2019 STATE OF SUSTAINABILITY IN AMERICA: 17th Annual Consumer Insights & Trends Report

出版商 Natural Marketing Institute 商品編碼 345385
出版日期 內容資訊 英文 132 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
美國的永續性狀況:趨勢與機會 2019 STATE OF SUSTAINABILITY IN AMERICA: 17th Annual Consumer Insights & Trends Report
出版日期: 2019年09月17日內容資訊: 英文 132 Pages
簡介

本報告以美國的永續性市場的狀況為主題,提供環保健康性的產品、消費者自己的生活方式與永續性整合了多少、現狀相關資料、資料和分析等系統性資訊。

群組定義

美國的LOHAS消費者趨勢資料庫概要

簡介

永續性市場概要

  • 摘要
  • 永續性對品牌號召力的影響
  • 人口中綠色的影子
  • 永續性市場區隔概要
  • 初期採用曲線
  • 促進LOHAS產品生命週期為主流的行動
  • 主流意識與行動的成長
  • 永續性對產品決策的影響
  • LOHAS市場區隔設定酒吧
  • 各世代市場區隔結構
  • 綠色市場上千禧新生代的影響
  • 與千禧新生代協調

永續性的投資回報率 (ROI) 的評估

  • 永續的動作「必需品」
  • 企業參與度的推動因素
  • 新企業參與度的推動因素
  • 對永續性的消費者的理解
  • 人、地球、利益
  • 永續的觸控點:社會、社群、環境
  • 永續性的經濟因素
  • 永續性促進試用、品質認識
  • 品牌形象表示倡議
  • 調整企業活動
  • 品牌價值與永續性的關係
  • 對永續性的全球疑慮
  • 永續性主動
  • 從企業的倡議學習的事
  • LOHAS市場區隔從企業倡議學習的方法
  • 確認永續的訊息
  • 「事業支持」對購買意願的影響
  • 社會計劃對購買意願的影響
  • 企業宣傳活動的意識層級
  • 消費者尋求企業永續性的證據
  • 良好的企業市民的評估
  • 永續的倡議促進ROI

NMI的永續性區分

永續性的消費者參與

  • 永續性保持權力
  • 永續的生活方式的重要性
  • 個人對環境保護的責任
  • 社會、政治的問題
  • 環境問題
  • 全球暖化相關問題
  • 對環境保護的資訊要求
  • 環境條件的意識的增加
  • 個人環境影響相關不確定性
  • 對節約,再利用,永續生活的意識
  • 反省和慈善活動
  • 永續的行動
  • 使用可重覆使用食品袋子
  • 燃料的節約和減少垃圾的行動
  • 環保物質
  • 包裝相關消費者的認識
  • 回收行動
  • 回收與節約能源行動
  • 對環境有善
  • 對環境的進一步責任

對環保產品的購買意願決策趨勢

  • 環保產品的初期採用層級
  • 永續選擇的成長
  • 永續產品的購買偏好
  • 跟環保產品的交換
  • 價格,品質,跟便利性的交換
  • 使用環保產品的障礙
  • 綠色標籤相關懷疑論
  • 綠色標籤的價值
  • 綠色認證的意識和理解
  • 綠色貼紙與認證的影響
  • 對產品綠色化的關注等

永續的產品與服務趨勢

  • 購買天然家用清潔產品
  • 清洗/洗衣產品中化學物質的影響
  • HH清潔產品的重要性的意識
  • HH清潔產品認識的成長
  • 洗衣店產品的意識的重要性等

地球和個人的健康關係

  • 健康的身體與環境的關係
  • 保持地球健康的意識
  • 維持健康方法
  • 環境性的產品的健全性的認識
  • 農藥、化學物質、GMO的影響等

消費和影響者

  • 消費概念的變化
  • 想在價值相符的店買東西
  • 對購買的家族、朋友的影響
  • 對等網路的利用
  • 環保產品購買的影響者等

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

132 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

Introduction Summary

17 Years of Sustainability Marketplace Insights

This report is the seventeenth annual U.S. report NMI has published on the state of the sustainability market. This research uncovers insights into how today's consumer integrates eco-friendliness into their daily life and reveals their motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

The report is full of insights, data, and analysis to help you better understand the ever-evolving world of environmentally-friendly, sustainable, socially conscious, and healthy products and services. In fact, sustainability-related benefits are showing growth in a number of categories across the consumer landscape. Their growth is due in part to the fact that many products and services now come with fewer and fewer trade-offs, and consumers continue to gravitate toward brands that help them live healthfully and sustainably.

This Report Provides A Comprehensive Overview Of Where The Current Sustainable Marketplace Stands, In Addition To...

  • The return on investment of companies' sustainability initiatives
  • How segments within society view sustainability differently and what motivates this differentiation
  • Consumer insights regarding the health of the planet and what issues resonate most
  • Consumer alignment with sustainable food benefits
  • The impact of Millennials
  • New ways to reach and impact the new breed of ethical consumers
  • And much more

Our Report profiles Consumer Trends Tracking on Sustainability

CORPORATE ROI

  • While many companies may find sustainable initiatives such as saving energy and reducing waste as financially beneficial, companies that are embracing sustainability as a holistic means of doing business are reaping even wider benefits among an increasingly environmental and socially conscious population.

SEEKING DEEPER VALUE

  • Mainstream consumers are steadily adopting stronger environmental and sustainable ideals which are affecting not only how they view brands but how they use their buying dollars to make their beliefs known.

TRANSPARENCY 2.0

  • Concern is prevalent regarding the state of the world and the country today and while we all are accountable for our actions, consumers look to places of authority such as governments and corporations to be doing their part to “right the ship.”

CONSUMER ENGAGEMENT

  • Consumers are clearly showing more sophistication within the realm of sustainability - with greater understanding of its breadth, depth, and implications, they pick the elements that mean the most to them.

ENGAGING MILLENNIALS

  • Millennials are important to understand not only due to their size, but because they are causing subtle adjustments in the way today's business environment needs to function.

REQUIRED INFORMATION

  • Access to information and technology has created a highly discerning and sophisticated consumer. No longer satisfied with claims made by a manufacturer or service provider, skeptical consumers are now demanding impartial proof and third party verification.

DUAL POSITIONING

  • NMI research has shown that those who value protecting the environment are also far more likely to exercise, be a healthy weight and eat healthy or organic foods. The deepening of this linkage over time has fueled an entire industry of products and services.

PACKAGING PREDICAMENT

  • There is a broad shift under way at major U.S. corporations to reduce waste. The sourcing and ‘end life' of packaging will become significantly more relevant as the product life cycle and waste impact are becoming a stronger part of consumers' purchase decisions.

PROLIFERATION OF PLASTIC

  • With images of “plastic islands” growing in the oceans and plastic products destroying wildlife, it's not surprising that consumer perception regarding plastic products has been declining while also re-shaping behavior over the past several years.

KNOW YOUR SEGMENT

  • Specific consumer segments in the population exhibit various shades of green that are led by the “greenest” segment, the LOHAS segment, who is integral in driving sustainability to the mainstream. LOHAS consumers are the gatekeepers and stewards of sustainable ideals.

Table of Contents

U.S. Sustainability Consumer Trends Database Overview

Definitions of Groups

Introduction

Overview: Trends in Sustainability

NMI's Sustainability Segmentation

  • Sustainability Segmentation Overview
  • Sustainability Segmentation Model Methodology
  • Five Distinct Sustainability Segments
  • Segment Composition Trended
  • LOHAS Consumer as Environmental Steward
  • Sustainability Process Explained
  • Sustainable Mainstream Overview
  • LOHAS Leaders and Followers
  • Early Adoption Across Leaders and Followers
  • Environmental Concerns among Leaders and Followers
  • Environmental Actions among Leaders and Followers
  • Investigation of Companies' Environmental Legitimacy
  • Attitudes Toward Purchasing E-Friendly Products
  • Willingness to Pay a Premium for E-Friendly Products
  • The LOHAS Consumer Profile
  • The NATURALITES Consumer Profile
  • The DRIFTERS Consumer Profile
  • The CONVENTIONALS Consumer Profile
  • The UNCONCERNEDS Consumer Profile
  • LOHAS Geographic Distribution
  • Demographic Summary Across Segments

Consumer Engagement

  • Consumers Engagement Overview
  • Self Perception of Personal 'Greenness'
  • Self Perception of Being Informed on Living 'Green'
  • Influencer Role on Benefits of Buying 'Green'
  • Personal Responsibility for Environmental Protection
  • Growth of Environmental Concerns
  • Growth of Social Concerns
  • Concern for Local over Global Issues
  • Consumer Attitudes Toward Level of E-Engagement
  • Role of Peer Pressure in E-Engagement
  • Connection of Planetary and Personal Health

Planetary Health

  • Planetary Health Overview
  • Concern for Global Warming
  • Minimizing Personal Impact on Global Warming Across Generations
  • Minimizing Personal Impact on Global Warming Across Segments
  • Concern about Water Issues
  • Interest in Companies' Water Reduction Policies
  • Concern for Chemicals in Agriculture
  • Concern for a Range of Environmental Issues
  • Impact of Certifications on Purchase
  • Concern about Product Packaging
  • Interest in Companies' Packaging Reduction Policies
  • Use of Personal Shopping Bags vs. Plastic Bags
  • Recycling Frequency and E-Friendly Ratings of Materials
  • Visible Environmental Issues vs. Non-Visible
  • Trust in the Environmental Protection Agency

Consumer Packaged Goods Usage

  • Consumer Packaged Goods Overview
  • Purchase Decisions Based on Impact on Sustainability
  • Early Adoption of E-Friendly Products
  • Sustainably-Based Product Choice
  • Interest in Purchasing E-Friendly Versions of Product Categories
  • Interest in E-Friendly Versions Across Generations
  • Skepticism Regarding Environmental Products
  • Suppression of 'Green' Attitudes Across Skeptical Consumers
  • Seeking Proof of Companies E-Friendly Claims Trended
  • Quality, Convenience and Price of E-Friendly Purchase
  • Price Sensitivity Among Category Purchasers
  • Willingness to Pay a Premium Among Category Purchasers
  • Willingness to Pay a Premium Among Demographic Groups
  • Interest in Purchase Natural Versions of Product Categories
  • Preference for Natural or Organic over Conventional
  • Use of Conventional, Natural and Organic Categories
  • Concern about Chemicals in Consumer Products
  • Importance Ratings of Household Cleaning Product Attributes
  • Importance Ratings of Personal Care Product Attributes
  • Growth in Importance of HH Cleaning and PC Product Attributes
  • Barriers to E-Friendly Product Use

Sustainable Food & Beverage

  • Sustainable Foods and Beverages Overview
  • Trended Desire for Sustainable Foods
  • U.S. vs. Global Food Product Launches with Ethical/Environmental Claims
  • Global Food Product Launches with Ethical/Environmental Claims
  • U.S Food Product Launches with Types of Ethical Claims
  • Importance Ratings of Food/Beverage Product Attributes
  • Use of Organic and Natural Foods Trended
  • Trended Attitudes Toward Organic Foods/Beverages
  • Use of Sustainable Types of Foods
  • Mainstreaming of Plant-Based Options
  • Best Sources of Protein
  • Positive Attitudes Toward Meat Products
  • Reduction in Meat Consumption
  • Use of Healthy Food Products Among 'Meat Reducers'
  • Reasons for Meat Reduction by Generation
  • Meat Reduction for Environmental and Humane Reasons
  • Growing Importance of Humane Animal Treatment
  • Use of Protein Types
  • Use of Plant-Based Over Meat-Based Protein
  • Positive Attitudes Toward Plant-Based Protein
  • Levels of Vegetarian Engagement

Corporate Responsibility & Action

  • Corporate Action Overview
  • Importance of a Company's Sustainable Platform Trended
  • Impact of a Company's Sustainability Initiatives on Purchase
  • Impact of Cause Marketing
  • Interest in a Company's Social and Environmental Initiatives
  • Interest in a Company's Initiatives Among Leading Edge Gen Z
  • Trust in Specific Groups to Protect the Environment
  • Skepticism of Companies' Environmental Initiatives
  • Certifications As Validation of a Company's E-Initiatives
  • Confusion Regarding 'Green' Certifications
  • Influencers of Sustainable Product Purchase
  • Concern about Socially Responsible Business
  • Drivers of Implementation of Sustainability Initiatives

Impact of Millennials

  • Impact of Millennials Overview
  • Size and Importance of Millennials
  • Millennial Spending Across Categories
  • Importance of Sustainability on Product Purchase Across Generations
  • Millennials' Early Adopting and Influencing Behaviors
  • Impact of a Company's Sustainability Initiatives Among Millennials
  • Growth in Millennials' Sustainable Purchasing
  • Drivers of Millennials' E-Friendly Purchases
  • Impact of Technology/Social Media Influencers
  • Millennial Health Issues
  • Quality of Life Perceptions Based on Previous Generations' Irresponsibility
Back to Top