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市場調查報告書

補充劑/OTC/處方藥消費者趨勢與洞察(2021)第9版

2021 Supplements/OTC/Rx Consumer Trends & Insights Report, 9th Edition

出版商 Natural Marketing Institute 商品編碼 1007530
出版日期 內容資訊 英文 133 Pages
商品交期: 最快1-2個工作天內
價格
補充劑/OTC/處方藥消費者趨勢與洞察(2021)第9版 2021 Supplements/OTC/Rx Consumer Trends & Insights Report, 9th Edition
出版日期: 2021年05月25日內容資訊: 英文 133 Pages
簡介

本報告描述了消費者對補充劑/非處方藥/處方藥的趨勢和見解,包括細分統計數據、COVID-19 大流行對補充劑使用的影響以及新的免疫和消化系統健康。它提供了有關趨勢和機會、需求的信息用於個性化補品等。

目錄

數據庫概述

組定義

簡介

執行摘要

趨勢和機遇

5 種消費者細分

  • 消費者細分調查方法
  • 細分市場概覽
  • WELL BEINGS 快照
  • FOOD ACTIVES 快照
  • MAGIC BULLETS 快照
  • 圍欄保姆快照
  • 吃、喝和快樂快照
  • 補充用戶組段結構
  • 保健品細分市場的使用
  • 細分受眾特徵

補充概述

  • 補充劑對健康的重要性
  • 膳食健康保障補充劑
  • 補充用戶群規模
  • 補充劑用戶群體的增長趨勢
  • 用戶群人口構成趨勢
  • 家庭成員補充劑的使用
  • 補充劑類別的使用趨勢
  • 補充品類的詳細使用趨勢
  • 輕、中、重用戶規模趨勢
  • 使用量增加的原因
  • 減少使用的原因
  • 補充劑的未來使用
  • 趨勢補充支出
  • 補充劑功效和安全性評估
  • 使用補充劑的問題
  • 為什麼不在過期用戶和非用戶之間使用
  • 補充開始的影響者

特定補充劑的使用

  • 對營養缺乏的認識
  • 在過去 30 天內使用某些補充劑 - 第 1 層
  • 在過去 30 天內使用某些補充劑 - 第 2 層
  • 跨代使用特定補充劑
  • 補充劑使用趨勢 - 過去 5 年
  • 指標:鋅的使用
  • 指標:抗氧化劑的使用
  • 指標:膠原蛋白的使用
  • 指標:CBD的使用/大麻油的使用

健康管理

  • 使用補充進行狀態管理的可能性-一流
  • 使用補充進行狀態管理的可能性-二流
  • 使用補充進行狀態管理的可能性-趨勢
  • 當前狀態管理
  • 狀態管理增長
  • 管理疼痛問題
  • 用於管理條件的方法-Tier1
  • 用於管理條件的方法-Tier2
  • 狀態管理的空白機會
  • 增加使用特定條件的補充劑
  • 藍光機會
  • 炎症的機會
  • 情緒問題的機會
  • 美容市場機會
  • 運動/營養用途
  • 對疾病預防的擔憂
  • 對疾病預防的擔憂日益增加
  • 對疾病預防和管理的擔憂
  • 對管理補充劑有效性的認識
  • 感知效率的增長
  • 象限分析:對有效性和預防的擔憂
  • 象限分析揭示的市場機會

COVID-19 和免疫

  • COVID-19 對家庭健康的擔憂
  • COVID-19 在補充劑使用方面的變化
  • 使用免疫和流感補充劑
  • 評估營養素對免疫的有效性
  • 用於免疫、流感、COVID-19 的補充劑
  • COVID-19 對情緒狀態的影響
  • 免疫管理器之間的狀態管理

微生物組的重要性

  • 公認微生物組的重要性
  • 使用補充劑治療消化問題
  • 使用消化補充劑的原因
  • 時尚使用消化補充劑
  • 益生菌和益生元的使用
  • 益生菌/益生元用戶人口統計資料
  • 消化問題的管理
  • 如何管理消化問題
  • 消化系統管理者之間的狀態管理
  • 使用益生菌進行狀態管理
  • 益生菌/益生元用戶之間補充屬性的重要性

補充內容、格式、來源

  • 補充用戶之間屬性的重要性-第 1 層
  • 補充用戶之間屬性的重要性-第 2 層
  • 屬性的重要性增大
  • 跨代屬性的重要性
  • 補充格式設置
  • 可持續採購偏好和 COVID-19
  • 植物性和素食口味
  • 對虛假成分聲明的擔憂

補充劑使用的影響

  • 購買補充劑的影響來源
  • 代際購買補充劑的影響來源
  • 補充與醫生的討論
  • 認證證書
  • 購買認證的價值
  • 生物利用度相關性
  • 對個性化補品的渴望
  • 影響溢價的因素
  • 品牌忠誠度和價格

補充購買行為

  • 補充渠道購物
  • 購物者類型的人口統計數據
  • 渠道之間的支出
  • 商店品牌補充劑和民族品牌

非處方藥和處方藥

  • 最近 6 個月內使用過的 OTC 產品
  • 場外交易使用的增長
  • 條件管理器使用 OTC
  • 對非處方藥的擔憂
  • 幾代人在場外交易方面的支出趨勢
  • 使用處方藥的條件
  • 增加使用處方藥進行國家管理
  • 對處方藥的擔憂
  • 國家經理使用處方藥
  • 幾代人在處方藥上的支出趨勢
目錄

INTRODUCTION SUMMARY

Natural Marketing Institute® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription and over-the-counter medications. This comprehensive report also seeks to provide insights into how today's consumer is confronting their own health and wellness. In addition, it uncovers the health challenges consumers encounter and how their behaviors and attitudes surrounding supplement usage have transformed, adjusted, and realigned over the past decade in response to the ever-changing and uncertain world.

The year 2020 introduced a variable into the health landscape which no one could predict. When viewing trends within this report, it is important to note that the current 2020 study was fielded in September of 2020. Therefore, the data collected in 2020, compared to previous years, may reflect changes due to the impact of the COVID-19/Coronavirus pandemic. Many of these changes may be permanent shifts in consumers' attitudes, some may be temporary.

In this report, it is our aim to provide the insights into what may lie ahead and provide perspective on the trends within the supplement industry from a consumer point of view.

Some of the topics covered in the report:

  • The impact of the COVID-19 pandemic on supplement use
  • Emerging trends and opportunities surrounding immunity and digestive health
  • White space opportunities for supplements and condition management
  • Issues Supplement Users encounter when using supplements
  • Desire for personalized supplementation
  • Importance ratings of supplement attributes
  • Willingness to pay a premium for certain supplement attributes
  • Plus many others...

SUPPLEMENTS/OTC/RX DATABASE (SORD) & REPORT METHODOLOGY

  • Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
  • Ongoing consumer research among U.S. general population adults
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.2%
  • Research previously conducted and trended in USA in 2006, 2009, 2011, 2013, 2015, 2017, 2018
  • 2020 research was conducted among 2,000 general population consumers and conducted in 4th quarter 2020
  • Conducted via on-line methodology
  • Trended research also conducted globally in 13 countries

Table of Contents

Database Overview

Definitions of Groups

Introduction

Executive Summary

Trends & Opportunities

Five Consumer Segments

  • The Institute's Consumer Segmentation Methodology
  • Segment Overview
  • WELL BEINGS Snapshot
  • FOOD ACTIVES Snapshot
  • MAGIC BULLETS Snapshot
  • FENCE SITTERS Snapshot
  • EAT, DRINK & BE MERRYS Snapshot
  • Segment Composition of Supplement User Groups
  • Segment Use of Supplements to Manage Health
  • Demographic Profile of Segments

Supplement Overview

  • Importance of Supplementation for Health
  • Supplementation for Dietary Health Assurance
  • Size of Supplement User Groups
  • Trended Growth of Supplement User Groups
  • Trended Demographic Composition of User Groups
  • Household Member Usage of Supplements
  • Trended Use of Supplement Categories
  • Detailed Trended Use of Supplement Categories
  • Trended Size of Light, Medium, and Heavy Users
  • Reasons for Increased Use
  • Reasons for Decreased Use
  • Future Use of Supplements
  • Trended Supplement Spending
  • Ratings of Effectiveness & Safety of Supplements
  • Issues When Using Supplements
  • Reasons for Non-Use among Lapsed and Non-Users
  • Influencers of Supplement Initiation

Use of Specific Supplements

  • Perceived Nutrient Deficiencies
  • Use of Specific Supplements in Past 30 Days-Tier 1
  • Use of Specific Supplements in Past 30 Days -Tier 2
  • Specific Supplement Use across Generations
  • Trended Use of Supplements-Past 5 Years
  • Metrics: Use of Zinc
  • Metrics: Use of Antioxidants
  • Metrics: Use of Collagen
  • Metrics: Use of CBD/Hemp Oil Use

Managing Health Conditions

  • Likelihood to Use Supplements for Condition Management-Top Tier
  • Likelihood to Use Supplements for Condition Management - Second Tier
  • Likelihood to Use Supplements for Condition Management - Trended
  • Current Condition Management
  • Growth of Condition Management
  • Management of Pain Issues
  • Methods Used to Manage Conditions-Tier 1
  • Methods Used to Manage Conditions-Tier 2
  • White Space Opportunities for Condition Management
  • Growth in Condition Specific Supplement Use
  • Blue Light Opportunity
  • Inflammation Opportunity
  • Emotional Issues Opportunity
  • Beauty from Within Opportunity
  • Sports/Nutrition Use
  • Concern about Condition Prevention
  • Growth in Concern about Condition Prevention
  • Concern about Preventing Conditions vs. Management
  • Perceptions of Supplement Effectiveness for Management
  • Growth of Perceived Effectiveness
  • Quadrant Analysis: Effectiveness vs. Concern over Prevention
  • Market Opportunities Revealed by Quadrant Analysis

COVID-19 & Immunity

  • Concern for Family's Health due to COVID-19
  • Change in Supplement Use due to COVID-19
  • Use of Supplements for Immunity & Flu
  • Ratings of Nutrient Effectiveness for Immunity
  • Supplements Used for Immunity, Flu &COVID-19
  • COVID-19 Effect on Emotional States
  • Condition Management among Immune Managers

Importance of the Microbiome

  • Perceived Importance of the Microbiome
  • Use of Supplements for Digestive Issues
  • Reasons for Digestive Supplement Use
  • Trended Use of Digestive Supplements
  • Probiotic & Prebiotic Use
  • Demographic Profile of Probiotic/Prebiotic Users
  • Management of Digestive Issues
  • Management Methods for Digestive Issues
  • Condition Management among Digestive Managers
  • Probiotic Use for Condition Management
  • Supplement Attribute Importance among Probiotic/Prebiotic Users

Supplement Content, Format, Sourcing

  • Attribute Importance among Supplement Users-Tier 1
  • Attribute Importance among Supplement Users- Tier 2
  • Growth of Attribute Importance
  • Attribute Importance across Generations
  • Supplement Format Preference
  • Sustainable Sourcing Preference and COVID-19
  • Plant-based & Vegetarian Preference
  • Concern over False Ingredient Claims

Influencers of Supplement Use

  • Sources of Influence for Supplement Purchase
  • Sources of Influence for Supplement Purchase among Generations
  • Supplement Discussions with Physician
  • Certification Recognition
  • Value of Certifications Toward Purchase
  • Relevance of Bioavailability
  • Desire for Personalized Supplements
  • Factors Influencing Premium Pricing
  • Brand Loyalty vs. Price

Supplement Shopping Behaviors

  • Supplement Channel Shopping
  • Demographics of Shopper Types
  • Spending across Channels
  • Store Brand Supplements vs. National Brands

OTC & Rx

  • OTC Products Used in Past 6 Months
  • Growth of OTC Use
  • Condition Managers Use of OTC
  • Concerns Regarding Over the Counter Medications
  • Trended Spending on OTC Across Generations
  • Conditions for Which a Prescription Medication Was Used
  • Growth in Use of Prescription Medications for Condition Management
  • Concerns Regarding Prescription Medications
  • Condition Managers Use of Prescription Medication
  • Trended Spending on Rx Across Generations