眼的健康:找尋眼睛保健品和眼睛健康補充品的可能性

本報告提供全球眼睛保健品眼睛健康補充品的相關調查，市場規模和預測，趨勢，COVID-19的影響，品牌的案例研究，各國市場分析，策略和成功因素，競爭情形等資訊。

另外的市場簡介:15個國家

目錄

摘要整理

• 全球概要
• 競爭情形
• 眼睛保健品的top line趨勢
• 眼睛健康補充品的top line趨勢
• 重要的科學性研究，最新趨勢
• NPD&交換器
• 線上空間提供的機會
• 十字類別的眼睛健康品牌
• 眼的健康預測
• 5個新鮮的想法

澳洲

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

巴西

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

加拿大

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

中國

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

法國

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

德國

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

印度

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

義大利

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

日本

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

波蘭

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

俄羅斯

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

韓國

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

西班牙

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

英國

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

美國

• 概要
• 眼睛保健品
• 眼睛健康補充品
• 預測

品牌的案例研究

• Hylo
• Lumify
• MacuShield
• Pataday
• Systane
• TheraTears

預測

• 眼的健康相關全球預測
  • 北美
  • 亞太地區
  • 西歐
  • 中央及東歐
  • 南美
• 5個新的想法

The latest deep-dive category report from Nicholas Hall's CHC Reports will analyse the Eye Health market, with comprehensive coverage of Eye Care and Eye Health Supplements across the globe.

The report profiles 15 countries, spanning every region, each with a dedicated chapter covering topline trends & developments, the competitive landscape, launch activity & NPD, regulatory changes and challenges (including Rx-to-OTC switch) and a look to the future.

What do you get by purchasing this report?

• An in-depth exploration of the Eye Health market globally

• Coverage of 15 major markets from around the world, with topline sales, brand performances, new developments, launches and promotional campaigns

• Very latest year-end 2020 sales from DB6, our dedicated CHC sales database, plus historical growth rates back to 2016

• Case studies of key brands, highlighting strategies and success factors, sales, NPD activity and consumer & HCP promotion

• Dedicated Outlook chapter focused on the most likely future scenarios

Each country profile contains multiple charts including leading brands within Eye Care and Eye Health Supplements, historical category sales 2016-20, classification of key ingredients, as well as forecast sales data with prospects & opportunities.

15 individual market profiles:

Exec Summary

Global overview, Competitive landscape, Impact of Covid, Switch & NPD, and more

Brand Case Studies

Identifying success factors behind selected brands such as Systane, Lumify, TheraTears, Blink, MacuShield, and more

Outlook

Prospects for the Eye Health market globally and by individual market, incorporating the latest short- and long-term forecast sales data

All data is sourced from DB6, Nicholas Hall's global CHC sales database, featuring year end-2020 sales and historical sales back to 2016, from global and regional toplines down to brand & marketer level detail in individual countries.

The Eye Health market comprises Eye Care and Eye Health Supplements. 2020 sales in Eye Care are further segmented into Dry eye, Allergy eye, Red eye & Other.

Forecast sales data projects the size of market in the short term, as well as longer-term prospects to 2025 & 2030.

Key questions investigated in this report:

• Why do certain markets have high per capita eye health spends but others are significantly underdeveloped?

• Why are so few eye care brands crossing over into supplements?

• Is the recent trend for blue light protection a sustainable driver of sales?

• Can marketers do more to attract older consumers to their brands?

• What does the rapid rise of online purchasing mean for sales via traditional retail channels?

Table of Contents

Executive Summary

• Global overview
• Competitive landscape
• Eye care topline trends
• Eye health supplements topline trends
• Scientific studies important, but what's new?
• NPD & Switch
• Online space offers opportunity?
• Cross-category eye health brands
• Outlook for eye health
• Five fresh ideas

Australia

• Overview
• Eye care
• Eye health supplements
• Outlook

Brazil

• Overview
• Eye care
• Eye health supplements
• Outlook

Canada

• Overview
• Eye care
• Eye health supplements
• Outlook

China

• Overview
• Eye care
• Eye health supplements
• Outlook

France

• Overview
• Eye care
• Eye health supplements
• Outlook

Germany

• Overview
• Eye care
• Eye health supplements
• Outlook

India

• Overview
• Eye care
• Eye health supplements
• Outlook

Italy

• Overview
• Eye care
• Eye health supplements
• Outlook

Japan

• Overview
• Eye care
• Eye health supplements
• Outlook

Poland

• Overview
• Eye care
• Eye health supplements
• Outlook

Russia

• Overview
• Eye care
• Eye health supplements
• Outlook

South Korea

• Overview
• Eye care
• Eye health supplements
• Outlook

Spain

• Overview
• Eye care
• Eye health supplements
• Outlook

UK

• Overview
• Eye care
• Eye health supplements
• Outlook

USA

• Overview
• Eye care
• Eye health supplements
• Outlook

Brand Case Studies

• Hylo
• Lumify
• MacuShield
• Pataday
• Systane
• TheraTears

Outlook

• Global outlook for eye health
  • North America
  • Asia-Pacific
  • Western Europe
  • Central & Eastern Europe
  • Latin America
• Five fresh ideas