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市場調查報告書

2020年的冠狀病毒感染疾病(COVID-19)大流行病和消費者保健(CHC)產品的影響,第2版

Coronavirus 2020 and its potential impact on CHC, 2nd Edition

出版商 Nicholas Hall & Company 商品編碼 942682
出版日期 內容資訊 英文 91 Pages
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2020年的冠狀病毒感染疾病(COVID-19)大流行病和消費者保健(CHC)產品的影響,第2版 Coronavirus 2020 and its potential impact on CHC, 2nd Edition
出版日期: 2020年06月17日內容資訊: 英文 91 Pages
簡介

冠狀病毒感染疾病(COVID-19)的大流行病擴大之中,許多國家個人感染防護工具不足,沒能確立可靠性高的檢驗體制之下,也沒開發出有效的疫苗。另一方面,COVID-19大流行病,高度關注健康與免疫,衛生和衛生等方面,帶來消費者的行動長期性變化,對消費者保健(CHC)產品的市場來說有成為順風的可能性。

本報告提供全球CHC產品市場的COVID-19的影響分析,最新的趨勢,主要企業的應對,過去的感染疾病,市場展望,法規方面的影響等資訊。

目錄

簡介

CHC對市場的影響

主要的趨勢:

  • 第一季銷售的頂峰
  • 消費行為的變化
  • 線上上銷售的價格上升
  • 線上銷售的成長

主要的CHC企業的應對

  • 第一季的成果
  • 極為龐大需求

CHC市場基準

  • 動盪的時代的CHC產業的動向
  • 到目前為止發生的病毒感染

SARS 2003,豬流感2009

CHC市場預測

  • 最可能性高的方案
  • 最好的情況與最壞的情況(零售流通管道)
  • 經濟影響

各對市場的影響

  • 概要
  • 防腐劑,消毒劑
  • 咳嗽,感冒,過敏
  • 止痛藥
  • 維他命,礦物質,補充品
  • 免疫
  • 睡眠輔助藥
  • OTC抗病毒藥物
  • 面膜

CHC相關法規的影響

放鬆管制

流通:消費者的影響

購買模式

行銷

  • 產業的支援
  • 品牌的廣告促銷方面的對應

概要

附錄

目錄

Some countries have excelled in the face of the Covid-19 pandemic, but most haven't, and whether it comes to the lockdown being excessive or inadequate, the supply of personal protective equipment or the lack of reliable testing, and with an effective vaccine months or even years away, there is a very clear message concerning the essential-indeed, unique-benefits of consumer healthcare. Our current forecast for 2020 shows that purchases of consumer healthcare products in the retail sector will increase by X.X% in constant currency this year vs X.X% last year, which is a good achievement bearing in mind the devastation of the economy and disruption of infrastructure.

For marketers, the pandemic is presenting opportunities as well as challenges, and we expect to see long-term changes in consumer behaviour as a result of the virus. This includes a deepened interest in wellness and immunity, as well as an increased focus on sanitation and hygiene.

Why buy this report?

"The all-new 2nd edition of this special Hot Topic review from Nicholas Hall's CIMA (Competitive Intelligence & Market Analysis) division explores the response to the pandemic from CHC brands and marketers as well as the overall impact on CHC to date."

Table of Contents

Introduction from Nicholas Hall

CHC Market Impact

Trends:

  • Sales peak in Q1
  • Changing consumer behaviour
  • Online price rises
  • Online sales growth

Response of key CHC players

  • Performance in Q1
  • Exceptional demand

CHC Market Benchmarks

  • How does CHC fare in turbulent times?
  • Historical viral outbreaks:

SARS 2003, Swine flu 2009

CHC Market Projections

  • Most likely scenario
  • Best & worst case scenario (Retail channel)
  • Economic Impact

CHC Category Impact

  • Overview
  • Antiseptics & Disinfectants
  • Cough, Cold & Allergy
  • Analgesics
  • Vitamins, Minerals & Supplements
  • Immunity
  • Sleep Aids
  • OTC Antivirals
  • Face Masks

CHC Regulatory Impact:

Relaxation of Regulations

Distribution: Impact on consumer

buying patterns

Marketing

  • Industry response
  • Brand A+P response

Summary

Appendices