Coronavirus 2020 and its potential impact on CHC, 2nd Edition
|出版商||Nicholas Hall & Company||商品編碼||942682|
|出版日期||內容資訊||英文 91 Pages
|2020年的冠狀病毒感染疾病(COVID-19)大流行病和消費者保健(CHC)產品的影響，第2版 Coronavirus 2020 and its potential impact on CHC, 2nd Edition|
|出版日期: 2020年06月17日||內容資訊: 英文 91 Pages||
Some countries have excelled in the face of the Covid-19 pandemic, but most haven't, and whether it comes to the lockdown being excessive or inadequate, the supply of personal protective equipment or the lack of reliable testing, and with an effective vaccine months or even years away, there is a very clear message concerning the essential-indeed, unique-benefits of consumer healthcare. Our current forecast for 2020 shows that purchases of consumer healthcare products in the retail sector will increase by X.X% in constant currency this year vs X.X% last year, which is a good achievement bearing in mind the devastation of the economy and disruption of infrastructure.
For marketers, the pandemic is presenting opportunities as well as challenges, and we expect to see long-term changes in consumer behaviour as a result of the virus. This includes a deepened interest in wellness and immunity, as well as an increased focus on sanitation and hygiene.
"The all-new 2nd edition of this special Hot Topic review from Nicholas Hall's CIMA (Competitive Intelligence & Market Analysis) division explores the response to the pandemic from CHC brands and marketers as well as the overall impact on CHC to date."