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市場調查報告書

冠狀病毒2020與對CHC (消費者醫療保健) 的潛在影響

Coronavirus 2020 and its potential impact on CHC

出版商 Nicholas Hall & Company 商品編碼 926839
出版日期 內容資訊 英文 44 Pages
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價格
冠狀病毒2020與對CHC (消費者醫療保健) 的潛在影響 Coronavirus 2020 and its potential impact on CHC
出版日期: 2020年03月06日內容資訊: 英文 44 Pages
簡介

於2020年3月4日(撰文日期),全球已有93,090名患者確診(在過去24小時新增2,223人)- 其中80,422人為中國病例(86%),有2,984名患者死亡(中國以外的死亡人數為214人)。 中國的情況看似已經穩定,但感染病毒的確診病例正在全世界增加。 現在,除了中國以外,有87個國家出現COVID-19確診病例,尤其在韓國(5,328)、義大利(2,502)、伊朗(2,336)出現了特別多病例。

本報告調查了新型冠狀病毒感染症(COVID-19)對CHC (消費者醫療保健) 產業的影響,並分析了在CHC各類別中品牌的應對、社群媒體的影響、對銷售流通的影響等。

概要

  • 冠狀病毒
  • Covid-19
  • 封鎖 vs. 放緩
  • Rx Response : 以美國藥品研究與製造商協會(PhRMA)為中心的企業聯盟
  • 2003年的SARS疫情流行
  • 2009年的豬流感全球大流行

對CHC (消費者醫療保健) 市場的影響

對CHC (消費者醫療保健) 類別的影響&各品牌的應對

  • 殺菌&消毒劑
  • 止痛藥
  • 咳嗽&感冒藥
  • 免疫營養補充品&維他命C
  • TCM (中藥)
  • 非處方抗病毒劑
  • 面罩
  • 轉類非處方藥

新的報告&社群媒體的影響

銷售流通

  • 對消費者購買行動的影響
  • 供應鏈受到破壞

對經濟的影響

摘要

目錄

Overview

Where has the virus spread?

As of March 4th 2020, there were 93,090 cases confirmed globally (2,223 were new within the last 24 hours) - 80,422 of these cases are in China (86%), which has also accounted for 2,984 deaths (vs 214 deaths outside of China). Although the situa+on in China appears to be stabilising, cases of the virus are spreading across the globe. 87 countries in addi+on to China have now reported confirmed cases of Covid-19, with par+cularly high numbers of reported cases in South Korea (5,328), Italy (2,502) and Iran (2,336).

Experts believe it is unlikely this virus will die out on its own (as many do), and it will likely go pandemic un+l most people have been exposed.

How does the virus spread?

It is now clear that the virus is spread from person to person, but health professionals are unsure exactly how it is transmihed.

Similar viruses have spread in cough droplets, and thus individuals have been advised by their local health bodies to prac+se good hygiene regularly washing hands) to try and avoid the spread of the infec+on.


Table of Contents

Overview

  • Coronaviruses
  • Covid-19
  • Containment vs Mi+ga+on
  • Rx Response
  • 2003 SARS Epidemic
  • 2009 Swine Flu Pandemic

CHC Market Impact

CHC Category Impact & Brand Response

  • An+sep+cs & Disinfectants
  • Analgesics
  • Cough & Cold
  • Immune Supplements & Vitamin C
  • TCM
  • OTC An+virals
  • Face Masks
  • Rx-to-OTC Switch

Effect of news reports & social media

Distribution

  • Impact on Consumer Buying Paherns
  • Supply Chain Disrup+ons

Economic Impact

Summary