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市場調查報告書

藥草與天然原料市場

Herbals & Naturals

出版商 Nicholas Hall & Company 商品編碼 651126
出版日期 內容資訊 英文 379 Pages
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藥草與天然原料市場 Herbals & Naturals
出版日期: 2018年09月10日內容資訊: 英文 379 Pages
簡介

藥草與天然原料是現今消費保健產品市場最受注目的領域之一,不僅是使用益生菌產品、藥草與天然原料的關節健康維護產品等特定用途營養補充品,也是止咳藥、感冒藥、止痛藥、便秘藥、睡眠輔助藥物等各種市場的成長原動力。

消費者之間對「健康與福祉」越來越為重視,藥用原料的檢查與規定也逐漸加強之際,藥草與天然原料市場正在急速擴大。這些原料可用於比一般藥物規定較為鬆緩的方面,除了廣為分佈之外,對於效能的評價也不差,受到許多消費者及銷售業者的喜愛。此外消費者對於傳統藥劑安全性的不安,也推動了選擇使用藥草及天然原料的產品的趨勢。

特別是益生菌產品正在穩健成長,大眾逐漸認識其優點,擴大了新的利基市場,可望成為單一市場區隔。使用藥草與天然原料的產品在部分先進國家市場的成長速度雖然緩慢但仍持續擴大,在美國、加拿大、巴西等國則因消費者認知度的高漲而維持著2位數的成長率。

本報告針對益生菌、使用藥草的止咳藥、使用天然原料的便秘藥、局部止痛藥、增加心臟健康及免疫力與記憶力的營養補充品等市場中規模最大、最受注目的藥草與天然原料分類進行分析。

主要調查項目

  • 最火熱的市場、分類及品牌及其理由
  • 現存分類中可望有新成長潛力與未來可能性的分類
  • 使用藥草與天然原料的產品市場中,存有最佳參與路徑的市場

調查對像市場

  • 澳洲
  • 巴西
  • 加拿大
  • 中國
  • 德國
  • 印度
  • 義大利
  • 日本
  • 美國

使用藥草與天然原料的產品成為成長原動力的市場與分類

  • 營養補充品
  • 止咳藥、感冒藥
  • 睡眠輔助藥物
  • 止痛藥
  • 便秘藥

調查對像中藥草產品的主要分類

  • 益生菌
  • 使用藥草與天然原料的關節健康維護產品
  • 使用藥草與天然原料的營養補充劑(魚油、輔□Q10、銀杏、紫錐花等)
  • 局部止痛藥
  • 止咳藥
  • 便秘藥
  • 睡眠輔助藥物、尿護理產品等
目錄

Opportunities in a Vast & Dynamic Area of Consumer Health

‘Herbals & Naturals’ are one of the most exciting areas of consumer health, driving growth across multiple markets, not only in dedicated supplements categories such as probiotics and herbal & natural joint health but also cough & cold, pain relief, laxatives, sleep aids and more.

As “health and wellness” climbs up the list of consumer priorities and medicated ingredients are increasingly scrutinised and restricted, the market for herbal & natural options is booming. Often offering a lower regulatory threshold than regular medicines, widespread distribution and an increasing reputation for efficacy, they are being embraced by consumers and marketers alike. Consumer concerns over the safety of conventional medicines are also driving the trend towards herbal & natural products.

Probiotics in particular are consistently posting strong growth, driven by increasing awareness of benefits, expansion into new niches and increasing segmentation. While growth is decelerating in some developed markets, it is still advancing well, and posting double-digit growth in markets like USA, China and Brazil owing to increased consumer awareness.

Focusing on a selection of core markets that demonstrate scale, dynamism, exciting developments and new opportunities, this ‘Herbals & Naturals’ report drills down to the detail in key categories.

The report examines the biggest and most exciting H&N categories in each market, from probiotics and herbal cough remedies to natural laxatives, topical analgesics, and supplements for heart health, immunity and memory.

Key Questions Investigated in this Report:

  • Which markets, categories and brands are most dynamic and why?
  • Do opportunities for new growth exist in any of the established categories? And which have most potential?
  • Which markets offer the best entry route for herbals & naturals?

Market Coverage

  • Australia
  • Brazil
  • Canada
  • China
  • Germany
  • India
  • Italy
  • Japan
  • USA

Herbals & Naturals are driving growth across multiple markets and categories:

  • Supplements
  • Cough & Cold
  • Sleep Aids
  • Pain Relief
  • Laxatives

Key herbals categories covered include:

  • Probiotics
  • Herbal & natural joint health
  • Herbal & natural supplements (incl. fish oils, CoQ10, ginkgo, echinacea, etc.)
  • Topical analgesics
  • Cough remedies
  • Laxatives
  • Plus others, such as Sleep aids and Urinary products

Table of Contents

Executive summary

  • Global overview
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Herbal & natural urinary products
  • Innovation
  • Outlook
  • Opportunities

Australia

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Herbal & natural urinary products
  • Outlook

Brazil

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Outlook

Canada

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Outlook

China

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Herbal & natural urinary products
  • Outlook

Germany

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Herbal & natural urinary products
  • Outlook

India

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Chyawanprash
  • Traditional digestive remedies
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Outlook

Italy

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Herbal & natural urinary products
  • Outlook

Japan

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural urinary products
  • Outlook

USA

  • Overview
  • Regulations
  • Probiotics
  • Herbal & natural supplements
  • Herbal & natural joint health
  • Herbal & natural topical analgesics
  • Herbal & natural cough remedies
  • Herbal & natural laxatives
  • Lifestyle supplements
  • Herbal & natural sleep aids
  • Herbal & natural urinary products
  • Outlook

Brand Case Studies

  • Bronchostop
  • Burt's Bees
  • Culturelle
  • Enterogermina
  • Prospan
  • Salonpas
  • Zarbee's
  • <>Outlook