表紙
市場調查報告書

咳嗽、咽喉炎:咳嗽、咽喉炎治療藥的考察、策略

Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies

出版商 Nicholas Hall & Company 商品編碼 630748
出版日期 內容資訊 英文 275 Pages
訂單完成後即時交付
價格
咳嗽、咽喉炎:咳嗽、咽喉炎治療藥的考察、策略 Cough & Sore Throat: Insights & Strategies for Cough & Sore Throat Remedies
出版日期: 2018年06月18日內容資訊: 英文 275 Pages
簡介

本報告提供全球咳嗽、咽喉炎治療藥市場相關調查分析,全球市場概要,競爭情形,新產品的開發趨勢,市場預測,未來成長的機會等系統性資訊。

摘要整理

  • 全球概要
  • 咳嗽趨勢
  • 消費者的混亂
  • 咽喉炎趨勢
  • 競爭情形
  • 新產品開發
  • 安全性的疑慮與限制
  • 安全性的疑慮和藥草 & 自然療法的增加
  • 展望
  • 機會

巴西

  • 概要
  • 咳嗽的治療藥
  • 咽喉炎的治療藥、藥物糖果零食
  • 展望

中國

法國

德國

印度

義大利

日本

波蘭

俄羅斯

西班牙

英國

美國

主要市場概要

  • 澳洲
  • 加拿大
  • 印尼
  • 墨西哥
  • 泰國

科學性研究

品牌的案例研究

  • Bronchostop
  • GrinTuss
  • Kingto Nin Jiom Pei Pa Koa
  • Mucinex
  • Prospan
  • Robitussin
  • Strepsils
  • Zarbee's

展望

  • 全球概要
  • 市場
  • 藥草 & 自然療法的增加
  • 機會及威脅
目錄

This report investigates the factors driving growth in the Cough & Sore Throat category, and those holding it back, considering what needs to change if higher growth is to be achieved, with detailed case studies of successful brand strategies.

Utilising the very latest OTC sales from our just-published DB6 database, the Cough & Sore Throat report analyses the market in detail from a global down to a local level. Marketer and brand performances in individual markets are pulled apart, along with forecasts for each category, market by market.

Table of Contents

Executive Summary

  • Global overview
  • Cough trends
  • Consumer confusion
  • Sore throat trends
  • Competitive landscape
  • New product development
  • Safety concerns and restrictions
  • Safety concerns and rise of herbals & naturals
  • Outlook
  • Opportunities

Brazil

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

China

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

France

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Germany

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

India

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Italy

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Japan

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Poland

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Russia

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Spain

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

UK

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

USA

  • Overview
  • Cough remedies
  • Sore throat remedies & medicated confectionery
  • Outlook

Selected markets in brief

  • Australia
  • Canada
  • Indonesia
  • Mexico
  • Thailand

Scientific Studies

Brand Case Studies

  • Bronchostop
  • GrinTuss
  • Kingto Nin Jiom Pei Pa Koa
  • Mucinex
  • Prospan
  • Robitussin
  • Strepsils
  • Zarbee's

Outlook

  • Global overview
  • Market by market
  • Herbals & naturals on the rise
  • Opportunities & threats