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市場調查報告書

心臟的健康:OTC產品分析

Heart Health: Exploring the OTC Options

出版商 Nicholas Hall & Company 商品編碼 482401
出版日期 內容資訊 英文 183 Pages
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心臟的健康:OTC產品分析 Heart Health: Exploring the OTC Options
出版日期: 2017年06月07日內容資訊: 英文 183 Pages
簡介

本報告針對維持心臟健康的各種OTC產品市場調查、提供心血管疾病概要、維持心臟健康OTC產品種類與概要、主要產品區分及主要地區、國家分類動向、品牌表現、新產品開發、市場投入動向、主要成分的科學研究動向、主要企業、產品實例分析、未來展望。

摘要整理

  • 概要
  • 心血管疾病:世界最大死亡原因
  • 心血管疾病為何?
  • 心血管疾病風險因素
  • 心臟健康主要市場:全球性的擔憂
  • 維持心臟健康OTC產品:廣泛的選擇
  • 維持心臟健康OTC產品:概要
  • 高血壓族群OTC
  • 為讓膽固醇降低RXStatins使用者數量增加
  • Statin:OTC化失敗
  • OTC膽固醇檢查藥物
  • 技術與心臟健康
  • 維持心臟健康OTC產品:未來性
  • 維持心臟健康OTC產品:男女落差減少
  • 科學研究:市場成長最新通路開拓可能性

全身性心血管健康維持產品

  • 概要
  • 西歐
  • 中歐、東歐
  • 北美
  • 品牌實例分析:Berkeley Life Heart Health
  • 品牌實例分析:HearShape / Synastat
  • 亞太地區
  • 拉丁美洲
  • 植物固醇:OTC膽固醇管理比例擴大
  • 植物固醇與烷醇
  • 展望

魚油 & Omega3

  • 概要
  • 北美
  • 品牌實例分析:MegaRed
  • 亞太地區
  • 西歐
  • 拉丁美洲
  • 中歐、東歐
  • 展望

CoQ10營養補充品

  • 概要
  • 北美
  • 品牌實例分析:Qunol
  • 亞太地區
  • 西歐
  • 中歐、東歐
  • 展望

蒜頭營養補充品

  • 概要
  • 大蒜素:化學蒜頭
  • 亞太地區
  • 北美
  • 西歐
  • 品牌實例分析:Kwai
  • 其他地區
  • 展望

維持心臟健康的其他營養補充品

  • 重要考察
  • 多種維他命
  • 品牌實例分析:Centrum
  • 單一維他命
  • 鎂營養補充品 (+鉀)
  • 益生菌
  • 品牌實例分析:PureHeart
  • 卵磷脂營養補充品
  • 亞麻仁油營養補充品
  • 其他草藥、自然營養補充品
  • 品牌實例分析:i-Cool for Menopause plus Omega-3

科學研究

  • 概要
  • 維他命D
  • 維他命K2
  • 維他命B
  • 蒜頭
  • Omega 3
  • Omega 7/ 沙棘
  • 卵磷脂
  • 燕麥BETA葡聚糖
  • 蒟蒻葡甘露聚醣
  • 生活習慣病、心臟病
  • 科學研究:現有營養補充品再次活性化與對新產品的矚目

維持心臟健康:男女差異

  • 心臟疾病:女性的沉默殺手
  • 心臟病發作:男性 vs 女性
  • 女性風險因素
  • 認知度提升
  • 症狀:男女差異症狀
  • 民族性:不可控制的風險
  • 維持心臟健康的OTC品牌產品
  • 實例分析:Centrum
  • 實例分析:Bayer Aspirin
目錄

More people die annually from cardiovascular diseases than from any other cause; it is the leading cause of death for both men and women.

Our newest report on Heart Health takes an in-depth look into this category, giving insight into the latest trends with detailed market analysis.

Key benefits of this report include:

  • An in-depth exploration of OTC heart health options, including systemic cardiovasculars, fish oils & omega-3 supplements, CoQ10, garlic and other supplements
  • Gauging the size of the market in individual countries, plus brand performances, new developments, launches and A+P campaigns
  • Coverage of all the major markets (and some smaller ones), including Canada, China, France, Germany, Italy, Japan, Poland, Russia, S Korea, UK, USA, and more
  • Full year 2016 OTC sales direct from the freshly-published DB6, our dedicated OTC sales database

What this report covers:

  • Systemic cardiovasculars
  • Fish oils & omega-3
  • CoQ10 supplements
  • Garlic supplements
  • Plus health-focused brands from: Multivitamins
  • Single vitamins
  • Mineral supplements
  • Probiotics
  • Case studies of key heart health brands highlight success factors, sales and A+P activity
  • Investigating the gender divide: how most heart health products tend to target men, largely missing the important underdeveloped segment for women's heart health
  • Forecast sales for all heart health categories, and a look forward to potential opportunities, including switches, new ingredients and clinical studies

Table of Contents

Executive summary

  • Overview
  • Cardiovascular diseases are the world's biggest killer
  • What are cardiovascular diseases?
  • Risk factors for cardiovascular diseases
  • Heart health in key markets - growing issue globally
  • Wide array of OTC options for heart health
  • OTC heart health market - Overview
  • OTCs for consumers with high blood pressure
  • Number of people taking RX statins for cholesterol reduction is on the rise
  • Statins have failed to take off OTC
  • OTC cholesterol tests
  • Technology and heart health
  • What does the future hold for OTC heart health?
  • Gender divide among heart health OTCs narrowing
  • Scientific studies could provide new routes to market growth

Systemic cardiovasculars

  • Category overview
  • Western Europe
  • Central & Eastern Europe
  • North America
  • Brand case study: Berkeley Life Heart Health
  • Brand cast study: HearShape / Synastat
  • Asia-Pacific
  • Latin America
  • Phytosterols a growing presence in OTC cholesterol management
  • Focus on phytosterols and stanols
  • Outlook

Fish oils & omega-3

  • Category overview
  • North America
  • Brand case study: MegaRed
  • Asia-Pacific
  • Western Europe
  • Latin America
  • Central & Eastern Europe
  • Outlook

CoQ10 supplements

  • Category overview
  • North America
  • Brand case study: Qunol
  • Asia-Pacific
  • Western Europe
  • Central & Eastern Europe
  • Outlook

Garlic supplements

  • Category overview
  • Allicin: the chemistry behind garlic
  • Asia-Pacific
  • North America
  • Western Europe
  • Brand case study: Kwai
  • Other region
  • Outlook

Other supplements for heart health

  • Key insights
  • Multivitamins
  • Brand case study: Centrum
  • Single vitamins
  • Magnesium supplements (plus potassium)
  • Probiotics
  • Brand case study: PureHeart
  • Lecithin supplements
  • Flaxseed oil supplements
  • Other herbal & natural supplements
  • Brand case study: i-Cool for Menopause plus Omega-3

Scientific studies

  • Overview
  • Vitamin D
  • Vitamin K2
  • Vitamin B
  • Potassium
  • Magnesium
  • Garlic
  • Omega-3
  • Omega-7 / Sea buckthorn
  • Probiotics
  • Oat beta-glucan
  • Konjac glucomannan
  • Lifestyle & heart disease
  • Scientific studies key to revitalising existing supplements and highlighting new niches

The gender divide in heart health

  • Heart disease: The silent killer amid women
  • Heart attacks: Men vs women
  • Risk factors for women
  • Awareness initiatives
  • Symptoms: Different genders, different signs
  • Ethnicity: The uncontrollable risk factor?
  • Are OTC heart health brands missing the vital female demographic?
  • Case study: Centrum
  • Case study: Bayer Aspirin