表紙
市場調查報告書
商品編碼
1017066

全球免疫市場

Immunity

出版日期: | 出版商: Nicholas Hall & Company | 英文 260 Pages | 訂單完成後即時交付

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  • 簡介
  • 目錄
簡介

在世界上,免疫從來沒有被更多人談論過。在受新冠病毒襲擊的世界中,消費者正在尋找免疫自我保健解決方案,以盡可能保證自己和家人的安全。人們對維持身體免疫系統的重要性有了很高的認識,研究表明,越來越多的消費者正在使用補充劑和免疫產品。

針對這種不斷增長的需求,出現了各種類別,例如免疫補充劑、維生素 C 和 D、鋅補充劑、益生菌和抗病毒劑。

本報告調查了免疫市場,並提供了市場概況、細分和區域趨勢以及未來市場前景。

目錄

概述

  • 免疫力如何成為醫療保健領域最熱門的趨勢之一
  • 從預防到治療的轉變
  • 現有的 CHC 免疫市場
  • 免疫市場規模評估
  • 一場大規模的流感復興即將來臨?

消費者對免疫的態度

  • 越來越重視預防
  • 調查揭示的消費趨勢
  • 主要發現摘要

免疫補充劑

  • 2020 年繁榮的品類將創下銷售記錄
  • 發佈活動顯著改善,進一步加強
  • 主要品牌整體增長迅速
  • 美國受到高發佈活動和 A + P 投資的推動
  • Airborne 在美國排名第一
  • 基於接骨木的 Sambucol 激增
  • 印度尼西亞受益於啟動和教育 A + P
  • 由於流行病刺激了需求,意大利受到 NPD 的提振
  • 在德國,利潤有限,是未來經濟衰退的徵兆
  • 俄羅斯大流行導致 2020 年銷售額激增
  • 加拿大對紫錐菊的需求強勁
  • 波蘭的增長放緩,因為消費者尋求替代品
  • 墨西哥受益於 Adelogill 的強大表演
  • 由於消費者轉向維生素 D,法國的銷售額持平
  • 在澳大利亞,需求旺盛的快速啟動活動
  • 巴西在 Covid 背後創造了新市場
  • 幾乎沒有發佈新的成分來擴大品類
  • 以前的活力不可持續,但銷售額仍然很高

維生素 C

  • Covid-19 大流行顯著增加了免疫銷售
  • 免疫聯繫已經建立,但它們對 Covid-19 有益嗎?
  • 獨立的維生素 C 品牌 Emergen-C 和 Redoxon 引領世界
  • Covid-19 美國銷售額超過 10 億美元
  • Emergen-C,被確立為美國維生素 C 品牌,用於免疫
  • 中國對維生素 C 的需求超出免疫問題
  • 消費者尋求免疫保護,巴西的銷售額幾乎翻了一番
  • "三重作用" 促進氧化還原
  • A + P 專注於波蘭的高水平免疫力
  • 免疫問題導致德國銷售額大幅增長
  • 在澳大利亞推出,A + P 營銷人員正努力滿足需求
  • 受疫情影響,意大利銷量激增
  • 免疫美容會成為一個不斷擴大的利基市場嗎?
  • 大流行需求停滯導致維生素 C 銷售高企

維生素 D

  • 2020年全球銷售額快速增長
  • 維生素D加速免疫作用的研究
  • 延續使用範圍在全球免疫維生素 D 排名中佔據主導地位
  • 得益於免疫鏈接,2020 年美國維生素 D 銷量激增
  • Aqua Detrim 和 Detrimax 通過引人注目的 A + P 壟斷俄羅斯
  • Covid-19 提振了加拿大的維生素 D 市場,那裡的流行病正在苦苦掙扎
  • 意大利是免疫維生素 D 的佼佼者
  • Vitabiotics 在大流行期間利用了英國的免疫傾向
  • 法國免疫維生素 D 市場的競爭
  • 消費者對免疫力的擔憂會刺激 A+P,這在巴西引起了人們的關注
  • 細分市場在全球具有巨大潛力,在亞太地區尚未開發

  • 2020年全球銷售額快速增長
  • 延續使用範圍在世界免疫鋅排名中佔據主導地位
  • 得益於免疫鏈接,2020 年美國銷售額激增
  • 收購 Zicam 為未來潛在的 NPD 鋪平了道路
  • 高劑量形式促進了德國鋅的銷售
  • 在日本,鋅的免疫作用與美容和能量競爭
  • 巴西受益於兒童對補鋅的高度認識
  • 在俄羅斯,Solgar 在長線銷售中佔據主導地位
  • 提高人們對鋅的免疫特性的認識促進了未來的銷售

益生菌

  • 免疫是減速類中的一個亮點
  • 用於免疫的益生菌
  • 食品和飲料推出推動美國益生菌
  • 嬰幼兒健康占主導地位的中國益生菌品類
  • 延繩釣品牌主導的澳大利亞免疫益生菌
  • 免疫益生菌在法國增長,領先於營收下滑
  • 德國益生菌市場的機遇
  • 營銷人員對波蘭免疫領域表現出越來越大的興趣
  • 意大利免疫領域表現參差不齊
  • 印度是益生菌的新力量
  • 韓國尋找高水平益生菌 NPD
  • 高級 NPD細分市場擴展到新市場
  • 免疫領域的前景是光明的

多種維生素

  • 消費者對健康和保護的興趣增加促進了銷售
  • 美國銷量大躍進(中國增長穩定)
  • 印度高鋅含量的關鍵
  • A + P 專注於巴西的高水平免疫力
  • 英國增長強勁,但代購的低迷影響了澳大利亞
  • 在俄羅斯、德國和法國取得多項成就
  • Centrum 進軍免疫健康領域
  • 免疫類產品有望保持高位

OTC 滋補飲料

  • 免疫是歷史靜態類別中的一個新利基
  • 日本營銷人員尋找新的利基市場
  • 海外業務有限但不斷擴大
  • 免疫力對收入的長期影響可能有限

Chyawanprash

  • Covid-19 推動需求並在 2020 年創下品類銷售記錄
  • 達布爾的綜合免疫範圍是最大贏家
  • Covid-19 和協調策略推動了 Dabur 的銷售
  • Dabur Chyawanprash 的 Covid-19 臨床試驗的主要發現
  • Baidyamath 的綜合處方是一個重要賣點
  • Zandu 專注於無糖療法以促進銷售

抗病毒劑

  • 品牌受益於 Covid 主導的預防措施
  • 俄羅斯感冒和流感市場有多種抗病毒藥物
  • 索賠已被審查,但阿比多爾因 Covid 的舉動而重振旗鼓
  • Inosine Planovex 部門在波蘭的增長和成功
  • 其他市場的供應有限
  • 有限的 NPD 包括新的抗病毒滴鼻劑

口腔和鼻腔消毒劑

  • Vicks First Defense 歷史悠久的品牌
  • Cold Zyme 向國際擴張
  • Otrivin Breathe Clean 擴大細分市場
  • 其他已上市產品摘要

CCA 品牌針對免疫

  • 添加維生素C如何治療喉嚨痛
  • 自然療法和傳統療法的好處
  • 針對免疫的咳嗽自然療法
  • Zarbee 的針對性免疫健康

防腐劑和消毒劑

  • 免疫外設品類快速增長
  • 美國 FDA 安全重點
  • 整體快速增長的主要品牌
  • 美國的趨勢
  • 中國的趨勢
  • 印度的趨勢
  • 法國的趨勢
  • 日本的趨勢
  • 滴露在大流行期間建立了良好的聲譽
  • Germ-X□□ 受益於簡單的 USP
  • 習慣的改變促進可持續銷售

食品/飲料

  • 快速擴張的免疫品牌

內防

  • 補充營銷人員轉向新的利基市場
  • Plant People:提高免疫力的創新 VMS 營銷人員
  • 推出免疫補充劑,擴大地位

CBD 免疫

  • 試圖利用 CBD 流行的營銷人員

對活躍消費者的免疫力

  • 免疫的新利基
  • Fast & Up:印度運動營養專家爭奪免疫力
  • Vega:運動補充劑玩家擴展到 "免疫支持營養"
  • 未來展望

個別化免疫

  • 個別化會成為免疫的 "下一個前沿" 嗎?
  • Nestl將成為收購 Persona 的關鍵參與者?
  • DSM推出具有數字支持的維生素 D 品牌
  • Bayer投資個性化 VMS 和免疫測試
  • Nourished 提供個性化的軟糖堆棧
  • Amway與 HEM 合作開發個性化益生菌
  • Thorne 高級 VMS 生產線進行測試
  • Viome 提供基於樣品的定制 VMS

方案

  • 具有免疫潛力的未開發概念
  • Superimmunity,免疫療法的先驅
  • 概念變體:組合 SKU 推出

直銷

  • 直銷銷售渠道與消費者的個人接觸
  • 全球領先的傳銷品牌實現強勁增長
  • Nutrilite
  • Herbalife Nutrition
  • USANA

展望

目錄

A Hot Topic report from Nicholas Hall's Reports

Immunity has rarely been a hotter topic globally than right now. In a world scarred by the effects of Covid, consumers are seeking immunity self-care solutions to keep themselves & their families as safe as possible. Awareness of the importance of maintaining the body's immune system is at a high, with surveys suggesting more consumers than ever are turning to supplements and immunity products.

Categories boosted by this increased demand include immune supplements, vitamins C & D, zinc supplements, probiotics, antivirals and many others.

The shift from treatment products towards prevention - already an established trend across many markets - has accelerated considerably, reflecting changing consumer priorities. Adjacent issues have also had a bearing: lack of sleep, stress and anxiety, rising dramatically in incidence during the pandemic, are key causes of lowered immunity.

This Hot Topic report delves into every aspect of Immunity , charting the rapid growth of existing categories, highlighting innovative NPD, and assessing the prospects for this dynamic health area.

Key Features:

  • An in-depth exploration of the Immunity market globally
  • Case studies of key brands
  • Dedicated Outlook chapter focused on the future of Immunity
  • A wide spectrum of CHC categories covered, including:
    • Immune supplements
    • Vitamin C
    • Vitamin D
    • Probiotics for immunity
    • Multivitamins for immunity
    • Zinc supplements
    • Chyawanprash
    • Oral & nasal sanitisers
    • Cough & cold immunity extensions
    • Antivirals
    • Antiseptics & disinfectants
    • Foods & beverages

The report investigates key questions surrounding immunity, including:

  • Will consumer interest in boosting immunity outlast Covid?
  • How likely is a resurgence in seasonal respiratory viruses this winter?
  • Is the shift to prevention products sustainable?
  • What are the latest trends & developments among established immunity ingredients like echinacea, black elderberry and zinc?
  • What are the most promising new ingredients?
  • Which brands are flourishing?
  • What can be learned from the most successful immunity brands?
  • Is consumer interest in immune support reflected in activity in the MLM and online space?
  • Where are the future opportunities?
  • What will the immunity market look like in 5-10 years?

Table of Contents

Overview

  • How immunity became one of the hottest trends in healthcare
  • The shift from prevention to treatment
  • The existing CHC market for immunity
  • Assessing the size of the immunity market
  • A major flu revival imminent?

Consumer attitudes to immunity

  • Prevention a growing priority
  • Surveys reveal consumer insights
  • Recap of key survey findings

Immune supplements

  • Thriving category sees record 2020 sales
  • Further bolstered by dramatic upturn in launch activity
  • Leading brands grew rapidly across the board
  • USA driven by high launch activity and A+P investment
  • Airborne consolidates its No.1 US ranking
  • Elderberry-based Sambucol continues formidable rise
  • Indonesia benefits from launches and educational A+P
  • Italy boosted by NPD as pandemic stimulates demand
  • Germany sees limited gains, then signs of downturn
  • Russia sees huge pandemic-led jump in 2020 sales
  • Canada experiences strong demand for echinacea
  • Poland growth sluggish as consumers seek alternatives
  • Mexico benefits from strong showing for Aderogyl
  • France sales flat as consumers look to vitamin D
  • Australia sees high demand prompt launch activity
  • Brazil sees new market spring up in shadow of Covid
  • Few new ingredient launches to expand the category
  • Previous dynamism unsustainable but sales remain high

Vitamin C

  • Covid-19 pandemic brings big rise in immunity sales
  • Immunity links well established, but is it beneficial for Covid-19?
  • Standalone vitamin C brands Emergen-C and Redoxon lead globally
  • Covid-19 sees US sales break $1bn
  • Emergen-C established as the US vitamin C brand for immunity
  • Demand for vitamin C in China rises over immunity concerns
  • Sales almost double in Brazil as consumers seek immune protection
  • Redoxon boosted by "triple action" claims
  • High levels of immunity-focused A+P in Poland
  • Immunity concerns provide big sales boost in Germany
  • Launches and A+P in Australia as marketers seek to meet demand
  • Sales rocket in Italy thanks to pandemic demand
  • Beauty with immunity to be an expanding niche?
  • High vitamin C sales brought about by pandemic demand here to stay?

Vitamin D

  • Global sales spike in 2020
  • Studies into immune benefits of vitamin D accelerating
  • Longline ranges dominate global immunity vitamin D rankings
  • US vitamin D sales rocket in 2020 thanks to immunity link
  • AquaDetrim and Detrimax dominate Russia via high-profile A+P
  • Covid-19 pandemic boosts struggling Canadian vitamin D market
  • Italy a star performer in immunity vitamin D
  • Vitabiotics capitalises on immunity trend in UK during pandemic
  • Growing competition in France's immunity vitamin D market
  • Consumer concerns over immunity inspire high-profile A+P in Brazil
  • Segment has strong potential globally; underdeveloped in Asia-Pacific

Zinc

  • Global sales spike in 2020
  • Longline ranges dominate global immunity zinc rankings
  • USA sees sales rocket in 2020 thanks to immunity link
  • Zicam acquisition paves way for potential future NPD
  • Germany's zinc sales boosted by high-dosage formats
  • In Japan zinc's immunity benefits compete alongside beauty and energy
  • Brazil benefits from high awareness for zinc supplementation in children
  • In Russia longline range Solgar dominates sales
  • Raised awareness of zinc's immunity properties drives future sales

Probiotics

  • Immunity a bright spot in a slowing category
  • Probiotics for immunity
  • USA probiotics driven by food & drink launches
  • China's probiotics category dominated by infant health
  • Australian immune probiotics dominated by longline brands
  • Immunity probiotics grew in France ahead of declining topline
  • Opportunities exist in Germany's probiotics market
  • Marketers showing growing interest in Poland's immunity segment
  • Mixed performances in Italy's immunity segment
  • India an emerging force in probiotics
  • South Korea seeing high levels of probiotics NPD
  • High levels of NPD expanding segment into new markets
  • Outlook is bright for immunity segment

Multivitamins

  • Greater consumer focus on wellness and protection boosts sales
  • Sales see big leap in USA (while China growth steady)
  • High zinc content key in India
  • High level of immune-focused A+P in Brazil
  • UK sees strong growth, while daigou downturn affects Australia
  • Varying performances in Russia, Germany and France
  • Centrum expanding into immune health
  • Immune-focused products forecast to maintain highs

OTC tonic drinks

  • Immunity a new niche in historically static category
  • Japanese marketers look to new niches
  • Overseas presence limited but expanding
  • Immunity may have only limited long term impact on topline

Chyawanprash

  • Covid-19 drove demand, leading to record 2020 category sales
  • Dabur comprehensive immunity range the biggest winner
  • Covid-19 claim and adjusted strategy boosted sales for Dabur
  • Key findings of Dabur Chyawanprash Covid-19 clinical study
  • Baidyamath's comprehensive formulation a key selling point
  • Zandu focuses on sugar-free remedies to boost sales

Antivirals

  • Brands benefit from Covid-driven move towards prevention
  • Russian cold & flu market features several antivirals
  • Arbidol revived by Covid trends, although claims scrutinised
  • Poland's inosine pranobex segment sees growth and activity
  • Limited availability in other markets
  • Limited NPD includes new antiviral nasal sprays

Oral & nasal sanitisers

  • Vicks First Defence most established brand
  • ColdZyme expanding internationally
  • Otrivin Breathe Clean expands segment
  • Roundup of other launches

CCA brands targeting immunity

  • Sore throat remedies adding vitamin C
  • Natural & traditional remedies benefit
  • Natural cough remedies targeting immunity
  • Zarbee's targets immune health

Antiseptics & disinfectants

  • Immunity-adjacent category grows rapidly
  • Safety a focus for US FDA
  • Leading brands growing rapidly across the board
  • Spotlight on USA
  • Spotlight on China
  • Spotlight on India
  • Spotlight on France
  • Spotlight on Japan
  • Dettol builds strong reputation during pandemic
  • Germ-X benefits from simple USP
  • Changing habits will drive sustained sales

Foods & beverages

  • Brands for immunity seeing rapid expansion

Inner defence

  • Supplement marketers moving into new niches
  • Plant People: Innovative VMS marketer making strides in immunity
  • Launches expand immune supplement positionings

CBD for immunity

  • Marketers looking to capitalise on CBD's popularity

Immunity for active consumers

  • A new niche for immunity
  • Fast&Up: Indian sports nutrition specialist competes in immunity
  • Vega: Sports supplement player expands into "Immune support nutrition"
  • Looking forward

Personalised immunity

  • Is personalisation "the next frontier" in immunity?
  • Nestlé a key player via Persona acquisition
  • DSM launches vitamin D brand with digital support
  • Bayer invests in personalised VMS and immune testing
  • Nourished offers personalised gummy stacks
  • Amway works with HEM on personalised probiotics
  • Thorne premium VMS line moves into testing
  • Viome offers custom-made VMS based on samples

Regimen

  • Underdeveloped concept with potential in immunity
  • Ultra Immune a pioneer in immunity regimen
  • A variation on the concept: combination SKU launches on the rise

Direct selling

  • MLM sales channel offers consumers the personal touch
  • Leading MLM brands globally posting strong growth
  • Nutrilite
    • Solid market leader with long market presence
    • New launches in the immunity space
    • Product bundles & discounts help drive immunity sales
  • Herbalife Nutrition
    • R&D investment drives growth for brand
    • Use of branded ingredient Epicor offers edge
    • All-round immunity health solutions bundle
  • USANA
    • Young company focused on cellular nutrition
    • InCelligence Complex offers unique selling point over rival brands
    • Immunity health range justifies premium pricing with unique blends
  • Immune health launches in MLM beyond the top players

Outlook

  • How sustainable is the rise in products for immunity?
  • VMS immunity market to flatten in short term before rallying
  • Four concluding thoughts on the future of immunity