表紙
市場調查報告書

EV (電動車) 消費者的簡介:美國市場的EV消費者統計,車輛的愛好,引進障礙,及EV技術的知識差距 (2018年)

EV Consumer Profiles: US Market EV Consumer Demographics, Vehicle Preferences, Perceived Barriers to Adoption, and EV Technology Knowledge Gaps - 2018

出版商 Guidehouse Insights (formerly Navigant Research) 商品編碼 873168
出版日期 內容資訊 英文 30 Pages; 55 Tables, Charts & Figures
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EV (電動車) 消費者的簡介:美國市場的EV消費者統計,車輛的愛好,引進障礙,及EV技術的知識差距 (2018年) EV Consumer Profiles: US Market EV Consumer Demographics, Vehicle Preferences, Perceived Barriers to Adoption, and EV Technology Knowledge Gaps - 2018
出版日期: 2019年06月21日內容資訊: 英文 30 Pages; 55 Tables, Charts & Figures
簡介

美國的PEV (插電式電動車) 銷售台數,從2017年到2018年增加了80%。2019年的美國的PEV銷售台數,預計達43萬台以上。該銷售額成長,由於電池的革新和充電速度的提高等車輛、充電技術的持續性改善而受到促進。

本報告提供EV (電動車) 消費者的簡介相關資料,消費者的車輛的愛好,PEV (插電式電動車)的認識與知識,目前PEV所有者的態度,及PEV引進的潛在障礙等分析。

第1章 摘要整理

第2章 市場課題

  • 簡介
  • 市場成長的推動要素
    • 運用方面的經濟性
    • 採購方面的經濟性
  • 市場課題
    • 消費者的知識、認識
    • 充電基礎設施
    • 車身風格的可用性

第3章 消費者調查

  • 簡介
  • 人口統計、認識
  • 消費者偏好、討論事項
  • 引進障礙
  • 知識差距

第4章 建議、結論

第5章 縮寫、簡稱清單

第6章 目錄

第7章 圖表

第8章 調查範圍、來源、手法、註記

目錄
Product Code: MF-EVCP-19

Plug-in EV (PEV) sales in the US increased 80% from 2017 to 2018. In 2019, the market is expected to continue strong growth. Navigant Research anticipates more than 430,000 PEV sales in the US in 2019. This sales growth is propelled by continuous improvements to vehicle and charging technology such as battery innovations and increased charging speeds. However, PEV growth is not equally distributed across the country but rather largely centered in urban areas and states with PEV purchase or zero emission vehicle (ZEV) incentives. These pockets indicate that policy and economics play a large role in the adoption of PEVs.

Challenges to PEV adoption include consumer awareness and knowledge, charging infrastructure, and vehicle body style availability. Via an annual consumer survey, Navigant Research has identified several knowledge and awareness gaps creating barriers to PEV adoption, including a misunderstanding of PEV operating and purchase economics. Educating those outside of the early adoption category will improve perceptions of PEVs and decrease the amount of misinformation in the market. Scaling the availability of charging infrastructure and the types of PEVs available to consumers will also aid in market growth.

This report analyzes Navigant Research's 2018 general population EV consumer profile survey that assessed consumer vehicle preferences, perceptions and knowledge of PEVs, attitudes of current PEV owners, and potential barriers to PEV adoption. The survey collected more than 2,300 respondents and identified more than 100 PEV owners. Navigant Research also identified consumers that are likely to adopt a PEV as their next vehicle purchase.

Key Questions Addressed

  • What are the demographics of current PEV owners?
  • Who is likely to purchase a PEV as their next vehicle?
  • What are the perceived barriers to adoption of PEVs?
  • What are consumer preferences when determining consumers' next vehicle purchase?
  • What misunderstandings do consumers have about PEVs?

Who Needs This Report

  • Automotive OEMs
  • Plug-in EV (PEV) component manufacturers and suppliers
  • PEV charging equipment manufacturers
  • Energy service companies
  • Utilities
  • Government agencies
  • Industry associations
  • Investor community

Table of Contents

1. Executive Summary

  • 1.1 Introduction
  • 1.2 Scope
  • 1.3 Market Insight

2. Market Issues

  • 2.1 Introduction
  • 2.2 Market Drivers
    • 2.2.1 Operating Economics
    • 2.2.2 Purchase Economics
      • 2.2.2.1 PEV Policies
  • 2.3 Challenges
    • 2.3.1 Consumer Knowledge and Awareness
    • 2.3.2 Charging Infrastructure
    • 2.3.3 Vehicle Body Style Availability

3. Consumer Survey

  • 3.1 Introduction
  • 3.2 Demographics and Perceptions
    • 3.2.1 PEV Owners
  • 3.3 Consumer Preferences and Considerations
  • 3.4 Barriers to Adoption
  • 3.5 Knowledge Gaps

4. Recommendations and Conclusions

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • Likely PEV Adopters by Region: 2018
  • Respondents by Region and PEV Ownership: 2018
  • Respondents by Age and PEV Ownership: 2018
  • Respondents by Education Level and PEV Ownership: 2018
  • Respondents by Household Income Level and PEV Ownership: 2018
  • Respondents by Housing Type and PEV Ownership: 2018
  • Respondents That Have Ridden or Driven by Powertrain: 2018
  • General Impressions of PEVs and Likelihood of Purchasing PEVs: 2018
  • Respondent Satisfaction with Vehicle by Powertrain, PEV Owners: 2018
  • Respondent Top Fuel Choices by Ranking: 2018
  • Respondent Top Body Style Choices by Ranking: 2018
  • Respondent Importance of Vehicle Features: 2018
  • BEV Adoption Barriers by Concern Level: 2018
  • Knowledge of Federal Tax Credit for BEVs: 2018
  • Survey Regions by State

List of Tables

  • Respondents by Region: 2018
  • Respondents by Gender: 2018
  • Respondents by Age: 2018
  • Respondents by Education Level: 2018
  • Respondents by Household Income Level: 2018
  • Respondents by Political Affiliation: 2018
  • Respondents by Housing Type: 2018
  • Respondents by Housing Ownership Type: 2018
  • Respondents by Number of Vehicles Owned: 2018
  • PEV Owners by Region: 2018
  • PEV Owners by Gender: 2018
  • PEV Owners by Age: 2018
  • PEV Owners by Education Level: 2018
  • PEV Owners by Household Income Level: 2018
  • PEV Owners by Political Affiliation: 2018
  • PEV Owners by Housing Type: 2018
  • PEV Owners by Number of Vehicles Owned: 2018
  • Satisfaction with Vehicle, BEV Owners: 2018
  • Satisfaction with Vehicle, PHEV Owners: 2018
  • Likelihood of Purchasing Another BEV, BEV Owners: 2018
  • Likelihood of Purchasing Another PHEV, PHEV Owners: 2018
  • Likelihood of Purchase by Powertrain: 2018
  • Likely PEV Adopters by Region and Powertrain: 2018
  • Likely PEV Adopters by Gender and Powertrain: 2018
  • Likely PEV Adopters by Age and Powertrain: 2018
  • Likely PEV Adopters by Education Level and Powertrain: 2018
  • Likely PEV Adopters by Household Income Level and Powertrain: 2018
  • Likely PEV Adopters by Housing Type and Powertrain: 2018
  • Respondents Who Have Ridden or Driven by Powertrain: 2018
  • General Impression by Powertrain: 2018
  • Respondent Fuel Type Preferences by Ranking: 2018
  • Respondent Body Style Preferences by Ranking: 2018
  • Vehicle Features by Respondent Importance Level: 2018
  • BEV Adoption Barriers by Concern Level: 2018
  • Knowledge of 2018 Nissan Leaf Range: 2018
  • Knowledge of BEV Charge Time with Level 2 Charger: 2018
  • Knowledge of BEV Fuel Costs Relative to Conventional Vehicles: 2018
  • Knowledge of BEV Maintenance Costs Relative to Conventional Vehicles: 2018
  • Knowledge of Federal Tax Credit for BEVs: 2018
  • Willingness to Pay More for a PEV: 2018