市場調查報告書
商品編碼
1435985
驅蚊劑 - 市場佔有率分析、產業趨勢與統計、成長預測(2024 - 2029)Mosquito Repellent - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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驅蚊劑市場規模預計到2024年為 48.3 億美元,預計到2029年將達到 62.4 億美元,在預測期內(2024-2029年)CAGR為 5.27%。
全球驅蚊劑市場的主要驅動力是全球瘧疾、登革熱、屈公病、黃熱病、茲卡病毒等蚊媒疾病發生率的增加。2016年的特點是全球大規模爆發登革熱。根據世界衛生組織(WHO)統計,媒介傳播疾病佔所有傳染病的 17%以上,每年導致超過 70 萬人死亡。這些疾病可能是由寄生蟲、病毒或細菌引起的。在所有媒介傳播的疾病中,登革熱是最受普遍的病毒感染,每年估計導致 40,000 人死亡。此外,美洲地區2016年報告了超過 238 萬例病例,而僅巴西就貢獻了略低於 150 萬例的病例。同樣,2020年,泛美衛生組織(PAHO)報告僅在美洲地區就有 2206 612 例疑似和確診登革熱病例以及 900 人死亡。與2019年的數字相比,這相當於減少了 30%。報告病例最多的五個國家是:巴西(1 418 296例)、巴拉圭(221 544例)、墨西哥(114 642例)、玻利維亞(84 146例)和哥倫比亞(75 246例)。由於這些因素,競爭對手致力於透過電視、報紙、廣告看板、廣告看板和社交媒體等綜合傳播平台推廣其產品,以提高人們對蚊子相關疾病的認知。這又增加了對其驅蚊劑產品的需求。
由於人們對蚊媒疾病的高度認知、政府和非政府支持的減少蚊媒疾病的計劃等,預計亞太地區的驅蚊劑市場將出現最快的成長速度。在德里(印度),應對屈公病和登革熱等媒介傳播疾病,同時提高居民參與預防疾病傳播的力道。此外,現代驅蚊產品(如蒸發器、噴霧劑、霜劑、驅蚊織物等)的滲透率不斷提高,預計將進一步推動預測期內的市場成長。此外,隨著經濟的大幅成長,該地區在功能屬性方面出現了越來越多的產品創新,例如親膚、有機/天然、香料等。例如,2019年,Aunt Fannie's 推出了兩款新的驅蚊噴霧,不含避蚊胺,由精油製成,有效同時保護兒童和成人免受蚊蟲叮咬。
Reckitt Benckiser Group、The Godrej Company、Dabur International、Coglans Ltd.、SC Johnson & Son、Johnson and Johnson、Spectrum Brands、Jyothi Labs 等都是業界的主要參與者。在所研究的市場中營運的公司功能、成分、價格、氣味、包裝和格式方面對其產品進行差異化,以獲得競爭優勢。製造商致力於使用天然成分生產創新的驅蟲產品,以便為目標消費者提供廣泛、成熟的產品組合。例如,Godrej 推出了新的酸橙味滅蚊產品,最終可以殺死蚊子,甚至不會改變該地方的香氣。此外,廣告和付費促銷在該行業中發揮著重要作用。
The Mosquito Repellent Market size is estimated at USD 4.83 billion in 2024, and is expected to reach USD 6.24 billion by 2029, growing at a CAGR of 5.27% during the forecast period (2024-2029).
Key driver of the global mosquito repellent market is increased incidence of mosquito-borne diseases such as malaria, dengue, chikungunya, yellow fever, zika virus, and others across the globe. The year 2016 was characterized by large dengue outbreaks, worldwide. According to the World Health Organization (WHO), vector-borne diseases account for more than 17 percent of all infectious diseases, causing more than 700,000 deaths annually. These diseases can be caused either by parasites, viruses, or bacteria. Out of all vector-borne diseases, dengue is the most prevalent viral infection causing an estimated 40,000 deaths every year. Additionally, the American region reported more than 2.38 million cases in 2016, whereas, Brazil alone contributed slightly less than 1.5 million cases. Similarly, in 2020, the Pan American Health Organization (PAHO) reported 2 206 612 suspected and confirmed dengue cases and 900 deaths, in the Americas region alone. This corresponds to a 30% decrease compared to 2019 figures. The five countries reporting most cases are: Brazil (1 418 296 cases), Paraguay (221 544), Mexico (114 642), Bolivia (84 146) and Colombia (75 246). Owing to these factors, competitors are focusing on promoting their products through integrated communication platforms, such as TVs, newspapers, billboards, hoardings, and social media, to create awareness about mosquito-related diseases. This, in turn, increases the demand for their mosequto repellent offerings.
Asia-Pacific is expected to witness the fastest growth rate in the mosquito repellent market, due to high awareness of mosquito-borne diseases, government and non-government supported programs to minimize the mosquito borne disease etc. For instance, the launch of the campaign in Delhi (India) to tackle vector-borne diseases like chikungunya and dengue while increasing the participation of residents in preventing their spread. Additionally, increasing penetration of modern mosquito repellent products such as vaporizers, sprays, creams, repellent fabrics, etc., is further anticipated to fuel the market growth during the forecast period. Also, with substancial growth, the region has witnessed an increasing number of product innoavtions in terms of functional attributes such as skin friendly, organic/natural, fragrance and others. For instance in 2019 Aunt Fannie's launched two new mosquito repellent sprays that are DEET-free and are made of essential oils, making it effective while protecting kids and adults from mosquito bites.
Reckitt Benckiser Group, The Godrej Company, Dabur International, Coglans Ltd., S.C Johnson & Son, Johnson and Johnson, Spectrum Brands, Jyothi Labs, and others are some of the major players in the industry. Companies operating in the market studied are differentiating their offerings in terms of functionalities, ingredients, price, odour, packaging, and format, in order to gain competitive advantage. Manufacturers are focusing on producing innovative insect repellent products by using natural ingredients, in order to have an extensive, established product portfolio for their target consumers. For instance, Godrej has launched its new lime flavor mosquito hit that eventually kills mosquitoes without even changing the aroma of the place. Additionally, advertisements and paid promotions play an important role in the industry.