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語音分析市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)
市場調查報告書
商品編碼
1273519

語音分析市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)

Voice Analytics Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，語音分析市場預計將以 15% 的複合年增長率增長。

語音分析是分析的一個分支，允許公司利用數據來分析口語。 語音分析被視為發展最快的技術之一，尤其是通過情感分析，因為它可以幫助零售商等組織實時了解用戶對產品和服務的偏好。

主要亮點

  • 隨著互聯網的擴展和支撐它的各種技術應用，公司越來越難以評估大量數據以獲得有意義的見解。 為了從數據中獲得業務洞察力，多年來，公司開發了許多分析方法和工具。
  • 語音分析最廣泛的應用是在呼叫中心，通過利用員工和呼叫者之間的結構化和非結構化交互來提供相關信息。 其他應用包括生物聲學、精神保健、銀行和金融市場。
  • 此外，與只分析說了什麼而不分析怎麼說的語音分析不同，語音分析分析語音特徵，例如音節音調、速度、語調和節奏。通過分析模式，它可以用於監控語音備忘錄。 例如，在客戶服務環境中，語音分析可以檢測褻瀆、不准確的詞語和音調，如果檢測到此類異常，算法可以將呼叫轉給主管。
  • 與醫療保健領域類似，語音分析也被用於監測患有抑鬱症和其他心理健康問題的患者。 例如，根據世界衛生組織 (WHO) 的數據，到 2021 年，抑鬱症將影響全球超過 2.8 億人。 因此，許多供應商正在投資語音分析市場，以滿足醫療保健行業不斷增長的機遇。
  • 此外，Instreamatic 於 2022 年 4 月發布了 Speaky，這是一個用於快速客戶溝通和實時情緒分析的語音人工智能平台。 這使客戶能夠通過新的多對一通信解決方案在任何物理或數字品牌接觸點留下簡明的語音消息，從而快速輕鬆地與品牌和內容創建者進行交流。
  • 鑑於此類案例，各行各業的許多公司都在考慮使用數據源（例如記錄數據、社交媒體數據和其他聯合數據）引入語音分析，以了解用戶在做什麼。 此外，IT 結構複雜、需要營銷、CRM、銷售支持等集成解決方案的公司往往會尋求本地解決方案來緩解兼容性問題，但雲解決方案的可擴展性和增加的靈活性也將推動雲部署的增長.
  • 在大流行期間，銷售和營銷中對語音分析的需求將改善客戶服務並推動市場增長。 隨著新技術的採用和公司上線，公司正在採用通信分析解決方案。 隨著越來越多地使用語音分析來幫助根據對以前購買的評論和反饋來瞄準合適的客戶，這種趨勢仍在繼續。

語音分析市場趨勢

推動市場增長的應用

  • IT 等任何行業的公司都可以利用最先進的聯絡中心來預測哪些求職者可能會通過行為預測語音分析 (BPVA) 等分析解決方案獲得成功。我可以。 通過結合語音分析、人工智能、信號處理和心理學的創新，BPVA 技術正在利用表徵行為和人格特徵模式的潛力，提供全新的數據源，從中可以獲得洞察力。這取決於聲音元素。
  • 此外，最近的趨勢表明語音分析可用於檢測患者的帕金森病，因為大多數被診斷患有帕金森病的人都有言語或發聲障礙。事實一直如此。 許多被診斷患有帕金森氏病的人都有言語或聲音障礙，因此分析語音樣本是查看一個人是否患有帕金森氏病的一種解決方案。 例如，Kojita Corporation 使用其社交信號處理平台開發了一種廉價且可擴展的語音分析解決方案。
  • 此外，與金融行業類似，許多市場進入者（包括分析師和機構投資者）未能發現金融欺詐，促使組織尋求能夠及時報告此類金融欺詐的解決方案。語音分析的趨勢和能力不斷提高分析語言和非語言線索正在推動語音分析市場的增長。
語音分析市場-IMG1

北美佔據主要市場份額

  • 由於數字營銷支出的增加、中央情報局 (CIA) 技術支出的增加以及該地區對治療精神疾病的日益關注等因素，北美佔據了語音分析的主要份額。我來了。
  • 中央情報局等機構積極資助有助於追蹤恐怖分子和外國間諜活動的創意。 因此，像這樣的案例為積極創新現有語音分析解決方案的矽谷初創企業提供了開發創新和有吸引力的解決方案的機會。 總部位於美國的初創公司 VoiceBase 提供了一個語音分析平台，可以分析通話中的語音數據，使用 AI 預測分析對通話進行分類，並確定用戶意圖。 它還使用機器學習功能來預測未來的行為。
  • 根據美國國家心理健康研究所 (NIH) 的數據，大約五分之一的成年人患有精神疾病，其嚴重程度從輕度到中度到重度不等。尚未進行適當的分析測試以確定行為模式。
  • 由於此類精神疾病的流行，語音分析技術發揮了重要作用，通過分析語音數據並協助檢測這些疾病來提高疾病檢測的準確性。 .
  • 此外，政府增加投資以引入 AI 和機器學習技術，進一步開發了可執行情緒分析的語音響應技術市場。 例如，聖馬特奧縣徵稅辦公室採用了先進的交互式語音應答系統，幫助來電者更高效地核實財產稅並增加繳納。
語音分析市場-IMG2

語音分析行業概覽

語音在多渠道環境中的重要性、風險管理、合規重點、競爭性市場情報等都促進了語音分析市場不斷增長的需求。 為了滿足需求並獲得市場份額，行業供應商正在使用先進的算法和技術進行協作和創新產品。

在 2022 年 10 月的 GITEX Global 2022 上，對話式 AI 和自動化提供商 Uniphore 宣布與 Avaya 建立戰略合作夥伴關係，Avaya 是一家全球解決方案提供商，旨在改善和簡化溝通與協作。我們合作為用戶帶來我們統一的對話式 AI 和通信平台橫跨中東和非洲 (MEA) 地區。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

內容

第一章介紹

  • 調查結果
  • 本次調查的假設
  • 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場概覽
  • 市場驅動因素
  • 市場製約因素
  • 價值鏈分析
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 評估 COVID-19 對行業的影響

第 5 章市場細分

  • 組件
    • 解決方案
    • 服務
  • 部署
    • 雲
    • 本地
  • 組織規模
    • 中小企業
    • 大公司
  • 申請
    • 健康監測
    • 情緒分析
    • 銷售與營銷
    • 風險和欺詐檢測
    • 通話監控
  • 按最終用戶行業
    • 零售與電子商務
    • 電信與 IT
    • BFSI
    • 醫療保健
    • 政府/國防
    • 其他行業的最終用戶
  • 地區
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 其他歐洲
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲地區
    • 中東和非洲
      • 阿拉伯聯合酋長國
      • 沙特阿拉伯
      • 其他中東和非洲地區

第六章競爭格局

  • 公司簡介
    • ThoughtSpot, Inc.
    • Verint Systems
    • VoiceBase, Inc.
    • Avaya
    • VoiceSense Ltd
    • Uniphore
    • Talkdesk
    • audEERING GmbH
    • RankMiner, Inc.
    • SESTEK
    • Beyond Verbal
    • Invoca, Inc.

第七章投資分析

第八章市場機會與未來趨勢

簡介目錄
Product Code: 69643

The Voice Analytics Market is expected to register a CAGR of 15% over the forecast period. Voice analytics is one such branch of analytics that enables organizations to leverage data to analyze spoken words. It is regarded as one of the fastest-growing technologies due to its sentiment analyses, among other things, which amidst the conversation, help organizations such as retail to understand users' inclination towards a product or service in real-time.

Key Highlights

  • With the expansion of the internet and the different technical applications that support it, it is becoming increasingly difficult for companies to evaluate the massive volume of data in order to gain some significant insight. Many analytical approaches and tools have been developed throughout the years by organizations to examine and get business insights from data.
  • The most extensively used use of voice analytics is in call centers, where it delivers relevant information by leveraging both structured and unstructured interactions between employees and callers. Other probable applications include bioacoustics, mental healthcare, banking and finance markets, and so on.
  • Furthermore, unlike speech analytics, which just analyzes what is spoken but not how it is spoken, voice analytics might be used to monitor audio voice notes by analyzing audio patterns for vocal features such as syllable pitch, tempo, tone, and rhythm. For example, in a customer care situation, voice analytics would be able to detect profanity, incorrect language, and pitch, and the algorithm would route the call to a supervisor if such anomalies were detected.
  • As with the healthcare sector, voice analytics is used to monitor patients with depression and another mental health issues. For instance, According to the World Health Organization, in 2021, more than 280 million people worldwide will suffer from depression. This is attracting many vendors to invest in the voice analytics market to cater to the growing opportunity in the healthcare industry.
  • Furthermore, in April 2022, Instreamatic introduced Speaky, the voice AI platform for quick customer communication and real-time sentiment analysis. With the help of this, customers can rapidly and easily communicate themselves to brands or content creators by leaving brief audio messages at any physical or digital brand touchpoint with the new many-to-one communication solution.
  • Owing to these instances, many organizations across industries are considering deploying voice analytics leveraging data sources such as recorded data, social media data, and other syndicate data to understand its users. Also, there's been a trend with the demand for an on-premise solution as companies deal with complex IT structures that require integrated solutions such as marketing, CRM, and sales support, among others which allows them to mitigate compatibility issues, however with the added scalability and flexibility of cloud solutions would leverage the growth of cloud deployments.
  • During the pandemic, the demand for voice analytics in sales and marketing improved customer service drives the market growth. The adoption of new technologies and the transition of enterprises to the online mode stimulates companies to implement communication analytics solutions. The trend continues, the voice analysis usage increased and further helped to target the right customers based on their reviews and feedback about their previous purchases.

Voice Analytics Market Trends

Applications driving the growth of the market

  • Organizations across industries such as IT are leveraging their cutting-edge contact centers with analytical solutions such as Behavioral Predictive Voice Analytics (BPVA) that enable it to predict which potential job candidates are very likely to succeed. The BPVA technology relies on the vocal elements to provide a completely new data source from which insights can be gleaned, leveraging its potential to characterize behavioral and personality trait patterns through the innovation of combining voice analytics, AI, signal processing, and psychology.
  • Also, recent trends have shown the application of voice analytics to detect Parkinson's disease in patients, as with most cases, people diagnosed with Parkinson's disease have speech or voice disorders. By analyzing the voice samples of the people, the solution would confirm whether or not the person suffers from the disease. For instance, Cogita Corporation, using its Social Signal Processing platform, developed an inexpensive, scalable voice analytics solution that is able to access cues from individuals' natural speech to provide non-invasive monitoring for psychological issues.
  • Furthermore, as with the financial industry, with many market participants, including analysts, and institutional investors failing in the detection of financial frauds, there's been growing trends with organizations looking for solutions that can timely report such financial frauds, with the ability of voice analytics to analyze verbal-linguistic cues and non-verbal cues drive the growth of the Voice Analytics Market.
Voice Analytics Market - IMG1

North America to Hold Major Market Share

  • North America holds a major share of voice analytics owing to factors such as the increase in digital marketing spending, Central Intelligence Agency's increased technology spending, and increased focus on treating mental illness in the region, among others.
  • Agencies, like the CIA, are actively funding ideas that might help track terrorists and foreign spy activity. Thereby such an instance opens the opportunity for Silicon Valley startups that are actively innovating the existing voice analytics solutions to develop innovative and attractive solutions. VoiceBase, a startup based in the United States, provides a voice analytics platform that analyses vocal data from calls and categorizes calls using AI predictive analytics and determines the user's intent. Additionally, it also predicts future behavior using its machine learning capabilities.
  • According to the National Institute of Mental Health(NIH), in the United States, nearly 1 in 5 adults suffer from mental illness with varying degrees of severity ranging from mild to moderate to severe, with many illnesses having no proper analytics tests that conclude the behavioral patterns among patients.
  • Owing to such prevalence of mental illnesses, voice analytics technologies are playing an important role, aiding in the detection of these diseases by increasing the sophistication and accuracy of the illness detection by analyzing the vocal data of the conversation.
  • Also, the growing investment by governments for the adoption of AI and machine learning technologies is further developing the market for interactive voice response technology that is able to perform sentiment analyses. For instance, San Mateo County's tax collector's office has adopted an advanced interactive voice response system that will allow callers to more efficiently review and pay their property taxes more.
Voice Analytics Market - IMG2

Voice Analytics Industry Overview

The importance of voice in a multichannel environment, risk management, a focus on compliance, and competitive market intelligence have all contributed to a growth in demand for the speech analytics market. To counter demand and gain market share, industry vendors are working on collaborations and product innovations that use advanced algorithms and technologies.

In October 2022, GITEX Global Uniphore, a provider of Conversational AI and Automation, at GITEX Global 2022, formed a strategic collaboration with Avaya, a global provider of solutions to improve and simplify communications and collaboration, to introduce its integrated Conversational AI and communications platform to users throughout the Middle East and African (MEA) region.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assesment of the Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Component
    • 5.1.1 Solution
    • 5.1.2 Services
  • 5.2 Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-premise
  • 5.3 Organization Size
    • 5.3.1 Small and Medium-sized Enterprises
    • 5.3.2 Large Enterprises
  • 5.4 Application
    • 5.4.1 Health Monitoring
    • 5.4.2 Sentiment Analysis
    • 5.4.3 Sales & Marketing
    • 5.4.4 Risk & Fraud Detection
    • 5.4.5 Call monitoring
  • 5.5 End-user Vertical
    • 5.5.1 Retail & E-commerce
    • 5.5.2 Telecom & IT
    • 5.5.3 BFSI
    • 5.5.4 Healthcare
    • 5.5.5 Government & Defence
    • 5.5.6 Other End-user Verticals
  • 5.6 Geography
    • 5.6.1 North America
      • 5.6.1.1 United States
      • 5.6.1.2 Canada
    • 5.6.2 Europe
      • 5.6.2.1 Germany
      • 5.6.2.2 United Kingdom
      • 5.6.2.3 France
      • 5.6.2.4 Rest of Europe
    • 5.6.3 Asia-Pacific
      • 5.6.3.1 India
      • 5.6.3.2 China
      • 5.6.3.3 Japan
      • 5.6.3.4 Rest of Asia-Pacific
    • 5.6.4 Latin America
      • 5.6.4.1 Brazil
      • 5.6.4.2 Argentina
      • 5.6.4.3 Rest of Latin America
    • 5.6.5 Middle East and Africa
      • 5.6.5.1 United Arab Emirates
      • 5.6.5.2 Saudi Arabia
      • 5.6.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 ThoughtSpot, Inc.
    • 6.1.2 Verint Systems
    • 6.1.3 VoiceBase, Inc.
    • 6.1.4 Avaya
    • 6.1.5 VoiceSense Ltd
    • 6.1.6 Uniphore
    • 6.1.7 Talkdesk
    • 6.1.8 audEERING GmbH
    • 6.1.9 RankMiner, Inc.
    • 6.1.10 SESTEK
    • 6.1.11 Beyond Verbal
    • 6.1.12 Invoca, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS