市場調查報告書
商品編碼
989397

全球智能信標市場:增長,趨勢,COVID-19的影響,預測(2021-2026)

Smart Beacon Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 120 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

在預測期2021-2026年,智能信標市場預計將以45%的複合年增長率增長。信標技術可使智能手機,平板電腦和其他設備在與信標非常接近時採取行動。當蘋果公司於2013年推出iBeacons時,接近營銷已成為該行業的主要趨勢,並被巨型公司廣泛使用。在2019年,全球最大的零售商亞馬遜使用信標跟蹤了亞馬遜最大的亞馬遜網絡服務會議之一的參與者。亞馬遜後來沒有使用技術來發送個性化消息,而是表示該設備用於匿名跟蹤人流並深入瞭解人群行為。這些情況為市場增長帶來了重要趨勢。

  • 對可用於分析當前重要趨勢的空間數據的需求日益增長,這正在推動正在各種應用程序中研究的市場的增長。信標技術在高等教育中最流行的用途之一是諸如出勤監控之類的管理任務。通過信標監控出勤率可以提高效率並節省時間。它還用空間和自動檢測到的出勤信息代替了物理出勤表。例如,香港理工大學通過校園內開發的移動應用程序將iBeacons用於出勤和其他功能。
  • 此外,通過在真實地理區域周圍創建虛擬邊界並與這些區域的用戶進行交流,玩家可以創新先進的地理圍欄技術和空間數據,以使觀看者能夠專注於擴大範圍並捕獲成千上萬個特定目標的遠程信息處理功能。 Smart Connect平台上的積分(POI)。
  • 在物流和運輸中越來越多地採用智能信標正在推動市場。 a火台以較低的單位成本利用現有基礎架構,從而將物流部門的初始投資和運營成本降至最低。此外,它是GSM跟蹤器和RFID標籤的替代品,它們的使用壽命短且單元操作的總成本較高。在傳輸過程中,連接到軟件的信標設備會模擬電子發票。帶有附加傳感器(例如溫度,濕度和光線)的信標定制對於符合特定供應鏈法規的貨運公司很重要。
  • 此外,藍牙的下一個訣竅是建立一個網狀網絡,用於從一個傳感器向另一個傳感器廣播信號。 Internet網關設備不必直接連接到每個加載單元,但是網狀網絡在船,火車或終端機中可以很好地工作,因為信號是從一台設備傳輸到另一台設備的。
  • 但是,創建信標解決方案需要高級技能,這是市場增長的挑戰。您需要獲得基於信標或地理圍欄解決方案的專業技能,或者聘請合適的軟件工程師。這可能會花費一些時間,對於需要高度可擴展的解決方案的企業或中型企業可能會花費更長的時間。

本報告探討了智能信標的全球市場,市場概況,市場增長和障礙分析,市場機會,Covid-19影響,標準類型,連接性,最終用戶和地區,並提供了系統信息,例如市場規模趨勢以及主要公司的預測,競爭狀況和概況。

目錄

第1章簡介

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場驅動力
    • 越來越需要空間數據來分析人口統計趨勢
    • 在物流和運輸中越來越多地採用智能信標
  • 市場限制
    • 創建信標解決方案的高級技能要求
    • 線下商店的增長趨勢越來越強,零售商可以選擇在線平台
  • 產業價值鏈分析
  • 波特的五種力量分析
  • 評估Covid-19對行業的影響

第5章市場細分

  • 按標準類型
    • iBeacon
    • 埃迪斯通
    • 其他
  • 連接性別
    • 低功耗藍牙
    • Wi-Fi
    • 其他
  • 最終用戶
    • 零售
    • 體育
    • 運輸和物流
    • 建設
    • 航空
    • 醫療保健
    • 其他
  • 按地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他地區

第6章競爭情況

  • 公司簡介
    • Aruba Networks (Hewlett Packard Enterprise Development LP)
    • HID Global Corporation
    • Leantegra Inc.
    • Cisco Systems Inc.
    • Kontakt.io Inc.
    • Gimbal Inc.
    • Accent Systems
    • Sensoro Co. Ltd
    • Jaalee Technology
    • Fujitsu Components Asia Pte Ltd

第7章 投資分析

第8章 市場機會與動向

目錄
Product Code: 69120

The smart beacon market is expected to register a CAGR of 45% during the forecast period, 2021-2026. Beacon technology enables smartphones, tablets, and other devices to perform actions when in close proximity to a beacon. When Apple launched its iBeacons in 2013, proximity marketing became a major trend in the industry, which was widely used by the giants. In 2019, the world's biggest retailer, Amazon, used beacons to track attendees at one of Amazon's largest Amazon web services conferences. Instead of using the technology in sending personalized messages, Amazon later stated that the devices were used to track foot traffic anonymously and gain insights into crowd behavior. These instances provide significant trends for the growth of the market studied.

  • The increasing need for spatial data, which can be used to analyze the current demographic trend, is driving the growth of the market studied in various applications. One of the most widespread usages of beacon technology in higher education is the expedition of administrative tasks, such as attendance monitoring. Attendance monitoring via beacons increases efficiency and saves time. It also replaces a physical attendance sheet with spatially and automatically detected attendance information. For instance, the Hong Kong Polytechnic University use iBeacons for attendance and other functions through an in-house developed mobile application.
  • Moreover, by creating virtual perimeters around real-world geographic areas to communicate with users in those areas, players are focused on innovating advanced geofence technology and spatial data for increasing the audience reach and capturing telematics around hundreds of thousands of points of interests in the smart connect platform.
  • The increasing adoption of smart beacons in logistics and transportation drives the market. As beacons carry low unit costs and leverage existing infrastructure, initial investments and operational costs are kept to a minimum in the logistic sector. Additionally, it is an alternative for GSM tracker and RFID tags, which have a short life span and high overall cost for unit operation. In transportation, beacon devices connected with the software emulate the electronic bill. The customization of beacons with additional sensors, such as temperature, humidity, and light) are relevant for freight forwarders, who comply with certain regulations in the supply chain.
  • Moreover, Bluetooth's next trick is to provide build meshed networks for broadcasting the signal from one sensor to the next. The internet gateway device does not require a direct connection to all loading units, however, as the signal forwards from one device to another, the meshed networks are likely to work very well on ships, trains, or within terminals.
  • However, creating a beacon solution requires a high skill that challenges the growth of the market. One should get skilled or hire a proper software engineer with expertise in beacon-based or geofencing solutions, and this is likely to take time, which could be more time consuming if the company is a medium-sized or enterprise that needs a highly scalable solution.

Key Market Trends

Retail Accounts for Significant Market Share

  • Owing to the increasing growth in retail sales, the use of smartphones has fully revolutionized the way of people shop. In order to improve the customer's experience, drive revenue, and increase the operational efficiency, retailers are now utilizing the location-based proximity marketing solution called Beacon technology.
  • Beacon technology (Bluetooth low energy (BLE) beacons) is an incredibly effective way to create a cohesive online and in-store experience. By tracking a customer's in-store movement, retailers can deliver targeted information and discounts depending on which products customer is perusing. This can lead to higher conversion rates. Players, such as Swirl Networks Inc., found over 70% of shoppers are of the opinion that beacon triggered content and increased their likelihood to purchase in-store.
  • Moreover, aiming to solve the personalization problem, retailers are using technology to understand their customers better. Stores, like Target and CVS, have installed beacons, wireless devices that communicate with customers' Bluetooth-enabled cell phones while they shop. An average-sized Target store is estimated to employ 1000 beacons.
  • The retailers make sure most of their customers can be tracked. This even include the customers who do not download their own particular app. Thus, a hidden industry of third-party location-marketing firms assist the retailers. These companies take customer's beacon tracking code and bundle it into a toolkit developers. Companies, such as Reveal Mobile, collect data from software development kits inside approximately hundreds of used apps that are used frequently. In the United States, another company called InMarket covers around 38% of millennial moms, around one-quarter of all smartphones, and tracks 50 million people every month.
  • Moreover, the recent update of Bluetooth specifications to Bluetooth 5.1 is capable of bringing enhanced and more cost-effective navigation solutions to the market with a positioning accuracy of less than a meter. However, retail businesses that are currently using beacons for indoor navigation are likely to update their hardware infrastructure to adopt the new protocol.

Asia-Pacific to Witness Significant Market Growth

  • Asia-Pacific region is expected to witness significant growth due to the increasing traction of the beacon technology in India and Australia, for various applications. The market is still in a nascent stage and has a lot of potentials in this region.
  • In July 2019, Smart India Hackathon 2019 edition was held at IIT Indore, which comprised of a team of six students from Bengaluru's MVJ College of Engineering, who innovated a device that can convert any digital text to Braille in real-time for a blind person. A beacon service is also added to the reader to help the visually impaired to be conscious of their surroundings. A small Bluetooth device placed in public places is used to transmit signals, and any bBook in the range can detect it, and deliver information in Braille.
  • Moreover, mall developers in India have found appropriate technology solutions and several retail chains in malls have successfully implemented technologies, such as beacons.
  • For instance, in 2019, Quest Mall launched its mobile app providing various features for enhanced user engagement. The app paired with Bluetooth Beacons is installed inside the mall through which users get push notifications of various ongoing offers provided by different brands/ stores within the mall. It also has interactive user games and features like the Walk-n-Win, which works like a pedometer and counts the steps taken by the patrons/customers inside the mall.
  • Moreover, in Australia, drivers in both cities are expected to not face losing their navigation signal while underground. In February 2020, Sydney joined Brisbane for introducing the new Waze-designed technology providing phone navigation systems with a Bluetooth signal even the GPS coverage is not available. Over 500 beacons had been active for around a month in 5.4 kilometers of Sydney's recently-opened M4 tunnels, which were opened in July 2019, with plans to roll out the technology in 9km for the new M5 tunnels that are to be opened in mid-2020, and 7.5km of the M4-M5 Link tunnels further opening in 2023.
  • In November 2019, Transurban introduced over 930 Bluetooth beacons for the 18 km of Brisbane tunnels, with the technology currently being operational in the city's AirportlinkM7, Clem7, and Legacy Way tunnels. The above mentioned developments are expected to drive the growth of the smart beacons.

Competitive Landscape

The smart beacon market is fragmented in nature as beacon firms specialize in specific areas, due to which competition is high. The smart beacon industry is currently adapting in order to accommodate more complex applications, that could increase the rivalry in the market in the future. Key players are Aruba, Kontakt.io, etc.

Recent developments in the market are:

  • October 2019 - Uber announced the introduction of an updated version of its colorful Beacon gadget known as Beacon 2.0., where the digital display is meant to sit on the car's dashboard and will glow a specific color that riders chose in the app to help them find the right car in crowded situations. The Beacon's digital display also reminds riders to wear their seat belt, close car doors gently, and exit curbside.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Need for Spatial Data to Analyze Demographic Trend
    • 4.2.2 Rising Adoption of Smart Beacons in Logistics and Transportation
  • 4.3 Market Restraints
    • 4.3.1 Requirement of High Skill for the Creation of Beacon Solution
    • 4.3.2 Increasing Trend toward Offline Stores for Opting Online Platforms in Retail Sector
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of Covid-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Standard Type
    • 5.1.1 iBeacon
    • 5.1.2 Eddystone
    • 5.1.3 Other Standard Types
  • 5.2 Connectivity
    • 5.2.1 Bluetooth Low Energy
    • 5.2.2 Wi-Fi
    • 5.2.3 Other Connectivity
  • 5.3 By End-User
    • 5.3.1 Retail
    • 5.3.2 Sports
    • 5.3.3 Transportation and Logistics
    • 5.3.4 Construction
    • 5.3.5 Aviation
    • 5.3.6 Healthcare
    • 5.3.7 Automotive
    • 5.3.8 Other End-Users
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 Australia
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Aruba Networks (Hewlett Packard Enterprise Development LP)
    • 6.1.2 HID Global Corporation
    • 6.1.3 Leantegra Inc.
    • 6.1.4 Cisco Systems Inc.
    • 6.1.5 Kontakt.io Inc.
    • 6.1.6 Gimbal Inc.
    • 6.1.7 Accent Systems
    • 6.1.8 Sensoro Co. Ltd
    • 6.1.9 Jaalee Technology
    • 6.1.10 Fujitsu Components Asia Pte Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS