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市場調查報告書
商品編碼
1439821

無線揚聲器：市場佔有率分析、產業趨勢、成長預測（2024-2029）

Wireless Speaker - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

無線揚聲器市場規模預計到2024年為341.5億美元，預計到2029年將達到975.4億美元，在預測期內（2024-2029年）年複合成長率為23.36%，預計。

無線音箱市場

增加對智慧家居領域的投資、對可攜式揚聲器的日益偏好以及無線揚聲器領域產品創新的增加是推動無線揚聲器採用的一些關鍵因素。由於所研究市場的產品創新率很高，大多數無線揚聲器現在都可以以實惠的價格購買。無線音箱的使用方便，這進一步創造了研究市場的機會。

主要亮點

  • 智慧音箱世界的崛起趨勢，主要得益於語音助理的趨勢，正在進一步發展無線音箱市場。近年來，千禧世代用戶對揚聲器市場的投資加大以及對便捷攜帶設備的偏好，迫使全球揚聲器製造商從有線揚聲器轉向無線技術。最初，大多數市場供應商都瞄準了喜歡在播放音樂時隨身攜帶揚聲器的千禧世代用戶。如今，谷歌和亞馬遜等公司擴大瞄準這一客戶群。供應商還提供防潑水和防水等附加功能，以吸引更多客戶。
  • 目前，藍牙音箱在許多地區佔據了很大的市場佔有率，但趨勢主要轉向Wi-Fi音箱。許多客戶反映，Wi-Fi 揚聲器相對於藍牙具有一些優勢，例如延遲、可靠性、直接連接網際網路和多種模式等。 Sonos 等公司銷售的 Wi-Fi 揚聲器支援 CD 品質或更好的音訊，最高可達 16 位元深度、1,536kbps 位元速率和 48kHz 取樣率。由 60 多家電子公司組成的無線揚聲器音訊協會 (WiSA) 等舉措正在推動無線揚聲器的標準化和高解析度音訊，進一步推動市場的產品創新。
  • 此外，藍牙連接領域正在出現各種創新，以進一步提高品質和隱私。例如，2022年3月，Sonos升級了其藍牙音箱。新款Sonos Roam SL採用了原始的Sonos Roam揚聲器並去除了麥克風，因此無法透過語音控制或用於管理其他智慧家居設備。
  • Sonos 等市場供應商最近推出了 Sonos Radio，這是一種免費的廣告支援的串流廣播體驗。這也推動了對無線揚聲器的需求。 Google Home Max、Amazon Echo Dot 第三代和 JBL Link 10 是配備 AI 技術的無線智慧音箱。去年，最終用戶在支援虛擬助理的無線揚聲器上的支出預計將超過 35 億美元。
  • 此外，Dixon Technologies 最近與以開發 boAt 穿戴式電子產品而聞名的 Imagine Marketing 簽署了一項協議，以製造雙無線揚聲器。 Dixon 將在其位於北方邦諾伊達的製造工廠生產該產品。此類開發項目的建立預計將進一步推動市場成長。
  • COVID-19 對市場產生了重大影響。封鎖擾亂了中國、印度、韓國、台灣和日本等亞洲國家的生產計劃，這些國家擁有大量無線揚聲器製造原料製造商。由於全球經濟大部分地區處於封鎖狀態，銷售額下降，因為交貨僅限於必需品，而且公司重新評估了其收益目標。然而，在許多國家，封鎖放鬆後，智慧家庭細分產品的需求出現成長。

無線音箱市場趨勢

藍牙無線揚聲器可望佔據主要市場佔有率

  • 過去幾年，無線揚聲器的需求和普及增強了對藍牙揚聲器的需求。這一趨勢可歸因於這些價格實惠的設備的可用性更高以及消費者對智慧型行動裝置的偏好。真正的無線連接 (TWS) 的不斷成長趨勢，可讓您連接兩個藍牙揚聲器並將其輸出加倍，正在推動藍牙揚聲器的採用，主要是在千禧世代。多房間無線揚聲器無需依賴手機或電腦即可直接連接到網際網路，但防止電話和電子郵件等通知中斷播放對於藍牙揚聲器來說是一個挑戰。
  • 此外，Chromecast 內建揚聲器也威脅藍牙揚聲器的需求，因為它們可以立即將音樂、廣播和播客從行動裝置傳輸到揚聲器。與藍牙不同，Chromecast 的內建揚聲器透過 Wi-Fi 運作，讓您可以同時將多個裝置連接到揚聲器，並控制家中任何地方正在播放的內容。然而，不斷的產品創新和進步支撐了藍牙音箱市場。這些進步包括防水揚聲器的開發、連接多個具有顯著電池壽命的設備等等。
  • 此外，鋰​​離子電池的發展極大地促進了可攜式揚聲器市場的發展，無需頻繁充電即可提供更長的播放時間。行動電源和快速充電技術透過解決充電問題和減輕揚聲器的重量來刺激需求。
  • 持續的產品創新和進步正在支撐藍牙音箱市場。例如，2022年2月，華為發布了一款新款可攜式藍牙音箱。華為Sound Joy是該公司首款可攜式藍牙音箱。該揚聲器具有 IP67 級防塵防水性能，可在 1 公尺深度使用 30 分鐘。有兩種顏色：綠色和黑色。
  • 此外，2022年2月，Mivi更新了Octave無線音箱系列，推出了Octave 3藍牙音箱。有四種鮮豔的顏色可供選擇：灰色、紅色、藍色和綠色。 Mivi 的 Octave 是一系列無線揚聲器。因此，新的 MiviOctave 3 是一個擴展，由於其圓柱形的形狀和設計，可以輸出 16W 的聲音，讓您體驗 360 度定向的聲音。
  • 藍牙也是全球無線揚聲器和娛樂設備中使用最廣泛的無線技術標準之一。據BluetoothSIG稱，去年全球藍牙音訊設備的年出貨預計將達到13億台。預計五年內年出貨將達18億台。無線耳機、無線揚聲器和汽車系統是支援藍牙的音訊設備的典型用途。

北美預計將佔據很大佔有率

  • 預計北美將在無線揚聲器市場佔據很大佔有率。技術的突破正在推動無線揚聲器的進步，可以顯著提高各種應用的準確性。
  • 由於智慧型手機和其他行動裝置的普及以及線上音樂和視訊串流的早期普及，美國是可攜式揚聲器的早期採用者。根據美國唱片業協會的數據，美國的付費訂閱串流音樂銷量從一年前的 7,300 萬份成長了 13%，達到 8,200 萬份。
  • 根據美國人口普查局預測，2022年1月，美國智慧型手機銷售將增加17億美元，使2022年總銷售額達747億美元。這些新興國家智慧型手機市場的開拓可能會進一步支持市場成長。
  • 藍牙技術的廣泛使用進一步強化了市場需求，凸顯了對此類無線揚聲器的需求。在日本，使用最多的揚聲器是SONY、飛利浦、Panasonic和 Bose。此外，美國為 Bose 等北美公司帶來了可觀的收益。對於Sony Corporation和三星集團等總部位於亞太地區的公司來說，美國提供了利潤豐厚的擴張機會。原因在於該地區技術的快速發展和智慧家居的高普及。
  • 此外，Bose Corporation 最近在美國推出了 Bose Smart Soundbar 900。 Bose Smart Soundbar 900 支援多房間 Wi-Fi 音樂串流和 AirPlay 2。新款 Bose Smart Soundbar 900 則是作為 Bose Smart Soundbar 700 的後繼產品進行銷售，也與 Amazon 的 Alexa 和 Google Assistant 相容。

無線音箱產業概況

由於不斷變化的消費者需求迫使公司進行創新以吸引更多消費者，無線揚聲器市場變得分散。這個市場的競爭逐年加劇，企業紛紛推出許多產品來吸引消費者。

  • 2022 年 7 月 -SONY電子擴大了其可攜式揚聲器產品陣容，推出功能強大、高品質的“SRS-XG300”以及具有寬廣聆聽區域的線形“SRS-XE300”和“SRS-XE200”擴散器。我們已經發布了三種型號。所有三種型號都是可攜式的，可以在任何地方使用。
  • 2022 年 7 月 - 三星電子澳洲公司推出「派對音訊」類別，推出 SoundTower 系列多功能揚聲器。共有三種產品可供選擇：Sound Tower MX-ST90B、MX-ST50B 和 MX-ST40B。 Sound Tower 是休閒聚會、卡拉 OK 之夜、花園派對等活動的理想娛樂中心，擁有可攜式且均勻分佈的雙向聲音並配有 LED 燈。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • 無線可攜式揚聲器的使用增加
    • 智慧家庭領域需求不斷成長
  • 市場限制因素
    • 訊號干擾導致音質劣化

第6章 技術概況、政府監管與認證

第7章 市場區隔市場區隔

  • 按連線類型
    • Bluetooth
    • Wi-Fi（含組合揚聲器，不含智慧揚聲器）
    • 智慧音箱
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第8章 競爭形勢

  • 公司簡介
    • Bose Corporation
    • Samsung Electronics Co. Ltd（Harman International Industries Inc.）
    • Sonos Inc.
    • Sony Corporation
    • Amazon.com Inc.
    • Beats Electronics LLC（Apple Inc.）
    • Koninkluke Philips NV
    • Logitech International
    • Panasonic Corporation
    • Pioneer Electronics Inc.
    • Bang & Olufsen
    • LG Electronics Inc.
    • Google LLC
    • Baidu Inc
    • Xiaomi Corporation

第9章投資分析

第10章市場的未來

簡介目錄
Product Code: 68821

The Wireless Speaker Market size is estimated at USD 34.15 billion in 2024, and is expected to reach USD 97.54 billion by 2029, growing at a CAGR of 23.36% during the forecast period (2024-2029).

Wireless Speaker - Market

The growing investment in the smart home segment, increasing preference for portable speakers, and increasing product innovations in the wireless speaker segment are some of the major factors driving the adoption of wireless speakers. Due to the high rate of product innovation in the studied market, most wireless speakers now come at affordable prices. They are convenient to use, which is further creating opportunities in the studied market.

Key Highlights

  • The growing trend of smart speakers globally, mainly due to the trending feature of voice assistants, is further developing space for wireless speakers. In recent years, the growing investment by millennial users in the speakers market and their preference for convenient and easy-to-carry devices have forced global speaker manufacturers to shift to wireless technology from wired speakers. Initially, most market vendors target millennial users who like to carry their speakers around while playing music. Companies like Google and Amazon have been increasingly targeting this customer base recently. Market vendors also provide additional features such as splash resistant or water-resistant to attract more customers.
  • Although, presently, Bluetooth speakers account for a significant market share in many regions; however, the trend is mainly shifting toward Wi-Fi speakers. Features like latency, reliability, direct connection to the internet, and multiple modes are some of the advantages of Wi-Fi speakers over Bluetooth reported by many customers. Companies like Sonos are selling Wi-Fi speakers that support audio up to 16-bit depth, 1,536kbps bitrate, and 48 kHz sample rates above the CD-quality level. An initiative like the Wireless Speaker and Audio Association (WiSA), consisting of more than 60 electronics companies, promotes standards and high-resolution audio across wireless speakers, further supporting product innovation in the market.
  • Furthermore, various technological innovations are witnessed in the Bluetooth connectivity space to enhance quality and privacy further. For instance, in March 2022, Sonos upgraded its bluetooth speaker. The new Sonos Roam SL removes the microphones from the original Sonos Roam speaker, which means the user won't control it with voice or use it to manage other smart home devices.
  • Market vendors like Sonos recently launched Sonos Radio, a free, ad-supported streaming radio experience that brings 60,000 global stations to the sound system. This is also driving the demand for wireless speakers. Google Home Max, Amazon Echo Dot 3rd Gen and JBL Link 10 are some wireless smart speakers with AI technology. It was expected that end-user spending on virtual personal assistant-enabled wireless speakers would be estimated to cross USD 3.5 billion last year.
  • Furthermore, recently, Dixon Technologies signed an agreement with Imagine Marketing, the famous boAt wearable electronics developer, to manufacture twin wireless speakers. Dixon will manufacture the products at its manufacturing facility in Noida, Uttar Pradesh. Establishing such developments will further drive market growth.
  • COVID-19 impacted the market significantly. Asian countries such as China, India, South Korea, Taiwan, and Japan, which have a significant presence of manufacturers of the raw materials used in wireless speaker manufacturing, experienced lockdowns and disrupted production schedules. The sales were down as the lockdown in most global economies resulted in deliveries limited to essentials and companies revising their revenue targets. However, in many countries, the smart home segment products witnessed increased demand after the ease of the lockdown.

Wireless Speaker Market Trends

Bluetooth Wireless Speakers are Expected to Hold the Major Share

  • The need and popularity of wireless speakers bolstered the demand for Bluetooth speakers over the past few years. This trend can be attributed to the greater availability of these affordable devices and the consumer preference for smart portable devices. The growing trend of True Wireless Connectivity (TWS), where one can connect two Bluetooth speakers and double the output, is mainly driving the adoption of Bluetooth speakers among millennials. Although multiroom wireless speakers connect directly to the internet instead of relying on a phone or computer, preventing calls, texts, and other notifications from interrupting playback has posed a challenge to Bluetooth speakers.
  • Moreover, Chromecast built-in speakers have also threatened the demand for Bluetooth speakers, as they can instantly stream music, radio, or podcasts from a mobile device to speakers. Unlike Bluetooth, Chromecast's built-in speakers work over Wi-Fi to connect multiple devices to speakers simultaneously and control what's playing from anywhere in the house. Nevertheless, constant product innovations and advancements have sustained the market for Bluetooth speakers. These encroachments include developing water-resistant speakers to connect more than one device with considerable battery life.
  • Furthermore, the evolution of lithium-ion batteries helped the portable speaker market immensely by offering more extended playtime without frequent charging. Power banks and quick charging technology assisted in fueling the demand by addressing charging concerns and reducing the weight of speakers.
  • Constant product innovations and advancements have sustained the market for Bluetooth speakers. For instance, in February 2022, Huawei announced its new portable Bluetooth speaker. The Huawei Sound Joy is the company's first portable Bluetooth speaker. The speaker is IP67-rated, dustproof, and water-resistant for 30 minutes at a depth of one meter. The speakers are offered in two colors, green and black.
  • Furthermore, in February 2022, Mivi announced updating the Octave wireless speaker series with the Octave 3 Bluetooth speaker. Grey, Red, Blue, and Green are the four vibrant color possibilities. Mivi'sOctave is a series of wireless speakers. As a result, the new MiviOctave 3 is an extension capable of producing 16W of sound and experiencing 360° Omnidirectional sound due to its cylindrical shape and design.
  • In addition, Bluetooth is one of the most widely used wireless technology standards for wireless speakers and entertainment devices globally. According to Bluetooth SIG, annual Bluetooth audio device shipments worldwide were expected to reach 1.3 billion units last year. Annual shipments are expected to reach 1.8 billion units in five years. Wireless headsets, wireless speakers, and in-car systems are typical applications for Bluetooth-enabled audio devices.

North America is Expected to Hold Major Share

  • North America is expected to hold a prominent share of the wireless speaker market. Technological breakthroughs have assisted the advancement of wireless speakers that can significantly improve accuracy in various applications.
  • The United States had marked the beginning of the early use of portable speakers, owing to increased penetration of smartphones and other mobile devices and the availability of online music and video streaming at the earliest. According to the Recording Industry Association of America, the paid subscription streaming music revenue in the United States increased from 82 million recently, up 13% compared with 73 million in the previous year.
  • In January 2022, according to the U.S. Census Bureau, a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States for a sum of 74.7 billion U.S. dollars in sales in FY 2022. Such developments in smartphones may further drive market growth.
  • In support of this demand for wireless speakers, the extensive use of Bluetooth technology further strengthens the market demand. Sony, Philips, Panasonic, and Bose are the most used speakers in the country. Furthermore, for companies like Bose based out of North America, the United States generates significant revenues. For companies like Sony Corporation and Samsung Group that are out of the Asian-Pacific region, the United States offers a lucrative opportunity for expansion. This is due to rapid technological developments and higher regional smart home penetration.
  • Furthermore, Bose Corporation recently launched Bose Smart Soundbar 900 in the United States. The Bose Smart Soundbar 900 supports multi-room Wi-Fi music streaming and AirPlay 2. The new Bose Smart Soundbar 900, marketed as a replacement for the Bose Smart Soundbar 700, also supports Amazon's Alexa and Google Assistant.

Wireless Speaker Industry Overview

The wireless speaker market is fragmented, as changing consumer demands push companies to innovate to attract more consumers. The competition in this market has intensified over the years, with companies launching many products to attract consumers. Some of the market players are Sony Corporation, Harman International Industries, Bose Corporation, Sonos Inc., and Amazon.com Inc.

  • July 2022 - Sony Electronics Inc. expanded its portable speaker lineup with three unique models: the SRS-XG300, which features powerful and high-quality sound, and the SRS-XE300 and SRS-XE200, which feature a larger listening area from the Line-Shape Diffuser. All three models are portable, permitting users to enjoy them wherever they go.
  • July 2022 - Samsung Electronics Australia has launched the "party audio" category by introducing its Sound Tower series of multi-purpose speakers. The Sound Tower MX-ST90B, MX-ST50B, and MX-ST40B are among the three products in the lineup. The Sound Tower is an ideal entertainment hub for casual gatherings, karaoke nights, and garden parties, with a bi-directional sound that disperses evenly and is complemented by LED lights while remaining portable.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of COVID-19 impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Usage of Wireless Portable Speakers
    • 5.1.2 Growing Demand in Smart Home Segment
  • 5.2 Market Restraints
    • 5.2.1 Signal Interference that Causes Degradation in the Sound Quality

6 TECHNOLOGY SNAPSHOT AND GOVERNMENT REGULATIONS AND CERTIFICATIONS

7 MARKET SEGMENTATION

  • 7.1 By Connectivity Type
    • 7.1.1 Bluetooth
    • 7.1.2 Wi-Fi (Incl. Combo Speakers and Excl. Smart Speakers)
    • 7.1.3 Smart Speakers
  • 7.2 By Geography
    • 7.2.1 North America
    • 7.2.2 Europe
    • 7.2.3 Asia-Pacific
    • 7.2.4 Latin America
    • 7.2.5 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Bose Corporation
    • 8.1.2 Samsung Electronics Co. Ltd (Harman International Industries Inc.)
    • 8.1.3 Sonos Inc.
    • 8.1.4 Sony Corporation
    • 8.1.5 Amazon.com Inc.
    • 8.1.6 Beats Electronics LLC (Apple Inc.)
    • 8.1.7 Koninkluke Philips NV
    • 8.1.8 Logitech International
    • 8.1.9 Panasonic Corporation
    • 8.1.10 Pioneer Electronics Inc.
    • 8.1.11 Bang & Olufsen
    • 8.1.12 LG Electronics Inc.
    • 8.1.13 Google LLC
    • 8.1.14 Baidu Inc
    • 8.1.15 Xiaomi Corporation

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET