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市場調查報告書
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1435233

語言服務：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Language Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

語言服務市場規模預計到 2024 年為 767.8 億美元，預計到 2029 年將達到 1043.1 億美元，預測期內（2024-2029 年）複合年成長率為 6.32%。

語言服務 - 市場

主要亮點

  • 推動語言服務需求的主要因素包括企業全球化的快速發展、內容數位化的逐步增強以及客戶服務日益個人化和國際化。
  • 科大訊飛是一家提供翻譯服務的中國語音辨識公司，已成功從包括國家投資基金國新控股和安徽鐵路發展基金在內的投資者那裡籌集了4.07億美元（28億元）。該公司聲稱，這筆資金將用於增強其翻譯輸出以及人工智慧翻譯引擎的輸出。這些發展為預測期內的市場成長提供了巨大的空間，特別是對於新興企業而言。
  • 語言服務的需求不再集中在大型跨國公司。儘管如此，中小型企業、大公司以及地方政府和州政府（以及其他組織）仍在增加對筆譯、口譯和不同類型語言服務的使用。
  • 過去幾十年來，國際貿易穩步成長，自由貿易協定的普及導致世界各地國際貿易大幅增加。此外，海外競爭的加劇和政府的各種措施正在促使各種規模和類型的公司利用國外市場的機會。
  • 國際行銷的持續趨勢預計將加速語言服務市場的成長。這些服務使企業能夠透過網路以低成本接觸到世界各地不斷成長的受眾。隨著外國觀眾數量的增加，預計該市場將進一步成長。
  • 網路使用量的增加和內容行銷趨勢的結合為語言產業開闢了新的途徑。針對外國人的 PPC 廣告和社群媒體行銷也在以驚人的速度擴張。活躍在世界各地的社交網站和多個部落格也為有效的內容行銷（例如報導、資訊圖表、影片和多媒體製作）提供了平台。所有這些內容都經過在地化以獲得最佳效果，這是推動市場的主要因素之一。
  • 此外，市場上也見證了參與者進行多項併購活動，以加強其在市場中的地位。例如，今年 10 月，Acolad Life Sciences 與 Alphanumeric 合作，協助生命科學組織滿足其國際通訊需求，包括全球客服中心的電話口譯 (OPI)。
  • 疫情期間的封鎖規定迫使全世界都待在家裡，這有力地推動了網路貿易和娛樂的發展。 YouTube、Netflix、社群媒體和亞馬遜的用戶正在快速成長，創造了對全球更多內容的需求。這意味著對翻譯服務的需求很高，因為遠端安排他們的工作要容易得多。
  • 另一個原因是積極交流對抗病毒和治療患者的經驗，促進了醫療保健、病毒學、免疫學、流行病學等研究人員之間的全球討論和資訊交流。預計對翻譯人員的需求最高的是醫學、病毒學、免疫學和流行病學等醫學領域。
  • 2023 年 6 月，內容和語言解決方案公司 Acolad 與雲端基礎的在地化技術 Phrase 簽署了協議。根據此次合作，Acolad 將把 Phrase 的端對端在地化管理能力整合到自己的在地化服務中，進一步加強其在市場上的解決方案。隨著AI相關技術的快速發展，Acolad與Phrase之間的業務協同效應在關鍵時刻顯現，為客戶提供了簡化翻譯流程、提高語言一致性、最佳化計劃管理工作流程的綜合語言解決方案。
  • 新冠感染疾病（COVID-19）大流行期間的封鎖規定迫使全世界都留在家裡，這有力地推動了網路貿易的發展。 Netflix、youtube、Amazon Prime 和社交媒體等應用程式的用戶數量正在迅速成長。結果對翻譯人員來說是個好消息，因為世界各地對更多內容的需求不斷成長，使得遠端組織變得更加容易，對其服務的需求也不斷增加。

語言服務市場的趨勢

翻譯服務預計將大幅成長

  • 在語言服務中，翻譯服務在促進不同語言使用者之間的溝通方面發揮著重要作用。這些服務涵蓋語音和手語通訊，並且基於國際標準化組織 (ISO)，該組織規定透過保留來源語言內容的含義訊息語音或手語訊息呈現為另一種語言。）根據定義。
  • 客戶支援的擴展擴大了翻譯服務的範圍，以滿足語言偏好以外的客戶需求。歷史資料顯示，許多公司選擇翻譯服務是為了讓國內外客戶安心。
  • 翻譯服務通常需要整合的雲端運算和巨量資料分析平台來從任何地方存取資料。這增加了儲存容量並提高了效率。
  • 隨著越來越多的企業透過網路提供服務，對網站和網頁內容翻譯的需求不斷增加。世界各地的企業都需要翻譯服務來服務客戶並滿足他們的需求。個人也使用此類服務，但只佔一小部分時間。
  • 最新數據顯示，每分鐘約有 300 小時的影片內容上傳到 YouTube，用戶每天觀看約 50 億個影片。此外，大約 70% 的 YouTube 觀眾是美國以外的非英語人士。這一趨勢增加了對大規模視訊翻譯和在地化的需求。機器翻譯譯後編輯 (PEMT) 預計將成為預測期內翻譯服務產業的主要趨勢。

預計北美將出現顯著成長

  • 由於地區多樣性的增加，北美的語言服務市場預計將顯著成長。隨著該地區人口不斷變化並變得更加多樣化，預計全部區域所有行業對有效語言服務的需求都會增加，為了滿足這種多樣化人口的需求，合格的稱職筆譯員和口譯員至關重要。
  • 多元文化行銷的出現最近已成為一個重要主題，預計將推動對語言服務的需求。該地區不斷變化的人口結構使得針對不同社區的行銷策略成為一些以前僅依賴單一語言的公司的首要任務。
  • 根據美國人口普查局的數據，美國使用超過 350 種語言。由於移民增加，亞洲人口也在增加。新的移民趨勢正在擴大語言服務市場以服務這些人口。
  • 了解該地區當前的語言趨勢以及它們如何繼續塑造市場和國家，可以快速推進透過專業語言服務向多元文化消費者提供更有效溝通的道路，並幫助組織了解他們不斷成長的需求。
  • 市場主體透過多種併購活動、產品創新、強化研發、開拓海外市場等措施增強自身競爭力。例如，人工智慧、機器學習 ML、自動語音辨識(ASR)、神經機器翻譯 (NMT) 和自然語言理解 (NLU) 技術領域的領導者 AppTek 宣布與 TransPerfect 建立新的合作關係。 AppTek 強大的 ASR 引擎與 TransPerfect 的專業翻譯和在地化服務相結合，縮短了計劃週轉時間，並進一步改善了客戶工作流程。

語言服務業概述

語言服務市場競爭激烈，有多家供應商在國內和國際市場提供服務。市場似乎較為分散，主要企業採取產品創新和併購策略主要是為了擴大其服務組合併在市場形勢中保持競爭力。市場上的主要企業包括 Atlas Language Service Inc.、Lionbridge Technologies Inc.、RWS Holdings PLC 和 SDL PLC。

  • 2023年9月，英國國家醫療服務體系（NHS）宣布啟動口譯和筆譯服務重大競標。該金額在四年內可能價值 5 億美元或約 4 億英鎊。該計劃的目的是設計一個語言服務框架安排，除了更廣泛的 NHS 和其他公共部門組織外，預計 NHS PiP 的所有四個中心地點的客戶都可以使用該框架安排。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 調查先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業相關人員分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 增加跨國公司的存在將使市場繁榮。
    • 線上和線下內容的增加將推動市場。
  • 市場挑戰
    • 語言服務市場的成長可能會受到開放原始碼語言服務工具的阻礙。
  • COVID-19 對語言服務市場的影響

第6章 重大技術投入

  • 雲端技術
  • 人工智慧
  • 網路安全
  • 數位服務

第7章市場區隔

  • 按類型
    • 翻譯服務
    • 在地化服務
    • 口譯服務
    • 其他服務
  • 按行業分類
    • 生命科學（製藥、醫療設備、生物技術、CRO）
    • 媒體娛樂（OTT、遊戲、票房、付費電視）
    • 法律、金融、專利
    • 電子商務
    • 其他行業
  • 地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 其他歐洲國家
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 其他亞太地區
    • 世界其他地區

第8章 競爭訊息

  • 公司簡介
    • Atlas Language Services Inc.
    • Globe language Services Inc.
    • Lionbridge Technologies Inc.
    • RWS Holdings PLC
    • SDL PLC
    • Semantix AB
    • Summa Linguae Technologies
    • Teleperformance SE
    • TransPerfect Global Inc.
    • Welocalize Inc.

第9章投資分析

第10章市場機會與未來趨勢

簡介目錄
Product Code: 68819

The Language Services Market size is estimated at USD 76.78 billion in 2024, and is expected to reach USD 104.31 billion by 2029, growing at a CAGR of 6.32% during the forecast period (2024-2029).

Language Services - Market

Key Highlights

  • The primary factors driving the demand for language services include the rapidly increasing globalization among businesses, the incremental rise of digitizing content, and the increased customer service that's becoming more personalized and international.
  • Iflytek, a speech recognition company based out of China and providing translation services, successfully raised USD 407 million (CNY 2.8 billion) from its investors, including the state-run investment fund China Reform Holdings and the Anhui Railway Development Fund. The company claims that the funding will be used to enhance the translation output, along with the output of the AI translation engine. Such developments provide significant scope for market growth over the forecast period, especially for startups.
  • The demand for language services is no longer concentrated on large multinational corporations. Still, small and large businesses and local and state governments, including other organizations, have increased their use of translation, interpretation, and different kinds of language services.
  • International trade has been steadily expanding over the past few decades, including the proliferation of free trade agreements that have led to a virtual explosion of international trade worldwide. Moreover, the increasing foreign competition and various government initiatives have led all kinds of businesses, irrespective of size, to take initiatives regarding opportunities available to them in foreign markets.
  • The ongoing trends in international marketing are also expected to accelerate the growth in the language services market. With these services, companies are now able to reach increasing audiences across the globe at a lower cost through the web. The market is expected to grow even further as these audiences are increasingly composed of foreign people.
  • The increase in internet usage, combined with the trend toward content marketing, has opened up new avenues for the language industry. PPC advertising and social media marketing aimed at foreign audiences are also expanding at remarkable rates. Social networking sites and multiple blogs that are active across the world are also providing platforms for effective content marketing that include articles, infographics, videos, and multimedia productions. All this content is localized for optimum effectiveness, which is one of the major factors driving the market.
  • Moreover, the market is witnessing multiple M&A activities by the players in order to strengthen their positions in the market. For instance, in October this year, in order to assist life sciences organizations with their needs for international communication, including over-the-phone interpreting (OPI) for global call centers, Acolad Life Sciences teamed up with Alphanumeric.
  • The lockdown restrictions amidst the pandemic forced the entire world to stay at home, which gave a strong impetus to developing trade and entertainment on the internet. Youtube, Netflix, social media, and Amazon witnessed a surge in the number of users, producing the need for more content globally. That implies higher demand for the services of translators, whose work is much easier to be organized remotely.
  • Another reason is the active exchange of the experience of fighting against the virus and treatment of the patients that drove the global discussion and information exchange between researchers in healthcare, virology, immunology, epidemiology, etc. The highest demand for translators could be expected from the medical sector.
  • June 2023, Acolad, the company in content and language solutions, has signed an agreement with Phrase, a cloud-based localization technology. Under this partnership, Acolad will integrate Phrase's end-to-end localization management capabilities into its localization services, further enhancing its solutions in the market. With the rapid development of AI-related technologies, Acolad and Phrase's business synergy emerges at a crucial time, empowering clients with comprehensive language solutions that streamline translation processes, improve linguistic consistency, and optimize project management workflows.
  • The lockdown restrictions amidst the COVID -19 pandemic have forced the entire world to stay at home, which has given a solid impetus for developing trade via the internet. Applications like Netflix, youtube, Amazon Prime, and social media have witnessed a surge in users. This has resulted in an increased need for more content across the globe and has served as good news for translators, owing to increased demand for their services while providing the ease of being organized remotely.

Language Services Market Trends

Translation Services is Expected to Witness Significant Growth

  • Within language services, translation services play a key role in facilitating communication between users of different languages. These services encompass both spoken as well as signed communication and follow the International Standards Organization (ISO) definition that states the rendering of a spoken or signed message into another language by preserving the meaning of the source language content.
  • The growing customer outreach has enhanced the scope of translation services to fulfill the customers' needs, barring language preferences. Historical data signifies that various companies are opting for translation services to provide comfort to their clients, both national and international.
  • Translation services usually require an integrated platform of cloud computing and big data analytics to ensure data access from anywhere. This also results in increased storage capacity and more efficiency.
  • With more and more companies offering their services through the internet, the need for websites and web content translation has grown. Businesses across the world are seeking translation services to serve their customers and keep up with their demands. While individuals are also using this type of service, the share of such usage is minimal.
  • According to the latest figures, around 300 hours of video content is being uploaded to YouTube every minute, and approximately 5 billion videos are being watched daily by users. Also, about 70% of YouTube viewers are from outside the United States and are non-English speaking people. This trend is increasing the demand for video translations and localizations on a large scale. The post-editing of machine translations (PEMT) is expected to be a major trend in the translation services domain during the forecast period.

North America is Expected to Witness Significant Growth

  • The language services market in the North American region is expected to witness significant growth owing to the increasing diversity in the region. As the population in the region continues to shift and it becomes more diverse, the need for effective language services is expected to increase in all industries across the region, and qualified translators and interpreters are crucial in serving the needs of this increasingly diverse population.
  • The advent of multicultural marketing has become a topic of importance these days, which is expected to drive the language services demand. The region's changing demographics have made marketing strategies to diverse communities a priority for multiple businesses that previously relied only on a single language.
  • According to the US Census Bureau, more than 350 languages are spoken in the United States. The Asian population is also rising owing to increased immigration. New immigration trends are expanding the language services market to serve these populations.
  • Understanding the current language trends in their region and how they continue to shape the market and the country helps organizations understand the rapidly rising need for providing multicultural consumers with much more effective communication through professional language services.
  • The players in the market are looking to strengthen their competitiveness through various efforts such as multiple M&A activities, innovation of products, increased R&D, and an exploration of overseas markets. For instance, AppTek, a leader in AI, Machine Learning ML, Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, announced a new partnership with TransPerfect. The combined capabilities of AppTek's powerful ASR engine and TransPerfect's specialized translation and localization services will further improve customer workflows by reducing project turnaround times.

Language Services Industry Overview

The language services market is highly competitive as multiple vendors provide their services in domestic and international markets. The market appears to be fragmented, with the significant players adopting strategies, like product innovation and mergers and acquisitions, primarily to expand their service portfolio and to stay competitive in the market landscape. Some of the major players in the market are Atlas Language Service Inc., Lionbridge Technologies Inc., RWS Holdings PLC, and SDL PLC, among others.

  • In September 2023, The UK's National Health Service (NHS) announced the launch of a massive call for tenders for interpretation and translation services, worth a potential half a billion dollars, which is around GBP 400m over four years. The goal of the project is to design a framework arrangement for Language Services that is projected to be obtainable to all clientele of NHS PiP's four locating hubs, in addition to the wider NHS and other public sector entities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Global Corporate Presence will flourish the market.
    • 5.1.2 Increase in Online and Offline Content will drive the market.
  • 5.2 Market Challenges
    • 5.2.1 The growth of the language services market may be hampered by open-source language service tools.
  • 5.3 Impact of Covid-19 on Language Service Market

6 KEY TECHNOLOGY INVESTMENTS

  • 6.1 Cloud Technology
  • 6.2 Artificial Intelligence
  • 6.3 Cyber Security
  • 6.4 Digital Services

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Translation Services
    • 7.1.2 Localization Services
    • 7.1.3 Interpreting Services
    • 7.1.4 Other Services
  • 7.2 By End-user Vertical
    • 7.2.1 Life Sciences (Pharmaceuticals, Medical Devices, Biotechnology, CROs)
    • 7.2.2 Media and Entertainment (OTT, Games, Box Office, Pay TV)
    • 7.2.3 Legal, Finance, and Patents
    • 7.2.4 E-commerce
    • 7.2.5 Other End-user Verticals
  • 7.3 Geography
    • 7.3.1 North America
      • 7.3.1.1 US
      • 7.3.1.2 Canada
    • 7.3.2 Europe
      • 7.3.2.1 Germany
      • 7.3.2.2 UK
      • 7.3.2.3 France
      • 7.3.2.4 Italy
      • 7.3.2.5 Rest of Europe
    • 7.3.3 Asia Pacific
      • 7.3.3.1 India
      • 7.3.3.2 China
      • 7.3.3.3 Japan
      • 7.3.3.4 Rest of Asia-Pacific
    • 7.3.4 Rest of the World

8 COMPETITIVE INTELLIGENCE

  • 8.1 Company Profiles
    • 8.1.1 Atlas Language Services Inc.
    • 8.1.2 Globe language Services Inc.
    • 8.1.3 Lionbridge Technologies Inc.
    • 8.1.4 RWS Holdings PLC
    • 8.1.5 SDL PLC
    • 8.1.6 Semantix AB
    • 8.1.7 Summa Linguae Technologies
    • 8.1.8 Teleperformance SE
    • 8.1.9 TransPerfect Global Inc.
    • 8.1.10 Welocalize Inc.

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS