目錄管理系統市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

目錄管理系統市場預計在預測期內以 9% 的複合年增長率增長。

對集中管理的產品和服務數據的需求、不斷增長的客戶需求以及零售和電子商務行業垂直整合中越來越多的數字化轉型舉措是推動目錄管理市場增長的決定因素。我是這裡。

主要亮點

• 簡化銷售流程的需求不斷增長，推動了行業目錄管理解決方案的選擇。然而，隨著組織專注於降低運營成本和提供積極的客戶體驗，服務業可能會出現更高的增長。例如，超過 4,000 名活躍客戶（包括大約 75% 的多渠道客戶）使用 Feednomics 的全方位服務提要管理。該業務的近 400 家客戶擁有超過 100,000 個 SKU 的產品目錄，其中包括三星、Puma 和 Sonos 等一些世界頂級品牌和零售商。憑藉強大的 Feed 管理技術，每天處理超過 130 億個 SKU，Feedonomics 能夠跨多個渠道攝取、優化和聯合龐大的產品目錄。
• 目錄管理系統市場將看到雲部署模式的巨大增長。關鍵因素包括交互式儀表板、更大的靈活性、增強的安全功能和更大的可擴展性，這可能會推動企業採用雲部署。此外，中小企業更喜歡雲部署的目錄管理系統，因為它們具有經濟效益，引領全球市場。
• 世界各地的客戶正在變得精通技術，並希望通過社交媒體、移動應用和網站等數字渠道與企業互動。因此，該行業現在正在強調客戶滿意度、要求和反饋，並採用數字技術。此外，電子商務和零售行業正在戰略性地利用客戶參與渠道來滿足技術先進的消費者的需求。例如，Vue.ai 使用 AI 來豐富產品數據、控制內容、創建圖形並幫助零售商創建有組織的目錄。
• 目錄管理涉及數據收集和從一個渠道到另一個渠道的傳輸。目錄管理系統還包括跨渠道的數據同步和發布。許多公司認為，目錄管理系統會導致高度抽像數據集中的數據洩露。這是由於缺乏關於安全框架及其實施方式的足夠信息。採用目錄管理解決方案的一個主要障礙是對數據安全性的擔憂。
• 目錄管理解決方案市場受益於 COVID-19 大流行。由於 COVID-19，包括零售和電子商務、電信、媒體和娛樂在內的多個行業都經歷了數字化轉型。除了檢索和上傳數據以及響應消費者請求之外，這些系統還提供了渠道內產品的快速概覽。它還有助於實時數據驗證、充實和充實。它還利用來自多個來源的數據來自動創建目錄信息，增強產品分類，並實現跨渠道的產品數據快速聯合。

主要市場趨勢

由 IT 和電信行業驅動的市場

• 隨著數字時代的到來以及對智能手機和其他需要大量數據的設備的需求不斷增長，在正確的時間為客戶提供正確的產品仍然是 CSP 面臨的挑戰。 CSP 可能很難有效地創建、管理數據供應服務並將其貨幣化。集中的產品目錄可以抓住創收機會，加快產品上市時間，提供無與倫比的體驗質量 (QoE)，保持盈利的用戶群，減少客戶流失和品牌忠誠度，幫助提高質量。
• 目錄管理系統可幫助 CSP 輕鬆設計、協作、組織和管理其產品生命週期，從而為他們提供競爭優勢以推出許多創新計劃和服務。提高客戶滿意度、重新定義客戶體驗、提高 ARPU 和 ROI，並通過更快的 TTM 和即時響應客戶需求的能力降低運營成本。
• 例如，愛立信目錄管理器提供集中目錄、圖形設計器工具和可擴展的運行時訪問等關鍵目錄功能，具有簡單的用戶體驗和企業產品、服務和資源目錄功能，使客戶能夠快速啟動和提供新的和創新的服務。
• Alepo 具有嵌入式產品目錄的下一代數字 BSS 平台旨在通過促進創新產品和服務的快速 TTM 來增加收入和客戶忠誠度。集中的 Alepo 產品目錄使 CSP 可以靈活地微調預付費、後付費和混合計劃，並在跨多種接入技術的不斷發展的市場中保持敏捷。
• 目錄管理系統導致了目錄驅動的業務流程策略以及業務和 IT 架構中的主動/動態產品目錄的概念。根據 Infosys Limited 的說法，目錄驅動的架構將直通式配置提高了 25%，將訂單捕獲的平均處理時間減少了 60-80%，並將客戶訂單捕獲和履行的手動處理工作減少了 25-25% . 它承諾將成本降低 30%，並實現產品擴展和上市時間提高 80% 等好處。

亞太地區是市場增長最快的地區

• 預計在預測期內，亞太地區將成為全球目錄管理系統市場增長最快的地區。預計快速的經濟發展、數字化、全球化和越來越多地採用基於雲的技術將推動亞太地區的目錄管理系統市場。
• 預計亞太地區目錄管理市場將受到該地區許多中小企業越來越多地採用目錄管理解決方案的推動。據估計，該地區電子商務部門的增長也將在預測期內推動目錄管理市場。根據印度品牌資產基金會的數據，預計 2022 年印度的電子商務行業將增長 21.5%，達到 748 億美元。到 2030 年，印度的電子商務業務預計將達到 3500 億美元。
• 互聯網和智能手機使用量的激增也刺激了該國的行業增長。到 2021 年，數字印度活動將互聯網連接數量顯著增加至 8.3 億。大約 55% 的互聯網連接位於大都市地區，其中 97% 是無線連接，這推動了該國的電子商務業務，並推動了該國和區域目錄管理系統市場。
• 據 GSMA 稱，將於 2021 年 5 月舉行的亞太 5G 產業論壇將吸引來自超過 35 個國家/地區的 900 多人參加，包括政府機構、分析師、顧問、行業協會、移動運營商、企業和解決方案提供商。報名者和600位嘉賓出席。在一項會後調查中，超過 80% 的與會者同意建立亞太地區 5G 行業社區，作為促進 5G 行業創新、應用和商業前景的協作平台。這顯示了該地區企業數字化轉型的增長潛力，推動了亞太市場。
• 對成本優化和 IT 和電信基礎設施的有效利用的需求預計將推動對目錄管理系統解決方案和相關服務的需求。例如，根據埃森哲中國數字化轉型指數2021，中國企業數字化能力得分達到54分（滿分100分），超過一半，表明更多中國企業在數字化轉型進程中穩步推進。

競爭格局

在目錄管理系統市場，日本及海外的企業紛紛進入市場，競爭溫和。在這個市場上運營的供應商提供負擔得起的解決方案來獲得市場份額。改善零售和電子商務領域的數字化轉型為新參與者進入市場鋪平了道路。

• 2022 年 4 月 - 電子商務履行平台 Edgistify 和電子商務推動者 Eunimart 將合作為企業提供簡單的超本地交付 PAN India。通過與 Edgistify 的倉庫整合併利用其廣泛的網絡，Eunimart 能夠為零售商提供超本地交付。 Eunimart 和 Edgistify 之間的合作使零售商能夠獲得流暢的電子商務體驗。零售商將獲得全方位的服務，從最後一英裡交付到採購、目錄管理、庫存管理和倉庫管理。
• 2022 年 3 月 - 為實現開放式數字架構 (ODA) 轉型，stc 選擇了愛立信的目錄管理解決方案，以取代其當前客戶關係管理 (CRM) 和訂單管理系統的客戶訂單管理功能。被選中。該公司的服務專注於 5G 和物聯網，創造新的收入來源和持續降低成本，以及集成的目錄和訂單管理系統是必不可少的。與愛立信的合作將使該公司能夠建立其數字基礎設施並更快地轉向數字化轉型。
• 2022 年 9 月 - Omnicom Group Inc. 電子商務專業實踐“交易”。 OMC) 被引入。 Transact 提供電子商務諮詢和電子零售執行服務，以及零售媒體和分析、內容優化、目錄管理、賬戶管理等。 Transact 由 OmniMarket 資助。它將通過幫助客戶進行跨渠道支出分配、庫存和銷售系統的運營調整以及結合營銷信息的戰略選擇來增強 Omnicom 的電子商務能力。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第1章介紹

• 研究假設和市場定義
• 調查範圍

第2章研究方法

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 工業吸引力波特五力分析
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 工業價值鏈/供應鏈分析
• 評估 COVID-19 對行業的影響

第5章市場動態

• 市場驅動力
  • 數字化轉型的努力變得更加積極
  • 需要集中化以加強營銷和銷售能力
• 市場製約因素
  • 隱私和安全問題

第 6 章市場細分

• 按類型
  • 服務目錄
  • 產品目錄
• 按部署類型
  • 雲
  • 本地
• 按行業列出
  • IT/通信
  • 零售/電子商務
  • BFSI
  • 媒體與娛樂
  • 旅遊和款待
  • 其他行業
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第 7 章競爭格局

• IBM Corporation
• Oracle Corporation
• SAP SE
• Coupa Software Inc.
• ServiceNow Inc.
• Proactis Holdings Plc
• Fujitsu Limited
• Broadcom Corporation
• Comarch SA
• Zycus Inc
• GEP Worldwide
• Telefonaktiebolaget LM Ericsson
• Salsify Inc.
• Insite Software Solutions, Inc.
• Amdocs
• Vroozi, Inc.
• Sellercloud Inc.
• Plytix.com ApS

第8章 投資分析

第9章 市場的將來

The Catalog Management System Market is expected to grow at a CAGR of 9% over the forecast period. The requirement to have centrally managed product and service data, increasing customer requirements, and expanding the number of digital transformation initiatives in the retail and eCommerce industry verticals are determinants driving the growth of the catalog management market.

Key Highlights

• A growing need to streamline selling processes will drive the selection of catalog management solutions across business verticals. Nevertheless, the services segment would grow at a higher growth rate as organizations focus on reducing operational costs and providing a positive customer experience. For example, more than 4,000 active customers, including almost 75% of multichannel customers, use Feedonomics' full-service feed management. Nearly 400 clients with the business have product catalogs with more than 100,000 SKUs, including some of the top brands and retailers worldwide, like Samsung, Puma, and Sonos. Because of its strong feed management technology, which processes more than 13 billion SKUs daily, Feedonomics can import, optimize, and syndicate huge product catalogs across numerous channels.
• The cloud deployment model would grow tremendously in the catalog management systems market. Significant factors include interactive dashboards, ease of flexibility, enhanced security features, and better scalability that could promote businesses to utilize cloud deployment. In addition, SMEs prefer the cloud-deployed catalog management system because of its economic benefits, driving the global market.
• Customers worldwide are becoming tech-savvy and prefer to engage with businesses via digital channels, such as social media, mobile apps, and websites. Hence, nowadays, this industry vertical is wholly focused on customer satisfaction, requirements, and feedback and is adopting digital technologies. Moreover, the eCommerce and retail industry verticals strategize customer engagement channels to fulfill the need of technologically advanced consumers. For example, Vue.ai use AI to enhance product data, control content, create graphics, and assist retailers in creating organized Catalogs.
• Data collection and transmission from one channel to another are involved in catalog management. Catal catalog management systems also include data synchronization and publication across channels. Many businesses believe that catalog management systems could result in data breaches in their highly abstracted data sets because they lack sufficient information about security frameworks and how to implement them. The main barriers limiting the adoption of catalog management solutions are concerns regarding data security.
• The market for catalog management solutions has benefited from the COVID-19 pandemic. Several industries, including retail and eCommerce, telecom, media, and entertainment, have undergone a digital transformation because of COVID-19. In addition to capturing and uploading data and mapping it to consumer demands, these systems offer a fast overview of the products in a channel. They also assist in real-time data validation, enrichment, and augmentation. They automate the production of catalog information utilizing data from many sources to enhance product assortment and accomplish quicker product data syndication across channels.

Key Market Trends

IT & Telecom Vertical to Drive the Market

• With the increasing need for smartphones and other data-hungry devices in the digital era, giving customers the right products at the right time continues to be a challenge for CSPs. It can be challenging for CSPs to create, manage, and monetize data offers efficiently. A centralized product catalog assists seize revenue-generating opportunities, reduce time-to-market (TTM), deliver unparalleled Quality of Experience (QoE), retain a profitable subscriber base, reduce churn, and improve brand loyalty.
• Catalog Management System helps CSPs design, collaborate, organize, and manage offer life cycles with ease, giving them a competitive edge to launch numerous innovative plans and services. The decreased TTM and capacity to respond instantly to customer demands assure customer happiness, redefine the customer experience, boost ARPU and ROI, and lower operating costs.
• For instance, Ericsson Catalog Manager allows customers to rapidly launch and enable new innovative offerings with simple user experience and enterprise product, service & resource catalog capabilities, providing key catalog features such as centralized catalog, graphical designer tool, and scalable run-time access among others.
• Alepo's next-gen Digital BSS platform, with a built-in product catalog, is designed to increase revenue and customer loyalty by facilitating a rapid TTM for innovative products and services. The centralized Alepo Product Catalog gives CSPs the flexibility to agilely respond in a continuously evolving market across multiple access technologies with fine-grained prepaid, postpaid, and hybrid plans.
• Catalog Management System has led to a catalog drove business processes strategy and the concept of an active/dynamic product catalog in business and IT architecture. According to Infosys Limited, catalog-driven architecture realizes several benefits, such as up to 25% increase in straight-through provisioning, 60-80% reduction of average handling time for order capture, 25-30% reduction of manual handling effort for capturing and executing customer orders, up to 80% improved time-to-market for product enhancements and launches.

Asia Pacific is the Fastest Growing Region of the Market

• APAC is foreseen to be the fastest-growing region in the global catalog management systems market during the forecast period. Rapid economic developments, digitalization, globalization, and the increased adoption of cloud-based technologies are expected to drive the APAC region's catalog management systems market.
• The catalog management market in the Asia Pacific is expected to be fueled by an increase in the adoption of catalog management solutions by many SMEs in the region. The growth of the e-commerce sector in the region is also estimated to drive the catalog management market during the forecast period. According to India Brand Equity Foundation, the Indian e-commerce sector is expected to grow by 21.5% and reach USD 74.8 billion in 2022. By 2030, it is anticipated that India's e-commerce business will be worth USD 350 billion.
• In addition, the surge in internet and smartphone usage is what has spurred the industry's growth in the country. Because of the "Digital India" campaign, there were 830 million more internet connections in 2021, a huge increase. Approximately 55% of all internet connections were made in metropolitan areas, and 97% of those connections were wireless, which is fuelling the e-commerce business in the country and simultaniously driving the catalog management system market in the country as well as in the region.
• According to GSMA, there are more than 900 registrations and 600 guests from more than 35 countries, encompassing government & agencies, analysts, consulting & industry association, mobile operators, companies, and solution providers have been partcipated at the APAC 5G Industry Forum in May 2021. More than 80% of participants in the post-event survey agreed to establish the APAC 5G Industry Community as a platform for collaboration to boost 5G industry innovation, application, and business prospects. This shows the growth potential of digital transformation of businesses in the region and drivng the market in APAC.
• The need for cost optimization and effective utilization of IT & Telecom infrastructures is expected to propel the demand for catalog management systems solution and its associated services. For instance, according to Accenture China Digital Transformation Index 2021, the cjineese companies' scores for digital competency reached 54 out of a possible 100 points, passing the halfway point, demonstrating that more Chinese businesses are steadily progressing through their digital transformation processes.

Competitive Landscape

The Catalog Management System Market is moderately competitive, with many local and international companies. Vendors working in the market are giving affordable solutions to gain market share. An improvement in the digital transformation in retail and e-commerce sectors creates a way to enter new players into the market.

• April 2022 - Edgistify, an eCommerce fulfillment platform, and Eunimart, an eCommerce enabler, have partnered to provide businesses with simple hyper-local delivery PAN India. To give merchants access to hyper-local delivery, Eunimart would integrate with Edgistify's warehouses and leverage their extensive network. A smooth eCommerce experience for retailers would result from this agreement between Eunimart and Edgistify. They would have access to everything from last-mile delivery to procurement, catalog management, inventory management, and warehousing.
• March 2022 - For the Open Digital Architecture (ODA) transformation, stc has chosen Ericsson's Catalog Management solutions to replace the customer order management features of the current Customer Relationship Management (CRM) & Order Management system. The company's services focus on 5G and IoT, and a consolidated catalog and order management system become essential, along with generating new revenue sources and reducing continuing costs. The partnership with Ericsson would help the company to improve its digital infrastructure and move more quickly toward a digital transformation.
• September 2022 - Transact, a specialized e-commerce practice of Omnicom Group Inc. OMC, has been introduced. In addition to eCommerce consulting and e-retail execution services, Transact provides retail media and analytics, content optimization, catalog management, and account management. Transact has been funded by Omni Commerce. It would improve Omnicom's e-commerce capabilities by assisting customers with cross-channel expenditure allocation, operational adjustments to inventory and sales systems, and the coupling of strategic choices with marketing messaging.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Buyers/Consumers
  • 4.2.2 Bargaining Power of Suppliers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain/Supply Chain Analysis
• 4.4 Assessment of Impact of Covid-19 on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Digital Transformation Initiatives
  • 5.1.2 Necessity of Centralized Systems for Improved Marketing and Selling
• 5.2 Market Restraints
  • 5.2.1 Privacy and Security Concerns

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Service Catalogs
  • 6.1.2 Product Catalogs
• 6.2 By Deployment Type
  • 6.2.1 Cloud
  • 6.2.2 On-Premises
• 6.3 By Industry Vertical
  • 6.3.1 IT & Telecom
  • 6.3.2 Retail & e-Commerce
  • 6.3.3 BFSI
  • 6.3.4 Media & Entertainment
  • 6.3.5 Travel & Hospitality
  • 6.3.6 Other Industry Verticals
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 IBM Corporation
• 7.2 Oracle Corporation
• 7.3 SAP SE
• 7.4 Coupa Software Inc.
• 7.5 ServiceNow Inc.
• 7.6 Proactis Holdings Plc
• 7.7 Fujitsu Limited
• 7.8 Broadcom Corporation
• 7.9 Comarch SA
• 7.10 Zycus Inc
• 7.11 GEP Worldwide
• 7.12 Telefonaktiebolaget LM Ericsson
• 7.13 Salsify Inc.
• 7.14 Insite Software Solutions, Inc.
• 7.15 Amdocs
• 7.16 Vroozi, Inc.
• 7.17 Sellercloud Inc.
• 7.18 Plytix.com ApS

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET