查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1334504

媒體流媒體市場規模和份額分析 - 增長趨勢和預測（2023-2028）

Media Streaming Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

流媒體市場規模預計將從2023年的1190.1億美元增長到2028年的1737.3億美元，預測期內（2023-2028年）複合年增長率為7.86%。

市場增長的推動因素包括訂閱服務需求的增長、本地化和原創內容的增加以及體育直播的普及。這些市場驅動因素正在改變供應商的策略，他們更加註重通過個性化和低成本服務來改善客戶體驗。

主要亮點

  • 通過利用區塊鏈技術和人工智能（AI）等創新來提高媒體質量。剪輯、拍攝、配音、腳本以及視頻創作和上傳的許多其他方面都得到了人工智能的大力幫助。這些進步預計將對市場擴張產生積極影響。許多采用人工智能的媒體流解決方案供應商正在提高媒體內容質量。如今，這些頻道比 YouTube 和 Netflix 等主流媒體更受歡迎。
  • 此外，廣告和收入模式在這個市場中發揮著重要作用。許多人對流媒體平台上的廣告比社交媒體上的廣告更關注。例如，全球最大的獨立全渠道賣方廣告平台 Magnite 今天發布的一份題為《印度進入流媒體時代》的報告顯示，流媒體平台上的廣告比社交媒體上的廣告更受關注。研究發現，近三分之二 (64%) 的印度主播更願意在流媒體平台上投放廣告，其中許多人經常搜索產品 (48%)，然後進行購買 (33%)。
  • Netflix 最基本的套餐起價為每月 8.99 美元，高清服務起價為 12.99 美元。Amazon Prime 客戶只需支付 119 美元即可成為年度會員，或每月支付 12.99 美元。由於價格戰以及Apple和Disney等大公司的進入，市場競爭變得更加激烈。
  • 此外，智能手機和基於雲的服務的快速採用，與傳統付費電視相比，OTT 平台滲透率的提高，以及監管直播流媒體的能力，提供對消費者使用模式和合作夥伴關係的洞察，並增加了提供更多本地化內容的人工智能和機器學習正在推動該地區視頻流媒體行業的增長。例如，Netflix 擁有 75,000 種不同的內容類型，並通過算法向每個用戶提供個性化內容推薦。
  • 隨著軟禁措施的實施，冠狀病毒疫情正在對媒體流媒體行業產生積極影響。由於在線流媒體需求增加和消費者轉變，供應商見證了整個地區的訂戶增長和收視率峰值。例如，截至 3 月 31 日的 2020 年第一季度，Netflix 在全球擁有 1580 萬訂閱用戶，是預期 720 萬的兩倍多，同比增長 22.5%。此外，Netflix 報告稱，2020 年 3 月，其移動應用程序的新安裝量在意大利增長了 50% 以上，在西班牙增長了 30% 以上。

流媒體市場趨勢

音樂流媒體市場預計將強勁增長

  • 通過提供播客和原創內容等獨家內容，音樂流媒體提供商首先吸引人們使用他們的平台，並最終將他們轉化為訂閱者。此外，運營商在不斷增長的市場中推出的訂閱費降低和捆綁優惠等促銷活動預計將進一步促進增長。例如，由於 Spotify Premium Free 3 個月和訂閱模式折扣等促銷活動的增加，Spotify 的總收入同比增長 31%，總付費訂閱份額增長 35%。
  • 全球市場最熱門的趨勢之一是 5G 連接的使用不斷增加。Amazon利用這一機會推出了新的音樂高清服務，為美國、英國、德國和日本的音樂愛好者提供無損音樂流媒體和下載。一旦 5G 變得普遍，它將能夠以比 4G 快很多倍的速度傳輸數據，從而使企業能夠提供高保真音樂流。虛擬現實 (VR)、增強現實 (AR) 和全息音樂會預計將在直播音樂視頻中變得相當普遍。這些新發展正在加速市場擴張。
  • 市場上的播放器正在提供新功能，例如精選播放列表、夜間模式和無損音樂，以提高針對性。這樣做也是為了隨著市場選擇數量的不斷增加而提高客戶保留率。例如，在2021年12月25日至2022年1月31日期間，創建了大約82,000個除夕夜播放列表，並且在除夕夜本身創建了近40,000個播放列表。
  • 儘管全球玩家採取了各種策略大力滲透音樂流媒體平台，但由於區域曝光度和區域內容高度集中，區域玩家在各自地區仍然擁有據點。我正在建設它。例如，Gaana 仍然是印度市場的第一大玩家，而 Yandex Music 在俄羅斯市場處於領先地位。同樣，Tencent Music Group憑藉其QQ Music、Kugou、Kuwo應用程序在中國市場處於領先地位。
Media Streaming Market-IMG1

亞太地區實現顯著增長

  • 對內容製作的投資不斷增加，新內容不斷被創造。印度正在成為內容中心之一，國內外消費了大量的內容。例如，2020年6月，Tencent宣佈為馬來西亞視頻流媒體平台Iflix提供內容技術和資源，擴大其在東南亞的影響力。
  • 北美仍然主導著媒體流媒體市場，但亞太地區正在經歷快速增長。Disney和Apple等大公司計劃於 2020 年在亞太地區推出平台，利用不斷增長的移動使用量和快速改善的高速互聯網接入。
  • IFPI 2022 年音樂報告《IFPI Music Report 2022, Engaging with Music 2022》是一份關於世界各地人們如何享受和參與音樂的全球報告。該報告由代表全球唱片業的 IFPI 今天發布。該調查基於 22 個國家超過 44,000 人的反饋，是有史以來規模最大的音樂調查。超過 45% 的客戶選擇付費會員服務，46% 的受訪者使用音頻流訂閱服務。
  • 此外，97% 的人使用智能手機聽音樂，62% 使用社交媒體網站和應用程序聽音樂或觀看音樂視頻。這表明該地區正在進行的數字媒體轉型預計將進一步增長媒體流市場。
Media Streaming Market-IMG2

流媒體行業概述

由於市場參與者眾多且競爭日益激烈，流媒體市場高度分散。為了在市場競爭中獲得優勢並通過獲取更多客戶來提高市場地位，供應商正在專注於提供高價值的捆綁包、創新功能以及高質量、原創、本地化的內容。供應商還通過聯盟和收購來加強其市場地位。

2022 年 11 月，Paramount和 Virgin Media 宣布了一項新的多年發行協議，將雙方的長期合作擴展到Paramount在英國的所有線性頻道和流媒體平台。2023 年，新的合作夥伴關係將使 Virgin TV 推出 Paramount+，一項全球訂閱視頻點播 (SVOD) 服務。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第三章執行摘要

第四章市場洞察

  • 市場概況
  • 行業吸引力——波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭

第五章市場動態

  • 市場動態導論
  • 市場驅動力
    • 在各種音頻流平台上輕鬆訪問和自定義播放列表
    • 越來越多地採用訂閱視頻點播 (SVoD) 服務
    • 體育賽事直播服務日益普及
  • 市場挑戰
    • 延遲、可靠性和設備兼容性挑戰
  • 市場機會
    • 擴大 360 度視頻、AR 和 VR 的採用
    • 使用機器學習和人工智能提高內容製作和分發的效率和管理
    • 通過廣播網絡和SVoD平台提供8K內容
  • COVID-19 對全球媒體流市場的影響

第六章市場細分

  • 按內容類型
    • 音樂串流
    • 視頻流
  • 按收入模式
    • 廣告
    • 訂閱
  • 通過流媒體平台
    • 智能手機和平板電腦
    • 筆記本電腦和台式機
    • 智能電視
    • 遊戲機
  • 按地區
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 亞太其他地區
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 其他拉丁美洲
    • 中東/非洲
    • 阿拉伯聯合酋長國
    • 沙特阿拉伯
    • 南非
    • 其他中東和非洲

第七章競爭格局：主要供應商概況

  • Spotify Technology S.A.
  • Apple Inc.
  • Amazon Prime（Amazon.com Inc.）
  • Tencent Holdings Limited
  • Deezer SA
  • YouTube（Alphabet Inc.）
  • AT&T Inc.
  • Pandora Media Inc.
  • The Walt Disney Company
  • Baidu Inc.
  • British Broadcasting Corporation

第八章投資分析

第九章 全球流媒體市場的未來

簡介目錄
Product Code: 71468

The Media Streaming Market size is expected to grow from USD 119.01 billion in 2023 to USD 173.73 billion by 2028, at a CAGR of 7.86% during the forecast period (2023-2028).

The growth of the market is fuelled by the growing demand for subscription-based services, increasing availability of region-specific and original content, and the popularity of live sports. These drivers are changing the strategies adopted by the vendors in the market as the emphasis on enhanced customer experience by providing personalization and low-cost services is increasing daily.

Key Highlights

  • Media quality is improved by using innovations like blockchain technology and artificial intelligence (AI). Editing, cinematography, voice-overs, scriptwriting, and many other facets of video creation and upload are all greatly aided by AI. It is projected that these advancements will have a favorable impact on the market's expansion. The content quality of media is being improved by a number of suppliers of media streaming solutions employing AI. Recently, these channels have become much more popular than mainstream media outlets like YouTube and Netflix.
  • Moreover, the advertising and revenue model plays a crucial role in this market. More people pay attention to ads on streaming platforms than on social media. For instance, In a report titled "India Embraces the Streaming Era," published today by Magnite, the largest independent omnichannel sell-side advertising platform in the world, it was discovered that ads on streaming platforms attract more attention than those on social media. Almost two-thirds of streamers in India (64%) are more receptive to advertising on streaming platforms, with many claiming to frequently do a product search (48%) and make a purchase (33%) after the fact.
  • Netflix offers its most basic plan starting at USD 8.99 per month and USD 12.99 for its high-definition service. Amazon Prime customers can get an annual membership for USD 119 or pay USD 12.99 a month. The market is, therefore, getting more competitive with such price wars and more big players entering the market, such as Apple and Disney.
  • Furthermore, the rapid adoption of smartphones and cloud-based services, increased penetration of OTT platforms as compared to traditional pay-tv, and incorporation of AI and machine learning to help regulate live streaming and provide insights on consumer usage patterns and partnerships to offer more and region-specific content has increased the growth of video streaming segment across regions. For instance, Netflix has 75,000 different content genres and provides personalized content for individual users through recommendation, which is possible due to the algorithms allowing it to do so.
  • The ongoing spread of coronavirus has positively impacted the media streaming industry due to enforced home confinement measures. The vendors were witnessing a spike in the number of subscribers and a peak in viewership across regions due to increased demand for online streaming and changed consumers. For instance, In the first quarter of 2020, ending on March 31, Netflix added 15.8 million subscribers globally, which is more than double the 7.2 million that was expected and a growth of 22.5% year on year. Further, Netflix reported a rise in the quantity of new mobile application installations of more than 50% in Italy and more than 30% in Spain in March 2020.

Media Streaming Market Trends

Music Streaming Segment is Expected to Witness Significant Growth

  • Music streaming providers are offering exclusive content with podcasts and original content, which first attracts people towards the platform and eventually turns them as subscribers. Moreover, promotional activities like price cuts in subscriptions in growing markets and bundled offers from telecommunications players are expected to boost the growth further. For instance, Spotify witnessed a YOY growth of 31% of the total revenue and a 35% share of the total paid subscriptions, mainly due to increased promotional activities such as free Spotify premium for three months, price cuts in subscription models, etc.
  • One of the most well-liked trends in the global market is the expanding use of 5G connections. Amazon has taken advantage of this chance by launching a new music HD service that will give music lovers in the United States, the United Kingdom, Germany, and Japan access to lossless music streams and downloads. As 5G becomes more commonly used, businesses will be able to provide high-fidelity music streams because of its ability to transport data multiple times quicker than 4G. Virtual Reality (VR), Augmented Reality (AR), and hologram concerts are anticipated to become quite popular for live-streaming music videos. These new developments are accelerating the market's expansion.
  • Players in the market are offering new features such as curated playlists, night mode, and lossless music for improved targeting, which is also providing companies with a competitive edge over others, thus making the market competition stronger. This is also done to improve customer retention as the number of options in the market increase continually. For instance, between December 25, 2021, and January 31, 2022, about 82,000 New Year's Eve playlists were made; on New Year's Eve itself, almost 40,000 playlists were made.
  • Although global players are strongly penetrating their music streaming platforms by adopting various strategies, regional players still have a stronghold in their respective regions, owing to regional exposure and a high focus on local content. For instance, Gaana continues to be the number 1 player in the Indian market, whereas Yandex Music is leading in Russia. Similarly, Tencent Music Group is one of the leading players in China market because of its apps QQ Music, Kugou, and Kuwo.
Media Streaming Market - IMG1

Asia Pacific to Witness Significant Growth

  • Rising investment in content creation has led to the creation of new content offerings. Increasingly, India is becoming one of the content hubs, with a wealth of material being created for consumption locally and around the world. For instance, In June 2020, Tencent announced the Malaysian video streaming platform Iflix's content technology and resources to grow its presence in Southeast Asia.
  • Although North America still dominates the media streaming market, Asia Pacific is showing a rapid increase in the growth rate. Giants such as Disney and Apple Inc. are set to launch their platforms across the Asia Pacific in 2020, leveraging growing mobile usage and rapidly improving access to faster-speed Internet.
  • According to IFPI Music Report 2022, Engaging with Music 2022 is a global report on how people all around the world enjoy and engage with music. It was published today by IFPI, which represents the recording business globally. The survey, which is based on responses from more than 44,000 people in 22 countries, is the biggest music study ever conducted. More than 45% of customers choose paid membership services, and 46% of respondents use audio streaming subscription services, which provide continuous and on-demand access to millions of licensed songs.
  • Moreover, 97% of the population listens to music using a smartphone; 62% use social media sites or apps to listen to music or watch music videos. This shows the ongoing transformation towards digital media in the region is further expected to grow the market for media streaming.
Media Streaming Market - IMG2

Media Streaming Industry Overview

The media streaming market is highly fragmented owing to the presence of significant players in the market and growing competitiveness in the market. Vendors in the market are concentrating on providing high-value bundles, innovative features, and High quality, original and region-specific content to gain a competitive advantage and improve their market position by acquiring more customers. Vendors are also adopting partnerships and acquisitions to strengthen their place in the market.

In November 2022, A new multi-year distribution arrangement was announced between Paramount and Virgin Media, extending their long-standing collaboration across all of Paramount's linear channels and streaming platforms in the UK. In 2023, Virgin TV would launch Paramount+, a global subscription video-on-demand (SVOD) service, owing to the partnership's renewal.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Introduction to Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms
    • 5.2.2 Growing Adoption of Subscription Video on Demand (SVoD) Services
    • 5.2.3 Increasing Popularity of Live Sports Streaming Services
  • 5.3 Market Challenges
    • 5.3.1 Challenges Regarding Latency, Reliability, and Device Compatibility
  • 5.4 Market Opportunities
    • 5.4.1 Increasing Adoption of 360-degree Video, AR, and VR
    • 5.4.2 Streamlining and managing Content Production and Distribution by Machine Learning and AI
    • 5.4.3 8K Content Offering from Broadcasting Networks and SVoD Platforms
  • 5.5 Impact of COVID-19 on Global Media Streaming Market

6 MARKET SEGMENTATION

  • 6.1 By Content Type
    • 6.1.1 Music Streaming
    • 6.1.2 Video Streaming
  • 6.2 By Revenue Model
    • 6.2.1 Advertising
    • 6.2.2 Subscription
  • 6.3 By Streaming Platform
    • 6.3.1 Smartphone & Tablet
    • 6.3.2 Laptop and Desktop
    • 6.3.3 Smart TV
    • 6.3.4 Gaming Console
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 UK
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Australia
      • 6.4.3.5 Rest of Asia-Pacific
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Mexico
      • 6.4.4.3 Argentina
      • 6.4.4.4 Rest of Latin America
    • 6.4.5 Middle East and Africa
    • 6.4.6 UAE
    • 6.4.7 Saudi Arabia
    • 6.4.8 South Africa
    • 6.4.9 Rest of Middle East and Africa

7 COMPETITIVE LANDSCAPE - KEY VENDOR PROFILES

  • 7.1 Spotify Technology S.A.
  • 7.2 Apple Inc.
  • 7.3 Amazon Prime (Amazon.com Inc.)
  • 7.4 Tencent Holdings Limited
  • 7.5 Deezer SA
  • 7.6 YouTube (Alphabet Inc.)
  • 7.7 AT&T Inc.
  • 7.8 Pandora Media Inc.
  • 7.9 The Walt Disney Company
  • 7.10 Baidu Inc.
  • 7.11 British Broadcasting Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE GLOBAL MEDIA STREAMING MARKET