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市場調查報告書
商品編碼
1435815

內容情報：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Content Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

內容智慧市場規模預計到 2024 年為 15.5 億美元，預計到 2029 年將達到 56.2 億美元，在預測期內（2024-2029 年）市場規模將成長 29.38%，預計將以複合年成長率成長。

內容情報 - 市場

網際網路的發展和各行業數位轉型技術的採用正在產生大量資料。例如，WordPress 是一個流行的內容管理系統(CMS) 平台，為網路上35.2% 的網站提供支持，截至2020 年3 月，擁有超過4.09 億用戶訪問200 億個頁面，每月訪問7,000 個頁面。報告查看了10,000,000 個新帖子。

主要亮點

  • 此外，Adobe Inc 進行的一項研究發現，一般人每天花費約 7.8 小時與數位內容互動，其中青少年每天花費 11.1 小時。此外，用戶越來越需要更個人化的內容。
  • 現代負責人開始認知到分發有用內容以利用競爭激烈且不斷成長的數位內容市場的重要性和價值，這正在推動集客式行銷等內容行銷策略成為主流。
  • 此外，內容行銷近年來經歷了各種變革。向行銷分析轉變以增強自動化正在主導利用先進技術的內容行銷策略的發展，從而引發了對內容智慧的需求。
  • 內容智慧為內容負責人提供了重要資料，以了解其受眾、制定策略並證明高投資報酬率。這使得負責人能夠從產生的大量資料中獲得寶貴的見解，指導基於資料的決策，並創建更有效的內容，同時證明決策的合理性並使其更加有效。您將能夠對其進行管理。
  • 本質上，內容智慧利用機器學習、自然語言處理、人工智慧和巨量資料等技術，高效、有效地執行重複性任務，同時準確分析訊息，幫助負責人高度個人化內容。確保更多流量、參與度、潛在客戶和保留率。
  • 例如，CI 工具 Concured 使用 AI 來預測網路上最受歡迎的主題，並提案接下來要寫什麼內容。此外，它將 Twitter 和 Facebook 等平台的社交參與與原始內容中的主題相關聯，並將其轉換為主題分數，為最終用戶提供新的內容創建機會。此外，它還依賴深度學習演算法來提供趨勢。

內容智慧市場趨勢

各產業內容智慧的新興趨勢

  • 隨著網路流量的增加，負責人現在正在考慮個人化等內容策略。這使得組織能夠超越基於用戶位置和人口統計數據的傳統內容行銷策略，轉向用戶行為和社交媒體活動等高級資訊。利用內容智慧等工具，從而推動市場成長。例如，Youtube、Amazon Prime 和 Netflix 等媒體串流平台正在積極利用內容個人化來提高用戶參與度。
  • 隨著 Salesforce Desk 和 Zoho CRM 等 CRM 平台在各行業中不斷發展，以協助高效、有效地管理客戶關係，考慮在此類平台中實施人工智慧等技術，正在推動內容智慧市場的潛在成長。
  • 例如，Content IQ 提取透過傳入通訊產生的內容，將相關資訊整合到下游流程中，並將其提供給面向消費者的系統。透過快速將內容轉化為可操作的資料，您的員工可以在與客戶溝通時獲得全面的見解。此外，如果能夠存取聊天機器人和電子郵件等非結構化資料，組織將能夠為其客戶提供個人化服務。
  • 此外，透過將內容智慧與商業智慧整合，組織可以利用內容智慧的潛力，透過分析合約、通訊、電子郵件等中的現有業務內容並識別趨勢、機會和最佳化，進一步增強業務決策。
  • 此外，內容智慧還可以幫助進行風險分析，因為它可以儘早追蹤文件及其內容，並透過資料添加智慧見解，以便更好地概述指定完成情況，幫助組織遵守監管要求，從而幫助防止詐欺。

北美佔據主要市場佔有率

  • 由於 Adob​​e Inc.、Scoop、OpenText Corporation、Atomic Reach Inc. 和 Vennli Inc. 等主要供應商的存在，北美佔據了很大的佔有率。
  • 此外，互動廣告局和普華永道發布的一份報告指出，美國的數位廣告支出已超過 1,000 億美元，這表明 Content Intelligence 等市場情報平台的潛在成長潛力。
  • 此外，該地區在活躍的社群媒體用戶、內容創作者和智慧型手機普及方面被認為正在經歷健康成長。例如，Facebook 報告稱，美國和加拿大每月約有 2.48 億有效用戶。這標誌著該地區產生的資料量增加，可以利用內容智慧等平台來推動對趨勢的洞察，從而促進市場成長。
  • 此外，最近的 COVID-19 大流行、封鎖的宣布以及在家工作的專業人士增加了對網際網路的需求。全球媒體公司報告成長了 50-70%，其中美國加州報告成長了 46.5%。在本案例中，我們利用內容智慧的發展來幫助組織進一步製定內容策略並推動疫情期間的市場成長。

內容智慧產業概況

內容情報市場適度分散，由 Adob​​e Inc 和 Scoop 等幾家主要企業組成。還有 OpenText 公司。供應商正在利用策略聯合舉措和收購來擴大其影響力，作為競爭優勢來獲得市場佔有率。

2023 年 2 月，Adobe Experience Cloud 將包含額外的 AI 功能，以實現個人化數位體驗。 Adobe Teacher GenAI 是一個新的副駕駛，可讓負責人和其他客戶經驗團隊利用許多 Adob​​e Experience Cloud 應用程式來實現多個用例，包括整個客戶旅程中的資產創建和個人化。

2023 年 3 月，IBM 和 Adob​​e 聯手協助行銷和創新公司最佳化其內容供應鏈。內容供應鏈將人員、流程、工具、見解和工作方法連接到整合的工作流程中，並為相關人員提供端到端的可見性，以創建、管理、審查、部署和分析內容。我會做到的。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場促進因素
  • 市場限制因素
  • 價值鏈分析
  • 波特五力分析
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估 COVID-19 對產業的影響

第5章市場區隔

  • 成分
    • 解決方案
    • 服務
  • 部署
    • 雲
    • 本地
    • 混合
  • 組織規模
    • 中小企業
    • 主要企業
  • 最終用戶產業
    • 媒體娛樂
    • 政府/公共部門
    • BFSI
    • 資訊科技/通訊
    • 製造業
    • 醫療保健/生命科學
    • 零售業
    • 其他
  • 地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 其他亞太地區
    • 拉丁美洲
    • 中東/非洲

第6章 競爭形勢

  • 公司簡介
    • M-Files Corporation
    • Adobe Inc.
    • Scoop.it
    • ABBYY
    • OpenText Corporation
    • Curata Inc.
    • Socialbakers
    • Concured
    • Atomic Reach Inc.
    • OneSpot Inc.
    • Vennli Inc.
    • Content360 Ltd
    • Smartlogic

第7章 投資分析

第8章 市場機會及未來趨勢

簡介目錄
Product Code: 69652

The Content Intelligence Market size is estimated at USD 1.55 billion in 2024, and is expected to reach USD 5.62 billion by 2029, growing at a CAGR of 29.38% during the forecast period (2024-2029).

Content Intelligence - Market

The growth of the internet and the adoption of digital transformation technologies across the industry are leading to the generation of an enormous volume of data. For instance, WordPress, a popular content management system (CMS) platform that powers 35.2% of all sites on the web, reports as of March 2020, each month, it generates over 409 million people viewing 20 billion pages with 70 million new posts.

Key Highlights

  • Also, research conducted by Adobe Inc states that the average person spends around 7.8 hours daily interacting with digital content, with teenagers reporting 11.1 hours daily. Furthermore, there also has been a trend with users demanding more personalized content.
  • Modern marketers are starting to appreciate the importance and value of delivering useful content to capitalize on the growing digital content market amidst the competition, thereby content marketing strategies such as inbound marketing have become a dominant force.
  • Furthermore, content marketing has been experiencing various transformations over the last few years. The shift towards marketing analytics to increase automation is leading the evolution of content marketing strategies leveraging advanced technologies, thereby initiating the demand for content intelligence.
  • Content Intelligence offers content marketers the data essential to understand the audience and help them strategize and prove higher ROI. It enables marketers to gain valuable insights from the volume of data generated that allows them to derive data-driven decisions to create more effective content while justifying the decisions and managing upwards effectively.
  • Essentially, Content intelligence is powered by technologies such as machine learning, natural language processing, AI, and big data that enable it to conduct repetitive tasks efficiently and effectively while ensuring the information is analyzed accurately, thereby helping marketers to hyper-personalize the content while ensuring greater traffic, engagement, leads, and retention.
  • For instance, Concured, a CI tool, utilizes AI to predict subjects that grab the most internet attention and suggest what the content should be written about next. Additionally, it correlates social engagements from platforms like Twitter and Facebook from the original content against the topic to translate into a topic score, thereby providing the end-users opportunity for new content creation. Furthermore, it relies on deep-learning algorithms to provide trends.

Content Intelligence Market Trends

Emerging Trends of Content Intelligence Across Industries

  • Amidst the growth of internet traffic, marketers are now considering content strategies, such as personalization, as it allows organizations to look beyond traditional content marketing strategies based on users' location and demographics to advanced information, like their behavior and social media activity. It leverages tools like content intelligence, thereby driving the market's growth. For instance, media streaming platforms such as Youtube, Amazon Prime, and Netflix actively use content personalization to increase user engagement.
  • As with the growth of CRM platforms such as Salesforce Desk and Zoho CRM across the industry to help manage customer relationships efficiently and effectively, added businesses considering implementing technologies such as AI into such platforms drive the potential growth of the content intelligence market.
  • For instance, the Content IQ extracts the content generated through incoming communication, integrates relevant information to the downstream processes, and provides it to the consumer-facing system; this quick turnaround of content to actionable data provides the staff comprehensive insights while still communicating with the customer. Additionally, given access to unstructured data, such as chatbots and email, organizations would provide personalized services to their customers.
  • Also, integrating content intelligence with business intelligence would allow organizations to enhance their business decisions further to identify trends, opportunities, and optimization by leveraging content intelligence potential to analyze existing business content from contracts, communications, and emails, among others.
  • Furthermore, content intelligence would also help analyze risk as it makes early tracking of documentation and its content possible added with intelligent insights with the given data for a better overview of completion of the set help organizations to comply with regulations and thereby prevent fraud.

North America Holds Major Market Share

  • North America holds a significant share owing to the presence of major vendors, such as Adobe Inc. and Scoop: it, OpenText Corporation, Atomic Reach Inc., and Vennli Inc.
  • Moreover, a report published by Interactive Advertising Bureau and PricewaterhouseCoopers states that US digital ad spending has exceeded USD 100 billion, which suggests the potential growth of market intelligence platforms such as content intelligence.
  • Furthermore, the region is considered to have healthy growth in terms of active social media users, content makers, and smartphone penetration. For instance, Facebook reported around 248 million monthly active users in the United States and Canada. It suggests growth in the volume of data generated in the region, which platforms like content intelligence can leverage to drive insights about trends, thereby elevating the market's growth.
  • Additionally, the recent global COVID-19 outbreak, the announcement of lockdowns, and work from home for the working professional increased the demand for the internet. Media houses reported a growth of 50-70% worldwide, with the US-California reporting a change of 46.5%; this instance leveraged the development of content intelligence as it allowed organizations to strategize their content amid the pandemic further and drive the market's growth.

Content Intelligence Industry Overview

The content intelligence market is moderately fragmented and consists of several major players, including Adobe Inc and Scoop. It, and OpenText Corporation. The vendors are enhancing their reach, leveraging strategic collaborative initiatives and acquisitions as a competitive advantage to capture market share.

In February 2023, Adobe Experience Cloud includes additional AI features for personalizing digital encounters. Adobe Sensei GenAI is a new copilot for marketers and other customer experience teams to leverage across many Adobe Experience Cloud applications for several use cases, like asset creation and personalization across the customer journey.

In March 2023, IBM and Adobe collaborated to help marketing and creative firms optimize their content supply chains. The content supply chain creates, manages, reviews, deploys, and analyzes the content by linking people, processes, tools, insights, and working methods into a unified workflow and providing stakeholders with end-to-end visibility.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Buyers/Consumers
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assesment of COVID-19 Impact on the Industry

5 MARKET SEGMENTATION

  • 5.1 Component
    • 5.1.1 Solution
    • 5.1.2 Service
  • 5.2 Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-premise
    • 5.2.3 Hybrid
  • 5.3 Organization Size
    • 5.3.1 Small- and Medium-Sized Enterprises
    • 5.3.2 Large Enterprises
  • 5.4 End-user Vertical
    • 5.4.1 Media and Entertainment
    • 5.4.2 Government and Public Sector
    • 5.4.3 BFSI
    • 5.4.4 IT and Telecom
    • 5.4.5 Manufacturing
    • 5.4.6 Healthcare and Lifesciences
    • 5.4.7 Retail
    • 5.4.8 Other End-user Verticals
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 India
      • 5.5.3.2 China
      • 5.5.3.3 Japan
      • 5.5.3.4 Rest of Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 M-Files Corporation
    • 6.1.2 Adobe Inc.
    • 6.1.3 Scoop.it
    • 6.1.4 ABBYY
    • 6.1.5 OpenText Corporation
    • 6.1.6 Curata Inc.
    • 6.1.7 Socialbakers
    • 6.1.8 Concured
    • 6.1.9 Atomic Reach Inc.
    • 6.1.10 OneSpot Inc.
    • 6.1.11 Vennli Inc.
    • 6.1.12 Content360 Ltd
    • 6.1.13 Smartlogic

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS