市場調查報告書

智慧型應用市場:成長,趨勢,預測(2020年∼2025年)

Intelligent Apps Market - Growth, Trends, and Forecasts (2020-2025)

出版商 Mordor Intelligence LLP 商品編碼 946487
出版日期 內容資訊 英文 150 Pages
商品交期: 2-3個工作天內
價格
智慧型應用市場:成長,趨勢,預測(2020年∼2025年) Intelligent Apps Market - Growth, Trends, and Forecasts (2020-2025)
出版日期: 2020年06月01日內容資訊: 英文 150 Pages
簡介

智慧型應用市場,預計在預測期間(2020年∼2025年)以29.8%的年複合成長率成長。機器學習(ML)和人工智慧等的高科技,持續改變所有產業的商務。從Netflix的電影推薦,及Amazon推薦的商品,的到Google的個性化廣告,智慧型應用變成大家日常生活的一部分。

本報告提供智慧型應用市場調查,市場概要,市場成長要素及阻礙因素分析,各部署模式、類型、終端用戶、地區的市場規模的變化與預測,競爭情形,主要企業的簡介,COVID-19的影響,市場機會及未來展望等系統性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場成長要素
    • 由於智慧型手機的利用擴大,要求提升行動商務
    • 消費者對豐富的情境與個性化體驗的期待高漲
    • 對有效即時行動廣告的關注高漲
  • 市場阻礙因素
    • 市場上的片斷化
  • 產業的價值鏈分析
  • 波特五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 競爭加劇
  • COVID-19對市場的影響

第5章 出現的技術趨勢

第6章 市場細分化

  • 各部署模式
    • 內部部署
    • 雲端
  • 各類型
    • 消費者取向應用程式
    • 商用應用程式
  • 各終端用戶
    • BFSI
    • 零售及電子商務
    • 醫療保健和生命科學
    • 媒體和娛樂
    • 通訊和IT
    • 飯店
    • 其他終端用戶範疇
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第7章 競爭情形

  • 企業簡介*
    • IBM Corporation
    • Oracle Corporation
    • Google LLC
    • Apple Inc.
    • Microsift Corporatio
    • Baidu Inc.
    • Amazon Web Services
    • SAP SE
    • Salesforce.com
    • Intel Corporation
    • HP Enterprises
    • Clarifi Inc.

第8章 投資分析

第9章 市場機會及未來趨勢

目錄
Product Code: 70481

The intelligent apps market is expected to register a growth at a CAGR of 29.8% over the forecast period (2020-2025). Advanced technology such as Machine Learning (ML) and Artificial Intelligence (AI) is continuously transforming businesses in every industry. From movie recommendations on Netflix, or suggested products on Amazon, to personalized ads from Google, intelligent apps have become part of everyone's daily life.

  • The increasing smartphone penetration across the world has been one of the major factors driving the market growth for intelligent apps globally. According to the 2020 published report by GSMA, there are over 3.5 billion smartphone users worldwide by the end of January 2020. The figure has shown an increase of over 30 million from that in the previous year.
  • In the manufacturing sector, the importance of intelligent apps is rapidly increasing which are based on a SaaS analytical cloud application that acquires, stores, and makes the decision for operational data from shop floor systems including, equipment, machines, sensors, test stations, simulation machines combined with data from ERP and HCMs. AI and ML are the key technologies that are highly being used for understanding patterns and correlations to maximize productivity by mitigating quick decisions in case of downtime.
  • Amid the ongoing outbreak of COVID-19, most of the countries worldwide have mandated the work from home. Being the software industry, it is hit at a lower level. Companies have been able to deliver the required intelligent applications. Moreover, this pandemic has also created opportunities for the market. The Indian government has introduced the Arogya Setu app to track and spread awareness about the COVID-19 in the country. To date, the app has generated over 9.8 crores downloads within the country.

Key Market Trends

Media and Entertainment Industry to Grow Significantly

  • The broadcast and media companies are actively seeking to extend their content reach to the right where it is needed. Also, with the increasing number of people subscribing to OTT platforms, manual tagging of content is close to impossible with the time, as they need to process the massive volume of data. Hence, companies are making efforts to deploy or develop intelligent applications for users with value-added experiences.
  • Netflix has the largest internet traffic source with almost 15% of downstream traffic. In 2019, Netflix was edged out by HTTP Media Stream, which is an HTTP-based adaptive bitrate streaming communications protocol developed by Apple Inc. The streaming channel has the most subscribers among the top five OTT providers with 138 million till 2019.
  • According to the Global Internet Phenomena Report published by Sandvine, HTTP Media Stream, Netflix, and YouTube are in the top 5 for downstream bandwidth in each region (Americas, EMEA, APAC) and they drive overall video consumption.

North America Region to Witness Significant Growth

  • North America region is one of the dominating regions for software development and innovation. Companies including Microsoft, Google, IBM, and Oracle are some of the major companies offering intelligent apps based in the region. Microsoft Corporation's Cortana is one of the best intelligent apps being used in daily lives. The app is a personal assistant app offering functionalities such as keeping track of important files and documents, setting reminders, etc.
  • California-based GrayMeta is infusing its development platform with intelligent technology that analyses a customer's file systems on-premise and cloud with the help of computer vision and other AI services. The platform reduces the time consumption for manual review and tag content, resulting in increased process speed. With this development, the company has mentioned of reducing operational cost, as the cost is associated with the volume of computation used.
  • Moreover, the smartphone manufacturers in the region are focusing on producing hardware components in accordance with the current trend for intelligent apps. For instance, the recently launched Apple iPhone SE is equipped with A13 Bionic chip for 5 trillion operations per second capacity, two ML accelerators on the CPU to balance performance and efficiency. The combination of A13 Bionic and iOS 13 has enhanced the intelligent app's capability in smartphones.

Competitive Landscape

The intelligent apps market is inclined towards fragmentation due to the presence of many established players in the market. Additionally, the market is experiencing continuous entry of new entrants due to less or no requirement of the initial investment. Hence, companies have been adopting a product innovation strategy. Some of the recent developments by the companies are mentioned below.

  • May 2020 - Microsoft Corporation announced that its intelligent app Cortana will be integrated with voice assistant to the Teams iOS app. Instead of removing the voice assistant entirely from its library, The company is integrating Cortana into its other apps, including Teams. Cortana reportedly will respond to a user's voice request to make a call or join a meeting from an iPhone.
  • December 2019 - GE Healthcare launched more than 30 new intelligent applications and smart devices dedicated to drive efficiency in the radiology department. With this, the company is aimed to double the productivity and cost savings for systems by the year 2025. Additionally, clinicians will be benefited from the new technologies through intuitive workflows, improved diagnostic confidence, and less rework by allowing them to spend more time with patients.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Use of Smartphones Driving the Demand for Greater Business Mobility
    • 4.2.2 Rising Consumer Expectations for Rich Contextual and Personalized Experience
    • 4.2.3 Growing Focus on Effective and Real-Time Mobile Advertising
  • 4.3 Market Restraints
    • 4.3.1 Fragmentation in the Market
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porters FIve Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment on the Impact of COVID-19 on the market

5 EMERGING TECHNOLOGY TRENDS

6 MARKET SEGMENTATION

  • 6.1 By Deployment Mode
    • 6.1.1 On-Premise
    • 6.1.2 Cloud
  • 6.2 By Type
    • 6.2.1 Consumer App
    • 6.2.2 Commercial App
  • 6.3 By End-user Vertical
    • 6.3.1 BFSI
    • 6.3.2 Retail and Ecommerce
    • 6.3.3 Healthcare and Life Sciences
    • 6.3.4 Media and Entertainment
    • 6.3.5 Telecommunications and IT
    • 6.3.6 Hospitality
    • 6.3.7 Other End-user Vertical
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 IBM Corporation
    • 7.1.2 Oracle Corporation
    • 7.1.3 Google LLC
    • 7.1.4 Apple Inc.
    • 7.1.5 Microsift Corporatio
    • 7.1.6 Baidu Inc.
    • 7.1.7 Amazon Web Services
    • 7.1.8 SAP SE
    • 7.1.9 Salesforce.com
    • 7.1.10 Intel Corporation
    • 7.1.11 HP Enterprises
    • 7.1.12 Clarifi Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS