基於雲的 POS 市場 - 增長、趨勢、COVID-19 的影響和預測 (2023-2028)

在預測期內，基於雲的 POS 市場預計將以 24.2% 的複合年增長率增長。

大型企業依靠雲 POS 來了解銷售業績，並根據吸引最多客戶的產品/服務更好地管理庫存。 隨著與處理現金相關的風險增加，在線交易由於流程的簡化而越來越受歡迎。

主要亮點

• Cloud POS 是一種基於網絡的解決方案，可讓您通過互聯網處理付款。 系統將交易處理數據存儲在雲端。 隨時隨地通過 Internet 訪問正在推動該解決方案的普及。 電子商務和無現金交易在零售和消費品行業的日益普及是推動市場增長的關鍵因素。
• 基於雲的 POS 系統在零售和電子商務行業發展勢頭強勁，可以提供更好的客戶服務。 多渠道銷售開始受到重視，加上移動化趨勢，有望帶動雲端POS市場的擴張。
• 業務流程優化、電子商務全球化和無現金交易的興起等某些因素正在推動零售、娛樂、醫院和其他行業對自動化的採用率。 在零售業，POS 系統正在推動自動化率的上升。 初始成本降低、數據安全、靈活性和可擴展性等優勢正在推動市場對基於雲的 POS 終端的需求。
• 由於零售、旅遊、旅遊和醫療保健等各個行業的需求激增，尖端技術正在蓬勃發展。 對自動化、人工學習、數據分析和改進的客戶服務不斷增長的需求正在對基於雲的 POS 行業產生積極影響。 在當前情況下，物聯網在 POS 生態系統革命中發揮著關鍵作用，由更多聯網設備驅動，直接影響全球基於雲的 POS 市場。 持續的基礎設施開發和雲技術的進步預計將顯著推動市場。
• 雲 POS 市場領導者通過專注於改進解決方案和參與戰略合作夥伴關係來提高其全球能力和足跡。 2022 年 6 月，Lightspeed Commerce Inc. 宣布推出其新的 Lightspeed B2B 平台，這是一個使世界各地的商家能夠簡化、擴展和創造卓越客戶體驗的商務平台。 該平台將面向北美時尚、戶外和運動零售商開放，預計將在未來幾個月內提供更多垂直領域和功能。 隨著這一開創性的新解決方案的推出，數以千計的世界領先品牌和零售商現在可以使用尖端的供應商網絡工具，將 B2B 訂單直接連接到銷售點。
• COVID-19 大流行加速了從現金支付向數字和非接觸式支付的轉變。 結果，新的收入來源開始出現，例如電子商務和其他互聯網服務。

主要市場趨勢

預計零售業將佔據主要市場份額

• 在零售行業，先進數字技術的引入正在取得進展，以提高商店的效率，並且對基於雲的 POS 服務的需求正在增加。 該系統允許商店經理遠程監控各種運營活動。
• 市場上的主要參與者都在採用新技術並推出新的基於雲的 POS 服務。 2022 年 5 月，企業技術供應商 NCR Corporation 宣布推出 NCR Aloha Cloud，這是一種基於雲的 POS 解決方案，具有強大的功能，可以在行業領先的 Aloha 品牌下進入市場。
• 世界各地的零售商都在應對 COVID-19 以及由此導致的勞動力短缺、供應鏈問題和不斷提高的客戶期望。 2022 年 1 月，NCR Corporation 和 Google Cloud 聯手幫助將這些障礙轉化為機遇。 通過戰略合作夥伴關係，NCR 和 Google Cloud 引入了額外的平台和雲功能，包括 AI 和機器學習解決方案。 這種合作夥伴關係為零售商提供一流的工具和無與倫比的靈活性，以提供卓越的店內客戶體驗。
• 由於全球移動模式和對多渠道銷售的重視，移動 POS 系統越來越受歡迎。 隨著無現金交易技術的出現，由於同步銷售和庫存、改善客戶體驗和客戶保留的要求，基於雲的 POS 的採用率正在增加。
• 越來越多地使用在線送餐應用，推動了基於雲的 POS 市場的擴張。 餐館老闆正在採用基於雲的解決方案在單一平台上管理各種訂單、交易和交付細節。 這些解決方案提供了有關其業務的有用信息。
• 基於雲的 POS 功能（例如銷售報告、庫存管理、財務管理和客戶分析）可幫助企業克服保留客戶的挑戰。 因此，客戶保留需求和日益激烈的行業競爭正在推動 POS 終端的增長。 此外，雲 POS 可以消除數據存儲、安全困難和軟件維護問題，因為 POS 提供商在遠程安全位置管理數據。

北美有望佔據主要份額

• 美國在北美的 POS 終端行業佔有壓倒性的份額。 多年來，各種 POS 終端已在世界各地的網點使用，越來越需要更新的技術來取代它們。 硬件銷售、數字 POS、雲合同和 mPOS 交易在北美呈上升趨勢，產品範圍從帶有支付終端的未來移動平板電腦到復雜的一體化設備。
• 整個地區的支付方式都隨著最新趨勢而不斷改進。 2020年，信用卡是北美最流行的POS支付方式，佔所有POS支付的38.60%。 預計2024年仍將是北美使用最多的POS支付方式，佔比38.40%。 到 2023 年，數字和移動錢包支付預計將佔 POS 支付的 15.5%，反映出數字錢包支付的全球趨勢。
• 憑藉最新的觸摸屏硬件、功能齊全的基於雲的 POS 軟件以及對中小型商家的高需求，該地區的 POS 市場正在經歷一場重大變革。
• 雖然基於雲的應用程序有望在未來取代機器駐留程序，但穩健、可靠且經過驗證的混合多功能可配置 POS 系統（例如 POS-n-go）將滿足小型企業的業務需求以及北美的中型商戶和餐館。 大多數北美便利店都依賴 NCR POS 硬件和軟件。
• 該地區的主要參與者正在建立戰略合作夥伴關係，以提高市場知名度並保持競爭力。
• 例如，2021 年 10 月，消費金融公司 Synchrony 擴大了與支付和金融服務技術解決方案供應商 Fiserv, Inc. 的戰略合作夥伴關係。 因此，小型企業可以使用 Fiserv 的 POS 和業務管理平台“Clover”訪問 Synchrony 的產品和服務，並接受私人標籤信用卡支付。 此外，我們能夠增加消費者的購買自由度和選擇權。 隨著 Synchrony 的功能和產品現已在 Clover App 市場上可用，Synchrony 商戶將能夠通過提供多元化融資來吸引更多消費者並產生更多收入。

競爭格局

基於雲的 POS 市場高度分散，大量參與者佔據了近一半的市場份額。 主要參與者包括 Square, Inc.、Intuit, Inc.、Shopify, Inc.、Vend Limited 和 Lightspeed POS Inc.。 這些參與者大量投資於研發活動，以將創新的支付技術推向市場。

2021 年 10 月，現金技術解決方案提供商 Glory Global Solutions 宣布與 HRS Hospitality & Retail Systems 合作，提供完全的即插即用集成。 這種集成是在 CASHINFINITY 銷售點現金循環解決方案和領先的雲 POS 平台 Oracle MICROS Simphony 軟件之間實現的。 HRS Hospitality & Retail Systems 是 Oracle 的合作夥伴，也是該公司最大的全球酒店合作夥伴，為全球 9,500 多家酒店、餐飲和零售客戶提供 IT 解決方案。

2021 年 6 月，Ascent360 宣布與 Lightspeed 連接的應用商店，支持 POS 和電子商務數據。 這些技術的集體力量使企業能夠吸收關鍵的消費者數據、細分客戶並提供個性化的全渠道通信，以更好地參與和保留客戶。。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 調查先決條件和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場概覽
• 工業價值鏈分析
• 產業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 買家的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 市場驅動力
  • 推進無現金支付
  • 提高業務敏捷性和靈活性
• 市場製約因素
  • 缺乏基礎設施並且高度依賴遺留系統
• 新冠肺炎-19 市場影響評估

第 5 章市場細分

• 按組件
  • 硬件
  • 軟件與服務
• 按類型
  • 固定銷售點
  • 移動 POS
• 最終用戶
  • 娛樂
  • 醫院
  • 醫療保健
  • 零售
  • 其他行業
• 區域信息
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第六章競爭格局

• 公司簡介
  • Block, Inc.
  • Intuit Inc.
  • Shopify Inc.
  • Lightspeed POS Inc.
  • Clover Network, Inc.
  • Vend Limited
  • Toshiba Global Commerce Solutions
  • Seiko Epson Corp.
  • Samsung Electronics Co. Ltd
  • Micros Retail Systems Inc.（Oracle）
  • Hewlett Packard Enterprise
  • Panasonic Corporation
  • NEC Corporation
  • Casio Computer Co. Ltd
  • NCR Corporation
  • Dell Corporation

第七章投資分析

第八章市場機會與未來趨勢

The Cloud Point of Sale (PoS) market is expected to register a CAGR of 24.2% during the forecast period. Large businesses rely on cloud PoS to understand sales performance and better manage their inventory based on the products/services that attract the most customers. With increasing risk related to cash handling, online transactions are gaining popularity owing to the streamlined processes involved.​

Key Highlights

• The cloud point of sale (PoS) is a web-based solution that allows the processing of payments via the internet. This system stores transaction processing data in the cloud. The solution's capability to access it anytime and anywhere through the internet drives its adoption. The increasing prevalence of e-commerce and cashless transactions in the retail and consumer goods industries is a key factor driving the market's growth.
• Because of better customer service delivery, the cloud PoS system is gaining momentum in the retail and e-commerce industries. The increased emphasis on multi-channel selling, combined with mobility trends, is expected to drive the expansion of the cloud PoS market.
• Certain factors, such as increased emphasis on business process optimization, globalization of e-commerce, and growth in cashless transactions, drive the rate of automation adoption in retail, entertainment, hospitality, and other such industries. PoS systems are driving the growth in automation in the retail sector. Increased benefits, such as cheaper upfront costs, data security, flexibility, and scalability, drive the market demand for cloud PoS terminals.
• Because of the spike in demand in various industries, such as retail, travel and tourism, and healthcare, advanced technology is shooting up. The growing demand for automation, artificial learning, data analysis, and improved customer service is positively influencing the cloud PoS industry. In the current scenario, IoT plays a vital role in revolutionizing the PoS ecosystem, which is being pushed by more internet-connected devices, directly impacting the worldwide cloud PoS market. Continuous infrastructure development and cloud technology advancements are projected to drive the market considerably.
• The prominent players in the cloud PoS market are focusing on improving their solutions and involving themselves in strategic partnerships to increase their global capability and footprint. In June 2022, Lightspeed Commerce Inc., a commerce platform for merchants worldwide to simplify, scale, and create exceptional customer experiences, announced the launch of the new Lightspeed B2B platform. The platform was to serve North American fashion, outdoor, and sports retailers, with additional vertical and feature availability in the coming months. With the debut of this game-changing new solution, thousands of the world's finest brands and retailers were able to access a cutting-edge supplier network tool that combined B2B orders straight into the PoS.
• The COVID-19 pandemic accelerated the switch from cash-based to digital and contactless payment options. As a result, new revenue streams, such as e-commerce and other internet services, are now available for utilization.

Key Market Trends

Retail Segment is Expected to Hold Major Share

• The retail sector's growing adoption of advanced digital technology to improve store efficiency will drive demand for cloud PoS services. The system enables store administrations to monitor a variety of operational activities remotely.
• The significant players in the market are adopting new technologies and launching new cloud-based PoS services. In May 2022, NCR Corporation, an enterprise technology supplier, unveiled NCR Aloha Cloud, a cloud-based point of sale (POS) solution that provided robust capabilities to come to market under the industry-leading Aloha brand.
• Retailers worldwide dealt with COVID-19 and consequent labor shortages, supply chain concerns, and increased customer expectations. In January 2022, NCR Corporation and Google Cloud collaborated to help turn these obstacles into opportunities. With their strategic partnership, NCR and Google Cloud introduced additional platforms and cloud capabilities, including AI and machine-learning solutions. The partnership provided retailers with best-in-class tools and unparalleled flexibility to deliver exceptional in-store customer experiences.
• Mobile POS systems are gaining traction due to global mobility patterns and a growing emphasis on multichannel selling. With the emergence of cashless transactional technology, the adoption rate of cloud PoS has increased due to the requirement for sales and inventory synchronization, improved customer experience, and retention.
• The increasing use of online food delivery apps will drive the expansion of the cloud PoS market. Restaurant operators are implementing cloud-based solutions to manage various orders, transactions, and delivery details from a single platform. These solutions provide helpful information regarding their business.
• Cloud PoS capabilities, such as sales reporting, inventory management, financial management, and customer analytics, help firms overcome client retention challenges. Thus, the demand for client retention and the expansion of industry competition drive the growth of PoS terminals. Furthermore, because the PoS provider manages the data at a remote and secure location, Cloud PoS eliminates data storage, security difficulties, and software maintenance issues.

North America is Expected to Hold Major Share

• United States dominates the PoS terminal industry in North America. For many years, various PoS terminals have been used in outlets around the country, increasing the demand for replacement with new technology. Hardware sales, digital PoS, cloud subscriptions, and mPoS transactions are on the rise in North America, with anything from futuristic hand-held tablets with payment terminals to sleek all-in-one equipment. ​
• The payment methods across the region are improving with the updating trends. In 2020, credit cards were North America's most commonly used Point of Sale payment method, accounting for 38.60% of all PoS payments. It is also expected to be the most popular PoS payment option in North America in 2024, accounting for 38.40% of payments. Digital and mobile wallet payments are expected to account for 15.5% of PoS payments by 2023, mirroring a global trend toward digital wallet payments.
• There is a considerable need for modern touchscreen hardware, fully loaded Cloud PoS software, and small and medium-sized merchant demand, resulting in a significant transformation in the region's PoS market.
• With cloud-based apps on the rise, which are expected to replace machine resident programs in the future, robustly reliable and proven hybrid multi-function configurable PoS systems, like PoS-n-go, will meet the business needs of small and medium-sized merchants and restaurants across North America. Most of the convenience retailers in North America depend on NCR PoS hardware and software.​
• The key players across the region are involved in strategic partnerships to increase their visibility and remain competitive in the market.
• For instance, in October 2021, Synchrony, a consumer finance company, expanded its strategic alliance with Fiserv, Inc., a payment and financial services technology solutions supplier. This enabled small companies to access Synchrony goods and services and accept private label credit card payments using Fiserv's Clover Point of Sale and business management platform. It also provided more freedom and choices in consumer purchases. The Clover App market's availability of Synchrony's capabilities and products assisted Synchrony's merchants in attracting more consumers and driving more revenue through a diverse array of financing offerings.​

Competitive Landscape

The Cloud Point of Sale (PoS) market is highly fragmented, with a large number of players occupying almost half the market share. Square, Inc., Intuit, Inc., Shopify, Inc., Vend Limited, and Lightspeed POS Inc. are some major players in the market. These players are investing large amounts of money in R&D activities to introduce innovative payment technologies in the market.

In October 2021, Glory Global Solutions, a provider of cash technology solutions, announced a collaboration with HRS Hospitality & Retail Systems to provide a complete plug-and-play integration. The integration was delivered between CASHINFINITY Point of Sale Cash Recycling Solutions and Oracle MICROS Simphony Software, a significant cloud PoS platform. HRS Hospitality & Retail Systems is an Oracle Partner and the company's largest global hotel partner, delivering IT solutions to over 9500 hospitality, food and beverage, and retail customers worldwide.

In June 2021, Ascent360 announced an app store connected with Lightspeed to bring PoS and e-commerce data to life. Because of the combined power of these technologies, businesses were able to absorb critical consumer data, segment customers, and provide personalized omnichannel communications to engage better and retain customers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions And Market Definition
• 1.2 Scope Of The Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitutes
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Market Drivers
  • 4.4.1 Increasing Cashless Transaction
  • 4.4.2 Increased Business Mobility and Flexibility
• 4.5 Market Restraints
  • 4.5.1 Lack of Infrastructure and High Dependence on Legacy Systems
• 4.6 Assessment Of The Impact Of Covid-19 On The Market

5 MARKET SEGMENTATION

• 5.1 By Component
  • 5.1.1 Hardware
  • 5.1.2 Software & Services
• 5.2 By Type
  • 5.2.1 Fixed Point of Sale
  • 5.2.2 Mobile Point of Sale
• 5.3 By End-user Industry
  • 5.3.1 Entertainment
  • 5.3.2 Hospitality
  • 5.3.3 Healthcare
  • 5.3.4 Retail
  • 5.3.5 Other End-user Industries
• 5.4 By Geography
  • 5.4.1 North America
  • 5.4.2 Europe
  • 5.4.3 Asia-Pacific
  • 5.4.4 Latin America
  • 5.4.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Block, Inc.
  • 6.1.2 Intuit Inc.
  • 6.1.3 Shopify Inc.
  • 6.1.4 Lightspeed POS Inc.
  • 6.1.5 Clover Network, Inc.
  • 6.1.6 Vend Limited
  • 6.1.7 Toshiba Global Commerce Solutions
  • 6.1.8 Seiko Epson Corp.
  • 6.1.9 Samsung Electronics Co. Ltd
  • 6.1.10 Micros Retail Systems Inc. (Oracle)
  • 6.1.11 Hewlett Packard Enterprise
  • 6.1.12 Panasonic Corporation
  • 6.1.13 NEC Corporation
  • 6.1.14 Casio Computer Co. Ltd
  • 6.1.15 NCR Corporation
  • 6.1.16 Dell Corporation

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS