Digital Experience Platform Market - Growth, Trends, Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 946468
出版日期 內容資訊 英文 119 Pages
商品交期: 2-3個工作天內
數位體驗平台市場:成長,趨勢,預測(2020年∼2025年) Digital Experience Platform Market - Growth, Trends, Forecasts (2020 - 2025)
出版日期: 2020年06月01日內容資訊: 英文 119 Pages

數位體驗平台市場,從2020年到2025年的預測期內,預計以12.07%的年複合成長率 (CAGR) 。開發實現良好客戶溝通的客戶中心策略的趨勢在諸企業間高漲,預計帶動市場成長。Covid-19大流行證明了IT的價值和數位變革。組織需要利用這個機會加速轉移。現在,企業的數位化進化,也增加不直接接觸而透過畫面跟客戶交流。這些配合措施,有推動市場成長的巨大可能性。



第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場成長要素
    • 雲端基礎解決方案的發展的擴大
    • 巨量資料分析的需求高漲
  • 市場課題
    • 傳統商務流程及基礎設施的整合問題
  • 產業的價值鏈分析
  • 產業的魅力:波特的五力分析
    • 供應商談判力
    • 買主談判力
    • 新加入廠商的威脅
    • 替代產品的威脅
    • 競爭加劇
  • COVID-19對數位體驗平台市場的影響

第5章 市場細分化

  • 各零件
    • 平台
    • 服務
  • 各部署類型
    • 內部部署
    • 雲端
  • 各終端用戶
    • 零售
    • IT及電信
    • BFSI
    • 醫療保健
    • 其他終端用戶
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他地區

第6章 競爭情形

  • 企業簡介*
    • Adobe Inc.
    • Oracle Corporation
    • SAP SE
    • IBM Corporation
    • Microsoft Corporation
    • Salesforce.com Inc.
    • OpenText Corporation
    • SDL PLC
    • Sitecore
    • Acquia

第7章 投資分析

第8章 市場機會及未來趨勢

Product Code: 70370

The digital experience platform market is anticipated to register a CAGR of 12.07% over the forecast period 2020 to 2025. The growing inclination of companies for developing customer-centric strategies to deliver superior customer interaction is expected to drive the market growth.

  • Furthermore, the rising adoption of the Digital Experience Platforms (DXPs) by marketers has enabled them to seamlessly reach customers through multiple digital devices and promote cross-selling and upselling. DXP allows users to in building and delivering optimized, integrated user experiences across various digital channels.
  • The capability of DXPs to collect and analyze the customer buying behavior and unify customer data obtained from multiple touchpoints to create a centralized view is also a significant factor driving the market growth. Moreover, integration of emerging technologies, such as Artificial Intelligence (AI), big data, and Machine Learning (ML) have enabled vital solution providers to upgrade their DXs, thereby driving the demand for digital experience platforms across multiple applications.
  • However, rapidly evolving DXP technologies, the integration issues with legacy business processes and infrastructure, and reluctance to upgrade to customer-oriented marketing and communication strategies are the significant challenges impacting the growth of the DXP market. Furthermore, the lack of an experienced workforce to manage multiple solutions as part of the DXPs is a considerable concern for SMEs and startups.
  • The Covid-19 pandemic has showcased the value of IT, and digital transformation, and organizations should use this time to accelerate the transition. Now companies are evolving to become more digital with an increasing number of interactions with customers happening, not in person, but over a screen. These efforts by the company are likely to fuel market growth.

Key Market Trends

On Cloud Deployment to Drive the Market Growth

  • The cloud-based segment for the market to account for the highest CAGR during the forecast period due to the growing preference for cloud-based DXPs due to the rapid deployment capability and reduced investments in physical infrastructure.
  • Owing to their wide-ranging benefits, Various enterprises prefer cloud services. For instance, Small and Medium Enterprises (SMEs) adopt the cloud model, as it helps reduce initial IT costs, such as the costs of hardware setup and power consumption, and requires less physical space. Large enterprises can benefit from cloud services, as they can host their large number of applications in the cloud network, which eases application management.
  • The cloud deployment type offers customers a usage-based service model with the pay-per-use facility. Moreover, cloud deployment provides various benefits to enterprises such as faster performance, quick responsiveness, improved collaboration, and greater agility, without having to operate a server infrastructure.
  • Furthermore, the cloud-based DXPs have enabled companies to access the platform from multiple devices such as laptops, smartphones, and desktop computers to deliver customized content based on customer buying behavior, preferences, and historical transactions.

Asia-Pacific to Witness Highest Growth

  • The region is projected to witness the highest growth during the forecast period due to the widespread adoption of emerging technologies, such as cloud computing, Artificial Intelligence (AI), and analytics. Moreover, the presence of growing economies such as China and India, which are rapidly implementing the latest technologies, is also expected to contribute to the growth of the DXP market in the region.
  • Owing to the growing consumer preference coupled with the high adoption of web and mobile shopping applications in developing countries such as India and China, the companies operating in the regional market are further fueling the adoption of DXPs
  • The rapid growth of online retailing is also fueling the demand for DXPs in the region. Furthermore, the well-established presence of Information Technology Enabled Service (ITES) and software companies in countries like India, China, Singapore, Japan, and South Korea are also anticipated to facilitate the cost-effective deployment of DXPs.

Competitive Landscape

The Digital Experience Platform market is highly fragmented with the presence of a large number of players globally. Some of the major players include IBM, Microsoft, Adobe, Acquia, and SAP, among others. Players in the market are adopting strategies such as partnership, joint ventures, and other strategies to enhance the company market share with increased coverage and presence. Some of the key developments in the market are:

  • March 2020 : SAP SE collaborated with Accenture to launch a co-developed platform for the oil and gas industry. The platform is based on the SAP S/4HANA cloud and will reduce the operational complexity of the upstream oil and gas sector. This will help the company to enhance the customer base and market share of the company.
  • January 2020 : Adobe launched Adobe Experience Manager as a cloud service, this application will offer SaaS-like speed and customization to enterprises. It will also provide content and personalization, data and insights, and commerce and advertising solutions.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents


  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Deployment of Cloud-Based Solutions
    • 4.2.2 Rising Demand for big Data Analytics
  • 4.3 Market Challenges
    • 4.3.1 Integration Issues with Legacy Business Processes and Infrastructure
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porters Five Force Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Digital Experience Platform Market


  • 5.1 Component
    • 5.1.1 Platform
    • 5.1.2 Services
  • 5.2 Deployment Type
    • 5.2.1 On-Premise
    • 5.2.2 Cloud
  • 5.3 End Users
    • 5.3.1 Retail
    • 5.3.2 IT and Telecom
    • 5.3.3 BFSI
    • 5.3.4 Healthcare
    • 5.3.5 Other End Users
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Rest of the World


  • 6.1 Company Profiles*
    • 6.1.1 Adobe Inc.
    • 6.1.2 Oracle Corporation
    • 6.1.3 SAP SE
    • 6.1.4 IBM Corporation
    • 6.1.5 Microsoft Corporation
    • 6.1.6 Salesforce.com Inc.
    • 6.1.7 OpenText Corporation
    • 6.1.8 SDL PLC
    • 6.1.9 Sitecore
    • 6.1.10 Acquia