市場調查報告書

在線活動門票市場:增長,趨勢,預測(2020-2025年)

Online Event Ticketing Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 946415
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
價格
在線活動門票市場:增長,趨勢,預測(2020-2025年) Online Event Ticketing Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年06月01日內容資訊: 英文 120 Pages
簡介

在預測期內(2020-2025年),在線事件門票市場預計將以5.2%的CAGR(複合年增長率)增長。在整個活動票務流程中,您會看到從傳統的在活動場地櫃檯預訂票務方式到在家放鬆的同時預先購買票務的巨大轉變。

  • 智能手機和移動設備的激增使在線票務如此流行,以至於他們發現它更容易,更靈活。每個服務提供商還開發了一個用戶友好且吸引人的移動界面,使票務預訂過程更加輕鬆快捷。 由於其在市場上的重要地位,可持續性供應商與劇院,製作公司,體育主管部門和當地活動組織者簽訂了長期合同。在服務提供商的網站上投放電影,體育賽事和音樂會的廣告佔收入的很大一部分。 新的冠狀病毒的傳播嚴重影響了市場並阻礙了其增長。由於受到全球封鎖,活動場地將關閉,您不能邀請觀眾圍堵病毒。在過去四個月中,整個娛樂行業出現了負增長。

本報告對全球在線事件門票市場進行了調查和分析,並檢查了市場概況,市場趨勢,市場動態等,並按事件類型和區域,競爭狀況,投資分析,市場進行了分析。它提供了機會和對未來趨勢的分析。

內容

第1章簡介

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場增長因素
    • 智能手機和移動設備的激增
    • 互聯網連接的興起
  • 市場約束因素
    • 由於COVID-19的傳播而關閉了場館
  • 波特的五力分析
    • 新進入的威脅
    • 買方/消費者的議價能力
    • 供應商議價能力
    • 替代產品的威脅
    • 加劇競爭

第5章市場細分

  • 按類型
      電影
    • 體育
    • 音樂活動
    • 其他
  • 按地區
    • 北美
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第6章競爭情況

  • 公司簡介
    • Atom Tickets LLC
    • Bigtree Entertainment Pvt Ltd
    • Cinemark Holding Inc
    • Kyazoonga
    • Ticketmaster Entertainment LLC
    • Fandango Inc
    • Razorgator Inc
    • TickPick LLC
    • AOL Inc
    • Ticketsauce.com Inc

第7章 投資分析

第8章 市場機會及今後動向

目錄
Product Code: 70177

The online event ticketing market is expected to register a CAGR of 5.2% during the forecast period (2020 - 2025). Entire proces of event ticketing has witnessed a dramatic shift from traditional booking of tickets at event venue counters to purchasing tickets in advance from the comfort of one's home.

  • Online ticketing has gained popularity due to proliferations of smartphones and mobile devices, which results in perceived ease and flexibility of the procedure. User-friendly and attractive mobile interfaces are also being developed by service providers, which makes the process of booking tickets easier and faster.
  • In order to be relevant in the market, vendors secure long term contarct with theatres, production houses, sports authorities, and local event organizers in order to ensure sustainability. Promotion of movies, sports tournaments and music concerts on the websites of service providers forms a sizeable portion of their revenue.
  • The market is severely affected by the spread of novel corona virus, which is hampering the market growth. Due to nation-wide lockdown globally, all the event venues are closed and no audience is allowed in order to contain the virus. Entertainment industry as a whole has experienced negative growth since past four months.

Key Market Trends

Cinemas to Occupy Significant Market Share

  • Online booking for cinemas and movies occupies the majority of share among all other events. This is due to vendors such as MovieTickets, fandango, bookmyshow and ticketnew, which are offering tickets at discounted rate.
  • Moviegoers are more likely to purchase tickets online rather than buying at box office or sel-serve kisosk, if the movie is likely to be sold out due to its popularity.
  • Moreover, advanced technologies deployed to cinemas such as 3D screens adoption is increasing as people are prefering digital recording and projecting technology over analog movie screens.
  • This segment was the worst hit due to outbreak og COVID-19. Some of the movies are now being released over OTT platforms instead of movie halls, since the halls are temporarily closed due to lockdown, which is hampering the growth of the market.
  • However, as the movie halls open in future, the growth of market is anticipated more since customers would have to purchase tickets online or through an app ahead of arriving at the theater. Venues would look for ways to avoid physical interaction.

Asia-Pacific Anticipated for Fastest Growth

  • The market in Asia-Pacific is the fastest growing since few years due to rise in disposable income, high penetration of smartphones, improving internet connectivity and increasing urbanization.
  • As per MPAA, the number of digital 3D cinema screens in the region increased from 62608 in 2018 to 73314 in 2019, which is the highest globally. This represents the high level of technological advancements taking place in the region, which is aiding in market demand.
  • Online event ticketing vendors are continosuly growing in number. For instance, in November 2019, Amazon mobile app and amazon.in mobile website introduced a new 'movie ticket' option. The tech giant introduced the new ticketing feature only in India in partnership with BookMyShow.
  • Government initaitives are also expected to augment the market demand. Thailand's 4.0 is a policy to steer the country's economy away from traditional industries and facilitate innovative, digital transformations. "Cashless society" is a major theme.
  • Since China is recovering from COVID-19, it is taking measures to become first cashless society. In April 2020, the country rolled out its digital currency in four cities as a part of pilot project. he digital yuan is a currency that behaves much like normal cash, but exists only as code in a digital wallet, backed by the People's Bank of China. Such projects would futher boost the adoption of online payments for various events.

Competitive Landscape

The market is dominated by few players who are in the industry since a long time, but startups are also proliferating which are challenging the existing vendors. Thus vendors are coming uo with innovations and new features in order to remain relevant in the market.

  • December 2019 - A Memorandum of Understanding (MoU) for online ticketing of National Museum of Indian Cinema (NMIC) was signed between Films Division and BookMyShow (BMS). NMIC is the only museum in India dedicated to cinema. Under the MoU, BookMyShow will provide a technical solution for offline and online sale of NMIC.
  • August 2019 - Atom Tickets partnered with global advertising technology pioneer, The Trade Desk. The partnership allows movie marketers to identify sales generated from their programmatic advertising spend, which is a first for the entire industry.
  • August 2019 - TickPick, founded in 2011 raised institutional funding worth USD 40 million. TickPick started out as a secondary marketplace for ticket resellers, but it now sells tickets directly from partners like Firefly Music Festival and Riot Fest, the Big South and Western Athletic Conferences, Florida International, Georgia State and Santa Clara Universities, Ric Flair, Sports Illustrated Saturday Night Lights, Shaq's Fun House and the Maxim Pregame Experience.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Proliferation of Smartphones and Mobile Devices
    • 4.2.2 Rise in Internet Connectivity
  • 4.3 Market Restraints
    • 4.3.1 Shutdown of Venues Due to Spread of COVID-19
  • 4.4 Porters Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Application
    • 5.1.1 Movies
    • 5.1.2 Sports
    • 5.1.3 Music Events
    • 5.1.4 Others
  • 5.2 By Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Atom Tickets LLC
    • 6.1.2 Bigtree Entertainment Pvt Ltd
    • 6.1.3 Cinemark Holding Inc
    • 6.1.4 Kyazoonga
    • 6.1.5 Ticketmaster Entertainment LLC
    • 6.1.6 Fandango Inc
    • 6.1.7 Razorgator Inc
    • 6.1.8 TickPick LLC
    • 6.1.9 AOL Inc
    • 6.1.10 Ticketsauce.com Inc

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS