市場調查報告書

眾籌市場增長,趨勢,預測(2020-2025)

Crowdfunding Market - Growth, Trends, and Forecasts (2020-2025)

出版商 Mordor Intelligence LLP 商品編碼 946394
出版日期 內容資訊 英文 143 Pages
商品交期: 2-3個工作天內
價格
眾籌市場增長,趨勢,預測(2020-2025) Crowdfunding Market - Growth, Trends, and Forecasts (2020-2025)
出版日期: 2020年06月01日內容資訊: 英文 143 Pages
簡介

在2020-2025年的預測期內,眾籌市場預計將保持16%以上的複合年增長率。眾籌業務於2007年在英國開始,並迅速擴展到美國和中國。中國已經成功地採用了商業融資方式,這是技術融資背後的主要原因之一。

  • 多年來,在眾籌業務中,社交媒體在廣告中的使用已大大增加。社交媒體平台的運作無需任何促銷費用或客戶的全球影響力。這使企業可以更方便地預售和營銷其產品。因此,預計社交媒體上積極的眾籌活動將在未來五年內進一步推動眾籌市場的增長。
  • 英國水牛城電網公司(Buffalo Grid)於2011年為企業家開發了手機充電中心,該公司表示已通過其眾籌平台Crowdcube籌集了約683,000美元的資金。這有助於該公司開始批量生產。
  • 在COVID-19的最新趨勢中,醫療保健前襯在全球範圍內發揮著積極作用。由於這些活動,各國正在積極使用眾籌平台為他們籌集資金。

本報告調查了眾籌市場,分析了市場概況,市場增長因素和障礙因素,並按類型,應用和地區,競爭狀況對市場規模的變化和預測進行了分析,我們提供全面的信息,例如概況和市場機會。

內容

第1章簡介

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場增長因素
    • 使用社交媒體作為免費促銷
  • 市場約束因素
  • 產業價值鏈分析
  • Porter 5功耗分析
    • 新進入的威脅
    • 買方/消費者的議價能力
    • 供應商議價能力
    • 替代產品的威脅
    • 加劇競爭
  • 關於COVID-19對市場的影響

第5章新興技術的趨勢

第6章市場細分

  • 按產品類型
    • 基於獎勵的眾籌
    • 股票眾籌
    • 捐贈等
  • 按應用
    • 文化產業
    • 技術
    • 產品
    • 醫療保健
    • 其他最終用戶應用程序
  • 按地區
    • 北美
    • 歐洲
    • 亞太地區
    • 中東和非洲
    • 拉丁美洲

第7章競爭情況

  • 公司簡介
    • Kickstarter PBC
    • Indiegogo Inc
    • GoFundMe Inc
    • Fundable LLC
    • Crowdcube Limited
    • GoGetFunding
    • Patreon Inc
    • Crowdfunder Inc
    • Alibaba group
    • AngelList LLC
    • RocketHub Inc
    • DonorsChoose
    • Crowdfunder UK Limited
    • Jingdong Inc
    • Suning.com Co. Ltd

第8章投資分析

第9章市場機會和未來趨勢

目錄
Product Code: 70122

The Crowdfunding market is expected to witness a growth at a CAGR of over 16% during the forecast period (2020-2025). The crowdfunding business initially emerged in the United Kingdom in 2007, and later rapidly spread in the United States and China. China gracefully adopted the business approach of raising money and is one of the major reasons behind its technology finance.

  • In the crowdfunding business, over the years, the use of social media has drastically increased for promotion. Social medial platforms act as free of cost promotion resources and global reach to audiences. It has enabled the companies to make their pre-selling and marketing for products at more convenience. Hence, the active crowdfunding campaigns on social media are expected to further drive the growth of the crowdfunding market in the next five years.
  • The UK based start-up - BuffaloGrid, which developed a mobile-phone charging hub for entrepreneurs in 2011 has mentioned raising money of around USD 683,000 through equity crowdfunding platform Crowdcube. The equity campaign has helped the company to bring the next iteration for its charging hub and commence mass production. Later BaffaloGrid partnered with Microsoft's Affordable Access Initiative and launched live trials in India. Till January 2020, the company has closed a financing round of over USD 4.3 million led by a seed-stage venture capital firm and a grant from the European Union's Horizon 2020 program.
  • Amid the recent COVID-19 outbreak, the healthcare front liners are working globally. For these activities, countries are actively using crowdfunding platforms to raise money for them against the spread and impact of the pandemic. For instance, in April 2020, Malaysia Digital Economy Corporation (MDEC) announced a partnership with the crowdfunding platform for donation crowdfunding to support the front liners with the MKN20 protocol to distribute the items to hospitals nationwide.

Key Market Trends

Reward-based Crowdfunding is Expected to Grow Significantly

  • Reward-based crowdfunding is where the company (typically a start-up) raise pre-seed and seed capital through an online platform and offers investors a gift or "perk" for their financial contribution. It is considered as pre-sales, in which individual or projects, or the companies raises funding form bankers, who then receive a non-monetary reward. This provides the companies to engage an build on an existing network and solicit than can be leveraged later. This kind of crowdfunding is usually suitable for early-stage companies or a specific project.
  • Australia-based startup - Okra Solar, which has been piloting its "plug-and-play smart controller" to facilitates power-sharing by neighbors. The company has mentioned fo it launched a reward-based crowdfunding campaign to complete the small-scale pilot to prove the technology. With this campaign, the company raised over USD 45,000 in seed capital to build a prototype. Later the campaign won many grants from the UK's Department of International Development, Swedish International Development Corporation Agency, and secured pre-seed financing through Energy Access Ventures Fund backed by Schneider Electric.
  • According to the Global Entrepreneurship Monitor, the start-ups in the United States hold over significant as 17.4% share of the total total population in the country. This indicates the huge opportunity for the reward-based crowdfunding in the region. Also, with the huge market of crowdfunding in North America, this opportunity further expands.

Europe to Hold Significantly Larger Market Share

  • The European crowdfunding market share and growth are expected to proliferate due to an increasing number of countries in the region, organizing regulations for the crowdfunding model. The European Union countries are also reportedly planning to set rules with an aim to enable crowdfunding platforms in the region to operate across other EU regions.
  • Additionally, Turkey is one of the countries in Europe experiencing significant growth in the crowdfunding market with the presence of steady employment opportunities. According to the Global Entrepreneurship Monitor Report 2019, this is one of the key factors driving economic growth in the country, improving conditions for entrepreneurship by 10%, raising over USD 331 billion to the economy.
  • Hence, the government actively encourages and supports entrepreneurship in the country. According to the Startups Watch 2019, The Turkish government funds have the dominance in market share by the funding volume followed by angel investments and VCs for funding early phase startups in the country.
  • The European Investment Bank (EIB) has a venture-debt product which is aimed at SMEs looking for raising over EUR 7.5 to 50 million. With the help of the crowdfunding platform, the bank combined advantages of a long-term loan with a remuneration-model based on the borrower's performance. With this model, the bank targeted companies with over 3,000 employees in the field of biotechnology and life sciences, software and information and communications technology (ICT), engineering and automation, and renewables and clean technology. To date, the bank lent over EUR 750 million in long-term venture debt financing and is expecting to create more than 6,500 jobs and EUR 7 billion in research and development investment.

Competitive Landscape

The market for global crowdfunding is moderately consolidated due to the presence of a few companies dominating the market with the presence of many other companies competing between themselves. Also, these companies are extensively investing in offering a wide range of technologies to the customers for industry-specific end-user applications.

  • May 2020 - BuildHer, a UK-based crowdfunding platform for women of black origin, has officially launched its service. Founded in 2018, BuildHer claims it equips disadvantaged young women in Kenya with accredited construction skills, leading to greater financial prosperity, changing male attitudes, and promoting gender equality within the construction industry.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Use of Social Media as a Free of Cost Promotion Source
  • 4.3 Market Restraints
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porters 5 Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment on the Impact of COVID-19 on the market

5 EMERGING TECHNOLOGY TRENDS

6 MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Reward-based Crowdfunding
    • 6.1.2 Equity Crowdfunding
    • 6.1.3 Donation and Others
  • 6.2 By Application
    • 6.2.1 Cultural Industries
    • 6.2.2 Technology
    • 6.2.3 Product
    • 6.2.4 Healthcare
    • 6.2.5 Other End-user Applications
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-pacific
    • 6.3.4 Middle East and Africa
    • 6.3.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Kickstarter PBC
    • 7.1.2 Indiegogo Inc
    • 7.1.3 GoFundMe Inc
    • 7.1.4 Fundable LLC
    • 7.1.5 Crowdcube Limited
    • 7.1.6 GoGetFunding
    • 7.1.7 Patreon Inc
    • 7.1.8 Crowdfunder Inc
    • 7.1.9 Alibaba group
    • 7.1.10 AngelList LLC
    • 7.1.11 RocketHub Inc
    • 7.1.12 DonorsChoose
    • 7.1.13 Crowdfunder UK Limited
    • 7.1.14 Jingdong Inc
    • 7.1.15 Suning.com Co. Ltd

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS