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網約車:市場佔有率分析、產業趨勢與統計、成長預測(2024-2029)Ride-Hailing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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2024年網約車市場規模估計為1949.8億美元,預計到2029年將達到2965.7億美元,在預測期間(2024-2029年)以8.75%的複合年增長率增長。
在冠狀病毒感染疾病(COVID-19)大流行期間,世界各地為遏制病毒傳播而實施的封鎖對市場造成了沉重打擊。然而,隨著經濟逐步重新開放,需求正在回歸市場。
近年來,由於美國、中國、美國等發展中國家的乘客對叫車服務的偏好增加。這促使公司增強在行動應用程式中提供的選項並擴展業務,以便在競爭激烈的市場中保持各自的市場佔有率。
叫車公司正在努力透過從汽油動力汽車轉向電動車來消除廢氣排放,並減少全球車隊整體碳排放。機隊改裝帶來了各種直接的環境效益以及其他市場的間接效益。它可以支援公共充電基礎設施並增加私人消費者對電動車的接觸。
預計在預測期內,叫車服務將取代傳統計程車。一些研究顯示,每天總合1,500萬次叫車出行,預計到2030年這數字將大幅增加並達到1億次。
2020 年 12 月,歐盟最高法院裁定,讓乘客和計程車駕駛人直接聯繫且不提供交通服務重要組成部分的叫車應用程式屬於線上平台。歐盟法院的這項裁決代表了叫車應用程式優步的勝利,該應用程式此前一直作為計程車公司受到監管。一旦您能夠證明自己是一個平台,您就有機會尋求進一步不受歐盟監管的自由。
一些叫車公司正在從投資者那裡籌集資金,旨在改進技術並為客戶提供更好的服務。例如,
2020年,亞太地區佔全球叫車市場佔有率43.83%,佔市場主要佔有率。與其他交通途徑相比,交通堵塞加劇和計程車費用降低是推動叫車服務成長的主要因素。亞太地區的摩托車/自行車叫車服務。
由於全球60%的人口居住在該地區,該地區的叫車市場規模最大且成長速度很快。
印度是世界第二人口大國,其公民大部分屬於中產階級,使用計程車和機動三輪車(農村三輪計程車)進行短途通勤。
2020年11月,印度政府發布了新的指導方針,將Ola和Uber等計程車聚合商涵蓋法律規範。根據《2020 年汽車聚合指南》,新規範規定了價格上漲突波,並禁止叫車公司申請超過基本票價 1.5 倍的費用。新規定還允許公司提供自己的共乘服務,但限制為每天四次城市旅行和每週兩次城際旅行。
在中國營運的叫車市場參與者正在向司機提供補貼,以避免日常預訂受到干擾。例如,2020年9月,由於國慶節日恰逢中秋節,因此滴滴出行的許多促進因素都選擇了叫車服務。早點離開。為鼓勵更多服務商訂單,平台與計程車服務業快速的新計程車、新經濟共乘服務花小豬合作,向司機發放1億元補助。
該市場本質上是適度分散的,因為與全部區域相比,每個地區的參與者都擁有較高的市場佔有率。雖然UBER和Lyft在北美市場佔有率突出,但滴滴出行技術在中國也貢獻了較高的市場佔有率。此外,總體而言,滴滴、Uber、Lyft、Grab在全球市場佔有率突出。市場的最新發展包括:
The Ride-Hailing Market size is estimated at USD 194.98 billion in 2024, and is expected to reach USD 296.57 billion by 2029, growing at a CAGR of 8.75% during the forecast period (2024-2029).
During the outbreak of pandemic COVID-19, the market was hit badly because of the imposed lockdowns around the world to curb the spread of virus. Yet, with gradual reopening of economies demand is returning to the market.
In recent years, passenger preferences for utilizing ride-hailing services across the developing countries, such as India, China, Vietnam, etc., have increased, along with increasing demand in the developed regions, such as the United States and Europe. This has led the companies to enhance the options and expand their operations to be provided in mobile applications, to retain their respective market shares in a highly competitive market.
Ride-hailing companies are working to eliminate tailpipe emissions and reduce the overall vehicle carbon emissions globally, by converting gasoline vehicles to electric. Fleet conversion has various direct environmental benefits and indirect benefits for other markets. It can support the public charging infrastructure and increase individual consumer exposure to EVs.
Ride-hailing is anticipated to takeover the conventionall taxi over the forecast period. According to some surveys, a total of 15 million ride-hailing trips happen each day, which is expected to gigantically increase and hit a 100 million mark, by 2030.
In December 2020, EU's top court ruled that ride-hailing apps that put passengers directly in touch with taxi drivers and do not provide a crucial part of the transport service are online platforms. The ruling from the Court of Justice of the European Union amounts to a victory for ride-hailing apps, namely Uber, which have so far been regulated as taxi companies. It opens an opportunity for them to seek greater freedom from regulation in the EU, if they can prove they are platforms.
Several ride hailing companies are raising funds from investors with an aim to improve their technology and provide better services to its customers. For instance,
Asia-Pacific captured a major share of the market, accounting for 43.83% of the global ride hailing market, in 2020. Increasing traffic congestion and low taxi fare, when compared to other modes of transportation, are the major factors driving the growth of the motorcycle/bike ride hailing service in the Asia-Pacific region.
Owing to the fact that 60% of world population is resident in the region, the ride hailing market in the region is bigget and is growing with high rate.
India is the second-most populous country in the world, and most of the people fall under the middle-class category who utilize cabs and auto-rickshaws (local three-wheeler taxis) for commuting short distances.
In November 2020, the Government of India issued fresh guidelines for cab aggregators, like Ola and Uber, to bring them under regulatory framework. The new norms, as per the Motor Vehicle Aggregator Guidelines 2020, mandated a cap on surge price, preventing ride-hailing companies from charging more than 1.5 times of the base fare. The new rules also allow companies to offer pooling services on private vehicles, but with a daily limit of four intra-city rides and two inter-city rides per week.
Ride-hailing Marketcompanies active in China are providing subsidies to their drivers so that there is no disruption in daily bookings, For instance, in September 2020, as the National Day Holiday overlaps with the Mid-Autumn Festival, many Didi Chuxing drivers opted for an early leave. In order to encourage more drivers to take orders, the platform partnered with taxi service unit, Kuaidi New Taxi, and the new economy ride-sharing service, Huaxiaozhu, to issue a driver subsidy worth CNY 100 million.
The market is moderately fragmented in nature as the players in the respective region have their high market share comparing to the overall region. UBER and Lyft have a prominent share in the North America region, whereas, in China, Didi Chuxing Technology Co. contributes to the high market share. Moreover, overall Didi, Uber, Lyft, and Grab have prominent market share globally. Recent developments in the market are -