市場調查報告書

遊戲用虛擬實境市場-成長,趨勢,預測(2020年∼2025年)

Global Virtual Reality In Gaming Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 946375
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
價格
遊戲用虛擬實境市場-成長,趨勢,預測(2020年∼2025年) Global Virtual Reality In Gaming Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年06月01日內容資訊: 英文 120 Pages
簡介

全球遊戲用虛擬實境市場在預測期間內預計以32.75%的年複合成長率發展,從2019年的77億美元,成長到2027年42億5000萬美元的規模。VR科技由於過去數年的採用增加和技術進步而廣泛認識。根據NewGenApps,至2025年AR、VR遊戲的用戶預計成長到2億1600萬。根據3Dinsider,積極的VR用戶的64%以上,認為VR技術的進步最可能獲得最大利益的是遊戲。

本報告提供遊戲用虛擬實境市場調查,市場概要,市場成長要素及阻礙因素分析,各類型、遊戲、地區的市場規模的變化與預測,競爭情形,主要企業的簡介,市場機會等全面性資訊

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場成長要素
    • 有臨場之感的主題式遊戲的利用擴大
    • 千禧新生代及高所得層的短期、中期性的採用推動
  • 市場阻礙因素
    • 對視覺、聽覺刺激相關閾值¦行動AR遊戲的高需求
  • 波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 競爭加劇
  • COVID-19對VR遊戲產業的影響
  • 分析VR遊戲和頂級發行商的熱門主題(遊樂場,冒險,恐怖等)
  • AR、VR為基礎的遊戲比較研究

第5章 市場細分化

  • 各類型
    • 個人電腦
    • 單機
    • 主機
    • 卡匣
    • 高級手機
  • 各遊戲
    • 硬體
    • 軟體
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他地區

第6章 競爭情形

  • 主要供應商簡介
    • Oculus VR (Facebook Technologies LLC)
    • HTC Vive
    • Valve Corporation
    • Intel Corporation
    • Virtuix Omni
    • Nintendo Co Limited
    • Microsoft Corporation
    • Samsung Corporation
    • Google LLC
    • *List not exhaustive

第7章 投資分析

第8章 市場未來展望

目錄
Product Code: 70017

The virtual reality (VR) in the gaming market was valued at USD 7.7 billion in 2019 and is projected to reach USD 42.50 billion by 2025, registering a CAGR of 32.75% over the forecast period, 2020 - 2025. VR technology has gained widespread recognition and adoption over the past few years. Recent technological advancements in this field have revealed new enterprises. Numerous players are emerging in this market with the hopes of navigating it toward mainstream adoption in the gaming market space. According to NewGenApps, by 2025, the worldwide user base of AR and VR games is expected to grow to 216 million users.

  • VR gaming involves a 3D environment that enables the user on a computing device with the help of a mouse, touch screen, other components to feel the physical presence in the game settings. The various accessories associated with the VR technology such as virtual reality headsets, wrap-around display screens, virtual reality rooms equipped with wearable computers, and sensory components enables gamers to interact, view and move around the objects in the game setting. According to a worldwide survey of technology company executives, startup founders, investors, and consultants, 59% of respondents believe gaming will dominate the investment directed to the development of VR technology.
  • Moreover, VR gaming provides interaction and communication to gamers in the game environment, which is attracting more children's and gamers, thus driving the growth of the market. According to 3Dinsider, moe than 64% of active VR users believes that gaming has the biggest potential to benefit from advances in VR technology.
  • Further, the market is creating various jobs related to VR gaming, such as game designers, producers, programmers, artists, as well as business, sales, and marketing roles. According to 3Dinsider, between 2015 and 2018, job postings for designers, programmers, and artists for VR games have risen, accounting for 93%.
  • VR headset is gaining traction across the market due to its specific application for games such as HTC Vive and the PlayStation VR. For instance, in March 2019, Sony announced it had sold more than 4.2 million PlayStation VR headset worldwide.
  • With the recent outbreak of the COVID-19, the market for VR gaming is witnessing a significant increase in adoption as most of the country's have enforced lockdown, and people are spending their time on VR gaming amid this lockdown.
  • Many VR gaming providers, such as HTC Viveport, are giving many features to make people stay at home and play them instead of going out. For instance, Viveport Infinity's annual subscription is 75% off, taking it down from USD 107.88 per year to USD 27.
  • In April 2020, UTSA researchers launched the first worldwide Accessibility VR Game Jam, which is accessible to gamers with disabilities. But due to COVID-19, they worked to quickly to migrate the game jam to an online-only environment.

Key Market Trends

Premium Mobile Platform to Hold Significant Market Share

  • Mobile virtual reality (VR) gaming is the most affordable experience for consumers who want to explore VR gaming without spending a substantial amount of money. Also, the portability and massive install base of smartphone users, across the world, is leading to its widespread adoption. According to Plink, there is about 2.2 billion mobile gamer around the globe.
  • With the growing number of mobile gamers, the mobile VR gaming market is expected to gain significant traction as players are offering various accessories such as a head-mounted display for smooth VR gaming experience for the mobile-based gamers.
  • The most widely known VR headsets for mobile phones are Samsung Gear and Google Daydream. The lower price as compared to console and PC headsets and mobile headsets are often bundled with premium phones are vital factors that are driving the market. According to the 3D insider, by 2020, it is estimated that the number of VR headsets sold will reach up to 82 million units.
  • Moreover, technologies such as 5G are also driving the mobile-based VR gaming market. For instance, in May 2020, Archiact has announced a partnership with Migu, a subsidiary of telecom provider China Mobile, for Archiact's games that would be the first VR games o be playable via Migu's 5G cloud gaming platform, named as Migu Quick Gaming. Also, by partnering with Migu, Archiact states that it is able to work together to build the future of 5G VR cloud gaming, thus making VR even more accessible.
  • While VR for mobile gaming currently provides a less immersive experience than console and PC-based VR, its adoption is expected to increase over the forecast period, due to a range of technological advancements in the mobile VR environment. Also, with the growth of smartphones, there is massive potential for the VR gaming market over the forecast period.

Asia-Pacific Region to Witness Significant Growth

  • Asia-Pacific is expected to hold a significant share owing to the presence of large and several emerging economies such as India, China, among others, along with the rising acceptance of virtual reality devices in the region. This is, in turn, expected to encourage industry players to invest in VR gaming in the region.
  • Due to the rising adoption of VR technology in the country, China is expected to account for a prominent share in the region. Also, the Chinese market for VR is expected to increase due to increased policy support from the government as well as rolling out of technologies such as 5G in the country. According to the industry regulator, China's virtual reality (VR) market is forecast to expand to USD 7.9 billion by 2021.
  • Also, many players in the region are building new games with more realistic in-game features that are driving the market. For instance, in July 2019, Hong Kong's startup Sandbox VR created hyperrealistic virtual reality games. It has experimented with location-based VR gaming.
  • The region is witnessing many investment and development in the R gaming market space. For instance, in August 2019, Beijing-China's online and mobile game developer Yunyou Holdings, which is listed in Hong Kong, acquired the virtual reality startup Beijing Xigua Huyu Entertainment Technology to expand its product line.
  • Also, in January 2020, Virtuleap has launched the Enhance VR brain training app in China in partnership with the HTC Viveport China team. Enhance VR offers a daily workout of mini-games designed to assess and train different cognitive skills such as memory, problem-solving, flexibility, and speed, as well as motor skills, spatial orientation, and spatial audio awareness.

Competitive Landscape

The virtual reality in gaming market is a consolidated market, owing to the presence of many large players in the market. The market is consolidated with the key players adopting strategies, such as product innovation, to stay ahead of the competition. Some of the players in the market are Oculus VR (Facebook Technologies LLC), HTC Vive, Nintendo Co Limited, Microsoft Corporation, among others.

  • May 2020 - Apple Inc. acquired NextVR, a startup that provides sports and other content for virtual-reality headsets. The acquisition will help Apple's development of VR and AR headsets with accompanying software and content.
  • February 2020 - Facebook has acquired Bay Area VR studio Sanzuru Games. The acquisition will help Facebook to explore the VR game studios, as Sanzuru Games has created a total of four titles for the Oculus Rift, including "Asgard's Wrath" and "Marvel Powers United VR. Also, it has made a number of titles on console and mobile systems, releasing games structured around their own IP alongside licensed titles for properties like Sonic and Spyro.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing availability of compelling and theme-based games in the VR format
    • 4.2.2 Millennials and high-income groups to drive adoption in the near & medium-term
  • 4.3 Market Restraints
    • 4.3.1 Threshold related to visual and auditory aspects| High demand for Mobile AR Gaming
  • 4.4 Porters 5 Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Impact of COVID-19 on the VR Gaming industry
  • 4.6 Analysis on the popular themes in VR Gaming and top publishers (Arcade, Adventure, Horror, etc.)
  • 4.7 Comparative study of AR & VR-based Gaming

5 MARKET SEGMENTATION

  • 5.1 By VR Type
    • 5.1.1 PC
    • 5.1.2 Stand-alone
    • 5.1.3 Console
    • 5.1.4 Cartridges
    • 5.1.5 Premium Mobile
  • 5.2 By VR in Gaming
    • 5.2.1 Hardware
    • 5.2.2 Software
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia Pacific
    • 5.3.4 Rest of The World

6 COMPETITIVE LANDSCAPE

  • 6.1 Key Vendor Profiles
    • 6.1.1 Oculus VR (Facebook Technologies LLC)
    • 6.1.2 HTC Vive
    • 6.1.3 Valve Corporation
    • 6.1.4 Intel Corporation
    • 6.1.5 Virtuix Omni
    • 6.1.6 Nintendo Co Limited
    • 6.1.7 Microsoft Corporation
    • 6.1.8 Samsung Corporation
    • 6.1.9 Google LLC
    • 6.1.10 *List not exhaustive

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET