廣播天線市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

預計廣播天線市場在預測期間（2022-2027 年）的複合年增長率為 4%。

高頻接收器、成本效益和緊湊的尺寸可能會增加其在發達經濟體城市人口中的受歡迎程度，從而支持市場的增長。

主要亮點

• 直播（衛星電視）已成為電視內容分發的重要形式。一個大的、可控的廣播區域加上更高的帶寬可以廣播更多的頻道，這就是衛星電視如此吸引人的原因。
• 此外，在將舊的、生鏽的屋頂電視天線帶到回收中心的十年內，家庭最佳電視天線選項的回歸，以及智能電視等電視的創新，幫助媒體取得了令人驚訝的發展。今天的天線變得更小、更智能、更強大。無論是在室內還是室外，都有許多內置放大器的天線可以從遠處放大無線電波，非常適合在農村地區使用。
• 許多家庭選擇流媒體平台（用於 OTT 內容）和天線（用於主要網絡廣播、本地新聞和信息收集）的組合。這消除了對昂貴衛星電視的需求，每年為許多家庭節省 2,000 美元。例如，Sukses Indoor HDTV Digital TV Antenna提供了一個強大的、可拆卸的高清電視放大器信號增強器，可以接收最遠 120 英裡以外的地方。濾波技術可以消除手機和調頻信號的干擾。此外，它還支持 1080p HDTV 和 4K 技術的編程。
• 與付費電視服務相比，廣播電視天線具有多項優勢，例如低成本、未壓縮的高清信號、穩定的服務以及大量本地頻道選擇。這些是預計在預測期內推動全球廣播天線市場向前發展的關鍵因素。此外，高清、2K、4K等圖像質量的提高以及4K體育賽事的發展，正在推動廣播天線的興起。
• 此外，在 COVID-19 大流行期間，廣播電視和天線的滲透率略有增加。據報導，超過 30% 的美國寬帶家庭擁有電視天線。展望未來，預計擁有率和使用率都將繼續上升，尤其是在大流行期間。

主要市場趨勢

取得TV型高市場佔有率

• 與付費電視相比，廣播電視天線具有許多優勢，包括成本更低、未壓縮的高清信號、不間斷服務和更廣泛的本地頻道。這些是預計在預測期內推動全球廣播天線市場增長的主要因素。此外，高清、2K、4K 和 4K 體育賽事等圖像質量的提高正在推動廣播天線的發展。
• 然而，與其他付費訂閱相比，使用廣播天線可以觀看的頻道數量有限，預計這將在一定程度上阻礙市場增長。
• 在過去十年中，各國已從廣播舊的模擬電視標準轉向新的數字電視 (DTV)。但是，由於通常使用相同的廣播頻率，因此可以使用相同的天線來接收舊的模擬電視和新的 DTV 廣播。
• 目前，電視天線製造商正在重點推出同時支持UHF和VHF功能以及高清內容的電視天線，尤其是室內天線。預計這一趨勢將很快獲得動力。
• 更重要的是，在看到生鏽的舊屋頂電視天線最終被拖到回收中心的十年內，家庭最佳電視天線選項的回歸伴隨著智能電視等電視創新。媒體。今天的天線變得更小、更智能、更強大。無論是在室內還是室外，許多天線都有內置放大器，可以放大遠處的信號，非常適合農村地區使用。

北美市場份額最高

• 由於有線和衛星頻道的數量迅速增加，北美地區佔有很大的市場份額。此外，互聯網的普及使廣播公司能夠向觀眾提供高質量的內容，這是對廣播設備需求的另一個主要原因。
• 此外，該播放器為該地區的單通道或雙通道固定極化應用提供了簡單而可靠的選擇，其天線可供單個或多個廣播公司臨時或輔助使用。當您需要高性能天線時，RFStar 的 UHF 槽陣列天線是理想的選擇，它可以靈活地在當前和未來頻道之間更改頻率。
• 此外，該地區日益增長的文化多樣性也是數字頻道數量增加的主要驅動力之一，從而增加了該地區對廣播設備的需求。該地區廣播和數字媒體領域的主要參與者正在積極引進新技術，進行收購和合作。
• 此外，國際公司正在新興國家尋求機會，增加對該領域的投資。總體而言，預計該市場在預測期內將以健康的速度增長。

競爭格局

廣播天線市場適度分散，大中型公司提供媒體和娛樂解決方案。領先的公司正在使用各種策略增加其在市場上的足跡，包括新產品推出、擴張、協議、合資企業、聯盟和收購。以下是市場的一些關鍵發展。

• 2021 年 1 月，SPX Corporation 的子公司 Dielectric Communications ME 宣布已就收購 TCI International Inc. 達成最終協議。Dielectric 對 TCI 的收購將 Dielectric 的多元化產品供應擴展到美國電視和 FM 產品廣播公司以及國際無線電和中頻廣播公司。

其他福利。

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章 簡介

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第三章執行摘要

第四章市場洞察

• 市場概況
• 市場驅動力
• 市場製約因素
  • 光纖的演進有望成為天線採用的障礙
• 行業價值鏈分析
• 行業吸引力——五力分析分析
  • 新進入者的威脅
  • 買方議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭對手之間的競爭
• COVID-19 對廣播天線市場的影響評估

第五章市場細分

• 類型
  • 電視機
  • 調頻
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東/非洲

第 6 章 競爭格局

• 公司簡介
  • TE Connectivity Ltd.□
  • Jampro Antennas Inc.□
  • Propagation Systems Inc.（PSI Antenna）□
  • TCI International Inc.
  • Twin Engineers Private Limited□
  • Dielectric Inc.□
  • OMB Sistemas Electronicos S.A.□
  • ELETEC Broadcast Transmitters Sarl□
  • ABE Elettronica s.r.l.□
  • Electronics Research Inc.□
  • ALDENA TELECOMUNICAZIONI Srl□
  • R.V.R. Elettronica S.r.l□
  • Kathrein Broadcast GmbH□

第七章投資分析

第八章市場展望

The Broadcast Antenna Market is expected to register a CAGR of 4% over the forecast period (2022 to 2027). The market is gaining popularity and is growing among the urban population in developed economies, owing to high-frequency receivers, cost-effectiveness, and compact size, which is likely to support the market's growth.

Key Highlights

• Direct broadcasting, or satellite television, has become a significant form of distribution for television content. The broad and controllable coverage areas available combined with the much larger bandwidths enables more channels to be broadcast, and this makes satellite television very attractive.
• Further, within a decade after seeing the last rusty old roof-mounted television antennas finally hauled away to recycling centers, the return of the best TV antenna options to homes has been a surprising turn of events in media along with innovation in televisions such as smart TVs. Today's antennas are smaller, more streamlined, and much more powerful. Whether for indoor or outdoor installation, many antennas come with built-in amplifiers to boost signals from further afield, making them ideal for rural areas
• Many households are now choosing a combination of streaming platforms (for OTT content) and an antenna (to pick up the major network broadcasts and local news and information). This cuts out the need for expensive satellite services, saving most households up to USD 2,000 per year. For instance, the Sukses Indoor HDTV Digital TV Antenna provides a powerful, detachable HDTV amplifier signal booster allowing reception from up to 120 miles away. The filtering technology helps in eliminating interference from cellular and FM signals. Further, it supports programming in 1080p HDTV and 4 K technology.
• Broadcast TV antennas have several advantages over pay-TV services, including inexpensive costs, uncompressed HD signals, consistent service, and a large selection of local channels. These are the key factors projected to propel the global broadcast antenna market forward during the forecast period. Furthermore, improved picture quality such as HD, 2K, and 4K and sporting events in 4K is driving the rise of broadcast antennas.
• Additionally, Amid the COVID-19 pandemic, the penetration of broadcast TV and antennas increased marginally. Over 30% of US broadband households report owning a TV antenna. It is expected to witness an upward trend both in ownership and usage to continue, especially during the pandemic period.

Key Market Trends

Television Type to Hold Highest Market Share

• Broadcast TV antennas offer a wide range of benefits over pay-TV services, some of which are low cost, uncompressed HD signals, uninterrupted services, and a wide range of local channels. These are the key factors expected to drive the growth of the global broadcast antenna market during the forecast period. Moreover, increased picture quality like HD, 2K, 4K, and sports events in 4K are fuelling the growth of broadcast antennas.
• However, the limited channels available, which can be viewed using TV antennas, are comparatively less than other paid subscriptions, which is expected to hamper the market's growth to a certain extent.
• Over the last decade, countries have switched from broadcasting using an older analog television standard to newer digital television (DTV). Generally, however, the same broadcast frequencies are used, so the same antennas can be used for older analog television and can also receive new DTV broadcasts.
• Currently, TV antenna manufacturers are focusing on introducing TV antennas, especially indoor antennas, that support both UHF and VHF functionality and HD content. This trend is expected to gain traction soon.
• Furthermore, within a decade after seeing the last rusty old roof-mounted television antennas finally hauled away to recycling centers, the return of the best TV antenna options to homes has been a surprising turn of events in the world of media along with innovation in the televisions such as smart TVs. Today's antennas are smaller, more streamlined, and are much powerful. Whether for indoor or outdoor installation, many antennas come with built-in amplifiers to boost signals from further afield, making them ideal for rural areas.

North America to Hold Highest Market Share

• The North American region holds a significant market share due to the rapidly increasing number of cable and satellite television channels. Additionally, the increasing internet penetration has allowed broadcasters to provide high-quality content to the viewers, which is one of the primary reasons for the demand for broadcast equipment.
• Furthermore, players provide a simple and reliable option for single or dual-channel fixed polarization applications in the region, where their antennas can be utilized by single or multiple broadcasters for interim or auxiliary usage. The RFStar UHF slotted array antennas are ideally suited when a high-performance antenna is needed, which allows for frequency agility between current and future channel operation.
• Furthermore, the rising cultural diversity across the region is also one of the primary factors that led to an increase in the number of digital channels, which in turn boosts the demand for broadcast equipment in the region. In the region, major players operating in the broadcast and digital media sectors are increasingly innovating new technologies and catering to acquisitions and partnerships.
• Moreover, with international companies exploring the potential in emerging nations, this sector is witnessing increasing investments. Overall, the market is expected to grow at a healthy rate over the forecast period.

Competitive Landscape

The Broadcast Antenna Market is moderately fragmented, with some large and several medium-sized companies offering solutions for media and entertainment. The major players use various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. Some of the key developments in the market are:

• January 2021: Dielectric Communications ME, a unit of SPX Corporation, announced it had signed a definitive agreement to purchase TCI International Inc. The acquisition of TCI by Dielectric expands Dielectric's diverse product offerings to US broadcasters for TV and FM products and overseas broadcasters in the high frequency and medium frequency spectrum.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Market Drivers
• 4.3 Market Restraints
  • 4.3.1 Evolution of Optic Fiber is Expected to Challenge the Antenna Adoption
• 4.4 Industry Value Chain Analysis
• 4.5 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.5.1 Threat of New Entrants
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Bargaining Power of Suppliers
  • 4.5.4 Threat of Substitute Products
  • 4.5.5 Intensity of Competitive Rivalry
• 4.6 Assessment of Impact of COVID-19 on the Broadcast Antenna Market

5 MARKET SEGMENTATION

• 5.1 Type
  • 5.1.1 Television
  • 5.1.2 FM
• 5.2 Geography
  • 5.2.1 North America
  • 5.2.2 Europe
  • 5.2.3 Asia Pacific
  • 5.2.4 Latin America
  • 5.2.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 TE Connectivity Ltd.​
  • 6.1.2 Jampro Antennas Inc.​
  • 6.1.3 Propagation Systems Inc. (PSI Antenna)​
  • 6.1.4 TCI International Inc.
  • 6.1.5 Twin Engineers Private Limited​
  • 6.1.6 Dielectric Inc.​
  • 6.1.7 OMB Sistemas Electronicos S.A.​
  • 6.1.8 ELETEC Broadcast Transmitters Sarl​
  • 6.1.9 ABE Elettronica s.r.l.​
  • 6.1.10 Electronics Research Inc.​
  • 6.1.11 ALDENA TELECOMUNICAZIONI Srl​
  • 6.1.12 R.V.R. Elettronica S.r.l​
  • 6.1.13 Kathrein Broadcast GmbH​

7 INVESTMENT ANALYSIS

8 MARKET OUTLOOK