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市場調查報告書
商品編碼
1197808
在線彩票市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)Online Lottery Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在線彩票市場預計在未來五年內以 0.42% 的複合年增長率增長。
彩票的日益流行在 Internet 上創造了一種完全不同的遊戲類別。 需求從傳統彩票遊戲向虛擬遊戲的轉變正在加速在線彩票市場的增長。 此外，彩票以相對較低的投資提供高回報，這鼓勵了客戶投資和玩網絡遊戲。 此外，彩票公司廣泛採用的促銷策略通過社交媒體吸引了龐大的客戶群。 公司通過專注於在社交媒體上發布中獎品來增加彩票銷量。
隨著智能手機的普及，已經使用移動應用程序創建了多種彩票遊戲。 最終用戶享受到能夠在他們選擇的任何地方進行博彩的便利和舒適，這是該細分市場的主要驅動力之一。 公司正在努力增強他們的圖形用戶界面，以增加這些移動應用程序的下載量，並使網站流量激增。 然而，對網絡犯罪的擔憂加劇可能會阻礙市場增長。 2021 年 6 月，首個無需下載應用程序或存款即可幫助人們通過任何設備購買彩票的數字平台 Lotto.com Inc. 宣佈在新澤西州正式推出。 該公司與 QuickChek 合作，將網絡便利店和實體便利店結合在一起。
在線彩票市場趨勢
改善互聯網連接環境，提高安全性，增加互聯網用戶
總體而言，彩票的接受度和流行度不斷提高，這在互聯網上創造了新的遊戲形式。 更快的互聯網連接和越來越多的互聯網用戶推動了消費者對在線彩票的選擇激增，這使得運營商可以在世界各地直播各種賽事，消費者也可以投注。我是。 彩票運營商通過在線渠道獲得的增長機會促使在線供應商在安全性和可靠性方面改進其投注流程，從而推動在線彩票在全球範圍內的普及。 此外，消費者在通過互聯網進行各種交易時，長期以來一直擔心銀行的安全性。 然而，在線加密和銀行技術的進步幫助緩解了這種擔憂，使消費者能夠進行安全的在線支付並推動市場研究。 電子商務和在線遊戲監管 (eCOGA) 等審計公司確保隨機數生成器 (RNG) 軟件在評估存儲玩家存款的安全方法時是真正隨機的。
歐洲佔有很大份額
需求從傳統的實體彩票遊戲向虛擬遊戲的轉變正在推動歐洲在線彩票市場的增長。 該市場對在線彩票和賭博有嚴格的規定，有助於確保在玩彩票遊戲和在線交易時的人身安全。 德國是歐洲監管最嚴格的市場之一。 德國一項新的州際賭博條約將於 2021 年 7 月生效。 該州際條約為在線賭博的法律框架帶來了許多變化。 據 Camelot Group 稱，Camelot United Kingdom Lotteries Limited 宣布 2020-21 財年國家彩票營業額為 89.4667 億美元。 市場進入者對在線彩票的偏愛導致彩票銷量增加，表明互聯網的高度滲透以及在安全性和可靠性方面改進的投注流程，推動了市場增長。 歐洲國家證實了彩票型和刮刮型即時遊戲的日益普及，刺激了市場的快速增長。
在線彩票市場競爭對手分析
全球在線彩票市場競爭激烈，國內外玩家眾多。 由於這些參與者的地域多樣性，市場是分散的。 由於存在具有多元化投資組合的強大競爭對手，現有參與者之間的競爭正在加劇。 Lotto Agent、Lotto Direct、Camelot Group、Zeal Networks 和 Francaise Des Jeux 等主要參與者專注於優化其產品和地域擴張。 公司正在投資研發以開髮用戶友好的在線遊戲，並通過併購擴大其遊戲組合。 這些參與者還專注於戰略合作夥伴關係，以增加未來的市場增長機會。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動力
- 市場製約因素
- 波特的五力分析
- 供應商的議價能力
- 買方/消費者議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 最終用戶
- 桌面
- 手機
- 按地區
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 西班牙
- 英國
- 德國
- 法國
- 意大利
- 瑞典
- 其他歐洲地區
- 亞太地區
- 中國
- 印度
- 日本
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東
- 南非
- 阿拉伯聯合酋長國
- 其他中東地區
- 北美
第六章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- Lotto Direct Limited
- Camelot Group
- Lottoland
- Lotto Agent
- LottoKings
- WinTrillions
- Lotto247
- ZEAL Network SE
- Francaise des Jeux
- Annexio Limited
第7章 市場機會今後動向
The Online Lottery Market is projected to grow at a CAGR of 0.42% over the next five years.
The increasing lottery popularity created a whole different category of gaming on the internet. The shift in demand from traditional draw-based games to virtual ones is escalating the online lottery market growth. Additionally, the lottery offers a good return on comparatively low investment, which attracts customers to invest and play the games online. Moreover, lottery companies' widely used promotional strategy is attracting a vast customer base through social media. Companies focus on posting the winning prizes on social media, enhancing lottery sales.
The increased smartphone penetration is giving rise to several mobile application-based lottery games. The end users have the convenience and comfort of gambling within their space comfort, which is one of the primary drivers of the segment. Companies are engaged in enhancing their graphical user interface to increase these mobile application downloads and create an upsurge in the number of footfalls on websites. However, the market growth can get hindered due to the growing concern about cybercrime. In June 2021, Lotto.com Inc., the first digital platform that helps purchase lottery tickets via any device without the requirement of app download or deposits, announced its official launch in New Jersey. The company partnered with QuickChek, which created a dot.com and brick-and-mortar convenience store combination.
Online Lottery Market Trends
Improved Internet Connections, Advances in Security, and Increased Number of Internet Users
The increasing acceptance and popularity of the lottery, in general, has resulted in a different form of gaming on the internet. The upsurge in consumer choice for the online lottery is supported by faster internet connectivity and increased internet users, allowing operators to stream various events from around the world and the consumers to bet on them. The growth opportunity for lottery operators through online channels forced online vendors to improve betting processes in terms of security and reliability, propelling online lotteries' popularity worldwide. Additionally, consumers have been concerned about banking security while conducting any kind of transaction over the internet for a long time. However, advances in both online encryption and banking technology helped in resolving this concern, resulting in consumers paying online securely and, in turn, driving the market studied. Additionally, auditing companies like eCommerce and Online Gaming Regulation (eCOGA) ensure that random number generator (RNG) software is genuinely random while evaluating the security methods of storing players' deposits.
Europe Holds a Major Share in the Market
The shift in demand from traditional modes of physical draw-based games to virtual ones is augmenting the European online lottery market growth. The market includes stringent rules regarding online lottery and gambling, which help individuals stay secure while playing lottery games and transacting online. Germany is one of the most strictly regulated markets in Europe. The new German Interstate Treaty on gambling came into force in July 2021. This Interstate Treaty brought many changes in the legal framework of online gambling. According to Camelot Group, Camelot United Kingdom Lotteries Limited announced National Lottery sales of USD 8946.67 million for the financial year 2020-21. Participants' inclination towards online lottery led to an increase in lottery sales, indicating intense internet penetration and improved betting process in terms of security and reliability, boosting the market's growth. The growing popularity of draw-based and scratch-based instant games can be seen across European countries, adding to the surging market growth.
Online Lottery Market Competitor Analysis
The global online lottery market is highly competitive, with the involvement of numerous local and international players. The market is fragmented because of the diversified presence of these players geographically. There are strong competitors in the market with diversified portfolios, leading to intense competition among the existing players. Key players, like Lotto Agent, Lotto Direct Limited, Camelot Group, Zeal Network, and Francaise des Jeux, are focusing on optimizing their offerings, along with geographical expansion. Companies are expanding their investment in research and development into developing user-friendly online games and their gaming portfolio with mergers and acquisitions. These players are also focused on a strategic partnership to enhance their future market growth opportunities.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 End User
- 5.1.1 Desktop
- 5.1.2 Mobile
- 5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.1.3 Mexico
- 5.2.1.4 Rest of North America
- 5.2.2 Europe
- 5.2.2.1 Spain
- 5.2.2.2 United Kingdom
- 5.2.2.3 Germany
- 5.2.2.4 France
- 5.2.2.5 Italy
- 5.2.2.6 Sweden
- 5.2.2.7 Rest of Europe
- 5.2.3 Asia Pacific
- 5.2.3.1 China
- 5.2.3.2 India
- 5.2.3.3 Japan
- 5.2.3.4 Australia
- 5.2.3.5 Rest of Asia-Pacific
- 5.2.4 South America
- 5.2.4.1 Brazil
- 5.2.4.2 Argentina
- 5.2.4.3 Rest of South America
- 5.2.5 Middle East
- 5.2.5.1 South Africa
- 5.2.5.2 United Arab Emirates
- 5.2.5.3 Rest of Middle East
- 5.2.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Lotto Direct Limited
- 6.3.2 Camelot Group
- 6.3.3 Lottoland
- 6.3.4 Lotto Agent
- 6.3.5 LottoKings
- 6.3.6 WinTrillions
- 6.3.7 Lotto247
- 6.3.8 ZEAL Network SE
- 6.3.9 Francaise des Jeux
- 6.3.10 Annexio Limited
