汽車用語音辨識系統市場:成長，趨勢，預測(2020年∼2025年)

汽車用語音辨識系統市場在預測期間(從2020年∼2025年)預計將以約8％的年複合成長率成長。 由於汽車的生產及銷售的增加，所得水準的提高等，尋求汽車舒適性和安全性的趨勢高漲，預計在預測期間內促進市場成長。在雲端基礎的語音辨識系統在預測期間內預計獲得市場很大的佔有率。

本報告提供汽車用語音辨識系統市場調查，市場概要，市場成長要素及阻礙因素分析，各車輛類型、各車輛價格、各地區的市場規模的變化與預測，競爭情形，主要企業的簡介，市場機會等全面性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

• 市場成長要素
• 市場阻礙因素
• 波特五力分析
  • 新加入廠商的威脅
  • 買主/消費者談判力
  • 供應商談判力
  • 替代產品的威脅
  • 競爭加劇

第5章 市場細分化

• 各車輛類型
  • IC * 引擎車
  • 電動車
• 各車輛價格
  • 經濟車
  • 一般車
  • 高級車
• 各地區
  • 北美
  • 歐洲
  • 亞太地區
  • 其他地區

第6章 競爭情形

• 廠商市場佔有率
• 企業簡介
  • Microsoft
  • Apple
  • Lumenvox
  • iNAGO
  • Alphabet
  • Harman
  • Nuance
  • Sensory
  • VoiceBox

第7章 市場機會及未來趨勢

The Automotive Voice Recognition System Market*is anticipated to register a CAGR of about 8 %, during the forecast period (2020 - 2025).

Key Highlights

• The major factors that will drive the market growth during the forecast period such as increasing number of automobile production and sales, increased income level of consumers in most parts of the world which is allowing them to spend more on comfort and luxury services, development of infotainment and technology services to provide safety and comfort to the driver.
• Cloud-based voice recognition (VR) systems are expected to capture significant share in the market during the forecast period. With the increase in internet usage and improved internet connectivity and speed all around the world with technologies like 4G and 5G. Also, the cloud-based VR system is expected to be the market leader during the forecast period as the cloud storage providing more improved and exact results based on historic results of the user, which is currently enhancing the user experience and delivering comfort and smooth operations of the vehicle systems thereafter.
• With the use of enhanced and improved acoustics in the vehicles the noise inside the vehicle cabin is expected to reduce during the forecast period. This will provide better experience to the user as no unwanted voice will mix with the user voice and the VR system will be able to produce better results in short duration of time.

Key Market Trends

High Cost Restraining the Market Growth

The OEMs across the globe are consistently improving the voice recognition system in their vehicles to provide the users with the most luxurious experience. But this increasing the overall cost of the vehicle. Back in 2017, the system has been mostly equipped in high-end luxury cars and was not able to find its place in the mid and low-end cars because of the price constraint.

In the developing nations, the demand for passenger cars is in the mid and low segment because the majority of people living in the developing region are middle class and are attracted by the low cost of vehicles that can fulfill their purpose. However, with rapid innovation in technology and concepts like connected cars and driverless cars are coming to life, the voice recognition technology is expected to become a necessity rather than a luxury.

Asia Pacific Witnessing Higher Demand

The region accounts for almost 60% of the world's population and major developing economies of the world like China and India. During the forecast period, these economies are expected to grow much faster owing to the activities in construction, transportation, industrialization, etc. With these trends, the demand for automobiles increased in the Asia-Pacific and driven several governments in the region to mandate few active and passive safety features in vehicles which in turn boosted the automotive voice recognition system market growth in Asia-Pacific.

With the presence of many major players in the region both in the automobile and technology for automobiles, many innovations and strategic partnerships have been developing better products, to capture major share in the market. For instance, in January 2020, LG and Cerence collaborated to develop a voice recognition system for connected vehicles. The companies will develop new software that will integrate LG's in-vehicle infotainment system with Cerence's new voice recognition platform with an aim to improve the user experience for passengers and drivers.

Competitive Landscape

The automotive voice recognition system market is highly fragmented, with several players accounting for significant shares in the market. Some of the prominent companies in the automotive voice recognition system market are Microsoft, Apple, Alphabet, Harman and others. Companies are investing heavily in research and development for the innovation of new and advanced products.

In May 2019, BMW and Microsoft collaborated to develop an improved in-car voice recognition system. Using the enhanced techniques of machine learning and artificial intelligence.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porters Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Vehicle Type
  • 5.1.1 IC Engine
  • 5.1.2 Electric
• 5.2 Vehicle Price
  • 5.2.1 Economy Vehicles
  • 5.2.2 Mid-Priced Vehicles
  • 5.2.3 Luxury Vehicles
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Rest of Europe
  • 5.3.3 Asia Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 Rest of the World
    • 5.3.4.1 Brazil
    • 5.3.4.2 United Arab Emirates
    • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles
  • 6.2.1 Microsoft
  • 6.2.2 Apple
  • 6.2.3 Lumenvox
  • 6.2.4 iNAGO
  • 6.2.5 Alphabet
  • 6.2.6 Harman
  • 6.2.7 Nuance
  • 6.2.8 Sensory
  • 6.2.9 VoiceBox

7 MARKET OPPORTUNITIES AND FUTURE TRENDS