汽車用HMI (人機介面) 市場:成長，趨勢，預測(2020年∼2025年)
Automotive Human Machine Interface Market - Growth, Trends, and Forecast (2020 - 2025)
汽車用HMI (人機介面) 市場在預測期間內預計將以超過11％的年複合成長率成長。汽車產業上科技發展，導航和智慧安全性等系統的改良進行，利用汽車移動變得更舒適且順暢。聯網汽車的需求高漲，促進HMI市場成長。 隨著所得水準的提高，更佳用戶體驗和車內的娛樂系統的需求高漲，對Advance Driver Assistance System(ADAS)和HMI的關注高漲。由於導入ADAS和HMI，將提高駕駛和途徑搜尋，通話功能等各種方面的便利性。
本報告提供汽車用HMI (人機介面) 市場調查，市場概要，市場成長要素及阻礙因素分析，各產品類型、各車輛類型、各地區的市場規模的變化與預測，競爭情形，主要企業的簡介，市場機會等全面性資訊。
The Automotive HMI Market is projected to grow with a CAGR of more than 11% during the forecast period.
High cost of Installation is Likely to Hinder the Growth
As the HMI systems are becoming more advance the overall coast and installation rates are going high owing to which the HMI systems are not registering the significant growth rate in the major developing economies such as India, China, Brazil, Argentina, etc., as the buyers are more price sensitive in these countries.
India is emerging as one of the fastest growing country and has become the fourth largest automotive market. However, India is highly price sensitive country and due to the recent adoption of government norms regarding pollution control (like BS-VI in India) has already hiked the vehicles costs. Because of the overall vehicle price hike, the HMI system which includes the display and touchscreens has become costlier than the earlier used analog instrument clusters.
Moreover, many vehicle OEMs are focusing on integrated central displays eliminating the instrument clusters behind steering. The manufacturing cost of primary display systems that provides an integrated view of car components and also a medium for ADAS visualization for safer driving.
North America is Likely to Emerge as Market Leader
North America is one of the early adaptors to many technologies even if they are high on cost. The people living in the region responds quickly to the new technology coming in the market and are often termed as early adaptors of new technology. Human machine interface is also in its initial days in automotive industry and companies are still performing R&D on the technology to enhance the user experience. During the forecast period it is expected that the region will experience highest growth with respect to other regions.
Europe is expected to be the second leader because of the presence of several luxury and passenger car makers such as Volkswagen, BMW, Audi etc. the region is expected to grow during the forecast period as these companies are spending heavily on technologies to enhance the user experience and comfort. For instance,
The Automotive HMI market is fragmented, with many players accounting for significant amounts of shares in the market. Some of the prominent companies in the HMI market are Continental AG, Valeo S.A., Visteon Corporation, Luxoft Technology, Clarion Co. Ltd. and others.
Companies are investing heavily in research and development for the innovation of new and advanced products and technologies that may help for new technology. For instance,
Major players are also entering into partnerships and mergers for better reach to the customers, for instance, In January 2020, Denso and Qualcomm entered into a strategic partnership to develop next generation cockpit system.