Product Code: 53724
The automotive all-wheel-drive market is anticipated to register a CAGR of over 7.5% during the forecast period, 2020-2025.
- The developments and improvements in the all-wheel-drive (AWD) system and its penetration into the growing electric vehicles market are the significant factors that are anticipated to propel the growth of the market studied during the forecast period.
- Improvements in the AWD capabilities and the cold weather condition are driving factors for the North American and European regions to anticipate a potential demand for AWD in the future.
- The demand for luxury vehicles has boomed in the Asia-Pacific region, and it is expected to continue to increase at the highest pace among all vehicle categories during the forecast period.
- Improved safety, stability, and drive control are some of the factors, which may accelerate the growth of the market studied. Earlier, these systems were available only in high-end cars, but the introduction in small passenger cars and hybrid electric vehicles has led to an increase in global demand.
- Emerging players in the automotive industry are continuously focusing on developing and improving each of the parts associated with the AWD system to enhance the AWD performance and fuel economy further.
Key Market Trends
The Increasing Demand for Sports Utility Vehicles
Factors, such as sportier handling and increased grip and traction with all-wheel drive, have resulted in the demand for passenger cars, especially in SUVs, when compared to sedans and crossovers.
The growth in the SUV sales has been consistently increasing during 2016-2019, due to the improving economic conditions across both the developing and the developed countries. Currently, more than 65% of the SUVs running on the road are installed with all-wheel drive powertrain systems.
Safe on-road drivability in winter or any hazardous climatic conditions is a significant factor driving people to choose passenger cars installed with all-wheel drive type powertrain systems, especially in North America and Europe.
Also, all-wheel drive is anticipated to be deployed at a considerable rate in the electrified powertrain system cars, such as hybrid, plug-in hybrid, and battery-electric cars.
- For instance, Tesla Inc., one of the prominent manufacturers of electric vehicles in the world, has started shifting from rear-wheel drive with one motor at the back to all-wheel drive, where two electric motors drive each axle. Tesla's models already started opting for the latter feature since 2014.
Thus, all-wheel drive is anticipated to experience growth not only from ICE cars sector but also from the growing hybrid electric cars, during the forecast period.
The Growing Demand for AWD in Asia-Pacific
Reduced fuel economy has been a significant drawback of AWD vehicles, and since meeting the fuel economy standards has always been a challenging factor for automakers, it has restrained them from adopting the AWD system in specific vehicle models.
However, with advanced technologies, the trend of shifting vehicle operations from complex mechanical systems to electronically controlled systems has become possible and is now playing a vital role in uplifting the automotive industry. AWD is one of such systems, which has experienced the above trend significantly over the past five years.
- In the current trend, AWD operations in vehicles are associated with computers. They are equipped with sensors on each wheel, which monitor wheel speed, traction, and several other data points at a faster rate (hundreds of times per second).
- Additionally, an electronically controlled unit (ECU) involved in AWD operation, analyzes traction conditions and decides which wheel needs power. This type of system, generally known as Torque Vectoring, has increased the driving dynamics and improved vehicle handling in all weather and road conditions.
Players in the automotive industry are continuously focusing on developing and improving each of the parts associated with the AWD system to enhance the AWD performance and fuel economy further.
For instance, in August 2018, Volvo car Group's new electric performance brand, Polestar, upgraded and optimized the software that increases torque distribution to rear wheels of Volvo cars equipped with AWD, for more dynamic driving. The new Polestar AWD optimization software is available for petrol and diesel models of Volvo 60 series, 90 series, and XC40 cars. This software will apply to all new Volvo cars with in-built SPA and CMA architecture from models starting from 2019 onwards, which feature all-wheel drive (excluding plug-in hybrid models).
The automotive all-wheel-drive market is dominated by several players, such as BorgWarner Inc., Toyota Motor Corporation, Eaton Corporation PLC, Continental AG, Haldex Group, JTEKT Corporation, Dana Incorporated, Nissan Motor Co. Ltd and Magna International Inc. These companies are expanding their business by new innovative technologies so that they can have an edge over their competitors.
- In January 2019, Toyota announced advancements in refinement, driving pleasure, and innovation with a hybrid driving experience for its current-generation Prius. The enhanced features include an intelligent, electric all-wheel-drive system. This lightweight system operates automatically to support the driver in common scenarios where extra grip is needed.
- On October 24, 2019, Nissan Motor Co. Ltd revealed a high-power, twin-motor all-wheel-control test car equipped with new technologies being developed for the company's next generation of EVs. It is enhanced with the all-wheel-drive system powered by front and rear high-power motors integrated with Nissan-developed chassis control technology. The result is an electric-drive all-wheel-control system that will take the performance of Nissan's electric cars to a new level.
- In Feb 2020, Chrysler has upgraded the Pacifica model with an All-wheel drive. With this update, Chrysler joins Toyota as the only other brand to offer all-wheel drive, helping counter the shift to SUVs.
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Table of Contents
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Propulsion Type
- 5.1.1 ICE Vehicle
- 5.1.2 Electric Vehicle
- 220.127.116.11 Battery Electric Vehicle (BEV)
- 18.104.22.168 Hybrid Electric Vehicle (HEV)
- 22.214.171.124 Plug-in Hybrid Electric Vehicle (PHEV)
- 5.2 System Type
- 5.2.1 Manual AWD
- 5.2.2 Automatic AWD
- 5.3 Vehicle Type
- 5.3.1 Passenger Cars
- 5.3.2 Commercial Vehicles
- 5.4 Geography
- 5.4.1 North America
- 126.96.36.199 United States
- 188.8.131.52 Canada
- 184.108.40.206 Rest of North America
- 5.4.2 Europe
- 220.127.116.11 Germany
- 18.104.22.168 United Kingdom
- 22.214.171.124 France
- 126.96.36.199 Russia
- 188.8.131.52 Rest of Europe
- 5.4.3 Asia-Pacific
- 184.108.40.206 India
- 220.127.116.11 China
- 18.104.22.168 Japan
- 22.214.171.124 Rest of Asia-Pacific
- 5.4.4 South America
- 126.96.36.199 Brazil
- 188.8.131.52 Argentina
- 184.108.40.206 Rest of South America
- 5.4.5 Middle-East and Africa
- 220.127.116.11 United Arab Emirates
- 18.104.22.168 Saudi Arabia
- 22.214.171.124 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
- 6.2 Company Profiles
- 6.2.1 BorgWarner Inc.
- 6.2.2 Toyota Motor Corporation
- 6.2.3 JTEKT Corporation
- 6.2.4 Nissan Motor Co. Ltd
- 6.2.5 Continental AG
- 6.2.6 Continental AG
- 6.2.7 ZF Friedrichshafen AG
- 6.2.8 Eaton Corporation PLC
- 6.2.9 American Axle Manufacturing
- 6.2.10 GKN PLC
- 6.2.11 Dana Holding Corporation
- 6.2.12 Oerlikon Inc.
- 6.2.13 Haldex
7 MARKET OPPORTUNITIES AND FUTURE TRENDS