市場調查報告書

家用香氛市場-成長,趨勢,及預測(2020年∼2025年)

Home Fragrances Market - Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 937855
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
價格
家用香氛市場-成長,趨勢,及預測(2020年∼2025年) Home Fragrances Market - Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年05月01日內容資訊: 英文 120 Pages
簡介

家用香氛市場,由於消費者可支配收入增加而對香氛產品的偏好增加,在預測期間內可看到大幅度的成長。家用香氛產品,使用尤加利、茉莉花、薰衣草等各種香氣,形成可放鬆的環境。家用香氛,由於富有魅力的產品開發、產品多樣化,天然油的利用等帶動場成長,天然精油的需求持續增加推動市場成長。

本報告提供家用香氛市場調查,市場概要,市場成長要素及阻礙因素分析,各類型、各流通管道、各地區的市場規模的變化與預測,競爭情形,主要企業的簡介,市場機會等全面性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場洞察

  • 香氛產品的消費者的愛好、購買決策的影響因素
  • 家用香氛的安全性必要條件
  • 家用香氛的法規標準
  • 最新的革新、產業趨勢

第5章 市場動態

  • 目前市場方案
  • 市場動態
    • 成長要素
    • 阻礙因素
    • 市場機會
  • 產業的魅力-波特的五力分析

第6章 市場細分化

  • 各類型
    • 噴霧
    • 擴散器
    • 附香味蠟燭
    • 其他類型
  • 各流通管道
    • 超級市場、大賣場
    • 網路商店
    • 便利商店
    • 其他流通管道
  • 各地區
    • 歐洲
    • 北美
    • 南美
    • 亞太地區
    • 中東、非洲

第7章 競爭情形

  • Market Concentration
  • 企業簡介
    • SC Johnson & Sons Inc.
    • Reckitt Benckiser Group PLC
    • The Procter & Gamble Company
    • Newell Brands Inc.
    • Bath & Body Works LLC
    • The Estee Lauder Companies Inc.
    • NEST Fragrances
    • Illume Inc.
    • Seda France
    • Bougie Et Senteur
    • Henkel AG & Company KGaA
    • Godrej Aer
    • Faultless Brands
    • Air Essentials
    • ScentAir

第8章 市場機會及未來趨勢

第9章 免責聲明

目錄
Product Code: 68815

The home fragrances market is expected to witness substantial growth during the forecast period owing to factors, such as increasing the discretionary income of consumers, which is increasing the inclination of consumers toward various fragrance products.

  • Home fragrance products are made up of different types of aromas, such as eucalyptus, jasmine, and lavender, which help liven up the mood, thereby creating a stress-free environment.
  • The home fragrances market is booming driven by new aesthetically pleasing products, personalization of products, and usage of natural ingredients such as oils in the products. The market is also witnessing an increased demand for natural essential oils in home fragrance products, which is expected to further drive the growth of home fragrance products during the forecast period.
  • Countries, such as the United States, China, and India, are witnessing an increase in demand for home fragrance products due to the high disposable income of consumers and urbanization. Increased number of retail outlets and online portals are also attributing to the market growth as these stores offer the ease to select fragrance products, along with the availability of a variety of products.

Key Market Trends

Growing Emergence of Customized Scented Candles

Scented candles are the one of the fastest-growing and largest categories for the home fragrance industry. The demand for scented candles is increasing rapidly and the growth can be attributed to factors, such as increasing demand for aromatherapy, which reduces stress, and rising use of candles as home decor products.

The emergence of customized home fragrance candles has been identified as one of the prominent home fragrances market trends, which is likely to have a positive influence on the growth of the market in the upcoming years. Companies are offering customers the freedom to choose the shape, size, color, texture, and fragrances of candles according to their unique taste and personal preferences. Some vendors are also allowing customers to add photos and quotes on the containers of candles, along with the option to choose the desired fragrance. The adoption of such strategies may enhance customers' buying experience and boost the sales of home fragrances during the forecast period.

Europe to Dominate During the Forecast Period

Europe held the highest market share, in terms of revenue for home fragrances, in 2019, and it is expected that the region will continue to maintain its dominance during the forecast period. Some of the major factors attributed to this strong growth are the per capita expenditure for homecare products, such as fragrances, and an increase in the standard of living in the region. Countries, such as the United Kingdom and France, are driving the regional market due to a rise in demand for home fragrance products.

In the United Kingdom, the sales of electric air fresheners, candles, and wax melts increased significantly in the last few years. The products have a higher average selling price and a higher frequency of purchase as well. Furthermore, people in this country are frequent buyers of home fragrance products, which is driving the market in the country as well.

The region is also witnessing an increase in the number of sellers and manufacturers, which has led to a rise in the availability of home fragrance in Europe. For instance, companies, such as ESTEBAN Paris, came up with the idea to refill the scented candles, which increases the lifecycle of candles more than regular scented candles. These factors are anticipated to fuel the market growth further in the region.

Competitive Landscape

The home fragrances market is competitive with the presence of a large number of local and international players, thus making it fragmented in nature. Geographical expansions, new product launches, and mergers and acquisitions are some of the key strategies adopted by companies operating in the global home fragrances market to gain a competitive edge. Some of the leading market players are S.C. Johnson & Son Inc., Reckitt Benckiser Group PLC, The Procter & Gamble Company, Newell Brands Inc., NEST Fragrances LLC, Illume Inc., Henkel AG & Co., and Beaumont Products Inc.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Insights into Consumer Preferences and Factors Affecting Purchase Decisions of Customers for Fragrance Products
  • 4.2 Insights into Safety Efficacy Requirements for Home Fragrances
  • 4.3 Insights into Regulatory Standards for Home Fragrances
  • 4.4 Insights into Latest Innovations and Industry Trends

5 MARKET DYNAMICS

  • 5.1 Current Market Scenario
  • 5.2 Market Dynamics
    • 5.2.1 Drivers
    • 5.2.2 Restraints
    • 5.2.3 Opportunities
  • 5.3 Industry Attractiveness - Porter's Five Forces Analysis

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Sprays
    • 6.1.2 Diffusers
    • 6.1.3 Scented Candles
    • 6.1.4 Other Types
  • 6.2 By Distribution Channel
    • 6.2.1 Supermarkets and Hypermarkets
    • 6.2.2 Online Stores
    • 6.2.3 Convenience Stores
    • 6.2.4 Other Distribution Channels
  • 6.3 By Geography
    • 6.3.1 Europe
    • 6.3.2 North America
    • 6.3.3 South America
    • 6.3.4 Asia-Pacific
    • 6.3.5 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Market Concentration
  • 7.2 Company Profiles
    • 7.2.1 S.C Johnson & Sons Inc.
    • 7.2.2 Reckitt Benckiser Group PLC
    • 7.2.3 The Procter & Gamble Company
    • 7.2.4 Newell Brands Inc.
    • 7.2.5 Bath & Body Works LLC
    • 7.2.6 The Estee Lauder Companies Inc.
    • 7.2.7 NEST Fragrances
    • 7.2.8 Illume Inc.
    • 7.2.9 Seda France
    • 7.2.10 Bougie Et Senteur
    • 7.2.11 Henkel AG & Company KGaA
    • 7.2.12 Godrej Aer
    • 7.2.13 Faultless Brands
    • 7.2.14 Air Essentials
    • 7.2.15 ScentAir

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

9 DISCLAIMER