東南亞的鹹味零食市場-成長，趨勢，預測(2020年∼2025年)

東南亞的鹹味零食市場在預測期間(2020年∼2025年)中預計將以10.8％的年複合成長率成長。

• 市場是由對方便食品需求的成長以及零食選擇的持續發展趨勢所驅動。
• 佔了市場上最大的佔有率的是印尼。新加坡和馬來西亞等國，是比較熟的市場，零食的頻率較高。
• 消費最多的零食類型是堅果和種子，其中包括葵花籽、南瓜籽、核桃和混合果仁等，這些是由注重健康的人群所推動。

本報告提供東南亞的鹹味零食市場調查，市場概要，市場成長要素及阻礙因素分析，各產品類型、各流通管道、各地區的市場規模的變化與預測，競爭情形，主要企業的簡介，市場機會等全面性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

• 市場概要

第4章 市場動態

• 市場成長要素
• 市場阻礙因素
• 波特的五力分析

第5章 市場細分化

• 產品類型
  • 押出造型零食
  • 肉類零食
  • 爆米花
  • 水果和蔬菜的零食
  • 洋芋片
  • 堅果和種子
  • 其他鹹味零食
• 各流通管道
  • 超級市場 / 大賣場
  • 便利商店
  • 網路零售店
  • 專賣店
  • 其他流通管道
• 各地區
  • 印尼
  • 馬來西亞
  • 越南
  • 泰國
  • 菲律賓
  • 緬甸
  • 新加坡
  • 其他東南亞

第6章 競爭情形

• 最積極的企業
• 最常採用的策略
• 市場佔有率分析
• 企業簡介
  • Griffith Foods
  • Kay's Naturals
  • Mondelez International
  • PepsiCo Inc.
  • VinaMit JSC
  • Seng Hua Heng Foodstuffs Pte Ltd
  • Garuda Food

第7章 市場機會及未來趨勢

The Southeast Asian savory snacks market is projected to register a CAGR of 10.8% during the forecast period (2020 - 2025).

Key Highlights

• The market studied is driven by the increasing demand for convenience food products, along with an on-the-go trend for snacking options. Snack manufacturers in Southeast Asia are challenged by their competitors who come up with traditional and new flavors. ​
• Indonesia held the largest share in the market studied, with an increasing consumer shift toward on-the-go consumption, owing to the growing urbanization and busy life schedules. Countries, like Singapore and Malaysia, are comparatively matured markets with higher frequencies of snacking.​
• The most consumed snack type is nuts and seeds, which consist of sunflower seeds, pumpkin seeds, walnuts, and trail mixes, among others, driven by the health-conscious population. Popcorn is the fastest growing product type in the market studied, attributed by its presence in various leisure spots, coupled with the incorporation of various flavors and convenient packing.​

Key Market Trends

Growing Demand for Low Sodium Snacks

High sodium intake from foods is linked to high blood pressure. Increased dietary sodium intake is a risk factor for cardiovascular diseases. Dietary data suggest that sodium intake in most SEA countries exceeded the WHO recommendation of 2 g/day. ​With growing concerns, governments are introducing national policies to promote healthy eating and active lifestyles. In Singapore, the Health Promotion Board is working with industry partners to lower the sodium content of packaged foods and to develop a "healthier salt" containing 25% less sodium than regular salt.​ Regulations and changing consumer appetites have come together to demand greater innovation for low sodium snacks by retaining the taste. Thus, various local and global players have started showcasing their products with no sodium or low sodium labels.​ For instance, Griffith Foods, based in the United States, is offering its products in Southeast Asia with its new portfolio, featuring claims, such as 50% sodium reduction to no added sodium.

Growing Consumer Inclination Toward Extruded Snacks

The presence of multiple brands and players introducing extruded snacks is catering to the market demand for this type of savory snacks. ​For instance, Chheda's Nylon Sev is a type of savory snack made from gram flour. The ingredients are pushed through minute sieves, making them look like threads of nylon, and it is a suitable savory snack to consume at teatime. Such products are found on online sites to meet the needs of consumers across the country. The extruded savory snacks such as crisps are also available in unique flavors to attract consumers. For instance, Taro Net offers extruded snacks with a combination of salty taste and potato BBQ flavor to provide consumers the experience of foreign food.​ Further, in countries like Malaysia, extruded snacks are quite popular due to the presence of local players offering the products. For instance, Miaow Miaow Food Products Sdn Bhd, a Malaysian snack food manufacturer, offers a range of healthier extrusion snacks according to consumer preferences.

Competitive Landscape

The innovation of products and intense promotion activities through television and digital media platforms are the key strategies adopted by players in the fragmented SEA savory snacks market.​ The companies are also adopting expansion and partnership strategies to expand their businesses across the country. For example, in June 2018, CVC Capital Partners invested in PT GarudaFood Putra Putri Jaya, one of the popular snack manufacturers in Indonesia. The company invested USD 150 million in GarudaFood to deepen its exposure to the fast-growing snack market in Indonesia.​ Similarly, at the start of 2016, Munchy Food Industries, the Malaysia-based snacks and confectionery group, invested in a manufacturing plant in Jakarta. Such strategies enable companies to establish local production and produce snacks sold at lower prices while gaining a competitive edge in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

• 3.1 Market Overview

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Extruded Snacks
  • 5.1.2 Meat Snacks
  • 5.1.3 Popcorn
  • 5.1.4 Fruit and Vegetable Snacks
  • 5.1.5 Potato Chips
  • 5.1.6 Nuts and Seeds
  • 5.1.7 Other Savory Snacks
• 5.2 By Distribution Channel
  • 5.2.1 Spermarkets/Hypermarkets
  • 5.2.2 Convenience Stores
  • 5.2.3 Online Retail Stores
  • 5.2.4 Specialty Stores
  • 5.2.5 Other Distribution Channels
• 5.3 Geography
  • 5.3.1 Indonesia
  • 5.3.2 Malaysia
  • 5.3.3 Vietnam
  • 5.3.4 Thailand
  • 5.3.5 Philippines
  • 5.3.6 Myanmar
  • 5.3.7 Singapore
  • 5.3.8 Rest of Southeast Asia

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Griffith Foods
  • 6.4.2 Kay's Naturals
  • 6.4.3 Mondelez International
  • 6.4.4 PepsiCo Inc.
  • 6.4.5 VinaMit JSC
  • 6.4.6 Seng Hua Heng Foodstuffs Pte Ltd
  • 6.4.7 Garuda Food

7 MARKET OPPORTUNITIES AND FUTURE TRENDS