市場調查報告書
商品編碼
937826

全球洗髮精市場:成長,趨勢,預測(2020年∼2025年)

Shampoo Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 110 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

全球洗髮精市場在預測期間(2020年∼2025年)中預計將以3.76%的年複合成長率成長。 去頭皮屑洗髮精,由於產品易用性,環境污染和衛生狀態差的地方的需求,在全球洗髮精市場上最急速成長。還有名人的支持和有機產品的需求高漲,旅遊用小尺寸的取得容易度等,是全球洗髮精市場上的主要趨勢。

本報告提供全球洗髮精市場調查,市場概要,各市場成長要素及阻礙因素分析,各產品類型、各銷售管道、各地區的市場規模的變化與預測,競爭情形,主要企業的簡介,市場機會等全面性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 競爭加劇

第5章 市場細分化

  • 產品類型
    • 2合1洗髮精
    • 去頭皮屑洗髮精
    • 兒童用洗髮精
    • 藥用洗髮精
    • 標準的洗髮精
    • 其他洗髮精
  • 通路
    • 超級市場/大賣場
    • 便利商店
    • 專賣店
    • 藥妝店、藥局
    • 網路商店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東和非洲

第6章 競爭情形

  • 市場佔有率分析
  • 最積極的企業
  • 最常採用的策略
  • 企業簡介
    • L'Oreal SA
    • Unilever PLC
    • Shiseido Co. Ltd
    • Johnson & Johnson
    • The Procter & Gamble Company
    • The Estee Lauder Companies Inc
    • Colgate-Palmolive Company
    • Henkel AG & Company
    • KAO CORPORATION

第7章 市場機會及未來趨勢

目錄
Product Code: 62413

The shampoo market is expected to register a CAGR of 4.03% during the forecast period, 2021 - 2026.

The COVID-19 pandemic created a short-term demand shift for more essential products with consumers spending less on personal grooming products such as shampoo; for instance, Procter & Gamble witnessed a sales drop by around 1% in its personal grooming products segment sales compared to 2019. The closure of many retail outlets has resulted in a negative growth rate, coupled with the consumers following more DIY at-home products. However, the shift toward the online channel and other unlock measures have boosted the sales.

Over the medium term, anti-dandruff shampoo is anticipated to be the fastest-growing segment within the shampoo market, driven by the increased hair loss due to changing lifestyles, the convenience of using these products, poor hygiene conditions, and exposure to the environment with rising pollution levels.

Increasing celebrity endorsements and rising awareness about the harmful effects of chemicals and synthetic products are augmenting demand for natural and organic products, along with ease of usage and availability of small travel-size packs acting as major trends observed in the global shampoo market.

Key Market Trends

Herbal Shampoos are Becoming Mainstream

With rising awareness about the side effects of chemical formulations and evolving consumer needs for shampoo products comprising natural ingredients, manufacturers are expanding their product portfolios, placing themselves in a highly competitive shampoo market. For example, in 2020, Herbal Essences launched its Aloe Collection with sustainably and responsibly sourced aloe vera from Mexico. Moreover, shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients are trending in the market. Factors such as consumer knowledge and increase in awareness of products and services through digital media and other sources, coupled with the advent of social media, are educating the consumers about the benefits of various herbal hair care products.

Asia-Pacific is the Fastest-growing Market

The beauty and personal care industry in the Asia-Pacific region is witnessing tremendous growth, attributable to an increasing number of beauty-conscious consumers, particularly in countries like China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product, which is intended to keep the moisture balance of the hair. Additionally, in China, the demand for anti-hair fall shampoo is growing at a fast rate, mainly attributable to the high-pressure life and increasing pollution levels. Furthermore, the rapid adoption of 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky, across the Asia-Pacific region is expected to fuel the overall market in the future.

Competitive Landscape

The shampoo market is highly competitive, with the presence of various international and domestic players. Key players in the shampoo market are focusing on leveraging opportunities posed by the emerging markets to expand their product portfolios, thus catering to consumers' needs for various hair concerns. Some of the major players in the shampoo market are L'Oreal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, Procter & Gamble Company, and Kao Corporation, among others.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 2-in-1 Shampoo
    • 5.1.2 Anti-dandruff Shampoo
    • 5.1.3 Kids Shampoo
    • 5.1.4 Medicated Shampoo
    • 5.1.5 Standard Shampoo
    • 5.1.6 Other Products
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Retailers
    • 5.2.4 Drug Stores and Pharmacies
    • 5.2.5 Online Stores
    • 5.2.6 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Active Companies
  • 6.3 Most Adopted Strategies
  • 6.4 Company Profiles
    • 6.4.1 L'Oreal SA
    • 6.4.2 Unilever PLC
    • 6.4.3 Shiseido Co. Ltd
    • 6.4.4 Johnson & Johnson
    • 6.4.5 The Procter & Gamble Company
    • 6.4.6 The Estee Lauder Companies Inc.
    • 6.4.7 Colgate-Palmolive Company
    • 6.4.8 Henkel AG & Company
    • 6.4.9 Kao Corporation
    • 6.4.10 Natura & Co

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET