Snack Bars Market - Growth, Trends, and Forecasts (2020 - 2025)
|出版商||Mordor Intelligence LLP||商品編碼||937822|
|出版日期||內容資訊||英文 156 Pages
|Snack bar市場：成長、動向、預估（2020∼2025） Snack Bars Market - Growth, Trends, and Forecasts (2020 - 2025)|
|出版日期: 2020年05月01日||內容資訊: 英文 156 Pages||
植物性製品與素食的需求正在增高,對於素食的Snack bar也有市場。植物為主的Snack bar的主要成份有,甜菜、螺旋藻、橘子、花生奶油、布朗尼、紅漿果等。例如在2018年Cliff Bar公司為了擴張在榖物棒的市場份額,推出了以植物性蛋白質為主的能量燕麥棒。在10盎司的能量棒中提供了8 g的蛋白質與27 g的全麥粉,並有可可亞巧克力與白巧克力、澳洲堅果、肉桂杏仁、藍莓脆片等四種口味。
美國人也越來越注重健康,因此現在對於健康食品的需要提高。該地區的零食與榖物棒的製造商,也根據消費者日漸高漲的需求開始銷售更多高營養價值的商品。北美的Snack bar市場競爭下,製造商對於商品的差別化成為要點,因此食品棒的種類更加豐富。重新思考商品的的內容以獲得更高的市場份額,並且提供廣泛的消費者層級服務,鞏固消費根基是最重要的戰略。蛋白質與纖維是至今為止食品棒的主要成份。而美國主要的食品棒的消費者是千禧一代和嬰兒潮一代。 2018年2月百事可樂在北美開始銷售以水果與蔬菜為主的食品棒。百事的Snack bar主打的就是使用蔬菜,藉以呈現跟其他商品的差別化。
The global snack bars market is projected to grow at a CAGR of 4.45% during the forecast period 2020-2025.
Demand For Plant-based Bars And Bars With Functional Claim
With the increased inclination toward plant-based products and vegan diet, there has also been a demand for vegan snack bars. Some of the prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berry. For example, in 2018, Clif Bar & Company launched an energy granola bar made with plant-based protein, in order to increase its share in the cereal bar segment. The product claims to contain 8g of protein and 27g of whole grain per 10 ounces, served in four distinct flavors, namely cocoa chocolate, white chocolate, macadamia nut, cinnamon almond, and blueberry crisp.
North America holds the Largest Market Share
Americans are progressively becoming health conscious, which, in turn, is generating the demand for healthy foods. Snack and cereal bar manufacturers in the region are successfully meeting the rising consumer demand for the nutritious dietary snacks. Due to the high competition in the snack bar market in North America, the manufacturers are launching the variants of the snack bars to differentiate their products in the market. Repositioning of the products is the key strategy to serve the wide range of consumers and strengthen the consumer base, in order to gain increased market share. Protein and fiber form the key component of these snack bars. Millennial and the baby boomers are the major consumers of snack bars in the United States. In February 2018, Pepsico launched snack bar, with fruits and vegetables in North America. The use of vegetables in the snack bar acts as the differentiator for the Pepsico's snack bars.
The snack bars market is a highly fragmented and competitive, with the presence of prominent global players and various regional players. The major players of the market are having a wide distribution network across the globe. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. Associated British Food, GlaxoSmithKline PLC, Abbott Laboratories Inc, and Nestle are some of the other major giants in the snack bar market with a global presence. The market has the presence of various regional players and most of them are privately owned, for instance, Kind Snacks in the United States, Halo Foods in the United Kingdom, and so on.