市場調查報告書

Snack bar市場:成長、動向、預估(2020∼2025)

Snack Bars Market - Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 937822
出版日期 內容資訊 英文 156 Pages
商品交期: 2-3個工作天內
價格
Snack bar市場:成長、動向、預估(2020∼2025) Snack Bars Market - Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年05月01日內容資訊: 英文 156 Pages
簡介

針對全球的Snack bar市場,預估在2020年到2025年期間CAGR會有4.45%的成長。

  • 全球的Snack bar的消費者的需求中,主要的特徵是販賣方便且健康更可以帶著走的吃食。包含簡單的餐點,隨著歐美人的生活方式改變,對於簡餐的需求增加。同時也想要選擇更加健康的食物,因此Snack bar的需求增高。
  • Snack 的機會主要呈現在,功能性成分、還原糖、植物性蛋白質等處。在此分類中的動向與革新包含改變包裝以吸引更多消費者的商品。例如在2019年4月,就發賣了新的產品Nooro,是由營養管理師與大麻專家共同開發,讓消費在出門的時候也可以攝取CBD的食物。

主要市場動向

對於以植物為主的食物與功能性成分為主的食物之需求

植物性製品與素食的需求正在增高,對於素食的Snack bar也有市場。植物為主的Snack bar的主要成份有,甜菜、螺旋藻、橘子、花生奶油、布朗尼、紅漿果等。例如在2018年Cliff Bar公司為了擴張在榖物棒的市場份額,推出了以植物性蛋白質為主的能量燕麥棒。在10盎司的能量棒中提供了8 g的蛋白質與27 g的全麥粉,並有可可亞巧克力與白巧克力、澳洲堅果、肉桂杏仁、藍莓脆片等四種口味。

北美的最大市場份額保持不變

美國人也越來越注重健康,因此現在對於健康食品的需要提高。該地區的零食與榖物棒的製造商,也根據消費者日漸高漲的需求開始銷售更多高營養價值的商品。北美的Snack bar市場競爭下,製造商對於商品的差別化成為要點,因此食品棒的種類更加豐富。重新思考商品的的內容以獲得更高的市場份額,並且提供廣泛的消費者層級服務,鞏固消費根基是最重要的戰略。蛋白質與纖維是至今為止食品棒的主要成份。而美國主要的食品棒的消費者是千禧一代和嬰兒潮一代。 2018年2月百事可樂在北美開始銷售以水果與蔬菜為主的食品棒。百事的Snack bar主打的就是使用蔬菜,藉以呈現跟其他商品的差別化。

本報告是以Snack bar的市場調查、市場概論、市場的成長原因與阻礙原因的分析、商品種類□銷售渠道□地區等不同的市場規模的推移與預測、競爭情況、主要企業的經歷、市場機會等為主,提供綜合的報告。

目錄

第1章 導論

第2章 調查方式

第3章 執行摘要

第4章 市場動態

  • 市場成長因素
  • 市場阻礙因素
  • 五力分析

第5章 市場細分

  • 商品種類
    • 榖物棒
    • 能量棒
    • 其他種類的Snack bar
  • 銷售渠道
    • 超市/大賣場
    • 便利商店
    • 專門店
    • 線上銷售
    • 其他銷售渠道
  • 地區
    • 北美
    • 歐洲
    • 亞洲太平洋地區
    • 南美
    • 中東□非洲地區

第6章 競爭情況

  • 最活躍的公司
  • 主要公司所採用的戰略
  • 市場份額分析
  • 公司背景
    • The Kellogg Company
    • Associated British Foods PLC
    • General Mills Inc.
    • Nestle SA
    • PepsiCo Inc.
    • Post Holdings Inc.
    • Clif Bar & Company
    • Kind LLC
    • Mars Incorporated

第7章 市場機會與未來動向

第8章 COVID-19對市場的影響

目錄
Product Code: 53342

The global snack bars market is projected to grow at a CAGR of 4.45% during the forecast period 2020-2025.

  • Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for the sales of snack bars all over the world. Changing lifestyles of Americans and Europeans, involving the consumption of smaller meals, are leading to increased consumption of snacks; hence, snack bars, being the healthier option, are witnessing increasing demand.
  • Snack bars have opportunities within functional ingredients, reduced sugar, savory spins, and plant proteins. The trending innovations in the category also involve modification in packaging and the launch of targeted-consumer products. For instance, in April 2019, a new CBD-infused snack bar, Nooro, was created by nutritionists and cannabis experts as a convenient way to consume CBD on-the-go.

Key Market Trends

Demand For Plant-based Bars And Bars With Functional Claim

With the increased inclination toward plant-based products and vegan diet, there has also been a demand for vegan snack bars. Some of the prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berry. For example, in 2018, Clif Bar & Company launched an energy granola bar made with plant-based protein, in order to increase its share in the cereal bar segment. The product claims to contain 8g of protein and 27g of whole grain per 10 ounces, served in four distinct flavors, namely cocoa chocolate, white chocolate, macadamia nut, cinnamon almond, and blueberry crisp.

North America holds the Largest Market Share

Americans are progressively becoming health conscious, which, in turn, is generating the demand for healthy foods. Snack and cereal bar manufacturers in the region are successfully meeting the rising consumer demand for the nutritious dietary snacks. Due to the high competition in the snack bar market in North America, the manufacturers are launching the variants of the snack bars to differentiate their products in the market. Repositioning of the products is the key strategy to serve the wide range of consumers and strengthen the consumer base, in order to gain increased market share. Protein and fiber form the key component of these snack bars. Millennial and the baby boomers are the major consumers of snack bars in the United States. In February 2018, Pepsico launched snack bar, with fruits and vegetables in North America. The use of vegetables in the snack bar acts as the differentiator for the Pepsico's snack bars.

Competitive Landscape

The snack bars market is a highly fragmented and competitive, with the presence of prominent global players and various regional players. The major players of the market are having a wide distribution network across the globe. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. Associated British Food, GlaxoSmithKline PLC, Abbott Laboratories Inc, and Nestle are some of the other major giants in the snack bar market with a global presence. The market has the presence of various regional players and most of them are privately owned, for instance, Kind Snacks in the United States, Halo Foods in the United Kingdom, and so on.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Cereal Bar
      • 5.1.1.1 Granola/Muesli Bars
      • 5.1.1.2 Other Cereal Bars
    • 5.1.2 Energy Bar
    • 5.1.3 Other Snack Bars
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Germany
      • 5.3.2.5 Russia
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Strategies Adopted by Leading Players
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 The Kellogg Company
    • 6.4.2 Associated British Foods PLC
    • 6.4.3 General Mills Inc.
    • 6.4.4 Nestle SA
    • 6.4.5 PepsiCo Inc.
    • 6.4.6 Post Holdings Inc.
    • 6.4.7 Clif Bar & Company
    • 6.4.8 Kind LLC
    • 6.4.9 Mars Incorporated

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET