市場調查報告書
商品編碼
936079

牛仔褲的全球市場:成長,趨勢,預測(2020年∼2025年)

Jeans Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 110 Pages | 商品交期: 2-3個工作天內

價格

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

  • 全貌
  • 簡介
  • 目錄
簡介

全球牛仔褲市場在2020年∼2025年間預測將以6.7%的年複合成長率發展。 促進市場成長的主要原因,是流行趨勢的全球化,消費者生活方式的變化,及中產階級的人,對高階且高級設計品牌的愛好高漲等。

本報告提供全球牛仔褲市場調查,市場概要,各終端用戶、各類別、各銷售管道、各地區的市場規模的變化與預測,市場趨勢,市場成長要素及阻礙因素分析,市場機會,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析

第5章 市場細分化

  • 各終端用戶
    • 男性
    • 女性
    • 兒童們
  • 各類別
    • 大眾取向
    • 高級
  • 各銷售管道
    • 專賣店
    • 超級市場、大賣場
    • 網路零售店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲地區

第6章 競爭情形

  • 競爭企業
  • 企業策略
  • 市場佔有率分析
  • 企業簡介
    • Gap Inc.
    • Levi Strauss & Co.
    • Kontoor Brands Inc.
    • OTB Group
    • Iconix Brand Group
    • Big John
    • Hennes & Mauritz AB
    • Pepe Jeans London

第7章 市場機會及未來趨勢

目錄
Product Code: 65237

The global jeans market is expected to register a CAGR of 6.7% during the forecast period (2020-2025).

With the onset of COVID-19, much of the production, exports, and retailing of fashion-oriented apparel went to a halt after the strict lockdown measures worldwide, bringing a downfall in the jeans market. China is considered one of the largest jeans manufacturers globally, with the capability of producing raw materials and associated accessories. However, severe lockdown in the country and restriction toward trade led to the limited movement of products. Lately, the ease of lockdown worked positively for the apparel industry, and brands have benefitted the most from online channels.

Over the coming years, the major factors propelling the growth of the market include the globalization of fashion trends, changing consumer lifestyle, and the growing preference for high-end and premium design labels among the middle-class population.

With the growing customization trend, players started designing customized jeans to increase their customer base, increasing sales. Due to consumers' shifting lifestyles, like paying extra attention to the latest trend, the key players are expected to achieve a competitive advantage through customization.

The strategic collaborations among players in the denim jeans industry are the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with jeans brands to achieve strategic objectives that are mutually beneficial.

Key Market Trends

Use of Social Media with Significant Expenditure on Advertisement

Key players operating in the market studied use traditional and social media platforms for advertising. These players create campaigns and exhibition shows to promote their brands and offerings, reaching out to their target audience through TV commercials and social media platforms. Growing internet users in developing economies have changed the advertisement spending strategy of key players. For instance, players use separate pages for different countries on Facebook to cater to varying requirements of the customers. They also make their catalogs available digitally for desktop and mobile users. Apart from Facebook, the companies also try to make a strong presence on social media platforms, like Instagram, YouTube, and Twitter. Furthermore, as part of marketing initiatives, companies sponsor sporting, musical, and special events and hire athletes and personalities that promote their products.

Asia-Pacific is the Fastest Growing Region

The jeans industry witnessed significant growth in China and India, as shoppers focus on quality and style while purchasing apparel. India has a huge young population that makes up about 65% below 35 years of age, which stimulates the jeans market due to the exposure to the latest jeans collection by design and quality. In India, denim wear has seen a sharp resurgence, primarily driven by new and more comfortable fabrics, low pricing, and inclusive sizes offered by local and international brands. Denim brands are driving innovation on washes, colors, fits, and even vintage designs and styles. The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings in Asian countries.

Competitive Landscape

The jeans market is highly competitive, with a strong presence of local and global players operating globally. Thus, the active players bring innovation in their product offerings to cater to changing consumers' fashion and sustain their position in the market. Key players are now focusing on social media platforms and online distribution channels for online marketing and branding of their products to attract more customers. Some of the major players in the market are Levis Co, Gap Inc., and Kontoor Brands.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By End User
    • 5.1.1 Men
    • 5.1.2 Women
    • 5.1.3 Children
  • 5.2 By Category
    • 5.2.1 Mass
    • 5.2.2 Premium
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialist Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 Spain
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 South Africa
      • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Gap Inc.
    • 6.4.2 Levi Strauss & Co.
    • 6.4.3 Kontoor Brands Inc.
    • 6.4.4 OTB Group
    • 6.4.5 Iconix Brand Group
    • 6.4.6 Big John
    • 6.4.7 Hennes & Mauritz AB
    • 6.4.8 Pepe Jeans London
    • 6.4.9 TowerBrook Capital Partners
    • 6.4.10 PVH

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET