市場調查報告書

行動電源市場 - 成長,趨勢,預測

Power Bank Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 922610
出版日期 內容資訊 英文 125 Pages
商品交期: 2-3個工作天內
價格
行動電源市場 - 成長,趨勢,預測 Power Bank Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 125 Pages
簡介

全球行動電源市場在2019年估算為86億1,000萬美金。今後預測在2020年∼2025年間將以7%的年複合成長率擴大。作為可攜式電子設備的行動電源,是可攜式充電器最廣泛使用的選擇,並急速成為具有USB功能的設備的備用電池來源。

本報告提供行動電源的世界市場調查,提供市場概要,各類型,用途,各地區的市場趨勢,市場規模的變化與預測,市場促進·阻礙因素以及市場機會分析,競爭情形,主要企業的簡介等全面性資訊 。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場促進因素和阻礙因素概要
  • 成長要素
  • 阻礙因素
  • 價值鏈分析
  • 波特的五力分析
    • 供應商談判力
    • 消費者談判力
    • 新加入廠商的威脅
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 各電池類型
    • 鋰離子
    • 鋰聚合物
  • 各容量範圍
    • 最大4999 mAh
    • 5000∼9999 mAh
    • 10000∼12999 mAh
    • 13000∼19999 mAh
    • 20000 mAh以上
  • 各用途
    • 智慧型手機
    • 錠劑
    • 相機
    • 筆記型電腦
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 企業簡介
    • Xiaomi Corporation
    • Lenovo Group Limited
    • Microsoft Corporation
    • Panasonic Corporation
    • Koninklijke Philips NV
    • Sony Corporation
    • ADATA Technology Co., Ltd.
    • Ambrane India Pvt. Ltd.
    • Intex Technologies (India) Ltd.
    • Syska Mobile Accessories

第7章 投資分析

第8章 市場機會及未來趨勢

目錄
Product Code: 67019

Market Overview

The power bank market was valued at USD 8.61 billion in 2019, at a CAGR of 7% over the forecast period 2020 - 2025. With the advent of rapid digitalization, the demand for portable electronic gadgets has increased substantially. As a result, power banks are being rapidly adopted as the most widely used option for a portable charger and a source of battery backup for devices with USB capability. Other major factors, such as mobility and versatility of power banks, have also augmented their demand.

  • Also, the increasing use of products equipped with rechargeable batteries, such as iPads, Bluetooth speakers, wireless headsets, smartphones, laptops, tablets, etc. are driving the growth of the power bank market.
  • Also, the emergence of e-commerce, the demand for mobile devices, and portable chargers are increasing. Also, the availability of low-cost power banks on these online portals have further augmented the market growth.
  • Further, internet usage in smart devices leads to the fast discharge of batteries in the devices. Hence, the rising internet penetration has driven the consumption of power banks, especially in emerging countries.
  • Also, the increasing need for wireless, portable, and connected devices in enterprises is fuelling market growth.
  • However, the emerging trends of wireless charging and improved battery capacity of electronic devices are expected to hamper the market growth.

Scope of the Report

A power bank is a gadget that acts as a power reservoir for charging mobile devices such as smartphones, tablets, and others. Increase in adoption of mobile and connected devices has augmented the demand for power banks to ensure incessant use of these devices with sufficient power backup.

Key Market Trends

Laptops are Expected to Exhibit Maximum Application

  • The use of laptops for everyday purposes has increased drastically, due to the increased power, battery life, portability, and display quality, over a desktop. According to a study conducted by Ofcom in 2018, the penetration rate of the laptop in the United Kingdom increased from 47% in 2009 to 63% in 2018.
  • Also, total laptop sales are expected to reach 171 million units in 2023, up from 166 million units in 2019, globally. Desktop sales are expected to contract, from 88.4 million units in 2019 to 79.5 million units by 2023.
  • However, the primary objective of a laptop over a desktop is that ensures connectivity so that people can continue the work from any part of the world. Also, the increased internet connectivity and reach are proliferating the use of laptops to ensure uninterrupted work.
  • Further, the increasing work from home and BYOD trends in offices are augmenting the adoption of laptops over desktops in workspaces. However, uninterrupted delivery of work could be ensured only with continuous power in the laptop, increasing the need for portable chargers for laptops.
  • Portable laptop chargers will help keep the laptops powered up so that people can be more efficient in their tasks without delaying their work. Also, these chargers are compatible with a variety of systems, are lightweight, and have the proper power outputs needed to charge the device.

Asia-Pacific Expected to Grow Significantly

  • The Asia-Pacific region is expected to grow at the highest growth rate for the power bank market. An increase in the adoption of power banks in the region can be attributed to the upsurge in the number of smartphone users in the region.
  • Also, India is the second-largest market globally for smartphones after China. Further, India is one of the most lucrative markets for smartphone companies because the number of mobile users in India exceeds the entire population of the United States. Hence, the need for power banks is increasing in the region due to the increased usage of smart and portable devices.
  • Furthermore, various product launches and advancements in electronic devices are anticipated to offer lucrative opportunities for the growth of the Asia-Pacific power bank market.

Competitive Landscape

The competitive landscape of the global power bank market is fragmented due to the presence of many vendors globally offering power banks. The market does not provide major lucrative opportunities for new market entrants. Also, the existing players are launching new technology-integrated products offering features different from the competitors in the market. Further, the vendors are planning to expand the usage of their power banks to various end-user verticals.

  • August 2019 - Xiaomi launched its updated Mi PowerBank 2i 20000mAh for the Indian market. The company has added a major useful feature to make it more relevant to modern smartphone owners. It now has extended support for 18W fast charging. The fast charging option will be available on both the USB ports, meaning that one can charge two phones at a time at full 18W fast charging speeds, provided that the phone supports 18W fast charging.
  • May 2019 - Samsung India announced the launch of two new devices, the Wireless Power Bank and Wireless Charging Duo Pad, expanding its portfolio in the wireless ecosystem. The two devices are designed to meet the needs of the connected lifestyle. The Wireless Power Bank and Wireless Charging Duo Pad are also compatible with Samsung's wearable range such as Galaxy Buds and Galaxy Watch.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increasing Demand for Portable Devices
    • 4.3.2 Emergence of E-commerce
    • 4.3.3 Internet Penetration in Smart Devices
  • 4.4 Market Restraints
    • 4.4.1 Increasing Trends of Wireless Charging
    • 4.4.2 Increasing Battery Capacity of Electronic Devices
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Battery Type
    • 5.1.1 Lithium-Ion
    • 5.1.2 Lithium-Polymer
  • 5.2 By Capacity Range
    • 5.2.1 Upto 4999 mAh
    • 5.2.2 5000 - 9999 mAh
    • 5.2.3 10000 - 12999 mAh
    • 5.2.4 13000 - 19999 mAh
    • 5.2.5 Above 20000 mAh
  • 5.3 By Application
    • 5.3.1 Smartphone
    • 5.3.2 Tablets
    • 5.3.3 Cameras
    • 5.3.4 Laptops
    • 5.3.5 Others
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Xiaomi Corporation
    • 6.1.2 Lenovo Group Limited
    • 6.1.3 Microsoft Corporation
    • 6.1.4 Panasonic Corporation
    • 6.1.5 Koninklijke Philips N.V.
    • 6.1.6 Sony Corporation
    • 6.1.7 ADATA Technology Co., Ltd.
    • 6.1.8 Ambrane India Pvt. Ltd.
    • 6.1.9 Intex Technologies (India) Ltd.
    • 6.1.10 Syska Mobile Accessories

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS