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市場調查報告書
商品編碼
1433937

內容分析 -市場佔有率分析、產業趨勢/統計、成長預測(2024-2029)

Content Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: | 出版商: Mordor Intelligence | 英文 142 Pages | 商品交期: 2-3個工作天內

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簡介目錄

內容分析市場規模預計到 2024 年為 62.5 億美元,預計到 2029 年將達到 105.3 億美元,預測期內(2024-2029 年)複合年成長率為 11.01%。

內容分析 - 市場

隨著數位化變得更加普及,人們產生的資料量只會隨著時間的推移而增加。隨著人們花更多的時間與數位科技互動,他們將創造更多的內容來展示他們的興趣、行為和偏好。

主要亮點

  • 此外,隨著資料量、來源和格式的驚人成長,企業正在企業內部和外部使用資訊。它甚至可能導致數位內容和內容分析成為企業市場情報的主要來源的時代。
  • 由於社群媒體管道擴大參與廣告和客戶覆蓋,預計社群媒體分析將在預測期內在內容分析市場的成長中發揮關鍵作用。此外,考慮到物聯網(IoT)和巨量資料技術的顛覆性發展,內容分析將繼續見證顯著成長,並且仍然是推動整個分析市場成長的關鍵因素之一。
  • 在所有業務中,銀行、金融服務和保險(BFSI)以及醫療保健被認為在全球內容分析市場中佔有重要的市場佔有率。 BFSI 產業產生大量非結構化資料,包括客戶資訊、金融產品日誌和可用於改善決策的交易資訊。
  • Mroever,2023 年 8 月 - Synthetaic 是先進人工智慧 (AI) 解決方案的領先供應商之一,宣布與 Microsoft 達成合作夥伴協議,專注於徹底改變 AI資料和雲端解決方案。作為協議的一部分,微軟將向 Synthetaic 提供近 100 萬小時(約 114 年)的雲端運算資源的存取權限。這項戰略合作關係開啟了電腦視覺和資料分析的新紀元,為國防和情報、商業和非政府應用帶來廣泛的好處。
  • 然而,由於缺乏處理數位資料和多語言技能的專業知識和熟練技術人員,許多使用內容分析的公司難以充分發揮其潛力。然而,昂貴的分析軟體和相關人員缺乏意識可能會對預測期內內容分析市場的成長構成挑戰。
  • COVID-19 全球封鎖增加了公眾對社群媒體的依賴。這對於在此期間成長的內容分析市場是有利的。

內容分析市場趨勢

視訊分析顯示顯著的成長率

  • 隨著視訊分析提供的情報量的增加,企業有多種選擇來保護其設施,使安全成為整個企業營運的關鍵要素。此視訊分析程式還支援IP、類比和百萬像素攝影機,並且可以與各種硬體組件整合。整合減少了對額外硬體的需求,並使實施更具成本效益。
  • 透過影片分析,可以更了解客戶的需求。這可以改善產品規劃、資源最佳化以及行銷和廣告能力的交付。 Facebook、YouTube、TikTok 等社群媒體網站,甚至是 Twitch 等專業平台的流行,讓企業可以輕鬆使用 VCA 應用程式進行客戶推廣。為了實現這一目標,商業企業和政府機構經常將視訊內容分析用於安全、物流、人群控制、交通和公共衛生等目的。
  • 該領域的領先供應商正在將視訊分析軟體整合到他們的產品中,以獲得智慧運動、物件偵測和追蹤、語音辨識和物件分類等優勢。
  • 對監控、模式識別的需求不斷成長,以及使系統更聰明、更安全的努力正在影響對視訊分析的需求。例如,Axis Communications 與國際大眾交通工具組織 (UITP) 合作進行的一項大眾交通工具研究發現,在過去幾年中,接受調查的每個系統的平均攝影機數量增加了近 70%。也在增加。大眾交通工具視訊監控比例從65%提升到73%。
  • 視訊內容分析可讓企業利用深度學習模型對即時視訊串流和存檔影片庫進行自動視訊分析。視訊內容分析系統監視特定物件或預先定義條件。當人工智慧 (AI) 偵測到這些物體或狀況時,它會發送即時警報,使最終用戶能夠更快地回應。
  • 為了在受到波浪衝擊和光反射的情況下準確識別公海表面的船隻,Dallmeier推出了基於人工智慧的視訊分析應用程式。例如,該軟體程式可以幫助港口營運商和煉油廠保護自己免受未授權存取和相關風險(例如恐怖襲擊和海盜行為)的影響,並遵守國際船舶與港口設施保安章程等法規。

北美實現了顯著的成長率

  • 與其他地區相比,北美地區在各種最終用戶行業中採用資料現代化技術的比例最高,這是推動各種分析解決方案採用的主要原因,也是該地區的內容分析之一。該地區擁有 Oracle、SAP SE、IBM 和 Google 等許多大公司,在 ICT 行業中保持領先地位。
  • 此外,根據巨量資料平台OnAudience的研究,美國的年度行銷資料支出從上一年的1,663萬美元增加到近年來的3,061萬美元。此外,美國各行業的資料驅動組織數量都在增加,預計將顯著推動該地區內容分析市場的成長。
  • 此外,電子商務的成長以及社交網路在該地區的存在和滲透率的不斷提高預計將推動對嵌入式分析的需求。 SAS Institute 計劃利用與 Inpixon 的整合共同行銷和促銷活動。
  • 在美國,Sprinklr推出了統一客戶經驗管理 (Unified-CXM) 平台,該平台將來自許多分析系統和 30 多個現代數位管道的碎片資料匯集到一處。為了在宣傳活動推出時進行調整、策略性規劃並提高用戶參與度,Sprinklr 的行銷分析提供了即時跨通路儀表板和豐富的工具,可揭示可操作的消費者洞察,並提供視覺化。
  • LivePersonal 推出了 LP Insights,這是一個文字分析解決方案,可將客戶資料和內容聲音轉化為可行的見解。 LP Insights 旨在監控、衡量和了解客戶的言語、行為、聯繫原因、購買模式和情緒。然後,您可以在任何桌面上提供承包情報並分析聊天記錄資料。區域市場參與者的類似創新預計將刺激市場成長。

內容分析產業概述

內容分析市場是半整合的,由幾個主要企業組成。從市場佔有率來看,目前少數大公司佔據市場主導地位。最終用戶需求利用策略聯合舉措來提供專業產品和解決方案、擴大市場佔有率並提高盈利。為了增強其產品能力,在市場上營運的公司還建立了合作夥伴關係,以幫助改善其在內容分析技術方面所服務的市場組合。

2023 年 9 月,Oracle分析雲端中加入人工智慧功能「Oracle 雲端基礎架構 (OCI) 產生人工智慧服務」。這項新功能可協助分析自助服務使用者更快、更有效率地執行進階分析,並做出更好的業務決策,而無需等待資料科學家。或您的 IT 團隊。

2022 年 6 月,「VisualCortex」公司在國際上推出了視訊分析平台 VisualCortex。該公司聲稱,其企業級平台可以促進任何即時或歷史視訊分析用例,而不是可擴展性擴充性對組織現有資料堆疊適應性較差的單一用例解決方案。

2022 年 9 月,亞馬遜最近宣佈在其「管理用戶實驗」工具中推出一項新功能,幫助賣家調整商品詳情頁面內容,以提高轉換率,並將銷售額提高高達 25%。此外,亞馬遜還在搜尋分析儀表板和產品機會瀏覽器中添加了新功能,以幫助品牌分析其行銷宣傳活動並尋找吸引新客戶和推動重複購買的機會。借助這一系列新的市場領先解決方案,賣家可以輕鬆存取分析資料和客戶見解,以推出新產品並增加銷售額。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場促進因素
    • 對社群媒體分析的需求不斷成長
    • 預測分析的普及
    • 高度客製化的產業專用的應用程式的興起
  • 市場限制因素
    • 缺乏熟練的人力資源和意識
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估 COVID-19 對產業的影響

第5章市場區隔

  • 部署類型
    • 本地
  • 目的
    • 文字分析
    • 影片分析
    • 社群媒體分析
    • 語音分析
    • 其他用途
  • 最終用戶產業
    • BFSI
    • 衛生保健
    • 零售/消費品
    • 資訊科技與電信
    • 製造業
    • 其他最終用戶產業
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第6章 競爭形勢

  • 公司簡介
    • Oracle Corporation
    • Google LLC
    • IBM Corporation
    • SAP SE
    • Open Text Corporation
    • Nice Systems Ltd.
    • Adobe Systems Inc.
    • Interactive Intelligence Group, Inc.
    • Verint Systems
    • Clarabridge, Inc.
    • SAS Institute Inc.
    • TIBCO Software Inc.
    • Microsoft Corporation

第7章 投資分析

第8章市場的未來

簡介目錄
Product Code: 67376

The Content Analytics Market size is estimated at USD 6.25 billion in 2024, and is expected to reach USD 10.53 billion by 2029, growing at a CAGR of 11.01% during the forecast period (2024-2029).

Content Analytics - Market

With the continued spread of digitization, the amount of data generated by people will only increase with time. As people spend more time interacting with digital technology, they'll create more content indicating their interests, behaviors, and preferences.

Key Highlights

  • Moreover, with the staggering growth in data volume, sources, and formats, companies use information across the enterprise and beyond. It may even lead to an era where digital content and content analytics become the primary sources of market intelligence for businesses.
  • Social media analytics is expected to play a pivotal role in the growth of the content analytics market over the forecast period due to the growing involvement of social media channels in advertising and customer outreach. Furthermore, content analytics would continue to experience vital growth and remain one of the principal factors driving the overall growth of the analytics market, considering the disruptive evolution of the Internet of Things (IoT) and big data technologies.
  • Amongst all businesses, banking, financial services, and insurance (BFSI), and healthcare are supposed to hold important market shares of the global content analytics market. The BFSI industry generates large amounts of unstructured data, such as customer information, financial product logs, and transactional information, which can be used to improve decision-making.
  • Mroever, August 2023 - Synthetaic, one of the leading providers of advanced artificial intelligence (AI) solutions, has announced a partnership agreement with Microsoft focused on revolutionizing AI data and cloud solutions. As part of this agreement, Microsoft is offering Synthetaic access to nearly 1 million hours (about 114 years) of cloud computing resources. This strategic partnership would unlock a new era of possibilities in computer vision and data analysis, with a wide range of benefits across defense and intelligence, commercial, and non-government agency applications.
  • However, most of the companies that use content analytics struggle to completely use their potential, as they lack the expertise and skilled technicians who can handle and deal with digital data and multilingual abilities. Though, expensive analytic software and a deficiency of awareness among stakeholders may act as a challenge to the content analytics market growth over the projected period.
  • COVID-19 led to more dependency of the general public on social media with worldwide lockdowns. This was favorable for the content analytics market, which grew in this period.

Content Analytics Market Trends

Video Analytics to have a significant growth rate

  • With the increasing amount of intelligence offered by video analytics, companies have a diverse set of choices to secure their facilities, making security a crucial element across enterprise operations. The video analytic programs also support IP, analog, and megapixel cameras and can be integrated with various hardware components. Integration reduces the demand for extra hardware, making the implementation cost-effective.
  • Gaining a deeper understanding of what customers want is made possible through video analytics. Better product planning, resource optimization, and improved marketing and advertising function delivery are the results of this. With the popularity of social media sites like Facebook, YouTube, TikTok, and even specialized platforms like Twitch makes it simple for businesses to use VCA applications for client outreach. In order to achieve this, both commercial businesses and governmental organizations frequently use video content analysis for security, logistics, crowd management, traffic, public health, and other purposes.
  • Major vendors in the sector are incorporating video analytics software in their offerings for benefits such as Intelligent Motion, Object Detection, and Tracking, audio recognition, object classification, etc.
  • The growing demand for surveillance, recognizing patterns, and the push towards making systems smarter and safer is influencing the demand for video analytics. For instance, according to a survey conducted by Axis Communications in partnership with UITP (The International Association of Public Transport) on public transportation, over the past few years, the average number of cameras per system surveyed has increased by nearly 70%, public support for video surveillance on public transport has grown from 65% to 73%.
  • Video content analysis enables businesses to leverage deep learning models to automate video analytics for live video streams or archived video libraries. The video content analysis system monitors specific objects or predefined conditions. Once the artificial intelligence (AI) detects these objects or conditions, a real-time alert is sent, enabling end-users to respond faster.
  • In order to accurately identify watercraft on open ocean surfaces in spite of wave impact and light reflections, Dallmeier launched a video analysis application based on artificial intelligence. The software program assists, for instance, port operators and refineries in safeguarding themselves from unauthorized access from the seaside and associated hazards (such as terrorist attacks and piracy), as well as in adhering to rules like the ISPS Code.

North America to Execute a Significant Growth Rate

  • The adoption of data modernization technologies across various end-user industries in the North American region is maximum as compared to other regions, which is the major reason driving the adoption of various analytical solutions, with one of them being content analytics in the region. The region maintains its position in the ICT industry as it is home to many large corporations, such as Oracle, SAP SE, IBM, and Google, amongst others.
  • Also, the annual marketing data spending in the United States increased in previous years from USD 16.63 million to USD 30.61 million in recent years, according to a survey by OnAudience, a big data platform. Moreover, the number of data-driven organizations is increasing in the United States across all industries, which is expected to significantly drive the growth in the content analytics market in the region.
  • Moreover, the growing e-commerce and increasing presence and penetration of social networking in the region are expected to spur the demand for embedded analytics. SAS Institute is leveraging on integrations through collaboration with Inpixon plans to undertake joint marketing and promotional activities.
  • In the US, Sprinklr launched a unified customer experience management (Unified-CXM) platform that collects fragmented data from many analytics systems and more than 30 contemporary digital channels in one location. For pivoting, strategically planning, and boosting user engagement even while your campaigns are in the market, Sprinklr's Marketing Analytics offers live, cross-channel dashboards and rich visualizations that reveal actionable consumer insights.
  • LivePersonlaunched LP Insights, a text analytics solution that transforms the voice of customer data and content into actionable insights. LP Insights has been designed to monitor, measure, and make sense of customers' words, behavior, reasons for contact, buying patterns, and sentiments. It can then deliver turnkey intelligence to any desktop and analyze chat transcript data. Similar innovations by the regional market players are expected to stimulate market growth.

Content Analytics Industry Overview

Content Analytics Market is semi-conslidated and consists of several major players. In terms of market share, some of the major players currently dominate the market. The end-users demand is leveraging on strategic collaborative initiatives to offer specialized products and solutions, increase their market share and increase their profitability. The companies operating in the market are also into partnerships that help in improving the served market portfolio on Content Analytics technology to strengthen their product capabilities.

In September 2023, Oracle Adds AI Capabilities Oracle Cloud Infrastructure (OCI) Generative AI serviceto Oracle Analytics Cloud, the new capabilities assist analytics self-service users to more quickly and efficiently conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams.

In June 2022 , VisualCortex, a platform for video analytics, was launched internationally by the "VisualCortex" Company. Contrary to single-use-case solutions, which are less scalable or adaptive to an organization's existing data stack, the company claims its enterprise-grade platform can facilitate any real-time or historical video analytics use cases.

In September 2022, to help sellers tailor the content on product detail pages to increase conversion rates and boost their sales by up to 25%, Amazon recently announced new functionality for the Manage User's Experiments tool. Additionally, Amazon added new features to the Search Analytics Dashboard and Product Opportunity Explorer that assist brands in analyzing marketing campaigns and locating opportunities to attract new clients and encourage repurchases. With the help of this new collection of market-leading solutions, merchants may more easily access analytics data and customer insights to introduce new goods and boost sales.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand for Social Media Analytics
    • 4.2.2 Rising Practice of Predictive Analytics
    • 4.2.3 Rise in Highly Customized and Industry-Specific Applications
  • 4.3 Market Restraints
    • 4.3.1 Lack of Skilled Personnel and Awareness
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Deployment Type
    • 5.1.1 On-Premise
    • 5.1.2 Cloud
  • 5.2 Application
    • 5.2.1 Text Analytics
    • 5.2.2 Video Analytics
    • 5.2.3 Social Media Analytics
    • 5.2.4 Speech Analytics
    • 5.2.5 Other Applications
  • 5.3 End User Industry
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 Retail & Consumer Goods
    • 5.3.4 IT & Telecom
    • 5.3.5 Manufacturing
    • 5.3.6 Other End User Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Oracle Corporation
    • 6.1.2 Google LLC
    • 6.1.3 IBM Corporation
    • 6.1.4 SAP SE
    • 6.1.5 Open Text Corporation
    • 6.1.6 Nice Systems Ltd.
    • 6.1.7 Adobe Systems Inc.
    • 6.1.8 Interactive Intelligence Group, Inc.
    • 6.1.9 Verint Systems
    • 6.1.10 Clarabridge, Inc.
    • 6.1.11 SAS Institute Inc.
    • 6.1.12 TIBCO Software Inc.
    • 6.1.13 Microsoft Corporation

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET