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市場調查報告書

全球線上影片平台 (OVP) 市場:成長,趨勢,及預測

Online Video Platforms Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 922539
出版日期 內容資訊 英文 128 Pages
商品交期: 2-3個工作天內
價格
全球線上影片平台 (OVP) 市場:成長,趨勢,及預測 Online Video Platforms Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 128 Pages
簡介

全球線上影片平台 (OVP) 市場在2020年∼2025年的預測期間內,預計將以16%的年複合成長率增長。由於線上影片的日益普及,線上廣告的增加,在預測期間內推動了市場的增長。實況串流視訊需要高速網際網路,因此擁塞和慢速流媒體,有可能阻礙該市場的成長。

本報告提供全球線上影片平台 (OVP) 市場的相關調查,提供市場機會和趨勢,成長及阻礙因素,類型·終端用戶·各地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 市場概要
  • 市場成長及阻礙因素概要
  • 市場成長要素
    • 線上廣告的增加
    • 線上視聽的人氣增加
  • 市場阻礙因素
    • 開放原始碼的激烈競爭
    • 慢速網路造成的線路混亂
  • 產業的魅力:波特的五力分析

第5章 市場區隔

  • 各類型
    • 直接播送
    • 視訊內容管理系統
    • 視訊分析
  • 各終端用戶
    • E學習
    • 品牌·企業
    • 媒體·娛樂
    • BFSI
    • 零售
    • IT·通訊
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 企業簡介
    • Vimeo, LLC
    • YouTube
    • Brightcove
    • Dailymotion
    • Panopto
    • Kaltura
    • Vidyard
    • JW Player
    • Kollective
    • Wistia

第7章 投資分析

第8章 市場機會及今後趨勢

目錄
Product Code: 67269

Market Overview

The online video platforms market is expected to register a cagr of 16% over the forecast period of 2020 - 2025. The increase in the online advertisement due to the gain in popularity of online videos has aided the growth of the online video platforms market over the forecast period.

  • The use of online video platforms is catching trends among brands and enterprises who use it for the awareness of their products and offerings among their target market to generate revenue and for marketing.
  • Online video platforms are also used for educational purposes too. For eg., Kaltura provides broadcasts classrooms where it helps staff as well as students to create, upload, edit, manage, publish, and deliver educational video to any device live or on-demand.
  • According to Kaltura's survey this year (2019), 1400 people shared their thoughts on the importance of the online video platform. Out of this, 99.5% say video skills are necessary for today's workplace. 86% of respondents think its the educator's job to help students to acquire video skills that could be needed in the near future.
  • Congestion on video or slow streaming of video can be a hindrance for the market since live streaming video need high internet speed.

Scope of the Report

The online video platform is a video hosting service that helps users to upload, view, store, and stream the video contents over the internet. Videos generally get uploaded via hosting services sites or any mobile or desktop applications. The platform could be used for E-learning, communication, advertisements, and video surveillance, among others.

Key Market Trends

Media & Entertainment Holds the Significant Market Share in the Industry

  • Since the traditional method of viewing content is getting outdated such as billboards, print advertisings, tv commercials, and others; due to which popularity of online media is getting into limelight due to its extensive reach to the viewers and availability of the open sources has driven the growth of online video platform in media and entertainment market.
  • Due to the massive shift in the online advertisement, the online video platform service providers have started investing more in video analytics that is used by advertisers so that they can keep track of their online content and extract the relevant data from it. For, e.g., find the reach of the content, manage a large volume of video, pattern recognition, etc.
  • However, considering a slow internet connection could be a factor that can affect the growth of the market. Also, the low awareness and acceptance of the technology could be a possible challenge in the market.

North-America Holds the Major Market Share

  • North America holds the largest market share due to the presence of established companies in the region, like Vimeo, YouTube, Brightcove, and Kaltura, among others. The United States holds the largest market for the online video platform market.
  • The rapid growth of the cloud-based service in the North American region is a significant factor for being the largest market for the online video platform market.
  • Asia-Pacific is the fastest-growing industry due to the emerging market in the IT & Communication sector, also the increase in the penetration rate of the smartphone has an emerging impact on the video platform market in the coming years. China, Japan, India, and South Korea are significant contributors to the market in the region.

Competitive Landscape

The online video platforms market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. Some of the major players include Vimeo, YouTube, Brightcove, Dailymotion, Panopto, Kaltura, Vidyard, TW player, Kollective, and Wistia, among others. The market concentration will be high since the market is competitive since these significant players with prominent market shares are focusing on expanding their customer base across foreign countries.

  • October 2019 - Brightcove launched a new version of its software where attributes were not adequately recognized for loop, muted, and plays inline before, but now they can. Also, they updated the software to Http-streaming 1.11.1, which means Http based adapts bitrate for better streaming.
  • February 2019 - Kaltura launched a new video technology marketplace that allows customers to extend their video experiences by leveraging partner products and technologies already integrated with the Kaltura platform.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Increase in Trends in Online Advertisements
    • 4.3.2 Increase in Popularity of Online Viewers
  • 4.4 Market Restraints
    • 4.4.1 Too Much competition Due to the Open Source
    • 4.4.2 Network Congestion Due to Slow Network
  • 4.5 Industry Attractiveness - Porter's Five Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Live Streaming
    • 5.1.2 Video Content Management Systems
    • 5.1.3 Video Analytics
  • 5.2 By End Users
    • 5.2.1 E-Learning
    • 5.2.2 Brands & Enterprise
    • 5.2.3 Media & Entertainment
    • 5.2.4 BFSI
    • 5.2.5 Retail
    • 5.2.6 IT & Communications
    • 5.2.7 Other End Users
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Vimeo, LLC
    • 6.1.2 YouTube
    • 6.1.3 Brightcove
    • 6.1.4 Dailymotion
    • 6.1.5 Panopto
    • 6.1.6 Kaltura
    • 6.1.7 Vidyard
    • 6.1.8 JW Player
    • 6.1.9 Kollective
    • 6.1.10 Wistia

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS